Scotsman Coin & Jewlery

What Scotsman Coin & Jewlery does

Scotsman Coin and Jewelry, Inc. is a St. Louis-based, privately held specialty dealer and auction house founded in 1959 that buys, sells, and consigns collectible coins, rare paper money, precious metals (gold, silver, platinum, palladium), diamonds, fine jewelry, watches, stamps, and sterling silver flatware. The company operates three integrated revenue channels: (1) live and online auctions held at regional venues including Marriott St. Louis Airport and Saint Charles Convention Center, where Scotsman Auction Co. charges an 18% buyer's premium on hammer price; (2) precious-metals bullion trading via a live spot-price trading sheet with bid/ask spreads of approximately 1.5-6%, supported by a dedicated Bullion Manager; and (3) retail sales through a brick-and-mortar showroom at 11005 Olive Boulevard, a national e-commerce website (scoins.com), telephone-based inside sales, and mail-order shipping.

The underlying technology stack is a conventional, transactional e-commerce and auction platform rather than an AI- or data-driven system. Core technical components include a live spot-pricing engine that mirrors large-bank and institutional rates (using spot rather than futures pricing), online auction listings with real-time bidding, and account management for the Bullion Club membership program. Scotsman leverages third-party grading and authentication infrastructure via authorized-dealer relationships with NGC (Numismatic Guaranty Corporation), PCGS (Professional Coin Grading Service), the Royal Canadian Mint (Bullion DNA), and trade associations (ICTA, ANA, PNG, PCDA), which underwrite inventory authenticity and consignor confidence.

The business model is multi-stream: transaction-fee revenue from auction premiums, bid/ask spread economics on bullion, one-time retail sales, and facilitation fees for Self-Directed IRA precious-metals purchases via partner custodians (New Direction IRA, The Entrust Group). Customer segments are exclusively individual collectors, investors, and estate sellers across four primary personas (Coin Collectors, Currency Collectors, Precious Metals Investors, Jewelry and Diamond Sellers), with no enterprise or institutional customers disclosed. Marketing is conducted through the website, email newsletters, Facebook, Google Reviews, and participation in numismatic events including the annual CoinX expo powered by Roundtable Trading. The company employs 11-50 people and operates from a single St. Louis showroom supported by regional auction events and national e-commerce reach.

Name

Scotsman Coin & Jewlery

Legal name

Scotsman Coin and Jewelry Inc.

Website

https://scoins.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Scotsman Coin and Jewelry is a privately held St. Louis dealer and auction house, founded in 1959, that buys and sells collectible coins, rare currency, precious metals, diamonds, and jewelry via live auctions, a Bullion Club trading program, retail showroom, and e-commerce platform serving individual collectors, investors, and estate sellers nationally.

Ownership category

akta.pro rank

Product category

Coin and Precious Metals Retail and Auction Services

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Rare coin auctions
• Precious metals trading
• Bullion brokerage
• Numismatic retail
• Jewelry buying

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Services: Scotsman operates live coin, currency, and jewelry auctions with an 18% buyer's premium added to the hammer price for all sold lots. They accept consignments of better materials to their major live auction events.
2. Precious Metals Trading Spread: Scotsman actively trades in all four major precious metals (Gold, Silver, Platinum, Palladium) buying bullion coins, bars, rounds, and nuggets. They profit from the spread between buy and sell prices, typically 1.5-6% for bullion coins.
3. Retail Sales: Direct retail sales of coins, jewelry, precious metals through their showroom and website at listed prices.
4. Jewelry Auctions: Specialized jewelry and heirloom auctions featuring diamonds, gemstones, watches, and fine jewelry pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Scotsman Coin & Jewelry buys and sells collectible coins, currency, precious metals (gold, silver, platinum, palladium), diamonds, fine jewelry, watches, sterling silver flatware, stamps, and related heirlooms. It operates live and online auctions (e.g., The Collectors' Auction, Midwest Summer Sale, Jewelry & Heirlooms) with an 18% buyer's premium, runs a retail showroom and e-commerce shop in St. Louis, and provides a precious metals trading sheet with live spot pricing and a Bullion Club volume-pricing program. It also facilitates Self-Directed IRA purchases of precious metals through approved depositories.

Product overview

Scotsman Coin and Jewelry operates as a unified auction and retail platform offering live and online auctions, a retail shop, and precious metals trading services. The core offerings include auction services with an 18% buyer's premium, a live trading sheet for gold, silver, platinum, and palladium bullion, and a retail shop for coins, currency, and jewelry. Supporting services include the Bullion Club membership for volume pricing, Self-Directed IRA facilitation, and the annual CoinX/Silver Dollar & Rare Coin Expo event. The company purchases and consigns a wide range of collectibles including collectible coins (Morgan dollars, Peace dollars, pre-1933 gold), rare paper money, diamonds with GIA certification, fine jewelry, precious metals bullion, stamps, watches, and sterling silver flatware.

