South Point Hotel and Casino
South Point Hotel, Casino & Spa is a privately held Las Vegas resort under Gaughan South LLC offering 2,100+ rooms, 2,100+ slot machines, 68 table games, a 30-table poker room, 11 restaurants, and a 64-lane bowling center, serving tourists, sports fans, gamers, and convention groups.
- Company typePrivate
- Founded2005
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What South Point Hotel and Casino does
South Point Hotel, Casino & Spa is a privately held, full-service Las Vegas resort and casino operating since 2005 under the legal entity Gaughan South LLC from a single property at 9777 Las Vegas Blvd South on the southern end of the Strip. The integrated resort offers 2,100+ hotel rooms and 84 suites, a casino floor with 2,100+ slot and video poker machines, 68 table games, a 30-table non-smoking 24-hour poker room, a Race Book, a Sports Book, and a 7-daily-session Bingo room. Non-gaming amenities span 11 restaurants (fine dining at Michael's Gourmet Room and Silverado Steak House, mid-range and casual options), an 11-unit F&B lineup, a 400-seat showroom, a 16-screen Century Theatres movie complex, a 64-lane bowling center with a 60-lane tournament plaza, an arena and equestrian center, a spa (closed for renovation, reopening Fall 2026), and meeting/convention facilities.
The business model is a multi-vertical resort cash flow with gaming as the primary revenue driver, supplemented by hotel accommodations at $104-$324 per night plus a $33 resort fee, F&B, entertainment, bowling, and event-hosting. Revenue is generated through transaction-based pricing (gaming, F&B, ticketing, event packages), pay-as-you-go room nights, and a freemium loyalty program (Club at South Point). The property targets four primary customer segments: Las Vegas tourists and vacationers, sports event attendees (Las Vegas Raiders, NASCAR, PBR, UNLV) using the Allegiant Stadium shuttle, dedicated gaming segments (poker, bingo, horse racing), and corporate/group events. Strategic partnerships with Las Vegas Motor Speedway/NASCAR, PBR, UNLV, the Las Vegas Raiders, Ticketmaster, Cinemark, and Bravo Poker underpin the event-package and integrated-resort experience. Distribution is omnichannel: direct (southpointcasino.com, Synxis booking engine, phone), third-party (Ticketmaster, Cinemark), the NV Sports mobile betting app, and physical walk-in, with complimentary parking and airport shuttle differentiating it from Strip properties.
South Point Hotel and Casino firmographics
Firmographics- Name
- South Point Hotel and Casino
- Legal name
- Gaughan South LLC
- Website
- https://southpointcasino.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- South Point Hotel, Casino & Spa is a privately held Las Vegas resort under Gaughan South LLC offering 2,100+ rooms, 2,100+ slot machines, 68 table games, a 30-table poker room, 11 restaurants, and a 64-lane bowling center, serving tourists, sports fans, gamers, and convention groups.
- Ownership category
- akta.pro rank
Where South Point Hotel and Casino is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
South Point Hotel and Casino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Casino Gaming: The casino floor generates revenue from 2,100+ slot and video poker machines, 68 table games (Blackjack, Craps, Roulette, Baccarat, Pai Gow Poker, Texas Hold'em, Three Card Poker), Race Book wagering, Sports Book betting, Bingo sessions, and a 30-table Poker Room. Gaming revenue is the primary revenue driver for the property.
- Hotel Accommodations: Revenue from 2,100 hotel rooms and suites including Premium King (sleeps 3), Premium Two Queen (sleeps 4), Junior Suites (835-1,335 sq ft), 1 & 2 Bedroom Suites (1,000-1,500 sq ft), and Luxury Suites (2,000-2,500 sq ft). Room rates range from approximately $104 to $324 per night plus $33 resort fee.
- Food and Beverage: 11 restaurants generating revenue across multiple price points: fine dining (Michael's Gourmet Room, Silverado Steakhouse, Don Vito's, Primarily Prime Rib), mid-range (Baja Miguel's, Big Sur Oyster Bar, Zenshin), casual (Coronado Cafe 24-hour, Garden Buffet, Steak 'n Shake, Del Mar Deli), plus room service and pool dining.
- Entertainment and Events: Revenue from 400-seat showroom ticketed shows, 16-screen Century Theatres movie complex, South Point Arena & Equestrian Center events, Bingo sessions and special events ($2,000,000 Extravaganza, $200,000 Bingo Events), and nightlife venues (Nitelife, Grandview Lounge).
