What Ledyard Financial Group, Inc does

Ledyard Financial Group, Inc. operates Ledyard National Bank (d/b/a Ledyard Bank), an independent, privately-held community bank chartered in New Hampshire and serving customers across New England (NH, VT, MA, ME). The bank operates nine full-service financial centers concentrated in New Hampshire and Vermont, supplemented by the proprietary Onward Digital Hub for online and mobile banking, Zelle, mobile deposit, mobile wallet (Apple Pay/Google Pay/Samsung Pay), MoneyMap aggregation, CreditSense monitoring, and CardConnect processing.

The business is organized into five operating divisions: Personal Banking (Ultimate Gold, Platinum, and Gold Checking tiers; Platinum Money Market/Savings; Live Better Money Market promotional; Make Life Better CDs; IRAs; HSAs; full mortgage suite including HELOC, manufactured home, first-time homebuyer, Express Home Loan, Renter's Advantage, and Everyday Heroes programs; student loans via Granite Edvance; consumer loans; Elan-issued credit cards); Business Banking (Premier, standard, Small Business, and Community First Non-Profit checking tiers; SBA Preferred Lender lending including equipment loans up to $500k, commercial mortgages, business term loans, lines of credit; cash management with Positive Pay, Remote Deposit Capture, and Insured Cash Sweep/CDARS via IntraFi; Heartland payroll; Zelle for Business; 1031 Exchange via JTC Americas); Private Banking (healthcare professional residential mortgages up to $4M with up to 100% financing, commercial LOC/term loans, business acquisition financing up to $2.5M, Healthcare Advantage reward program); Wealth Management (goals-based advisory via Osaic Institutions); and Workplace Banking ("Your Place Banking").

The bank generates revenue primarily through net interest income from a diversified loan portfolio (residential mortgages, commercial real estate, SBA, healthcare lending, consumer, HELOC) and deposit spreads on promotional money market and CD products, supplemented by deposit account fees, wealth management advisory fees through the Osaic partnership, cash management fees (Positive Pay, Remote Deposit Capture), payroll referral fees via Heartland, interchange on Elan-issued credit cards, and specialty service fees on 1031 exchange placement. Customer segments span individual consumers, SMBs, healthcare professionals, frontline workers ("Everyday Heroes"), non-profits, and HNW individuals — distributed across multiple channels including branches, online account opening, dedicated relationship managers, and workplace banking on-sites. Leadership under President & CEO Josephine Moran includes eight C-suite executives covering finance, digital, lending, people, risk, wealth, and banking.

Name

Ledyard Financial Group, Inc

Legal name

Ledyard National Bank

Website

https://ledyard.bank

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Ledyard Financial Group operates Ledyard Bank, an independent New England community bank (FDIC-insured, NH-chartered) serving consumers, SMBs, healthcare professionals, and HNW individuals across nine NH/VT branches via personal, business, private, and wealth management divisions integrated through the Onward digital platform.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

Keywords

• Community banking services
• Personal banking products
• Business banking services
• Mortgage lending services
• Wealth management services

Headquarters

HQ city

West Lebanon

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Primary revenue from interest earned on mortgage loans, commercial loans, consumer loans, credit cards, and home equity products. Includes specialized lending for healthcare professionals, everyday heroes programs, and business acquisitions.
2. Deposit Account Fees and Charges: Monthly maintenance fees on checking and savings accounts (some waived with minimum balances), ATM fees, wire transfer fees, overdraft fees, and account service charges.
3. Wealth Management and Investment Services: Investment management fees and advisory services offered through Osaic Institutions partnership, including portfolio management, retirement planning, and estate planning services.
4. Business Banking Services: Cash management fees, payroll processing services (through Heartland partnership), SBA loan fees, and commercial mortgage origination fees.
5. Money Market and CD Products: Interest-bearing deposit products including Live Better Money Market (up to 3.25% APY) and Make Life Better CDs (up to 3.75% APY), generating deposit-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Ledyard Financial Group, Inc. operates Ledyard National Bank, an independent New England community bank delivering retail and commercial banking, mortgage and consumer lending, healthcare-specialized private banking, and wealth management services through physical financial centers and the Onward digital banking platform. The bank accepts deposits, originates residential and commercial loans including SBA, and provides cash management, payroll, and 1031 exchange services for businesses and high-net-worth individuals.

