Southaven RV and Marine
Southaven RV and Marine is a privately held, family-owned RV and boat dealership in Southaven, Mississippi (near Memphis) that sells new and pre-owned recreational vehicles, boats, and related services to Mid-South consumers.
- Company typePrivate
- Founded2000
- HeadquartersSouthaven, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Southaven RV and Marine does
Southaven RV and Marine is a privately held, family-owned recreational vehicle and marine dealership headquartered at 5485 Pepper Chase Dr, Southaven, Mississippi, just outside Memphis, Tennessee. Founded around 2000 and led by owners Mark and Carlene Hixson, the company operates a single large-format physical showroom of more than 150,000 square feet of heated and cooled indoor space, marketed as America's Largest Indoor RV & Marine Showroom. The business carries new and pre-owned Class A, Class B, Class C, and Super C motorhomes, fifth wheels, travel trailers, toy haulers, Airstream models, pontoons, fishing boats, wake/surf/ski boats, and outboard motors under authorized dealer relationships with Jayco, Airstream, Brinkley, Grand Design, Bennington, Yamaha, and others, and is a member of the Priority RV Network.
The company's revenue model combines one-time unit sales (new and pre-owned RVs and boats) with recurring service and parts revenue, financing referral fees, and trade-in/consignment activity. Pricing is per-unit across a wide range — from approximately $24,000 entry travel trailers to $240,000 premium Class B Airstream touring coaches — supplemented by $1,500 prep fees and $425 document fees per transaction. The go-to-market is predominantly direct-to-consumer through the physical showroom, supplemented by online inventory browsing, live chat, instant trade-in valuation, online credit pre-qualification, and post-sale support through a factory-certified service and parts department. Customers are overwhelmingly individual and family retail buyers in the Memphis, Tennessee, Mississippi, and Arkansas Mid-South region, with no disclosed enterprise or B2B customer concentration.
No proprietary technology, AI/ML capabilities, patents, or external funding are disclosed; the dealership relies on standard dealer-management-system software, a multi-channel digital marketing presence (website, Facebook, Twitter/X, YouTube, Google Reviews, and local earned media), and the Priority RV Network for nationwide service reach. The company has been recognized as a Top 50 RV Dealer by RV Business in 2024 and as Best RV & Boat Dealer in Memphis & Mississippi by the DeSoto Times in 2025 and 2026, and holds an A+ BBB rating.
Southaven RV and Marine firmographics
Firmographics- Name
- Southaven RV and Marine
- Legal name
- Southaven RV & Marine
- Website
- https://southavenrv.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southaven RV and Marine is a privately held, family-owned RV and boat dealership in Southaven, Mississippi (near Memphis) that sells new and pre-owned recreational vehicles, boats, and related services to Mid-South consumers.
- Ownership category
- akta.pro rank
Southaven RV and Marine industry classification
Industry- Product category
- Recreational Vehicle and Marine Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Boat Dealers (441222)
- SIC
- Retail-Mobile Home Dealers (5271)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine Trailer & Transport Equipment Retail (CRAMAIAL), Marine & Boat Finance (FSAKADAH)
Keywords
Where Southaven RV and Marine is headquartered
LocationHeadquarters
- HQ city
- Southaven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southaven RV and Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New and Pre-Owned RV Sales: Sale of new and pre-owned recreational vehicles including Class A, Class B, Class C motorhomes, travel trailers, fifth wheels, and toy haulers. Wide selection of trusted brands.
- Boat and Marine Sales: Sale of new and pre-owned boats including pontoons, fishing boats, wake/surf/ski boats, and outboard motors from brands like Bennington, Crownline, Veranda, and Yamaha Waverunners.
- Service and Parts: Factory-certified technicians provide service and maintenance. Parts department available for replacements and accessories.
