AO Racing
AO Racing is a privately held professional motorsports team based in Saint Charles, Missouri, founded in 2022. The company competes in endurance and sports car racing championships and operates with 11 to 50 employees.
- Company typePrivate
- Founded2022
- HeadquartersSaint Charles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AO Racing does
AO Racing is a privately held professional motorsports team headquartered in Saint Charles, Missouri, founded in 2022. The firm competes in endurance and sports car racing championships and operates with a small workforce of 11 to 50 employees. Its public website (aoracing.com) could not be scraped during data collection because the page was gated by a verification/loading screen, so operational details beyond the firmographic basics — including specific series competed in, ownership structure, driver roster, sponsor base, and revenue mechanics — are not present in the source material.
As a for-profit private entity in the professional motorsport segment, the underlying business model is expected to be a combination of sponsorship agreements, prize purses, manufacturer/team partnerships, hospitality and merchandise revenue, and possibly driver services. None of these revenue lines, however, are confirmed in the provided data, and the company does not disclose financial figures. The asset base is typical of a small racing operation: people, vehicles/equipment, and brand equity. No product, technology, IP, or AI capabilities are described in the source material, which limits the ability to assess technical differentiation. The company is recent (founded 2022), small (sub-50 employees), and operates in a niche competitive segment that is structurally dependent on sponsor economics and on-track performance.
AO Racing firmographics
Firmographics- Name
- AO Racing
- Website
- https://aoracing.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AO Racing is a privately held professional motorsports team based in Saint Charles, Missouri, founded in 2022. The company competes in endurance and sports car racing championships and operates with 11 to 50 employees.
- Ownership category
- akta.pro rank
AO Racing industry classification
Industry- Product category
- Motorsport Racing Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where AO Racing is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Markets served
AO Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
AO Racing product offering
Product offeringCore offering
AO Racing is a professional motorsports team that fields race cars to compete in endurance and sports car racing championships. Founded in 2022 and based in Saint Charles, United States, the team operates in the professional racing segment of the motorsports industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Endurance and Sports Car Racing Team Operations Professional motorsports team services — fielding, preparing, and racing competition cars in endurance and sports car racing championships for motorsport audiences and sponsors.
Companies that use AO Racing
Customer profileIdeal customer profiles1 record
AO Racing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AO Racing partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
AO Racing competitors and assessment
Company assessmentDirect peers
- Heart of Racing Team: Heart of Racing Team competes in IMSA's GTD class with Aston Martin entries and runs parallel programs across endurance championships. It is a directly comparable independently operated professional sports car team targeting the same race calendar as AO Racing.
- JDC-Miller MotorSports: JDC-Miller MotorSports fields entries across multiple IMSA classes including LMP2 and GTP. It is a comparable independent motorsports team operating in the same U.S. endurance racing ecosystem as AO Racing.
- Wayne Taylor Racing: Wayne Taylor Racing is a long-established professional sports car team competing in IMSA's GTP and GTD classes with Cadillac support. It is a relevant peer within the same championship categories, providing an incumbent comparison for AO Racing's category positioning.
- Turner Motorsport: Turner Motorsport is a long-established BMW customer team competing in IMSA's GTD class. It is a direct comparable to AO Racing as a privately run professional sports car team operating with manufacturer support in the same championship.
- Wright Motorsports: Wright Motorsports is a privateer Porsche customer team competing in IMSA and other sports car endurance series. As an independent team in similar GT-class categories, it is a direct comparable to AO Racing in scale, customer base, and racing operations.
- Tower Motorsports: Tower Motorsports is a privately operated team that has fielded LMP2 entries in IMSA and the 24 Hours of Le Mans. It directly parallels AO Racing as a private professional team in the North American endurance racing scene.
- Pfaff Motorsports: Pfaff Motorsports is a Canadian professional sports car racing team that competes in the IMSA WeatherTech SportsCar Championship GTD class. It is directly comparable to AO Racing as a privately operated team in the same endurance/sports car category with similar business models.
- Proton Competition: Proton Competition is a German privateer team running factory-supported Porsche entries in the WEC and other FIA endurance championships. It is comparable to AO Racing as a privately operated endurance racing team targeting international championships.
- Riley Motorsports: Riley Motorsports competes in IMSA WeatherTech with multi-class entries in GTD and is one of the established privateer operations in U.S. sports car racing. It is comparable to AO Racing as a peer independent team in the same endurance series.
Broad incumbents
- Chip Ganassi Racing: Chip Ganassi Racing fields factory-supported Cadillac GTP entries in IMSA and operates across multiple motorsports disciplines. It is a broader incumbent in the same racing ecosystem as AO Racing, with significantly larger scale and resources.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key highlights3 records
Customer concentration
AO Racing social profiles
Digital presenceAO Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AO Racing leadership team
Management profileNumber of profiles
AO Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AO Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AO Racing
What does AO Racing do?
AO Racing is a professional motorsports team that fields race cars to compete in endurance and sports car racing championships. Founded in 2022 and based in Saint Charles, United States, the team operates in the professional racing segment of the motorsports industry.
When was AO Racing founded?
AO Racing was founded in 2022. It employs 11 to 50 people.
Where is AO Racing based?
AO Racing is headquartered in Saint Charles, United States, in the North America region.
Who are AO Racing's main competitors?
Direct peers on record are Heart of Racing Team, JDC-Miller MotorSports, Wayne Taylor Racing, Turner Motorsport, Wright Motorsports, Tower Motorsports, Pfaff Motorsports, Proton Competition and Riley Motorsports. Chip Ganassi Racing is listed as a broad incumbent.
Does AO Racing have an API?
No public API is recorded for AO Racing.
What industry is AO Racing in?
AO Racing's product category is Motorsport Racing Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.