What Softroc does

Softroc provides pour-in-place rubber safety surfacing solutions for residential and commercial customers in the United States, marketing itself as one of the fastest-growing companies in the rubber surfacing industry. Its core offering combines EPDM (Ethylene Propylene Diene Monomer) and SBR (Styrene-Butadiene Rubber) granules, ranging from 1-4mm in diameter, with high-tech polymer resin polyurethane binders that are formulated for UV stability, anti-microbial performance, and rapid curing. A secondary sub-brand, Hardroc, extends the portfolio into premium crushed-stone-and-resin overlays using natural marble and quartz bound with UV-stable resin across 30+ custom color blends (powered by Resin Rock technology). Application coverage spans pool decks, driveways, patios, walkways, garage floors, boat docks, home gyms, basketball/tennis/pickleball/multi-sport courts, rubber mulch, and commercial playgrounds, splash pads, retail floors, and walking trails. All materials are ISO 9002 certified and NSF tested, with EPDM granules also ASTM and CSA tested.

The company monetizes through professional installation services (one-time project revenue), recurring maintenance revenue via softwash deep-cleaning and resealing, and a transaction fee/revenue share from its Service Finance partnership that offers 12-month no-interest financing. Pricing is quote-based and not publicly disclosed. GTM motion combines (i) a franchise distribution network that executes installations across 48 U.S. states, (ii) direct-to-consumer sales via website (ZIP-code finder, Color Blend Visualizer, contact forms, lookbook download) and toll-free phone intake, and (iii) sales-led commercial project work. Customer segmentation is horizontal: residential homeowners (primary), commercial properties (primary), and property managers/HOAs/hotels/resorts (secondary). Marketing channels span content/SEO via blog, organic social (Facebook, Instagram, LinkedIn, X), franchise recruitment, and a cross-referral channel with sister company The Driveway Company for adjacent concrete repair services.

Softroc is a private, for-profit U.S. franchisor (legal entity form not disclosed) headquartered in Waco with 1-10 corporate employees. Note on founding year: the firmographics record states 1983, while the company-history record infers ~1994 based on 'more than 30 years of industry experience' as of 2024 - both source, and the discrepancy is not resolved by the input. There are no disclosed funding rounds, parent company, or institutional investors, indicating a bootstrapped or debt-financed capital structure. No financial figures (revenue, franchise system sales, unit count) are publicly disclosed.

Name

Softroc

Legal name

Softroc

Website

https://softroc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Softroc provides pour-in-place rubber safety surfacing and resin-bound stone overlays for residential and commercial customers across 48 U.S. states through a franchise installation network. Applications include pool decks, driveways, playgrounds, sports courts, and commercial flooring under the Softroc and Hardroc brands.

Ownership category

akta.pro rank

Product category

Rubber Safety Surfacing

NAICS

Other Rubber Product Manufacturing (32629), All Other Rubber Product Manufacturing (326299)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

akta.pro secondary industry

Custom Color, UV-Stabilized & Weathering-Resistant Rubber Compounds (IMANAJAJ)

Keywords

• Rubber safety surfacing
• Poured-in-place flooring
• EPDM rubber granules
• Commercial playground surfacing
• Rubber mulch products

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Rubber Surfacing Product and Installation: One-time product sales and professional installation services for rubber safety surfacing. Customers pay for materials and labor to have surfaces installed. Includes add-on services like softwashing (deep cleaning) and resealing for maintenance.
2. Financing Services Revenue Share: Partnership with Service Finance to offer three primary financing options under affordable monthly payment terms, including 12-month no-interest plans. Softroc earns revenue through this financing partnership.
3. Maintenance and Repair Services: Post-installation services including softwash (deep cleaning) and resealing. These services extend product life and provide recurring revenue opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Softroc manufactures and installs proprietary poured-in-place rubber safety surfacing composed of EPDM and SBR rubber granules combined with high-tech polymer resin binders, sold nationwide through its franchise network. The company also offers the Hardroc stone-and-resin overlay system, a rubber mulch product, and professional installation and maintenance services for residential and commercial applications including pool decks, driveways, playgrounds, splash pads, retail floors, and walking trails.

