Truly Nolen Pest Control

What Truly Nolen Pest Control does

Truly Nolen Pest Control is a family-owned pest management operator founded in 1938 in Miami, Florida, now headquartered in Tucson, Arizona, and led by third-generation President Scott Nolen. The company delivers residential and commercial pest, termite, rodent, and lawn control services through a network of 80+ company-owned US offices, 35+ Canadian branches, and franchise partners in 30+ countries (59 countries total). Its core offering is the Four Seasons Pest Control Program, a year-round subscription service built on an Integrated Pest Management (IPM) methodology that targets pest behavior seasonally using environmentally conscious materials with long residual life. Proprietary technology includes the Tru-Guard with Boron product (1990s), the Monitored Defense System (2000s), and a high-pressure mist system for bed bugs registered with Health Canada.

The company monetizes through three streams: recurring residential subscriptions (quarterly or monthly maintenance plans plus one-time treatments), recurring commercial programs tailored to restaurants, food-handling facilities, and property managers (including a 12-step restaurant protocol and ARM 360 connected-service partnership), and franchise royalties from domestic US franchisees and 30+ international territories. Pricing is quote-based and not publicly disclosed; lead capture occurs via a centralized phone line (1-888-832-4705) and an online scheduling form. Marketing is multi-channel, combining educational content (pest guide, blog, interactive pest identifier), local SEO across 35+ Canadian city pages, organic social (Facebook, Twitter/X, YouTube, LinkedIn), and word-of-mouth driven by service guarantees and 24-hour callback responsiveness.

Customer concentration is low: the company serves 150,000+ customers across residential and commercial segments with no named anchor enterprise clients in the source data. The brand is anchored by the trademark yellow Mouse Car (in continuous use since 1961), two Guinness Book of World Records recognitions, and an 85-year operating history. Internal capability building is supported by the $5 million Truly University training center in Orlando and a second facility in Phoenix. The company is privately held with no disclosed institutional investors and last disclosed crossing $100 million in revenue in 2012.

Name

Truly Nolen Pest Control

Legal name

Truly Nolen Pest Control & Exterminators Canada

Website

https://trulynolen.ca

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Truly Nolen Pest Control is a family-owned pest management operator founded in 1938 that delivers residential and commercial pest, termite, rodent, and bird control through 80+ US offices, 35+ Canadian branches, and franchises in 30+ countries.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Sanitary Services (4950)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Commercial Pest Control (IMAIAHAD), IPM Multi-Unit Housing (Apartment/Condo) Preventive Programs (HSAMAJAI)

Keywords

• Residential pest control
• Commercial pest control
• Integrated pest management
• Termite control services
• Rodent control services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Pest Control Services: Ongoing quarterly or monthly maintenance plans as well as one-time treatments for homeowners covering bed bugs, carpenter ants, rodents, spiders, mosquitoes, bees, wasps, and other common household pests.
2. Commercial Pest Control Services: Customized commercial pest control programs for businesses including property management, restaurants, food handling facilities, and non-food handling environments. Programs incorporate I.P.M. approach.
3. Franchise Revenue: The company generates revenue through domestic franchises in the United States and international franchises in over 30 countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Truly Nolen Pest Control provides residential and commercial pest management services, including treatment for bed bugs, carpenter ants, rodents, spiders, mosquitoes, bees, wasps, cockroaches, birds, and termites. The company delivers its work through an Integrated Pest Management (IPM) approach using environmentally conscious materials with long residual life, and operates a signature Four Seasons program that proactively targets seasonal pest behaviour across the year. Services are delivered by trained technicians through company-owned branches in Canada and a broader franchise network in the United States and over 30 countries.

