Products of Change

What Products of Change does

Products of Change is a not-for-profit membership community, media platform, and advisory services provider dedicated to driving sustainability transformation across the global brand and licensing industry. Founded in 2019–2020 by Helena Mansell-Stopher (who holds a Business Sustainability Management qualification from the University of Cambridge), the organisation officially became a not-for-profit in 2024 and is headquartered in London under the legal entity Products of Change Media Ltd. It serves three primary customer segments: brand owners (licensors), product manufacturers (licensees), and retailers, with additional vertical-specific engagement in fashion, toys, sports, publishing, and brand agencies via dedicated ambassadors.

The platform consists of three integrated pillars. The first is the membership community, providing 500+ organisations and 1,400+ active members access to a resource hub organised by audience and topic (Carbon, Packaging, Legislation, Materials, Green Claims), working groups led by ambassadors, an education syllabus, and the proprietary Sustainability Framework and Maturity Index benchmarking tool (co-developed with Kids Industries). The second pillar is media: a weekly newsletter reaching 30,000+ industry professionals, the "From Intent to Impact" podcast, biannual POC Magazine issues (e.g., The Toy Chapter, The Fashion Chapter), the Friday Thoughts blog, and an annual flagship POC Conference held at the Royal Geographical Society in London. The third pillar is paid advisory services, offering bespoke consulting on packaging innovation, B Corp accreditation, legislation compliance, and circular economy implementation, structured as monthly retainers or project-based engagements.

The revenue model is diversified across recurring membership subscriptions, conference ticket sales (£320 +VAT physical, £183 +VAT digital, with 20% member discount), professional advisory fees, and media/advertising income via sponsorships. Distribution combines a self-serve digital membership platform, direct sales for advisory work, and event-based engagement at major industry trade shows (Licensing Expo, Brand Licensing Europe, Spring & Autumn Fair, London Packaging Week) accessed through core partnerships with Informa Markets, Hyve Group, and Licensing International. Technology integrations with Worldly (Higg Index data infrastructure), Fabacus (Digital Product Passport connectors), and Dayrize (lifecycle assessment) extend the platform into data and compliance infrastructure.

Name

Products of Change

Legal name

Products of Change Media Ltd

Website

https://productsofchange.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Products of Change is a UK-headquartered, not-for-profit membership community that connects 500+ brands, manufacturers, and retailers across the $369bn global licensing industry to share sustainability education, resources, frameworks, and advisory services.

Ownership category

akta.pro rank

Product category

Sustainability consulting services for the brand and licensing industry

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Marketing Transformation & Change Management (MPAAAFAO)

Keywords

• Sustainability consulting services
• Membership community platform
• Brand licensing education
• Environmental advisory services
• Industry media publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Not-for-profit membership organisation providing access to resources, education, community, and networking. Members receive 20% discount on events and full access to the members area.
2. Conference Tickets: Annual Products of Change Conference generates revenue through physical tickets (£320 +VAT) and digital tickets (£183 +VAT). Members receive 20% discount.
3. Advisory Services: Bespoke consulting services drawing on decades of industry experience in sustainability change at scale. Covers topics including packaging innovation, business model innovation, legislation, B Corp accreditation, and circular economy implementation. Services include monthly retainers and project-based engagements.
4. Media and Sponsorships: Media arm provides industry education and connection through newsletters, magazines, conferences, and podcasts. Sponsorship opportunities available for events and publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Products of Change operates a not-for-profit membership community that connects brands, manufacturers, and retailers in the global brand and licensing industry to accelerate sustainability transformation. It sells annual membership subscriptions, paid physical and digital conference tickets, and bespoke advisory consulting retainers, supported by a media platform (newsletter, magazine, podcast) and a digital resource hub.