Product overview

Softroc is a provider of pour-in-place rubber safety surfacing solutions with over 30 years of industry experience. The company operates two core product lines: Softroc (rubber-based surfacing using EPDM and SBR rubber granules with polyurethane binders) and Hardroc (crushed stone and marble/resin overlays). The portfolio spans residential applications (pool decks, driveways, patios, garage floors, boat docks, home gyms, sports courts, rubber mulching) and commercial applications (playgrounds, retail floors, splash pads, walking trails). Services include professional installation, softwash cleaning, and resealing. A Color Blend Visualizer tool enables customer customization. The company operates through a franchise model across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Hardroc: Premium crushed stone and resin overlay product using natural marble and quartz bound with UV-stable resin for seamless, permeable, crack-resistant finish on driveways, patios, and walkways. Available in 30+ custom color blends.

Quantifiable outcome

• Installation completed in as little as one day for most residential projects
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• The Driveway CompanyminorStrategic or Co-development PartnerSister company specializing in concrete driveway repair services including crack repair, concrete lifting, fillings, pours, replacement, sealing, and decorative concrete. Provides complementary services for customers needing both concrete repair and rubber surfacing.
• Resin RockcoreTechnology or IntegrationTechnology provider for Hardroc premium stone-and-resin overlay system. Powered by Resin Rock's premium resin bound surfacing technology, which provides UV-stable, permeable, crack-resistant finish.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surface America: One of the largest U.S. poured-in-place rubber surfacing companies serving playgrounds, sports surfaces, and recreational facilities. Directly competes with Softroc's commercial product line on safety surfacing specifications and bid-driven commercial contracts.
• SpectaTurf: National poured-in-place rubber surfacing installer focused on playgrounds, water parks, and athletic facilities. Competes head-to-head with Softroc's commercial surfacing offerings and shares a similar multi-application go-to-market.
• FlexGround: Provider of poured-in-place rubber safety surfacing for playgrounds, splash pads, and recreational areas using EPDM/SBR formulations similar to Softroc's core technology. Directly comparable on materials, applications, and target buyers.
• RubberMulch (RubberRecycle): Manufacturer and distributor of recycled-rubber mulch and playground surfacing products. Directly comparable to Softroc's rubber mulch and playground surfacing lines, with overlapping SBR-based recycled-rubber inputs.
• ForeverLawn: National franchise-based provider of synthetic turf and specialty surfacing with strong residential and commercial presence. Closely comparable to Softroc on franchise distribution model, residential/commercial split, and exterior surfacing use cases.
• SureSet Resin Bound: Specialist in resin-bound and resin-bonded surfacing for driveways, paths, and commercial exteriors. Direct competitor to Softroc's Hardroc sub-brand in the resin-bound stone overlay category.
• No Fault Sport Group: Manufacturer and installer of poured-in-place rubber athletic and playground surfacing. Competes with Softroc in the sports-court and playground segments with comparable rubber-binder chemistry.
• ECO Surfaces: Installer of poured-in-place rubber and recycled-rubber playground surfacing serving commercial and institutional customers. Comparable to Softroc on EPDM/SBR formulations and playground, splash pad, and athletic applications.
• Pro-Tech Surfacing: Poured-in-place rubber surfacing company serving residential and commercial customers across the U.S. Closely comparable in offering (pool decks, patios, driveways, playgrounds) and in resin/rubber chemistry to Softroc.

Others

• The Driveway Company: Softroc's own sister company providing concrete driveway repair and replacement. Adjacent rather than competitive: enables a bundled exterior-construction offering alongside Softroc rubber surfacing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SoftrocHQ
• Facebookfacebook.com/SoftrocHQ
• LinkedInlinkedin.com/company/softroc-fl
• Instagraminstagram.com/softrochq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softroc