Soccer Stars

What Soccer Stars does

Soccer Stars is a US-based youth soccer education company that delivers age-segmented soccer classes, camps, leagues, private training, birthday parties, and school enrichment programs for children from 12 months through 12+ years. Its core offerings are organized into sub-brands — Parent & Me (12-24 months), Super Soccer Stars (2-12+ years), Soccer Stars United (4.5-12+ years, development/travel), Shining Stars (children with developmental challenges), Rec League, and Spirit League — each built on a proprietary curriculum developed over 20+ years in collaboration with soccer experts and child development specialists. The company operates through a combination of direct enrollment via a shared registration platform (registration.youthathletesunited.com), school partnership channels, and a franchise model backed by regional operating LLCs covering at least 15 US states.

The business generates revenue across five streams: recurring seasonal class enrollment subscriptions, one-time payments for private classes and camps, merchandise sales through a shared e-commerce storefront, franchise fees and royalties, and birthday party event packages. Distribution is multi-channel: website direct enrollment, social media and content marketing, school enrichment partnerships serving as referral channels, franchise operations, and private group bookings. There is no proprietary technology platform or AI/ML capability described; the technology footprint consists of a standard website, registration system, and e-commerce storefront shared with sister brands under Youth Athletes United. The company also operates Soccer Stars Digital, LLC to deliver at-home virtual instruction, representing a modest extension of the in-person model.

Soccer Stars was founded in 2003 in New York and was acquired by Youth Athletes United in 2018, becoming a portfolio brand alongside Amazing Athletes and TGA within a consolidated youth sports franchise and operating platform. The parent entity structure includes Super Sports Holdings, LLC and Super Sports IP Holdings, LLC as holding vehicles, with regional entities (Round Star NY, Round Star, Round Star DC, Round Star Midwest, Round Star NJ, Round Star Pennsylvania, Round Star Southeast, Round Star Texas, Round Star West) executing local operations. The company is privately held with 101-250 employees and self-describes as the nation's most popular children's soccer program.

Name

Soccer Stars

Legal name

Super Soccer Stars, LLC

Website

https://soccerstars.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Soccer Stars is a US youth soccer education company operating since 2003 that delivers age-segmented classes, camps, leagues, and school enrichment programs for children ages 1-12+ through direct enrollment, franchise operations, and school partnerships across 15+ states.

Ownership category

akta.pro rank

Product category

Youth Soccer Education & Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth soccer training
• Children's soccer programs
• Youth sports education
• Soccer camps
• After-school enrichment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Class Enrollment Fees: Parents pay enrollment fees for their children to attend weekly soccer classes across various programs including Parent & Me, Super Soccer Stars, Soccer Stars United, Shining Stars, Rec League, and camps. Fees are charged per season with automated billing options available.
2. Private Classes and Camps: Revenue generated from private group classes and camp sessions. Private classes require a 4-session minimum booking. Camps offer 2-3 hour extended sessions at various price points.
3. Merchandise Sales: Online store sales of Soccer Stars branded apparel, soccer balls, cones, and equipment. Products include jerseys, shorts, socks, shin guards, and accessories.
4. Franchise Fees: The company operates a franchise model with prospective franchisees visiting soccerstarsfranchise.com. Franchisees pay fees to operate Soccer Stars programs in their territories.
5. Birthday Party Packages: Revenue from hosting soccer-themed birthday parties at various locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Soccer Stars delivers in-person youth soccer classes, camps, leagues, private training, school enrichment programs, and birthday parties for children ages 1 to 12+. Programs are segmented by age (Parent & Me for 12-24 months, Super Soccer Stars for ages 2-12+, Soccer Stars United for ages 4.5-12+, Shining Stars for children with developmental challenges) and delivered through a franchise network across multiple U.S. states under parent company Youth Athletes United.