Product overview

Products of Change operates as a purpose-driven organization with three interconnected divisions: (1) a not-for-profit membership community providing sustainability education, resources, and networking; (2) a media platform spanning newsletters, magazines, podcasts, and conferences; and (3) an advisors division offering consulting services. The core offering is the POC Resource Hub and Membership Community, supplemented by the Sustainability Framework (blueprint for industry transformation), the Maturity Index (benchmarking tool), and the annual POC Conference. Additional products include educational modules (Introduction to Sustainability), the From Intent to Impact Podcast, POC Magazine/Chapters, Friday Thoughts blog series, Working Groups, and advisory services. The platform connects brands, manufacturers, and retailers across the $369bn global brand and licensing industry to reduce environmental impact through collaboration and knowledge-sharing.

Differentiator

Problem solved

Functional benefit

Brands

• POCC: Products of Change Conference - the brand and licensing industry's most dynamic event on sustainability, resilience, and circular business models
• The Sustainability Framework
• From Intent to Impact
• The POC Toolbox
• POC Advisors
• POC Media

Products and services

• POC Membership Community Annual not-for-profit membership subscription for brands, manufacturers and retailers in the brand and licensing industry. Provides full team access to the members area including resources, education modules, working groups (Carbon, Paper, Fashion, Packaging, Legal), member meetings, and a 20% discount on events.
• POC Conference (POCC) Annual flagship conference held at the Royal Geographical Society, London (next edition 11 November 2026) bringing together sustainability leaders from the brand, retail, and licensing industries. Sold as physical tickets (£320 +VAT) and digital tickets (£183 +VAT), with a 20% discount for members.
• POC Advisors Bespoke consulting division providing expert guidance on packaging innovation, business model innovation, legislation, B Corp accreditation, and circular economy implementation for brand owners, manufacturers, and retailers. Engagements range from monthly retainers to small or large projects.
• POC Maturity Index Industry-first sustainability benchmarking tool built with Kids Industries that helps brand owners, manufacturers, and retailers assess their position on the sustainable transformation journey and identify knowledge and resource gaps.
• POC Sustainability 101 Workshop Workshop providing foundational sustainability education for industry professionals in the brand and licensing industry, available at discounted rates for POC members.

