Southaven RV and Marine

What Southaven RV and Marine does

Southaven RV and Marine is a privately held, family-owned recreational vehicle and marine dealership headquartered at 5485 Pepper Chase Dr, Southaven, Mississippi, just outside Memphis, Tennessee. Founded around 2000 and led by owners Mark and Carlene Hixson, the company operates a single large-format physical showroom of more than 150,000 square feet of heated and cooled indoor space, marketed as America's Largest Indoor RV & Marine Showroom. The business carries new and pre-owned Class A, Class B, Class C, and Super C motorhomes, fifth wheels, travel trailers, toy haulers, Airstream models, pontoons, fishing boats, wake/surf/ski boats, and outboard motors under authorized dealer relationships with Jayco, Airstream, Brinkley, Grand Design, Bennington, Yamaha, and others, and is a member of the Priority RV Network.

The company's revenue model combines one-time unit sales (new and pre-owned RVs and boats) with recurring service and parts revenue, financing referral fees, and trade-in/consignment activity. Pricing is per-unit across a wide range — from approximately $24,000 entry travel trailers to $240,000 premium Class B Airstream touring coaches — supplemented by $1,500 prep fees and $425 document fees per transaction. The go-to-market is predominantly direct-to-consumer through the physical showroom, supplemented by online inventory browsing, live chat, instant trade-in valuation, online credit pre-qualification, and post-sale support through a factory-certified service and parts department. Customers are overwhelmingly individual and family retail buyers in the Memphis, Tennessee, Mississippi, and Arkansas Mid-South region, with no disclosed enterprise or B2B customer concentration.

No proprietary technology, AI/ML capabilities, patents, or external funding are disclosed; the dealership relies on standard dealer-management-system software, a multi-channel digital marketing presence (website, Facebook, Twitter/X, YouTube, Google Reviews, and local earned media), and the Priority RV Network for nationwide service reach. The company has been recognized as a Top 50 RV Dealer by RV Business in 2024 and as Best RV & Boat Dealer in Memphis & Mississippi by the DeSoto Times in 2025 and 2026, and holds an A+ BBB rating.

Name

Southaven RV and Marine

Legal name

Southaven RV & Marine

Website

https://southavenrv.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Southaven RV and Marine is a privately held, family-owned RV and boat dealership in Southaven, Mississippi (near Memphis) that sells new and pre-owned recreational vehicles, boats, and related services to Mid-South consumers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle and Marine Dealership

NAICS

Recreational Vehicle Dealers (44121), Boat Dealers (441222)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Trailer & Transport Equipment Retail (CRAMAIAL), Marine & Boat Finance (FSAKADAH)

Keywords

• RV dealership
• Boat sales
• Marine dealer
• Recreational vehicles
• Powersports dealership

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New and Pre-Owned RV Sales: Sale of new and pre-owned recreational vehicles including Class A, Class B, Class C motorhomes, travel trailers, fifth wheels, and toy haulers. Wide selection of trusted brands.
2. Boat and Marine Sales: Sale of new and pre-owned boats including pontoons, fishing boats, wake/surf/ski boats, and outboard motors from brands like Bennington, Crownline, Veranda, and Yamaha Waverunners.
3. Service and Parts: Factory-certified technicians provide service and maintenance. Parts department available for replacements and accessories.
4. Financing Services: In-house financing assistance and credit applications. Partnership with lenders to provide financing options to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Southaven RV and Marine is a family-owned recreational vehicle and marine dealership that sells new and pre-owned RVs (Class A, Class B, Class C motorhomes, fifth wheels, travel trailers, toy haulers) and boats (pontoons, fishing boats, wake/surf/ski boats), along with outboard motors. The dealership supports sales with in-house and partner financing, factory-certified service, a parts department, trade-in and consignment, and over 150,000 square feet of indoor showroom space in Southaven, Mississippi.

Product overview

Southaven RV and Marine operates as a single-location RV and Boat dealership offering new and pre-owned recreational vehicles and marine vessels. The product portfolio consists of two core categories: RVs/Campers (Class A, Class B, Class C, Super C, Fifth Wheels, Travel Trailers, Toy Haulers, and Airstream models) and Boats (Pontoons, Fishing Boats, Wake/Surf/Ski boats, Boat Trailers, and Outboard Motors). The dealership supports its sales operation with complementary services including financing, trade-in valuation, service and parts departments, and an indoor showroom exceeding 150,000 square feet. The company carries multiple brand names across both product categories and maintains memberships in dealer networks including Priority RV Network.

