Soccer Stars
Soccer Stars is a US youth soccer education company operating since 2003 that delivers age-segmented classes, camps, leagues, and school enrichment programs for children ages 1-12+ through direct enrollment, franchise operations, and school partnerships across 15+ states.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Soccer Stars does
Soccer Stars is a US-based youth soccer education company that delivers age-segmented soccer classes, camps, leagues, private training, birthday parties, and school enrichment programs for children from 12 months through 12+ years. Its core offerings are organized into sub-brands — Parent & Me (12-24 months), Super Soccer Stars (2-12+ years), Soccer Stars United (4.5-12+ years, development/travel), Shining Stars (children with developmental challenges), Rec League, and Spirit League — each built on a proprietary curriculum developed over 20+ years in collaboration with soccer experts and child development specialists. The company operates through a combination of direct enrollment via a shared registration platform (registration.youthathletesunited.com), school partnership channels, and a franchise model backed by regional operating LLCs covering at least 15 US states.
The business generates revenue across five streams: recurring seasonal class enrollment subscriptions, one-time payments for private classes and camps, merchandise sales through a shared e-commerce storefront, franchise fees and royalties, and birthday party event packages. Distribution is multi-channel: website direct enrollment, social media and content marketing, school enrichment partnerships serving as referral channels, franchise operations, and private group bookings. There is no proprietary technology platform or AI/ML capability described; the technology footprint consists of a standard website, registration system, and e-commerce storefront shared with sister brands under Youth Athletes United. The company also operates Soccer Stars Digital, LLC to deliver at-home virtual instruction, representing a modest extension of the in-person model.
Soccer Stars was founded in 2003 in New York and was acquired by Youth Athletes United in 2018, becoming a portfolio brand alongside Amazing Athletes and TGA within a consolidated youth sports franchise and operating platform. The parent entity structure includes Super Sports Holdings, LLC and Super Sports IP Holdings, LLC as holding vehicles, with regional entities (Round Star NY, Round Star, Round Star DC, Round Star Midwest, Round Star NJ, Round Star Pennsylvania, Round Star Southeast, Round Star Texas, Round Star West) executing local operations. The company is privately held with 101-250 employees and self-describes as the nation's most popular children's soccer program.
Soccer Stars firmographics
Firmographics- Name
- Soccer Stars
- Legal name
- Super Soccer Stars, LLC
- Website
- https://soccerstars.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Soccer Stars is a US youth soccer education company operating since 2003 that delivers age-segmented classes, camps, leagues, and school enrichment programs for children ages 1-12+ through direct enrollment, franchise operations, and school partnerships across 15+ states.
- Ownership category
- akta.pro rank
Soccer Stars industry classification
Industry- Product category
- Youth Soccer Education & Training
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industry
- Youth & Junior Tournament Organizers (MPAKADAL)
Keywords
Where Soccer Stars is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Soccer Stars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Class Enrollment Fees: Parents pay enrollment fees for their children to attend weekly soccer classes across various programs including Parent & Me, Super Soccer Stars, Soccer Stars United, Shining Stars, Rec League, and camps. Fees are charged per season with automated billing options available.
- Private Classes and Camps: Revenue generated from private group classes and camp sessions. Private classes require a 4-session minimum booking. Camps offer 2-3 hour extended sessions at various price points.
- Merchandise Sales: Online store sales of Soccer Stars branded apparel, soccer balls, cones, and equipment. Products include jerseys, shorts, socks, shin guards, and accessories.
- Franchise Fees: The company operates a franchise model with prospective franchisees visiting soccerstarsfranchise.com. Franchisees pay fees to operate Soccer Stars programs in their territories.
- Birthday Party Packages: Revenue from hosting soccer-themed birthday parties at various locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Seasonal Class Enrollment |
| One time/ perpetual license | Pay-as-you-go | One-Time Payment Options |
| Unit Pricing | Pay-as-you-go | Private Classes |
| Subscription | Monthly | Sibling Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Soccer Stars product offering
Product offeringCore offering
Soccer Stars delivers in-person youth soccer classes, camps, leagues, private training, school enrichment programs, and birthday parties for children ages 1 to 12+. Programs are segmented by age (Parent & Me for 12-24 months, Super Soccer Stars for ages 2-12+, Soccer Stars United for ages 4.5-12+, Shining Stars for children with developmental challenges) and delivered through a franchise network across multiple U.S. states under parent company Youth Athletes United.
Differentiator
Problem solved
Functional benefit
Brands
- Super Soccer Stars: A youth soccer program that teaches the fundamentals in a fun, non-competitive, educational environment for ages 2-12+. Uses positive reinforcement to ensure each child feels supported and confident.
- Parent & Me
- Soccer Stars United
- Shining Stars
- Rush Soccer
Products and services
- Parent & Me A pre-soccer music and movement program for toddlers ages 12-24 months, taught by experienced instructors with puppet friends Mimi and Pepe, focusing on balance, coordination, and cognitive skills.
- Super Soccer Stars A youth soccer program teaching fundamentals in a fun, non-competitive, educational environment using positive reinforcement and low child-to-coach ratios for ages 2-12+.
- Soccer Stars United A development and travel soccer program providing competitive soccer experience in a nurturing environment, with technical proficiency and tactical understanding development for ages 4.5-12+.
- Shining Stars A program using soccer to teach life skills to children with developmental challenges, encouraging work at each child's own pace in a fun, non-competitive environment.
- Rec League A weekly game-based recreational league for players ages 4-12 featuring 2v2, 3v3, or 4v4 small-sided games and guided skill development.
