RadFlix

What RadFlix does

RadFlix is a U.S.-registered nonprofit organization (with a parallel Canadian entity in Calgary) that builds and deploys a patented, radiation-compatible video distraction system designed for use inside radiation therapy vaults. The system, co-developed at the University of Colorado by radiation oncologist Dr. Douglas Holt and medical physicist Dr. Brian Miller, allows pediatric — and per company materials, adult — patients to watch age-appropriate entertainment content (Disney+, Netflix) during radiation treatment sessions. Core technical features include one-minute setup and 20-second takedown, external vault controls for the therapist, automatic session-pause-and-resume so a movie resumes at the next fraction, and compatibility with proton beam therapy. The product was rigorously tested at University of Colorado Radiation Oncology and is offered to every pediatric patient at UCHealth, with 150+ children treated and a second installation at Children's Hospital in Cincinnati, Ohio, in 2023.

RadFlix operates as a nonprofit initiative presented in partnership with The Morgan Adams Foundation (MAF), a Denver-based national pediatric cancer nonprofit that provides funding, fundraising infrastructure, and institutional credibility. Operations span the U.S. and Canada; in the U.S., donations are routed through MAF, while in Canada a separate RadFlix Canada entity accepts donations via CanadaHelps. The go-to-market is enterprise field sales: RadFlix is installed directly into hospital radiation oncology departments through partnership agreements, with clinical value demonstrated through pilot deployments at major children's hospitals. Heather Roy serves as Executive Director across both jurisdictions, while the founders remain in clinical practice at their respective institutions.

The revenue model is effectively donation- and grant-funded rather than transactional. Pricing is not publicly disclosed, no commercial sales force or per-unit revenue is reported, and the organization's primary inflows are philanthropic contributions channeled through MAF and CanadaHelps. Customer concentration is narrow — UCHealth is the flagship site, with Cincinnati Children's Hospital as the only other confirmed installed site at present — and headcount is reported at 1–10. RadFlix's stated mission is to expand access to additional clinics and hospitals so that more pediatric patients can complete radiation therapy with reduced anxiety and lower reliance on anesthesia.

Name

RadFlix

Legal name

RadFlix

Website

https://radflix.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RadFlix is a Denver-based nonprofit that builds a patented, radiation-compatible video distraction system enabling pediatric radiation patients to watch streaming entertainment during treatment, deployed via direct hospital partnerships and presented in partnership with The Morgan Adams Foundation.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Technology

SIC

Services-Health Services (8000)

akta.pro primary industry

Radiation Oncology (HLAKAFAC)

akta.pro secondary industry

Radiation Therapy Planning & Simulation Imaging (CT Sim/MR Sim) (HLAHABAH)

Keywords

• Pediatric radiation therapy
• Video distraction system
• Patient experience technology
• Radiation oncology equipment
• Child life services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Healthcare Institution Partnerships: RadFlix is deployed through partnerships with hospitals and healthcare systems. As a non-profit initiative backed by The Morgan Adams Foundation, revenue appears to be generated through institutional adoption rather than direct sales. The model involves providing the system to healthcare facilities for use with pediatric patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RadFlix provides a patented radiation-compatible video distraction system that enables pediatric and adult radiation therapy patients to watch streaming content (Disney+ and Netflix) during treatment. The system is installed in radiation treatment vaults with controls positioned outside the vault, allowing therapists to manage content remotely. Its purpose is to reduce patient anxiety, eliminate or reduce the need for anesthesia, and provide emotional comfort during radiation procedures.