Differentiator

Problem solved

Functional benefit

Brands

• Super Soccer Stars: A youth soccer program that teaches the fundamentals in a fun, non-competitive, educational environment for ages 2-12+. Uses positive reinforcement to ensure each child feels supported and confident.
• Parent & Me
• Soccer Stars United
• Shining Stars
• Rush Soccer

Products and services

• Parent & Me A pre-soccer music and movement program for toddlers ages 12-24 months, taught by experienced instructors with puppet friends Mimi and Pepe, focusing on balance, coordination, and cognitive skills.
• Super Soccer Stars A youth soccer program teaching fundamentals in a fun, non-competitive, educational environment using positive reinforcement and low child-to-coach ratios for ages 2-12+.
• Soccer Stars United A development and travel soccer program providing competitive soccer experience in a nurturing environment, with technical proficiency and tactical understanding development for ages 4.5-12+.
• Shining Stars A program using soccer to teach life skills to children with developmental challenges, encouraging work at each child's own pace in a fun, non-competitive environment.
• Rec League A weekly game-based recreational league for players ages 4-12 featuring 2v2, 3v3, or 4v4 small-sided games and guided skill development.
• Day Off Camps Camp programs offered on days when school is not in session, providing soccer activities for children.
• Summer Camps

Quantifiable outcome

• Classes run rain or shine with makeup options provided for weather cancellations
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Youth Athletes UnitedflagshipStrategic or Co-development Partner · 1 January 2018In 2018, Soccer Stars joined the Youth Athletes United team as a leading youth franchise and operating platform. Youth Athletes United is the parent company that includes sister brands Amazing Athletes and TGA (To Grow Athletes). The affiliation provides strategic backing and operates as a consolidated youth sports franchise platform.
• AdidascoreGTM or Marketing PartnerAdidas is listed as an apparel partner providing branded merchandise. The partnership appears to include jersey supply and promotional support.
• Augusta SportswearcoreGTM or Marketing PartnerAugusta Sportswear is listed as an apparel partner providing branded merchandise including jerseys, shorts, and socks.
• Franklin SportscoreGTM or Marketing PartnerFranklin Sports is listed as an equipment partner, providing soccer balls and other equipment needs through their partnership.
• Rush SoccerminorStrategic or Co-development PartnerRush Soccer is listed as a program partner. Soccer Stars offers Rush Soccer as one of its program options, suggesting a collaboration for competitive soccer programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Soccer Academy (UK Elite Soccer): Soccer camp and training provider in the US with British-coach branding. Comparable on soccer-specific youth instruction, camp model, and franchised regional operations.
• Skyhawks Sports Academy: Youth sports camp and clinic franchise for ages 4-14 across soccer, basketball, baseball, and more. Comparable on franchise model, school partnership channel, parent enrollment, and tiered curriculum by age.
• Little Kickers: Global youth soccer program for ages 18 months to 7 years with franchised operations. Comparable to Soccer Stars' Parent & Me and Super Soccer Stars tiers on age-specific curriculum, franchise model, and subscription class structure.
• Amazing Athletes: Youth multi-sport enrichment franchise for ages 1-12, sibling brand under Youth Athletes United. Directly comparable on age range, franchise model, school partnership channel, and parent-DTC enrollment, but covers multiple sports rather than soccer-only.
• Soccer Shots: National franchise-based youth soccer program for ages 2-8 offering weekly classes, camps, and birthday parties. Closely comparable to Soccer Stars on product (soccer-only instruction), target age, franchise model, and parent-facing enrollment flow.
• i9 Sports: National youth sports franchise offering leagues, camps, and clinics across multiple sports for ages 3-14. Comparable on franchise-based distribution, parent-facing registration, recreational vs. travel positioning, and multi-sport curriculum.
• Challenger Sports: Soccer-focused operator running camps, clinics, and team programs in the US. Comparable on soccer-specific instruction, age-tiered programs, summer/day camps, and partnership with grassroots clubs.
• TGA Premier Sports (To Grow Athletes): Youth sports franchise (golf, tennis, pickleball) for ages 5-13 under the same Youth Athletes United platform as Soccer Stars. Comparable on franchise model, school enrichment channel, and YAU shared-services infrastructure.

Broad incumbents

• AYSO (American Youth Soccer Organization): National non-profit youth soccer organization offering recreational and competitive leagues for ages 4-18. Comparable on target demographic and recreational positioning, but operates as a volunteer-driven league model rather than a paid-class franchise.
• Nike Youth / U.S. Soccer Foundation programs: Larger institutional actors that fund and run youth soccer participation programs at scale. Comparable only at the category level (youth soccer development), but operate as philanthropy/CSR rather than commercial instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SuperSoccerStarsVids
• Facebookfacebook.com/supersoccerstars
• LinkedInlinkedin.com/company/super-soccer-stars
• Instagraminstagram.com/supersoccerstars

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Stars