Quantifiable outcome

• 500+ organisations in membership community working on sustainability transformation
• +3 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Hyve GroupcoreStrategic or Co-development Partner · 1 January 2022Partnership since 2022 to showcase sustainable innovation at Spring and Autumn Fair. Launched a series of educational whitepapers tackling key sustainability topics including Circular Economy, Greenwashing and Green Claims Code, Legislation, Consumer Insights, and Introduction to Sustainability.
• Licensing InternationalcoreStrategic or Co-development Partner · 1 January 2022Partnership since 2022 to bring content and support to the brand and licensing industry through their platform and events. Organizations work together to implement long-term action and guidance for the industry's sustainable transition.
• Informa Markets / Global Licensing GroupcoreStrategic or Co-development Partner · 1 January 2021Strategic partnership since 2021 bringing Products of Change and its community to Brand Licensing Europe and Licensing Expo. Partnership sets the tone and agenda for the industry's ongoing relationship with sustainable development. POC delivers panel sessions, roundtables, and educational workshops at key trade shows.
• NOSYminorImplementation/ SI/ Consulting PartnerCreative agency responsible for POC's branding, websites, video production, and campaigns. Distinguished by commitment to businesses driven by purpose including wildlife conservation, renewable energy, sustainable transport, and eco software.
• Running Point RecruitmentminorStrategic or Co-development PartnerRecruitment company aligned with POC's values for driving sustainable development. Partnership helps companies build the right teams to lead sustainability change as POC's ecosystem grows.
• WorldlycoreStrategic or Co-development PartnerPartnership brings together Worldly's established data infrastructure (home of Higg Index and Higg FEM, used by thousands of manufacturers, retailers, and brands globally) with POC's cross-industry network. Aims to reduce duplication, streamline reporting, and create a more connected ecosystem for sustainability and social compliance.
• Kids IndustriescoreStrategic or Co-development PartnerPartnership to build the Maturity Index - a new benchmarking tool for the industry to assess collective position on sustainable transformation journey and understand knowledge and resource gaps. Tool endorsed by leading brand names and manufacturing partners.
• WRAPminorStrategic or Co-development PartnerWorking with WRAP on the Recycle to Read initiative and cross-sector collaboration for sustainability in the brand and licensing industry.
• Textiles 2030minorStrategic or Co-development PartnerCross-sector collaboration partner for textiles sustainability initiatives within the industry.
• RECOUPminorStrategic or Co-development PartnerCross-sector collaboration partner for plastics recycling and circular economy initiatives.
• Textile ExchangeminorStrategic or Co-development PartnerCross-sector collaboration partner for sustainable textiles and materials.
• United Nations - Conscious Fashion and Lifestyle InitiativecoreStrategic or Co-development PartnerLong-term partnership working to bring the industry's first Members SDGs Awards and recognise sustainable development of the global brand and licensing industry in alignment with the United Nations' 17 Sustainable Development Goals.
• Toy Industries of Europe (TIE)minorStrategic or Co-development PartnerCross-sector collaboration partner for toy industry sustainability initiatives.
• Giftware AssociationminorStrategic or Co-development PartnerTrade association partnership for gift and home sustainability.
• Greetings Card AssociationminorStrategic or Co-development PartnerTrade association partnership for greetings card industry sustainability.
• Sheffield UniversityminorStrategic or Co-development PartnerResearch partner in the Recycle to Read initiative, building UK-wide recycling infrastructure for toys.
• DEFRAminorStrategic or Co-development PartnerGovernment partner in the Recycle to Read research initiative for toy recycling.
• OPRL (On-Pack Recycling Label)minorStrategic or Co-development PartnerPartner in Recycle to Read initiative for packaging recycling labelling.
• EPPICminorStrategic or Co-development PartnerPartner in Recycle to Read toy recycling research initiative.
• Children's Literacy TrustminorStrategic or Co-development PartnerCampaign partner in Recycle to Read, which redeems books to under-resourced schools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GreenBiz Group: Operates GreenBiz.com, the GreenBiz Executive Network membership community, and the GreenFin and Circularity conferences. Closest like-for-like competitor to POC in monetising sustainability intelligence through memberships, events and media for enterprise audiences.
• Ethical Corporation: Business media and events brand covering corporate sustainability and ESG, with membership programmes and conferences. Closely matches POC's events-plus-content-plus-community monetisation mix for sustainability professionals.
• edie (Faversham House): UK-based sustainability media, membership and events business serving corporate sustainability professionals. Highly comparable to POC in combining news content, awards, reports and a flagship annual sustainability conference within a single platform.
• Sustainable Brands: Global community and media platform focused on sustainability across consumer brands. Directly comparable to POC in combining a membership community, conference (SB Conferences), research content, and advisory offerings targeting brand and product sustainability leaders.
• Reuters Events: Sustainability: Reuters Events runs major sustainability conferences and a professional community serving corporate ESG and sustainability leaders. Comparable business model (events + community + content) targeting enterprise buyers, though at broader cross-industry scale.

Broad incumbents

• BSR (Business for Social Responsibility): Global nonprofit sustainability consultancy and network with member companies and industry working groups on supply chain, climate, and human rights. Overlaps with POC's advisory-plus-community model but operates across all sectors rather than licensing specifically.
• Sedex: Membership-based platform for ethical trade and supply chain sustainability data, used by brands and suppliers globally. Comparable in combining paid membership, benchmarking tools and advisory resources, though focused on supply chain rather than consumer licensing.

Emerging players

• Worldly (Higg Index): Provider of the Higg sustainability data platform used by apparel, footwear and consumer goods brands/manufacturers. Strategic partner of POC; comparable in offering sustainability benchmarking tooling, but as a SaaS platform rather than a community.
• Textile Exchange: Nonprofit driving sustainable fibre and materials adoption in apparel and textiles, with member companies, reports and working groups. Cross-sector partner of POC; overlapping membership+advisory model but focused on textiles rather than licensing.

Regional players

• Licensing International: Global trade association for the brand licensing industry — a partner of POC. Comparable in running a membership community, conferences, and content targeted at licensing professionals, but does not focus specifically on sustainability.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/productsofchangeglobal
• LinkedInlinkedin.com/company/productsofchange
• Instagraminstagram.com/poc.global
• TikToktiktok.com/@poc.global
• Xx.com/products_change

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Products of Change