- Financing Services: In-house financing assistance and credit applications. Partnership with lenders to provide financing options to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Class A Motorhomes (Gas and Diesel) |
| Unit Pricing | Pay-as-you-go | Class B Motorhomes |
| Unit Pricing | Pay-as-you-go | Class C Motorhomes |
| Unit Pricing | Pay-as-you-go | Travel Trailers |
| Unit Pricing | Pay-as-you-go | Fifth Wheels |
| Unit Pricing | Pay-as-you-go | Toy Haulers |
| Unit Pricing | Pay-as-you-go | Boats (Pontoons, Fishing, Wake/Surf) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Southaven RV and Marine product offering
Product offeringCore offering
Southaven RV and Marine is a family-owned recreational vehicle and marine dealership that sells new and pre-owned RVs (Class A, Class B, Class C motorhomes, fifth wheels, travel trailers, toy haulers) and boats (pontoons, fishing boats, wake/surf/ski boats), along with outboard motors. The dealership supports sales with in-house and partner financing, factory-certified service, a parts department, trade-in and consignment, and over 150,000 square feet of indoor showroom space in Southaven, Mississippi.
Product overview
Southaven RV and Marine operates as a single-location RV and Boat dealership offering new and pre-owned recreational vehicles and marine vessels. The product portfolio consists of two core categories: RVs/Campers (Class A, Class B, Class C, Super C, Fifth Wheels, Travel Trailers, Toy Haulers, and Airstream models) and Boats (Pontoons, Fishing Boats, Wake/Surf/Ski boats, Boat Trailers, and Outboard Motors). The dealership supports its sales operation with complementary services including financing, trade-in valuation, service and parts departments, and an indoor showroom exceeding 150,000 square feet. The company carries multiple brand names across both product categories and maintains memberships in dealer networks including Priority RV Network.
Differentiator
Problem solved
Functional benefit
Products and services
- RVs and Campers New and pre-owned recreational vehicles sold to individual consumers and families, including Class A motorhomes (gas and diesel), Class B campervans, Class C motorhomes, Super C diesel, fifth wheel trailers, travel trailers, toy haulers, and Airstream brand trailers from manufacturers such as Jayco, Airstream, Brinkley, and Grand Design.
- Boats, Motors, and Trailers New and pre-owned marine vessels sold to individual consumers, including pontoons, fishing boats, wake/surf/ski boats, boat trailers, and outboard motors from brands such as Bennington, Crownline, Veranda, and Yamaha Waverunners.
- RV and Boat Financing Credit applications, online pre-approval (including a no-SSN pre-qualify option), trade-in value assessment, and financing options provided in-house and through lending partners for RV and boat purchases.
- Service and Parts Department Factory-certified technicians provide maintenance, repairs, and genuine OEM parts for RVs and boats, with an online parts request tool and OEM parts finder available to customers.
- Trade-In and Consignment Instant online trade-in value assessment and consignment services for customers looking to sell or apply the value of existing RVs or boats toward a new purchase.
- Indoor Showroom Experience Over 150,000 square feet of heated and cooled indoor showroom space at the Southaven, Mississippi location where customers can browse RV and boat inventory in any weather with the assistance of professional consultants.
Quantifiable outcome
- Awarded Top 50 RV Dealer in 2024 and nominated again in 2025
- +1 more outcomes
Companies that use Southaven RV and Marine
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Southaven RV and Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southaven RV and Marine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Priority RV NetworkcoreMember of Priority RV Network, a dealer network providing nationwide service capabilities and additional inventory access.
- JaycocoreAuthorized dealer for Jayco RVs including travel trailers, fifth wheels, toy haulers, and motorhomes.
- AirstreamcoreAuthorized dealer for Airstream travel trailers and touring coaches including Bambi, Caravel, Flying Cloud, International, Globetrotter, Atlas, Interstate, and Trade Wind models.
- BrinkleycoreAuthorized dealer for Brinkley luxury RVs including fifth wheels and toy haulers.
- Grand DesigncoreAuthorized dealer for Grand Design RVs including Transcend, Imagine, Reflection, Solitude, Momentum, and Influence lines.
- BenningtoncoreAuthorized dealer for Bennington pontoon boats.
