AppliedVR
AppliedVR is a digital therapeutics company that develops FDA-authorized prescription virtual reality devices—most notably RelieVRx for chronic lower back pain and SustainVR for Veterans—sold through insurance reimbursement, Medicare, and the VA rather than direct to consumers.
- Company typePrivate
- Founded2015
- HeadquartersVan Nuys, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AppliedVR does
AppliedVR is a Van Nuys, California-based digital therapeutics company founded in 2015 that develops prescription and wellness virtual reality devices for chronic pain and mental health conditions. Its flagship product, RelieVRx, is the first FDA-authorized prescription-use VR medical device for chronic lower back pain, combining immersive VR experiences with cognitive behavioral therapy techniques to deliver a non-opioid, at-home treatment. A second product, SustainVR, is a general wellness VR device for U.S. Veterans addressing chronic pain, stress, anxiety, PTSD, depression, and sleep, available within the Veterans Affairs healthcare system. The company is supported by an end-to-end care ecosystem including the AVR Pathway patient support program and Companion and Pain Care mobile applications that integrate with Apple Health for progress tracking.
AppliedVR operates a prescription-only, enterprise-focused go-to-market rather than direct-to-consumer. RelieVRx is distributed through durable medical equipment suppliers and specialty pharmacies, and is covered through the VA Federal Supply Schedule, Medicare (via the unique HCPCS Level II code E1905 established in March 2023), commercial insurance (with Highmark becoming the first commercial insurer to cover the device in September 2024), and workers' compensation. Revenue is generated through healthcare-system reimbursement and prescription fulfillment rather than consumer sales, targeting an addressable market of more than 72 million U.S. adults living with chronic lower back pain and a Veterans population in which nearly one in three live with chronic pain.
The company has raised approximately $71 million in total funding (including a $36 million round in November 2021 from F-Prime, Jazz Venture Partners, SVB Capital, Sway Ventures, and others), holds U.S. Patent Nos. 11,073,900 and 11,599,186 covering RelieVRx, and supports its commercial claims with 13 peer-reviewed publications from double-blind randomized controlled trials. The company maintains HIPAA, CCPA, and COPPA compliance, is remote-first with roots in Los Angeles, and employs between 51 and 100 people.
AppliedVR firmographics
Firmographics- Name
- AppliedVR
- Legal name
- AppliedVR, Inc.
- Website
- https://appliedvr.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AppliedVR is a digital therapeutics company that develops FDA-authorized prescription virtual reality devices—most notably RelieVRx for chronic lower back pain and SustainVR for Veterans—sold through insurance reimbursement, Medicare, and the VA rather than direct to consumers.
- Ownership category
- akta.pro rank
AppliedVR industry classification
Industry- Product category
- Immersive Therapeutics
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
- akta.pro secondary industry
- Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)
Keywords
Where AppliedVR is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AppliedVR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Medical Device Sales - RelieVRx: RelieVRx is sold as a prescription medical device covered by insurance including commercial health plans, Medicare, and VA. Revenue generated through healthcare system reimbursement, insurance coverage contracts, and patient prescriptions fulfilled through durable medical equipment suppliers and specialty pharmacies.
- SustainVR - VA Healthcare: SustainVR wellness device available within Veteran Affairs healthcare system, generating revenue through government healthcare contracts.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
AppliedVR product offering
Product offeringCore offering
AppliedVR develops and sells FDA-authorized prescription virtual reality medical devices that deliver immersive cognitive behavioral therapy to treat chronic pain. Its flagship RelieVRx device is the first FDA-authorized prescription VR therapy for chronic lower back pain, sold through healthcare reimbursement channels, while the SustainVR wellness device serves Veterans through the VA system.
Product overview
AppliedVR offers a portfolio of immersive therapeutic products centered around virtual reality technology. The core offerings include RelieVRx, an FDA-authorized prescription VR device for chronic lower back pain, and SustainVR, a general wellness VR device for Veterans. These are supported by the AVR Pathway patient support program and companion mobile applications (Companion and Pain Care apps) that track progress and enhance engagement. The products utilize VR-based cognitive behavioral therapy techniques to deliver drug-free pain management and mental wellness solutions.
Differentiator
Problem solved
Functional benefit
Brands
- RelieVRx: FDA-authorized prescription VR medical device for chronic lower back pain - the company's flagship therapeutic product.
- SustainVR
- AVR Pathway
Products and services
- RelieVRx RelieVRx is the first FDA-authorized prescription virtual reality medical device for chronic lower back pain. It delivers immersive cognitive behavioral therapy through VR to help patients manage and reduce chronic pain without opioids. Available by prescription only, covered through commercial insurance, Medicare, the VA Federal Supply Schedule, and workers' compensation.
- SustainVR SustainVR is a general wellness VR device offering non-pharmacological, immersive solutions promoting healthy living with chronic pain and mental wellness support for stress, anxiety, PTSD, depression, and sleep improvement. Currently available only within the Veteran Affairs system.
- AVR Pathway AVR Pathway is a patient support program that serves as the primary point of contact for patients enrolled in the RelieVRx program, providing technical and non-medical support throughout the treatment journey.