Differentiator

Problem solved

Functional benefit

Brands

• Coin-X: A coin show event powered by Roundtable Trading, hosted by Scotsman Auction Co. The show takes place at Marriott St. Louis Airport with dealer set-up, live auctions, and vendor space for coin collectors.
• Bullion Club

Products and services

• Live Coin Auctions (Scottsman Auction Co.) Live and online auctions for collectible coins, currency, and related items with an 18% buyer's premium added to the hammer price, available online for remote bidding and in-person at venues such as Marriott St. Louis Airport and Saint Charles Convention Center.
• Jewelry & Heirlooms Auctions Specialized auctions featuring diamonds (GIA-certified), gemstones, fine jewelry pieces, watches, and sterling silver flatware offered through live in-person events.
• Precious Metals Trading Buying and selling of gold, silver, platinum, and palladium bullion coins, bars, rounds, and nuggets priced against live spot rates with no hidden fees or commissions on precious metals.
• Retail Shop Direct retail sales of collectible coins, currency, fine jewelry, and related items through the St. Louis showroom and scoins.com e-commerce website at listed prices.
• Bullion Club Membership Free loyalty program that unlocks volume pricing on precious metals purchases and sales regardless of order quantity, with member email alerts about special offers roughly monthly.
• Self-Directed IRA Precious Metals Service Personalized facilitation of precious metals purchases through Self-Directed IRA accounts in partnership with IRA custodians such as New Direction IRA and The Entrust Group, including bank wire and shipping support.
• Buy List (Outright Purchasing of Collectibles) Outright purchase of collectible coins, rare paper money, precious metals, stamps, diamonds, fine jewelry, pocket/wrist watches, sterling silver flatware, and other collectibles at appraised market values, allowing sellers to liquidate entire collections to one buyer.

Quantifiable outcome

• Spread of 1.5-6% for bullion coins, competitive with industry standards
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Coin-X / RoundTable TradingcoreStrategic or Co-development Partner · 5 November 2026Coin-X is an annual coin dealer show powered by RoundTable Trading, hosted at Marriott St. Louis Airport with free admission. Scotsman Auction Co. conducts live auctions during the event on Friday. The show runs November 5-7, 2026 with dealer set-up on November 4. Contact: Mary Woodside at [email protected] or 800-642-4305. Scotsman serves as the official auctioneer for the Coin-X expo.
• New Direction IRA / The Entrust GroupminorOthersCertified IRA Services Professionals (CISP) that Scotsman refers customers to for Self-Directed IRA setup when they want to purchase precious metals through SD-IRA accounts. Scotsman works closely with these institutions year-round.
• Royal Canadian MintminorOthersRoyal Canadian Mint Bullion DNA Dealer - authorized to sell and verify Royal Canadian Mint bullion products with anti-counterfeiting DNA technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heritage Auctions: Largest U.S. collectibles auction house covering coins, currency, jewelry, and precious metals. Directly comparable to Scotsman's auction business but at vastly greater scale and global reach, serving the same collector and investor customer base.

Direct peers

• Stack's Bowers Galleries: Long-established rare coin and currency auctioneer serving serious numismatists. Comparable to Scotsman's high-end coin auction offerings (e.g., PCGS PR-66CAM lots), competing for the same consignor base and high-net-worth collectors.
• JM Bullion: Major online precious metals retailer competing on price transparency, selection, and shipping. Comparable to Scotsman's bullion spread business but with a fully digital, lower-overhead operating model that pressures traditional dealers.
• Provident Metals: Online precious metals dealer offering bullion and numismatic products to retail investors. Comparable to Scotsman's e-commerce precious metals channel and competes on price, selection, and shipping convenience.
• GreatCollections Coin Auctions: Online coin auction house offering certified coin auctions with lower buyer's premiums than traditional houses. Directly comparable to Scotsman Auction Co. for the same numismatic collector customer base, competing on fee economics and online convenience.
• SD Bullion: Low-cost online precious metals dealer competing primarily on price and low premiums over spot. Comparable to Scotsman's bullion trading business with a digital-first model that pressures spread margins in the dealer market.
• APMEX (American Precious Metals Exchange): Leading online precious metals dealer offering gold, silver, platinum, and palladium bullion to retail investors. Directly comparable to Scotsman's bullion trading and SD-IRA facilitation lines, with significantly larger scale and digital infrastructure.
• Littleton Coin Company: Major mail-order and online coin retailer serving collectors across all experience levels. Directly comparable to Scotsman's retail coin shop and collectible coin categories (Morgan dollars, U.S. currency, etc.).

Others

• Coinflation: Online resource for intrinsic metal value of U.S. coins, competing indirectly with Scotsman on transparency of precious metals pricing for coin buyers. Acts as a price-discovery tool that influences retail coin spreads industry-wide.

Emerging players

• GoldSilver (Mike Maloney): Online precious metals dealer with educational content focus targeting wealth preservation investors. Overlaps with Scotsman's precious metals investor segment and SD-IRA offering, with stronger educational content marketing.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coinandjewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scotsman Coin & Jewlery