Product overview

Ledyard Financial Group, Inc (operating as Ledyard Bank) is a New England community bank offering a comprehensive, multi-channel banking platform organized into five main divisions: Personal Banking, Business Banking, Private Banking, Wealth Management, and Onward Digital Hub. Personal Banking encompasses checking accounts (Ultimate Gold, Platinum, Gold tiers), Platinum Banking with bundled money market and savings products, Savings/Money Markets including the promotional Live Better Money Market and Make Life Better CD products, IRAs, Health Savings Accounts, and full lending services including mortgages, home equity products, manufactured home loans, first-time homebuyer programs, Express Home Loans, Renter's Advantage, Everyday Heroes Loans, student loans (via Granite Edvance partnership), consumer loans, and personal credit cards. Business Banking includes Business Premier Checking with bundled cash management, standard Business Checking, Small Business Checking, Community First Non-Profit Checking, business savings and money market accounts, equipment loans, commercial mortgages, SBA loans, business credit cards, and services including Cash Management with Positive Pay and Remote Deposit Capture, Heartland payroll services, Zelle for Business, Your Place Banking workplace program, and 1031 Exchange services via JTC Americas. Private Banking targets healthcare professionals and executives with specialized programs including residential mortgages up to $4,000,000, commercial lines of credit, commercial term loans, business acquisition financing, and the Healthcare Advantage rewards program. Wealth Management provides goals-based investment advisory with access to Osaic Institutions. The Onward Digital Hub serves as the unified digital banking platform integrating online/mobile banking, mobile wallet payments (Apple Pay, Google Pay, Samsung Pay), MoneyMap financial management, CreditSense credit monitoring, CardConnect, and Zelle payment services.

Differentiator

Problem solved

Functional benefit

Brands

• Onward: Digital banking hub offering online and mobile banking tools, bill pay, credit score tracking, and budgeting features.
• Make Life Better CD
• Live Better Money Market
• Everyday Heroes Loan
• Healthcare Advantage Program