- Companion Mobile Application A mobile application that pairs with the RelieVRx device to track therapy progress, display collected health data through Apple Health integration, and support patient engagement with the treatment program.
- Pain Care Mobile Application A mobile application for pain management support, part of AppliedVR's ecosystem of digital therapeutic products and services.
Quantifiable outcome
- Significant, lasting reduction of chronic lower back pain demonstrated in double-blind, randomized, placebo-controlled trial
- +2 more outcomes
Companies that use AppliedVR
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
AppliedVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
AppliedVR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- HighmarkcoreHighmark became the first commercial insurer to cover AppliedVR's RelieVRx for chronic lower back pain treatment, effective September 2024. This partnership provides insurance coverage for AppliedVR's flagship product.
- KernelmajorJoint study announced in February 2024 measuring the impact of VR pain treatment on the brain using Kernel Flow technology. This collaboration evaluates how brain changes during virtual reality treatment of chronic pain.
- National Cancer Institute (NCI)majorPhase 2 clinical trial collaboration with NCI (part of NIH) evaluating VR for reducing anxiety in primary brain tumor patients during imaging services. Interim analysis results announced in July 2023.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AppliedVR competitors and assessment
Company assessmentDirect peers
- XRHealth: XRHealth offers VR-based telehealth therapy and rehabilitation for chronic pain, anxiety, and physical therapy, directly competing with AppliedVR in immersive therapeutics delivery to patients and providers.
- Mieron: Mieron delivers VR-based physical therapy and rehabilitation programs to clinics and patients, overlapping directly with AppliedVR's RelieVRx indication for chronic lower back pain and rehabilitation therapy.
- BehaVR: BehaVR develops prescription digital therapeutics using VR for chronic pain and behavioral health conditions, closely paralleling AppliedVR's RelieVRx and Immersive Therapeutics platform.
Emerging players
- Curable: Curable delivers a digital chronic pain program combining education, CBT, and mind-body techniques via app; adjacent to AppliedVR in targeting chronic pain self-management, though without the VR hardware component.
- Neuro Rehab VR: Neuro Rehab VR provides VR-based rehabilitation and therapy solutions for physical and occupational therapy clinics, addressing similar patient populations and use cases as AppliedVR.
Broad incumbents
- Sword Health: Sword Health is a digital MSK and pelvic health platform serving employers and health plans with clinician-guided virtual care; comparable in addressing chronic pain through alternative-care channels and payer contracts.
- Kaia Health: Kaia Health offers an app-based digital MSK and chronic pain management program for employers and insurers; serves the same self-insured and payer customers as AppliedVR with a non-VR modality.
- Hinge Health: Hinge Health is a leading digital musculoskeletal platform offering exercise therapy and pain management to employers and payers; it competes for the same chronic pain budget and member relationships, though it does not use VR.
Others
- Meta (Reality Labs): Meta's Quest VR platform underpins much of the consumer-grade VR hardware that AppliedVR-style therapeutics could leverage; it shapes the device ecosystem, content standards, and clinician/patient familiarity relevant to AppliedVR's hardware-delivery model.
- Pear Therapeutics: Pear Therapeutics pioneered FDA-authorized prescription digital therapeutics across multiple indications; it is relevant as a benchmark for the regulatory, payer-coverage, and commercialization pathway AppliedVR is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AppliedVR social profiles
Digital presenceAppliedVR compliance and trust
Trust signalCompliance3 records
AppliedVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppliedVR leadership team
Management profileNumber of profiles
Profiles13 records
AppliedVR funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppliedVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppliedVR
What does AppliedVR do?
AppliedVR develops and sells FDA-authorized prescription virtual reality medical devices that deliver immersive cognitive behavioral therapy to treat chronic pain. Its flagship RelieVRx device is the first FDA-authorized prescription VR therapy for chronic lower back pain, sold through healthcare reimbursement channels, while the SustainVR wellness device serves Veterans through the VA system.
Is AppliedVR a public or private company?
AppliedVR is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppliedVR founded?
AppliedVR was founded in 2015. It employs 51 to 100 people.
Where is AppliedVR based?
AppliedVR is headquartered in Van Nuys, United States, in the North America region.
How does AppliedVR make money?
Two revenue lines are on record. Medical Device Sales - RelieVRx is the primary driver. The others are sustainVR - VA Healthcare.
Who are AppliedVR's main competitors?
Direct peers on record are XRHealth, Mieron and BehaVR. Emerging players are Curable and Neuro Rehab VR. Broad incumbents are Sword Health, Kaia Health and Hinge Health. Others are Meta (Reality Labs) and Pear Therapeutics.
Does AppliedVR have an API?
No public API is recorded for AppliedVR.
What industry is AppliedVR in?
AppliedVR's product category is Immersive Therapeutics. Its primary akta.pro industry code is HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics, with a secondary code of HLACANAH, Therapeutic Companion Apps (Drug-Device-Digital Combination). Its NAICS code is 334510 and its SIC code is 3845.