Product overview

Truly Nolen Pest Control offers a portfolio of pest management products and services centered on its Four Seasons Pest Control Program, a year-round proactive approach addressing seasonal pest behaviors. The core offerings include Residential Pest Control and Commercial Pest Control services, with specialized treatment modules for specific pests (Bed Bug Control, Bee & Wasp Control, Carpenter Ant Control, Rodent Control, Spider Control, Mosquito Control, Bird Control). For commercial clients, additional specialized programs include the ARM 360 Partnership, Restaurant Program, Property Management, Fire Ant Control, Flea & Tick Service, and Fly & Fleas Control. The company uses an Integrated Pest Management (IPM) approach and offers eco-friendly, pet-safe, and child-safe solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Seasons Pest Control Program Year-round seasonal pest control program that addresses changes in pest behaviour across Winter, Spring, Summer and Fall, providing proactive protection for homes and businesses against common pests including ants, spiders, rodents, wasps, and mosquitoes.
• Residential Pest Control Professional pest control services for homeowners offering eco-friendly, pet-safe, and child-safe treatment options, with quarterly or monthly maintenance plans or one-time treatments for household pest issues.
• Commercial Pest Control Customized commercial pest control services for businesses, including restaurants, food handling facilities, non-food handling environments, and property management, using environmentally conscious materials with long residual life and an Integrated Pest Management approach.
• Bed Bug Control Comprehensive bed bug elimination service using a high pressure misting system registered with Health Canada, including inspection, mechanical and pesticide application, and post-service monitoring for residential and commercial customers.
• Bee & Wasp Control Identification, treatment, and removal of bee and wasp infestations including preventative monitoring, extermination, hive removal, swarm removal, and utility box bee removal for residential and commercial properties.
• Carpenter Ant Control Treatment of carpenter ant infestations using advanced techniques including undetectable liquid products and bait to eliminate entire colonies, with thorough inspection of interior and exterior areas for residential and commercial customers.
• Rodent Control Full range rodent control including exclusion (rodent proofing), trapping, nest removal, vector control for associated pests like fleas and ticks, and sanitization services for residential and commercial properties.
• ARM 360 Partnership Commercial pest management program based on people, technology and communication, with connected field technicians linked to office, lab and customers for audit-ready commercial accounts.
• Restaurant Program Monthly twelve-step program for food handling environments incorporating an Integrated Pest Management approach, focused on controlling crawling insects, especially German cockroaches, for restaurants and food service operators.
• Property Management Commercial property management partnership providing pest and facility maintenance needs including training, education, and a range of pest control service options for multi-unit residential and commercial properties.
• Monitored Defense System Monitoring and defense pest control solution introduced as part of the company's pest control technology portfolio for ongoing pest detection and management.
• Total Termite Protection Comprehensive termite control solution offering protection against termite infestations for residential and commercial properties.
• Tru-Guard with Boron Environmentally friendly pest control product developed in the 1990s as an alternative to harsher chemical treatments, available as part of the company's pest control service portfolio.

Quantifiable outcome

• Year-round protection from newest pest threats
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Terminix: Now part of Rentokil Terminix, Terminix offers residential and commercial pest, termite, and wildlife services across the US and Canada with subscription-based plans — a direct competitor to Truly Nolen's Four Seasons recurring offerings.
• Orkin: Operated by Rollins, Orkin is the largest pest control provider in North America offering residential and commercial termite, bed bug, rodent, and general pest services through a national branch network — directly comparable to Truly Nolen's full-service model.
• Arrow Exterminators: Privately held US pest control company operating across the Southeast and Southwest offering residential and commercial pest, termite, and wildlife services with a similar subscription-style recurring model.
• Abell Pest Control: Canadian-owned pest control provider serving Ontario and other provinces with residential and commercial services, including IPM-based programs — a direct Canadian-headquartered competitor to Truly Nolen Canada.
• HomeTeam Pest Defense: US pest control specialist focused on residential pest and termite defense with recurring service plans and a multi-family/builder channel — overlapping with Truly Nolen's residential and property management segments.

Emerging players

• Greenix Pest Control: US growth-stage pest control company emphasizing eco-friendly, recurring-service residential pest management — comparable to Truly Nolen's environmentally conscious IPM positioning but with a more digitally native, tech-enabled operating model.
• Mosquito Squad: Franchise-based mosquito and tick control specialist serving residential and commercial customers across North America — comparable to Truly Nolen's mosquito service module and franchise distribution model.

Regional players

• Ehrlich Pest Control: US East Coast and regional pest control provider (part of Rentokil) offering residential and commercial IPM programs — a comparable mid-size player in the same category.

Broad incumbents

• Rentokil Initial: Global pest control and hygiene services giant operating across dozens of countries with both residential and commercial offerings. Comparable to Truly Nolen's franchise-driven international presence, but at vastly greater scale.
• Anticimex: Sweden-based global pest control operator with strong IPM focus and digital pest control innovation (e.g., SMART solutions). Comparable to Truly Nolen in eco-friendly IPM positioning and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TrulyNolenCAN
• YouTubeyoutube.com/user/TrulyNolenCanadaTV
• Facebookfacebook.com/TrulyNolen
• LinkedInlinkedin.com/company/truly-nolen-pest-control

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truly Nolen Pest Control