Products and services

• Onward Digital Hub All-in-one digital banking hub combining bill pay, credit score tracking, budgeting, and online/mobile banking tools into a unified experience for Ledyard Bank customers.
• Ultimate Gold Checking Premium checking account tier with enhanced benefits for Ledyard personal banking customers.
• Platinum Checking Premium personal checking account with best deposit rates, complimentary investment reviews, free checks, ATM fee refunds up to $20/month, and reduced mortgage closing costs.
• Gold Checking Standard personal checking account with $10 minimum deposit, Visa debit card, free bill pay, and eWallet services.
• Platinum Money Market Premium money market account requiring $10 minimum deposit and $1,500 balance to earn interest, offered as part of Platinum Banking with no monthly fee when paired with Platinum Checking.
• Platinum Savings Platinum Banking savings account with tiered interest rates based on daily balance, $10 minimum deposit with no minimum balance to earn interest.
• Live Better Money Market Promotional money market account earning up to 3.25% APY with $1,000 minimum deposit, available for both personal and business accounts, FDIC insured.
• Make Life Better CD Certificate of Deposit with promotional rates: 3.75% APY on 15-month and 12-month terms, 3.40% APY on 6-month term, requiring $1,000 minimum deposit and Ledyard checking account relationship.
• Savings Account Personal savings account with $10 minimum deposit, tiered interest rates, and unlimited in-person and ATM withdrawals.
• Statement Savings Personal savings account with $10 minimum deposit, $250 minimum balance to earn interest, and $4 monthly fee waived for customers age 60+ and minors.
• Money Market Account Personal money market account with $10 minimum deposit, $1,500 minimum balance to earn interest, and $10 monthly fee if balance falls below $1,500.
• Certificates of Deposit (CDs) Fixed-term deposit accounts with various term lengths, $500 minimum investment, FDIC insured up to $250,000.
• IRAs Individual Retirement Accounts including Traditional and Roth IRA options, offered as IRA Savings or IRA CDs with FDIC insurance.
• Health Savings Accounts (HSAs) Tax-advantaged accounts for out-of-pocket medical expenses with 0.10% APY on balances $25k or less and 0.25% APY on balances over $25k.
• Home Mortgages Residential mortgages including purchase and refinance, construction loans, jumbo mortgages, and land loans with competitive rates and personalized advice.
• Home Equity Lines of Credit (HELOC) Revolving credit lines using home equity for primary or secondary residences with a 6-month intro rate of 5.99% APR and estimated 6.50% thereafter.
• Manufactured Home Loans Loans for manufactured homes with 5% down payment, no PMI, waived processing fee, Ledyard-paid appraisal fee, and maximum loan amount of $300,000.
• First-Time Homebuyer Program Mortgage program for first-time homebuyers borrowing up to $600,000 with 5% down, no PMI requirement, and waived origination fee.
• Express Home Loans Quick personal financing for home improvements and weatherization, $500 to $10,000 at 5.00% fixed rate (5.80% APR), for income-qualified residents in specific NH and VT counties.
• Renter's Advantage Unsecured loan up to $5,000 for first and last month rent and security deposits, no closing costs, no minimum credit score required, for income-qualified residents in specific NH and VT counties.
• Everyday Heroes Loan Specialized mortgage for frontline workers (law enforcement, firefighters, nurses, EMT, military, teachers, mental health counselors) up to $2,000,000 with up to 100% financing and no origination fee.
• Student Loans Student loan and refinancing products offered through partnership with Granite Edvance, featuring no origination fees, rate discounts for automatic payment, and cosigner release.
• Consumer Loans Personal loans from $1,000 to $25,000 for terms up to 60 months, debt consolidation loans, secured loans against CDs, and overdraft lines of credit up to $2,500.
• Personal Credit Cards Credit cards offered through Elan Financial Services with zero fraud liability, mobile purchasing capability, and 24/7 cardmember service.
• Healthcare Banking Program Specialized private banking program for medical professionals offering residential mortgages up to $4,000,000, commercial loans, and Healthcare Advantage cash rewards up to $5,000.
• Business Premier Checking Business checking account with $75 monthly fee (waived first year), bundled cash management services including wires, ACH, Positive Pay, and Remote Deposit Capture, with first 500 transaction items free.
• Business Checking Business checking account for higher transaction activity with earnings credit to offset fees, $5 monthly maintenance, and per-item fees.
• Small Business Checking Basic business checking with no minimum balance, no monthly maintenance fee, first 5 deposits free, and first 30 checks free.
• Community First Non-Profit Checking Free business checking for registered non-profits with free online banking, bill pay, mobile deposit, and no monthly maintenance fee.
• Business Money Market Account Business money market account with interest earned on $1,500+ balances, tiered interest rates, and $10 monthly fee if balance falls below $1,500.
• Business Statement Savings Business savings account requiring $250 daily balance to earn interest, with $4 monthly maintenance fee if balance falls below $250.
• Equipment Loans Business equipment financing up to $500,000 with terms up to 7 years, low bank fee of $150, and fixed rates starting at 5.99%-6.49% depending on promotion.
• Commercial Mortgages Flexible commercial real estate financing with construction, permanent, and interim financing programs customized to business needs.
• Business Term Loans Long-term financing for fixed assets, business acquisitions, or working capital with flexible terms.
• Business Lines of Credit Revolving credit for seasonal cash flow needs or short-term financial requirements.
• SBA Loans Small Business Administration loan products including real estate purchase/renovation, equipment, inventory financing, and working capital, offered through the SBA Preferred Lender Program.
• Business Credit Cards Business credit cards offered through Elan Financial Services with free expense reporting, no additional card fees, mobile payments, and a Zero+ Business Card option.
• Cash Management Online banking tools for businesses including account aggregation, check deposits, wire transfers, ACH transactions, multiple user access, alerts, and fraud monitoring through Positive Pay.
• 1031 Exchange Program Real estate tax-deferral service partnering with JTC Americas as Qualified Intermediary for forward and reverse like-kind exchanges.
• Your Place Banking (Workplace Banking Program) On-site workplace banking program bringing financial guidance, workshops, and account services directly to employers and employees at their workplaces.
• Healthcare Professional Residential Mortgages Specialized home loans up to $4,000,000 for licensed healthcare professionals with up to 100% financing for first-time and relocating buyers, including flexible underwriting for medical residents with student loans.
• Healthcare Commercial Line of Credit Line of credit up to $250,000 for licensed healthcare professionals with a $300 fee and a blanket lien on business assets required.
• Healthcare Commercial Term Loan Term loans up to $500,000 for healthcare professionals in practice 2+ years for equipment, leasehold improvements, and debt refinancing.
• Business Acquisition Loans Streamlined acquisition loans up to $2,500,000 for medical professionals delivered through SBA and state development authorities.
• Healthcare Advantage Program Cash rewards program for healthcare professionals offering 0.50% reward (up to $5,000) on new-to-Ledyard investments of $100,000+ held 6 months with Private Banking checking.
• Wealth Management Goals-based investment management and financial advisory services with scenario planning, fiduciary services, and estate planning coordination, offered in partnership with Osaic Institutions.