- Bowling Center: 64-lane bowling center plus 60-lane tournament plaza, pro shop, leagues, and tournaments including Women's Championships (2026) and Open Championships (2027). Revenue from open bowling, league fees, tournament entry fees, and pro shop sales.
- Meetings and Conventions: Convention and meeting space rental for corporate events, trade shows, and group gatherings. Separate meeting facility operated at southpointmeetings.com.
- Spa and Salon Services: Costa del Sur Spa and Salon offering massage treatments, salon services, with spa currently closed for renovation and reopening Fall 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hotel Room Discounts - AAA/AARP Members |
| Subscription | Pay-as-you-go | Hotel Room Discounts - Military |
| Subscription | Pay-as-you-go | Hotel Room Discounts - Club Card Members |
| Unit Pricing | Pay-as-you-go | Premium King Room - Standard Rate |
| Unit Pricing | Pay-as-you-go | Premium Guest Rooms |
| Unit Pricing | Pay-as-you-go | Junior 1 Bedroom Suite |
| Unit Pricing | Pay-as-you-go | Junior 2 Bedroom Suite |
| Unit Pricing | Pay-as-you-go | 1 Bedroom Specialty Suite |
| Unit Pricing | Pay-as-you-go | 2 Bedroom Specialty Suite |
| Unit Pricing | Pay-as-you-go | Luxury 1 Bedroom Suite |
| Unit Pricing | Pay-as-you-go | Luxury 2 Bedroom Suite |
| Unit Pricing | Pay-as-you-go | Showroom Entertainment Tickets |
| Subscription | Pay-as-you-go | Resort Fee |
| Unit Pricing | Pay-as-you-go | NASCAR Race Package |
| Unit Pricing | Pay-as-you-go | PBR Ram Challenger Series Championship Package |
| Unit Pricing | Pay-as-you-go | 2026 PBR Camping World Teams Championship Packages |
| Unit Pricing | Pay-as-you-go | 2027 Big Game Party Hotel Package |
| Unit Pricing | Pay-as-you-go | Pro Football Package |
| Freemium | Pay-as-you-go | Club at South Point Loyalty Program |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels12 records
South Point Hotel and Casino product offering
Product offeringCore offering
South Point Hotel, Casino & Spa is a full-service Las Vegas resort selling hotel accommodations (2,100+ rooms and suites), casino gaming (slot machines, table games, poker room, race/sports book, bingo), food and beverage across 11 restaurants, live entertainment in a 400-seat showroom, a 16-screen movie theater, a 64-lane bowling center with 60-lane tournament plaza, an equestrian center, meeting and convention space, and a full-service spa. The property also sells bundled event packages for NASCAR, PBR, and NFL/football games at Allegiant Stadium, plus a free Club loyalty program for repeat play.
Product overview
South Point Hotel, Casino & Spa is a full-service Las Vegas resort offering integrated hospitality services including hotel accommodations (2,100+ rooms and suites), casino gaming (2,100+ slot machines, 68 table games, poker room, race book, sports book, bingo), fine and casual dining (11 restaurants including Michael's Gourmet Room, Silverado Steak House, Don Vito's Italian, and Garden Buffet), entertainment (400-seat Showroom, 16-screen Century Theatres movie theater, 64-lane bowling center), and event facilities (arena, equestrian center, meeting/convention spaces). The property also features Costa del Sur Spa, The Club loyalty program, and special event packages for NASCAR, PBR, and major sporting events at Allegiant Stadium. The resort operates on the southern end of the Las Vegas Strip with complimentary parking and airport shuttle service.
Differentiator
Problem solved
Functional benefit
Brands
- South Point Sports Wagering App: Mobile sports betting application for placing wagers on NBA, NFL, NHL and other sports events
- Michael's Gourmet Room
- Silverado Steak House
- The Club at South Point
- South Point Poker Room
- Costa del Sur Spa and Salon
Products and services
- Hotel Accommodations
- Casino Gaming
- Poker Room
- Bingo Room
- Sports Book
- Race Book
- NV Sports Mobile Sports Wagering App
- The Showroom
- Century 16 Movie Theater
- Bowling Center
- South Point Arena & Equestrian Center
- Costa del Sur Spa and Salon
- Michael's Gourmet Room
- Silverado Steak House
- Don Vito's
- Primarily Prime Rib
- Baja Miguel's Mexican Restaurant
- Big Sur Oyster Bar
- Zenshin Asian Restaurant
- Coronado Cafe
- Garden Buffet
- Steak 'n Shake
- Del Mar Deli
- Meeting & Convention Facilities
- The Club at South Point Loyalty Program
- South Point Racing / SP 400 NASCAR Packages
- PBR Event Packages
- Allegiant Stadium Event Shuttle and Pro Football Packages
- Big Game Party Hotel Package
Quantifiable outcome
- Tripadvisor rated 'excellent' by 2,911 travelers
- +4 more outcomes
Companies that use South Point Hotel and Casino
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles8 records
South Point Hotel and Casino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
South Point Hotel and Casino partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Century Theatres (Cinemark)coreCinemark-operated 16-screen Century Theatres movie complex at South Point featuring XD with Auro Sound technology. South Point provides the real estate and infrastructure while Cinemark handles theater operations, film programming, and ticket sales through cinemark.com.