Product overview

RadFlix is a single unified product offering: a radiation-compatible video distraction system designed to improve the pediatric radiation treatment experience. The system enables patients to watch Disney+ and Netflix content during radiation sessions, allowing therapists to control media from outside the vault. RadFlix is designed for compatibility with all radiation techniques, body sites, and proton beam therapy, featuring patented technology that was rigorously tested at the University of Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• RadFlix Video Distraction System A patented radiation-compatible video distraction system installed in radiation treatment vaults that allows pediatric radiation therapy patients to watch streaming content (Disney+ and Netflix) during treatment. The system features one-minute setup, external vault controls for therapists, session pause/resume memory between treatments, and compatibility with proton beam therapy. Designed for hospitals, children's hospitals, and cancer treatment centers serving pediatric patients.

Quantifiable outcome

• 150+ children treated at UCHealth with phenomenal feedback
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• CU InnovationscoreStrategic or Co-development PartnerWorked with CU Innovations starting in 2018 to refine the RadFlix system. CU Innovations showcased RadFlix from 2019-2021. University of Colorado provided rigorous testing to make the system robust, reliable, and functional. Dr. Douglas Holt, the founder, was chief resident at University of Colorado.
• UCHealthcoreStrategic or Co-development PartnerUCHealth offers RadFlix to every pediatric patient and has treated over 150 children with phenomenal feedback from patients and families. This is the primary clinical deployment site for RadFlix.
• Children's Hospital in CincinnaticoreStrategic or Co-development PartnerInstalled RadFlix at Children's Hospital in Cincinnati, Ohio in 2023. This represents the second major hospital deployment for the technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• XRHealth: XRHealth operates a VR-based telehealth therapy platform used in clinical settings for pain management, anxiety, and rehabilitation. It overlaps with RadFlix on the use of immersive technology in clinical environments to manage patient anxiety and experience.
• HypnoVR: HypnoVR develops virtual reality hypnosis solutions to reduce pain and anxiety in medical and dental procedures. It is comparable to RadFlix as a non-pharmacological distraction/anxiety-reduction solution used during stressful medical interventions.
• AppliedVR: AppliedVR provides FDA-cleared VR therapeutic platforms for chronic pain, anxiety, and procedural distress, including pediatric applications. It is comparable to RadFlix in using immersive technology to address patient anxiety during medical treatment, but addresses a broader set of conditions and use cases.

Broad incumbents

• Accuray: Accuray manufactures the CyberKnife and TomoTherapy radiation therapy systems. It shares the same radiation oncology end customer as RadFlix and could potentially bundle or cross-sell a patient-comfort adjunct.
• Varian Medical Systems (a Siemens Healthineers company): Varian is a leading global manufacturer of radiation oncology equipment (linear accelerators, treatment planning, proton therapy). It is comparable to RadFlix as a stakeholder in the radiation oncology ecosystem, and a potential OEM distribution partner for a video distraction add-on.
• Elekta: Elekta is a major global vendor of linear accelerators, brachytherapy, and radiosurgery systems used in radiation oncology departments worldwide. Like Varian, it operates in the same hospital treatment suites where RadFlix is installed and could be a potential OEM or co-marketing partner.
• Starlight Children's Foundation: Starlight is a large national non-profit that delivers entertainment, distraction, and play programming (including Starlight VR headsets and streaming content) to hospitalized children. It is comparable to RadFlix as a non-profit pediatric-hospital distraction provider, though it operates across many conditions rather than specializing in radiation.

Direct peers

• Smileyscope: Smileyscope develops VR-based distraction and analgesia solutions for pediatric medical procedures (needles, IV lines, minor procedures). Like RadFlix, it uses immersive technology to reduce anxiety and the need for sedation in children undergoing scary medical interventions.

Others

• The Morgan Adams Foundation: The Morgan Adams Foundation is a national pediatric cancer non-profit that acts as RadFlix's fiscal sponsor and primary funding/awareness partner. While not a competitor, it is the most relevant comparable non-profit funder in the pediatric oncology space.
• Children's Oncology Group: COG is the largest pediatric cancer research cooperative group in North America, setting standards for treatment at children's hospitals. It is comparable to RadFlix as a pediatric oncology ecosystem stakeholder that influences hospital purchasing and clinical practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radflix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RadFlix