Raw Earth Foundation

What Raw Earth Foundation does

Raw Earth Foundation is a Miami, Florida-based 501(c)(3) nonprofit founded in 2023 by Raven Petca, operating on a 100% volunteer-run model to deliver environmental conservation programming. Its service portfolio covers sustainable landscaping, tree planting, community gardens, and environmental education through five named programs: Restorative Landscape Design, Greenscape Assistance, Roots for Tomorrow (tree planting), Nature's Guide Education, and Greenscape Movement. Service delivery is executed via a national partner network that allows the foundation to operate projects beyond its Miami base without standing up regional offices.

The foundation serves a diverse, largely fragmented customer base that includes low-income communities (the principal beneficiary segment for landscape and garden projects), individual homeowners, small businesses, and other nonprofits requesting Greenscape Assistance. Educational programming (Nature's Guide Education, plus the in-development Earth Kids YouTube channel and a tree-planting game) targets children and families as an audience for environmental content.

Its business model layers multiple revenue streams rather than relying on a single pricing model. Landscape projects are delivered through partner contractors, with the foundation retaining a 15% project management fee on each engagement. The Shop Raw Earth e-commerce store sells organic apparel as a direct-to-consumer merchandise line. Additional inflows come from individual donations, grants, and a tiered corporate sponsorship program (Seed, Sprout, Forest), with Bradford Renaissance Portraits publicly identified as a Forest Sponsor. No paid staff, audited financials, grant totals, or revenue figures are disclosed, leaving the underlying technology stack and operational scale largely opaque.

Name

Raw Earth Foundation

Legal name

Raw Earth Foundation Inc.

Website

https://rawearthfoundation.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Raw Earth Foundation is a 100% volunteer-run 501(c)(3) nonprofit founded in Miami in 2023 that delivers sustainable landscaping, tree planting, community gardens, and environmental education to low-income communities, homeowners, small businesses, and other nonprofits through a national partner network, funded by a 15% project management fee, merchandise, donations, grants, and tiered corporate sponsorships.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Landscaping Services (561730), Administration of Conservation Programs (92412), Forest Nurseries and Gathering of Forest Products (1132)

SIC

Agricultural Services (700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industry

Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG)

Keywords

• Environmental conservation services
• Sustainable landscaping design
• Community reforestation programs
• Eco-friendly merchandise
• Nonprofit environmental programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Landscaping Services: Landscaping design and project management services with a 15% fee on project costs. Income generated helps sustain the organization and supports mission-driven programs.
2. Merchandise Sales: Online store selling organic and eco-friendly products including apparel, accessories, and home goods. 100% of proceeds go toward reforestation efforts.
3. Donations: Direct donations through the website supporting environmental quality programs, tree planting initiatives, and community gardens.
4. Grants: Funding from grants used to support conservation and environmental quality programs, including services to underserved areas through the Greenscape Assistance Program.
5. Sponsorships: Corporate sponsorships at various levels (Forest Sponsor $5,000-$9,999, Sprout Sponsor $200-$999, Seed Sponsor up to $200) supporting sustainable initiatives and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Raw Earth Foundation designs and delivers sustainable landscaping services and community environmental programs, including Restorative Landscape Design, tree planting (Roots for Tomorrow), the Greenscape Assistance Program for low-income communities, and education/advocacy initiatives. The organization supplements these services with the Shop Raw Earth e-commerce store selling organic cotton apparel and eco-friendly home goods, where 100% of proceeds fund environmental quality programs.

Product overview

Raw Earth Foundation is a nonprofit environmental organization that offers a dual portfolio of services and merchandise. Its core services include Restorative Landscape Design (sustainable landscaping and project management for residential and commercial properties), the Greenscape Assistance Program (supporting low-income communities), Roots for Tomorrow (tree planting initiative), Nature's Guide Education and Policy Program, and the Greenscape Movement (community engagement). The organization also operates an e-commerce store (Shop Raw Earth) selling eco-friendly merchandise including organic cotton apparel (t-shirts, sweatshirts, hoodies, tank tops for kids, men, women, and unisex), accessories (bucket hats, dad hats, beanies, tote bags), and home goods (stainless steel water bottles). The merchandise is sustainably made and ethically sourced, with all proceeds funding environmental quality programs. Additionally, Raw Earth Foundation is developing an 'Earth Kids' YouTube educational channel and a tree-planting game for environmental education.