- Day Off Camps Camp programs offered on days when school is not in session, providing soccer activities for children.
- Summer Camps
Quantifiable outcome
- Classes run rain or shine with makeup options provided for weather cancellations
- +1 more outcomes
Companies that use Soccer Stars
Customer profileSegments3 records
Ideal customer profiles3 records
Soccer Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soccer Stars partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Youth Athletes UnitedflagshipIn 2018, Soccer Stars joined the Youth Athletes United team as a leading youth franchise and operating platform. Youth Athletes United is the parent company that includes sister brands Amazing Athletes and TGA (To Grow Athletes). The affiliation provides strategic backing and operates as a consolidated youth sports franchise platform.
- AdidascoreAdidas is listed as an apparel partner providing branded merchandise. The partnership appears to include jersey supply and promotional support.
- Augusta SportswearcoreAugusta Sportswear is listed as an apparel partner providing branded merchandise including jerseys, shorts, and socks.
- Franklin SportscoreFranklin Sports is listed as an equipment partner, providing soccer balls and other equipment needs through their partnership.
- Rush SoccerminorRush Soccer is listed as a program partner. Soccer Stars offers Rush Soccer as one of its program options, suggesting a collaboration for competitive soccer programming.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Soccer Stars competitors and assessment
Company assessmentDirect peers
- British Soccer Academy (UK Elite Soccer): Soccer camp and training provider in the US with British-coach branding. Comparable on soccer-specific youth instruction, camp model, and franchised regional operations.
- Skyhawks Sports Academy: Youth sports camp and clinic franchise for ages 4-14 across soccer, basketball, baseball, and more. Comparable on franchise model, school partnership channel, parent enrollment, and tiered curriculum by age.
- Little Kickers: Global youth soccer program for ages 18 months to 7 years with franchised operations. Comparable to Soccer Stars' Parent & Me and Super Soccer Stars tiers on age-specific curriculum, franchise model, and subscription class structure.
- Amazing Athletes: Youth multi-sport enrichment franchise for ages 1-12, sibling brand under Youth Athletes United. Directly comparable on age range, franchise model, school partnership channel, and parent-DTC enrollment, but covers multiple sports rather than soccer-only.
- Soccer Shots: National franchise-based youth soccer program for ages 2-8 offering weekly classes, camps, and birthday parties. Closely comparable to Soccer Stars on product (soccer-only instruction), target age, franchise model, and parent-facing enrollment flow.
- i9 Sports: National youth sports franchise offering leagues, camps, and clinics across multiple sports for ages 3-14. Comparable on franchise-based distribution, parent-facing registration, recreational vs. travel positioning, and multi-sport curriculum.
- Challenger Sports: Soccer-focused operator running camps, clinics, and team programs in the US. Comparable on soccer-specific instruction, age-tiered programs, summer/day camps, and partnership with grassroots clubs.
- TGA Premier Sports (To Grow Athletes): Youth sports franchise (golf, tennis, pickleball) for ages 5-13 under the same Youth Athletes United platform as Soccer Stars. Comparable on franchise model, school enrichment channel, and YAU shared-services infrastructure.
Broad incumbents
- AYSO (American Youth Soccer Organization): National non-profit youth soccer organization offering recreational and competitive leagues for ages 4-18. Comparable on target demographic and recreational positioning, but operates as a volunteer-driven league model rather than a paid-class franchise.
- Nike Youth / U.S. Soccer Foundation programs: Larger institutional actors that fund and run youth soccer participation programs at scale. Comparable only at the category level (youth soccer development), but operate as philanthropy/CSR rather than commercial instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soccer Stars social profiles
Digital presenceSoccer Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soccer Stars leadership team
Management profileNumber of profiles
Soccer Stars subsidiaries and ownership
Company hierarchySubsidiaries11 records
Soccer Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soccer Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soccer Stars
What does Soccer Stars do?
Soccer Stars delivers in-person youth soccer classes, camps, leagues, private training, school enrichment programs, and birthday parties for children ages 1 to 12+. Programs are segmented by age (Parent & Me for 12-24 months, Super Soccer Stars for ages 2-12+, Soccer Stars United for ages 4.5-12+, Shining Stars for children with developmental challenges) and delivered through a franchise network across multiple U.S. states under parent company Youth Athletes United.
Is Soccer Stars a public or private company?
Soccer Stars is a private company. It is classified as corporate owned and is currently operating.
When was Soccer Stars founded?
Soccer Stars was founded in 2003. It employs 101 to 250 people.
Where is Soccer Stars based?
Soccer Stars is headquartered in New York, United States, in the North America region.
How does Soccer Stars make money?
Five revenue lines are on record. Class Enrollment Fees are the primary driver. The others are private Classes and Camps, merchandise Sales, franchise Fees and birthday Party Packages.
Who are Soccer Stars's main competitors?
Direct peers on record are British Soccer Academy (UK Elite Soccer), Skyhawks Sports Academy, Little Kickers, Amazing Athletes, Soccer Shots, i9 Sports, Challenger Sports and TGA Premier Sports (To Grow Athletes). Broad incumbents are AYSO (American Youth Soccer Organization) and Nike Youth / U.S. Soccer Foundation programs.
Does Soccer Stars have an API?
No public API is recorded for Soccer Stars.
What industry is Soccer Stars in?
Soccer Stars's product category is Youth Soccer Education & Training. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of MPAKADAL, Youth & Junior Tournament Organizers. Its NAICS code is 61162 and its SIC code is 7997.