Differentiator

Problem solved

Functional benefit

Products and services

• RVs and Campers New and pre-owned recreational vehicles sold to individual consumers and families, including Class A motorhomes (gas and diesel), Class B campervans, Class C motorhomes, Super C diesel, fifth wheel trailers, travel trailers, toy haulers, and Airstream brand trailers from manufacturers such as Jayco, Airstream, Brinkley, and Grand Design.
• Boats, Motors, and Trailers New and pre-owned marine vessels sold to individual consumers, including pontoons, fishing boats, wake/surf/ski boats, boat trailers, and outboard motors from brands such as Bennington, Crownline, Veranda, and Yamaha Waverunners.
• RV and Boat Financing Credit applications, online pre-approval (including a no-SSN pre-qualify option), trade-in value assessment, and financing options provided in-house and through lending partners for RV and boat purchases.
• Service and Parts Department Factory-certified technicians provide maintenance, repairs, and genuine OEM parts for RVs and boats, with an online parts request tool and OEM parts finder available to customers.
• Trade-In and Consignment Instant online trade-in value assessment and consignment services for customers looking to sell or apply the value of existing RVs or boats toward a new purchase.
• Indoor Showroom Experience Over 150,000 square feet of heated and cooled indoor showroom space at the Southaven, Mississippi location where customers can browse RV and boat inventory in any weather with the assistance of professional consultants.

Quantifiable outcome

• Awarded Top 50 RV Dealer in 2024 and nominated again in 2025
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Priority RV NetworkcoreChannel Partner/ Reseller/ DistributorMember of Priority RV Network, a dealer network providing nationwide service capabilities and additional inventory access.
• JaycocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Jayco RVs including travel trailers, fifth wheels, toy haulers, and motorhomes.
• AirstreamcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Airstream travel trailers and touring coaches including Bambi, Caravel, Flying Cloud, International, Globetrotter, Atlas, Interstate, and Trade Wind models.
• BrinkleycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Brinkley luxury RVs including fifth wheels and toy haulers.
• Grand DesigncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Grand Design RVs including Transcend, Imagine, Reflection, Solitude, Momentum, and Influence lines.
• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats.
• Yamaha WaverunnersminorChannel Partner/ Reseller/ DistributorDealer for Yamaha Waverunners and marine motors.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• General RV: One of the largest family-owned RV dealers in the US with multiple superstores. Similar family-owned heritage, premium brand partnerships (Airstream, Grand Design, etc.), and full-service model of sales/service/parts/financing—directly comparable business model.
• Blue Compass RV: Fast-growing RV dealer network with locations across multiple states. Offers similar RV brands, service, and parts—directly comparable with a multi-location model that pressures single-location independents like Southaven.
• MarineMax: Largest recreational boat dealer in the United States with nationwide locations. Directly comparable for the marine side of Southaven's business, selling new and pre-owned boats, outboard motors, service, and financing—though MarineMax is boats-only and far larger.
• Camping World: Largest RV dealer in the United States with hundreds of locations nationwide. Directly comparable in selling new and pre-owned RVs, service, parts, and financing—but with massive scale advantages over a single-location operator like Southaven.
• OneWater Marine: Major publicly traded boat dealer with multiple locations across the US. Directly comparable for the marine side, selling boats, motors, and marine parts—relevant for understanding competitive dynamics in the boat retail segment.
• RV One: Multi-location RV dealer in the Southeast US with similar brand partnerships and full-service offerings. Directly comparable in product mix and customer base, with a comparable regional focus on the Southeast.
• Lazydays RV: Major publicly traded RV dealership group with multiple locations across the US. Offers similar RV brands, service, parts, and financing—directly comparable product mix and customer base, with greater geographic reach and capital access.

Broad incumbents

• Cabela's: Major outdoor recreation retailer (now part of Bass Pro) selling boats, marine accessories, and outdoor gear. Overlaps with Southaven on boat and marine accessory sales but as part of a much broader retail portfolio.
• Bass Pro Shops: Large outdoor recreation retailer that sells boats, marine accessories, and outdoor gear as part of a broader product portfolio. Overlaps with Southaven on boat sales and marine accessories but is a broader retailer with hunting/fishing focus.

Regional players

• Erwin Marine Sales: Regional boat dealer in the Southeast US (Tennessee/Alabama/Gulf Coast area) selling new and pre-owned boats, motors, and marine parts. Relevant regional comparison for the marine side of Southaven's business in the Mid-South geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/southavenrvnmar
• YouTubeyoutube.com/channel/UCACHPnMaZCp-0AnKpqypLhw/videos
• Facebookfacebook.com/southavenrvandmarine
• LinkedInlinkedin.com/company/southavenrvandmarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southaven RV and Marine