Differentiator

Problem solved

Functional benefit

Products and services

• Restorative Landscape Design Sustainable landscaping design and project management services for residential and commercial properties, including xeriscaping, native gardens, and pollinator-friendly landscapes. Income from the 15% project management fee is reinvested into environmental quality programs.
• Greenscape Assistance Program Environmental quality program providing sustainable landscaping services to non-profit charities, small businesses, and residents in HUD-defined low-income neighborhoods, funded in part by grants.
• Roots for Tomorrow Tree planting initiative providing native trees and landscaping support to underserved communities to expand urban canopy and biodiversity.
• Nature's Guide Education and Policy Program
• Greenscape Movement Community engagement initiative promoting environmental stewardship and sustainable landscaping practices among residents, businesses, and partner organizations.
• Shop Raw Earth - Official Store Online merchandise store selling eco-friendly products including apparel, accessories, and home goods. 100% of proceeds go toward reforestation and environmental quality programs.
• Earth Born - Organic Cotton Kids T-shirt 100% organic cotton t-shirt for children with nature-themed messaging, sold via Shop Raw Earth with proceeds supporting environmental quality programs.
• Meet Me at the Farmers Market - Organic Cotton Kids T-shirt Organic cotton t-shirt for children promoting farmers markets and local sustainable food, sold via Shop Raw Earth.
• Meet Me at the Farmers Market - Women's Organic Crew Neck Sweatshirt Women's organic crew neck sweatshirt made from 80% organic cotton and 20% recycled polyester, sold via Shop Raw Earth with proceeds funding environmental programs.
• Earth Kids YouTube Channel YouTube channel teaching children about plant identification, environmental stewardship, and sustainability through engaging content.
• Tree Planting Game A tree-planting game aimed at promoting environmental awareness and education, being developed in collaboration with the tech and animation teams.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Tree Planted: Nonprofit that partners with reforestation organizations to plant trees worldwide and sells mission-aligned merchandise. Directly comparable as a donation- and merchandise-funded tree-planting nonprofit with a similar volunteer- and partner-driven delivery model.
• American Forests: Long-standing U.S. nonprofit focused on reforestation and urban tree planting, including work in underserved communities. Closely comparable mission and ecosystem-restoration focus, though operating at much larger scale.
• Plant With Purpose: Nonprofit that combines tree planting, sustainable agriculture, and community development in low-income regions. Comparable as a small-staffed mission-driven nonprofit delivering environmental programs through community partnerships.
• Xerces Society for Invertebrate Conservation: Nonprofit focused on pollinator conservation and habitat restoration, including native plant landscaping guidance. Directly comparable for Raw Earth's butterfly gardens, pollinator habitat, and native-plant programs.
• Trees for the Future: 501(c)(3) nonprofit focused on tree planting and agroforestry in underserved communities. Comparable in mission (sustainable landscapes + food security), funding model (grants + donations), and program delivery through local partnerships.
• Lady Bird Johnson Wildflower Center: Nonprofit dedicated to native plant conservation, research, and education, with demonstration gardens and landscape programs. Comparable focus on native landscapes, pollinator habitat, and public education around sustainable landscaping.

Broad incumbents

• National Wildlife Federation: Large U.S. conservation nonprofit with broad programs spanning wildlife habitat, native plantings, and community education. Overlaps with Raw Earth's pollinator/wildlife and community-garden work, but at vastly greater scale and scope.
• The Nature Conservancy: One of the world's largest environmental nonprofits with broad land-conservation and ecosystem-restoration programs. Comparable in environmental-quality and habitat-restoration focus, but operates at global scale with professional staff and major donor base.
• Trust for Public Land: National nonprofit focused on land conservation, parks, and community green spaces. Comparable in mission to create accessible green spaces in underserved communities, though at significantly larger scale.
• Davey Tree Expert Company: Large U.S. tree-care and landscape services company serving residential and commercial customers. Comparable as a provider of landscape design/implementation services, though as a for-profit incumbent rather than a mission-driven nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RawEarthCharity
• Facebookfacebook.com/rawearthfoundation
• LinkedInlinkedin.com/company/raw-earth-foundation-inc
• Instagraminstagram.com/rawearthfoundation

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Earth Foundation