Quantifiable outcome

• Earn up to 3.25% APY on Live Better Money Market accounts
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Granite EdvancecoreStrategic or Co-development PartnerLedyard Bank partnered with Granite Edvance, a nonprofit organization located in Concord, New Hampshire, to connect customers with student loan programs, refinancing products, and college planning services. Granite Edvance offers loan products featuring no origination fees, interest rate discounts for automatic payments, and cosigner release options. Proceeds from Granite Edvance loans are reinvested into scholarships, grants, and free college planning services.
• JTC AmericascoreImplementation/ SI/ Consulting PartnerLedyard Bank maintains a longstanding relationship with JTC Americas as a Qualified Intermediary for 1031 Exchange services. JTC specializes in facilitating tax-deferred property exchanges and has written industry best practices that are now the standard. JTC holds proceeds from initial property sales until replacement properties are purchased, as required by IRS regulations.
• Heartland (Payroll+)coreTechnology or IntegrationLedyard Bank partners with Heartland to bring Payroll+ to business customers, offering a full-service payroll solution including payroll processing, HR solutions, time and attendance tracking, ACA reporting, tax and compliance management, and integrations with 401(k), point-of-sale, and workers' compensation systems.
• Dartmouth College AthleticsflagshipGTM or Marketing PartnerLedyard Bank serves as the Official Banking Partner of Dartmouth College Athletics. This partnership provides brand visibility through athletics sponsorships, exclusive mortgage discounts for Dartmouth College employees, and community engagement opportunities.
• Main Street ChecksminorOthersLedyard Bank partners with Main Street Checks for check ordering services. Customers can reorder checks through Main Street Checks, with complimentary first orders for Business Premier Checking account holders.
• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services provides credit card services for Ledyard Bank customers, including zero fraud liability protection, 24/7 cardmember service, and mobile purchasing capabilities. Credit cards are issued pursuant to licenses from Visa and Mastercard.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Regional players

• Salem Five: Independent New England community bank holding company with consumer, business, and wealth offerings; comparable community-bank model in MA/NH with overlapping customer archetypes.
• Camden National Bank: Maine-headquartered community bank (also operating in NH) with consumer, business, and wealth banking — regional competitor with comparable community-bank positioning, serving some adjacent geography.

Direct peers

• Passumpsic Savings Bank: Vermont-headquartered community savings bank serving VT and NH with consumer, business, and mortgage banking — overlapping geographic footprint with Ledyard's Vermont operations.
• Northway Bank: New Hampshire-based independent community bank with similar multi-channel consumer/commercial banking focus and a comparable regional footprint to Ledyard.
• Enterprise Bancorp: Massachusetts community bank holding company with consumer and commercial banking plus wealth management; comparable full-service community banking model with privately-held structure.
• Bank of New Hampshire: New Hampshire community bank with multi-channel consumer/commercial banking and wealth services; directly comparable product breadth and geographic overlap with Ledyard.
• Bar Harbor Bankshares: Northern New England community bank holding company serving ME and NH communities with consumer and business banking plus wealth management — directly comparable in footprint, community focus, and product breadth (e.g., owns Lake Sunapee Bank, also active in NH/VT).
• Mascoma Bank: Upper Valley / NH-VT community bank with deposit, lending, and wealth services targeting similar geography and customer profiles to Ledyard, including a strong digital offering.
• Merrimack County Savings Bank: New Hampshire community savings bank headquartered in Concord — overlapping Concord market with Ledyard's NH retail network.

Broad incumbents

• Eastern Bankshares: Larger Massachusetts-based community bank with full retail, commercial, and wealth capabilities; broader New England presence but a clear overlap in target customer segments and product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ledyardbank
• LinkedInlinkedin.com/company/ledyard-national-bank
• Instagraminstagram.com/ledyardbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ledyard Financial Group, Inc