- Yamaha WaverunnersminorDealer for Yamaha Waverunners and marine motors.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Southaven RV and Marine competitors and assessment
Company assessmentDirect peers
- General RV: One of the largest family-owned RV dealers in the US with multiple superstores. Similar family-owned heritage, premium brand partnerships (Airstream, Grand Design, etc.), and full-service model of sales/service/parts/financing—directly comparable business model.
- Blue Compass RV: Fast-growing RV dealer network with locations across multiple states. Offers similar RV brands, service, and parts—directly comparable with a multi-location model that pressures single-location independents like Southaven.
- MarineMax: Largest recreational boat dealer in the United States with nationwide locations. Directly comparable for the marine side of Southaven's business, selling new and pre-owned boats, outboard motors, service, and financing—though MarineMax is boats-only and far larger.
- Camping World: Largest RV dealer in the United States with hundreds of locations nationwide. Directly comparable in selling new and pre-owned RVs, service, parts, and financing—but with massive scale advantages over a single-location operator like Southaven.
- OneWater Marine: Major publicly traded boat dealer with multiple locations across the US. Directly comparable for the marine side, selling boats, motors, and marine parts—relevant for understanding competitive dynamics in the boat retail segment.
- RV One: Multi-location RV dealer in the Southeast US with similar brand partnerships and full-service offerings. Directly comparable in product mix and customer base, with a comparable regional focus on the Southeast.
- Lazydays RV: Major publicly traded RV dealership group with multiple locations across the US. Offers similar RV brands, service, parts, and financing—directly comparable product mix and customer base, with greater geographic reach and capital access.
Broad incumbents
- Cabela's: Major outdoor recreation retailer (now part of Bass Pro) selling boats, marine accessories, and outdoor gear. Overlaps with Southaven on boat and marine accessory sales but as part of a much broader retail portfolio.
- Bass Pro Shops: Large outdoor recreation retailer that sells boats, marine accessories, and outdoor gear as part of a broader product portfolio. Overlaps with Southaven on boat sales and marine accessories but is a broader retailer with hunting/fishing focus.
Regional players
- Erwin Marine Sales: Regional boat dealer in the Southeast US (Tennessee/Alabama/Gulf Coast area) selling new and pre-owned boats, motors, and marine parts. Relevant regional comparison for the marine side of Southaven's business in the Mid-South geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southaven RV and Marine social profiles
Digital presenceSouthaven RV and Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southaven RV and Marine leadership team
Management profileNumber of profiles
Profiles2 records
Southaven RV and Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southaven RV and Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southaven RV and Marine
What does Southaven RV and Marine do?
Southaven RV and Marine is a family-owned recreational vehicle and marine dealership that sells new and pre-owned RVs (Class A, Class B, Class C motorhomes, fifth wheels, travel trailers, toy haulers) and boats (pontoons, fishing boats, wake/surf/ski boats), along with outboard motors. The dealership supports sales with in-house and partner financing, factory-certified service, a parts department, trade-in and consignment, and over 150,000 square feet of indoor showroom space in Southaven, Mississippi.
Is Southaven RV and Marine a public or private company?
Southaven RV and Marine is a private company. It is classified as family owned and is currently operating.
When was Southaven RV and Marine founded?
Southaven RV and Marine was founded in 2000. It employs 51 to 100 people.
Where is Southaven RV and Marine based?
Southaven RV and Marine is headquartered in Southaven, United States, in the North America region.
How does Southaven RV and Marine make money?
Four revenue lines are on record. New and Pre-Owned RV Sales are the primary driver. The others are boat and Marine Sales, service and Parts and financing Services.
Who are Southaven RV and Marine's main competitors?
Direct peers on record are General RV, Blue Compass RV, MarineMax, Camping World, OneWater Marine, RV One and Lazydays RV. Broad incumbents are Cabela's and Bass Pro Shops. Erwin Marine Sales is listed as a regional player.
Does Southaven RV and Marine have an API?
No public API is recorded for Southaven RV and Marine.
What industry is Southaven RV and Marine in?
Southaven RV and Marine's product category is Recreational Vehicle and Marine Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 44121 and its SIC code is 5271.