- TicketmastercoreTicketmaster integration (am.ticketmaster.com/southpoint) handles ticketing for showroom shows, Bingo events, arena events, and bowling tournaments. Maximum 7-8 tickets per transaction for most events.
- Las Vegas RaiderscoreStrategic partnership leveraging proximity to Allegiant Stadium. South Point offers Pro Football Packages including shuttle transportation to Raiders home games and complimentary drinks in the Sports Book bar. Property markets upcoming stadium concerts (AC/DC, Guns N' Roses, Foo Fighters) to hotel guests.
- Las Vegas Motor Speedway / NASCARcoreSouth Point 400 race packages bundle premium hotel accommodations, roundtrip transportation, and tickets to NASCAR weekend at Las Vegas Motor Speedway. October 2026 event packages priced from $591 including tax and resort fee.
- PBR (Professional Bull Riders)corePartnership for PBR Ram Challenger Series Championship (November 4-5) and PBR Camping World Teams Championship at T-Mobile Arena (November 6-8). South Point offers hotel and ticket packages for both events.
- Church of Jesus Christ of Latter-Day Saints / Bowling ChampionshipsminorHosting major bowling championships: 2026 Women's Championships and 2027 Open Championships at the 64-lane bowling center and 60-lane tournament plaza. Large-scale tournaments drive hotel room bookings.
- UNLV AthleticsminorUNLV Rebels football game packages with Allegiant Stadium shuttle service for select home games including matchups vs Memphis, California, NDSU, NIU, Wyoming, and UNR.
- Harry Reid International AirportminorComplimentary airport shuttle service for hotel guests between South Point and Harry Reid International Airport. 10-15 minute travel time. Departures from 6 AM to 8:45 PM, 13 daily trips. Shuttle meets guests at Level Zero, Terminal 1.
- Better Business BureauminorBBB Accredited Business status for South Point Hotel and Casino as a hotel in Las Vegas, NV. Accreditation provides consumer trust and dispute resolution framework.
- CMSA (Cowboy Mounted Shooting Association)minorCMSA Western Championship events held at South Point Arena & Equestrian Center. July 23-26, 2026 event includes Championship Showcase. Free to public. Event drives traffic to property's equestrian facilities.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
South Point Hotel and Casino competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
South Point Hotel and Casino social profiles
Digital presenceSouth Point Hotel and Casino financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Point Hotel and Casino leadership team
Management profileNumber of profiles
Profiles9 records
South Point Hotel and Casino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Point Hotel and Casino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Point Hotel and Casino
What does South Point Hotel and Casino do?
South Point Hotel, Casino & Spa is a full-service Las Vegas resort selling hotel accommodations (2,100+ rooms and suites), casino gaming (slot machines, table games, poker room, race/sports book, bingo), food and beverage across 11 restaurants, live entertainment in a 400-seat showroom, a 16-screen movie theater, a 64-lane bowling center with 60-lane tournament plaza, an equestrian center, meeting and convention space, and a full-service spa. The property also sells bundled event packages for NASCAR, PBR, and NFL/football games at Allegiant Stadium, plus a free Club loyalty program for repeat play.
Is South Point Hotel and Casino a public or private company?
South Point Hotel and Casino is a private company. It is classified as family owned and is currently operating.
When was South Point Hotel and Casino founded?
South Point Hotel and Casino was founded in 2005. It employs 1,001 to 5,000 people.
Where is South Point Hotel and Casino based?
South Point Hotel and Casino is headquartered in Las Vegas, United States, in the North America region.
How does South Point Hotel and Casino make money?
Seven revenue lines are on record. Casino Gaming is the primary driver. The others are hotel Accommodations, food and Beverage, entertainment and Events, bowling Center, meetings and Conventions and spa and Salon Services.
Does South Point Hotel and Casino have an API?
No public API is recorded for South Point Hotel and Casino.