Pro-Guide Batteries
Pro-Guide Batteries is a privately held US manufacturer and direct-to-consumer retailer of deep-cycle batteries and chargers across lithium, AGM, and lead-acid chemistries, serving marine, fishing, golf, RV, solar, and industrial customers since 1980.
- Company typePrivate
- Founded1980
- HeadquartersGolden, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pro-Guide Batteries does
Pro-Guide Batteries is a privately held, direct-to-consumer battery manufacturer and retailer founded in 1980 and headquartered in Golden, Missouri. The company designs, sources, and sells deep-cycle and dual-purpose batteries across three chemistries — Flooded Lead-Acid, Absorbent Glass Mat (AGM), and Lithium Iron Phosphate (LiFePO4) — alongside a complementary line of multi-bank chargers and pre-assembled power bundles. Its lithium portfolio spans voltages from 12V to 72V and capacities from 10AH to 300AH, with proprietary differentiators including Pro-Boost reserve capacity (reserving ~10–20% of capacity for emergency power), an Intelligent PGC charging algorithm, Bluetooth connectivity paired with dedicated iOS and Android apps for state-of-charge and cycle monitoring, and IP67/IP68 environmental protection on premium SKUs. Warranty terms run from 24 months on flooded and AGM products up to 10 years on premium lithium.
The company sells exclusively through its own BigCommerce-powered website (proguidebatteries.com), supported by a toll-free phone line and email support, with all revenue generated from one-time hardware purchases ranging from roughly $70 for small lithium packs to $4,900 for high-capacity golf bundles. Application-based merchandising organizes the catalog across marine, fishing, golf carts, RV/van life, and utility/industrial use cases, and the company has cultivated professional-angler endorsements — most prominently Dylan Nutt's 2026 Bassmaster Classic championship — as its primary credibility mechanism. There is no evidence of third-party retail distribution, OEM supply agreements, dealer networks, international sales, recurring or subscription revenue, or institutional ownership.
Pro-Guide Batteries firmographics
Firmographics- Name
- Pro-Guide Batteries
- Legal name
- Pro-Guide Batteries
- Website
- https://proguidebatteries.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pro-Guide Batteries is a privately held US manufacturer and direct-to-consumer retailer of deep-cycle batteries and chargers across lithium, AGM, and lead-acid chemistries, serving marine, fishing, golf, RV, solar, and industrial customers since 1980.
- Ownership category
- akta.pro rank
Pro-Guide Batteries industry classification
Industry- Product category
- Deep Cycle Batteries
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Where Pro-Guide Batteries is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro-Guide Batteries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Battery Sales: Pro-Guide generates revenue through the sale of batteries across three main categories: Lithium (LiFePO4), AGM, and Flooded Lead-Acid. Products range from small 12V 10AH batteries to large 72V golf cart bundles, with prices spanning from approximately $70 to $4,900 per unit. Revenue is generated from one-time hardware purchases with no subscription component.
- Charger Sales: Sale of battery chargers including single-bank, multi-bank (2-5 bank), and specialized chargers for different voltage and chemistry combinations. Chargers range from $399.99 to $549.99, supporting Lead Acid, AGM, and Lithium batteries.
- Accessories Sales: Sale of complementary products including battery boxes, cables and wiring, mounting hardware, jumper cables, booster packs, NMEA 2000 accessories, and apparel.
- Bundled Package Sales: Pre-assembled kits combining batteries, chargers, and accessories such as Battery + Charger Kits, Marine Power Kits, and Golf Cart Conversion Kits, offering complete power solutions in a single purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level lithium batteries for portable and small applications |
| Unit Pricing | Pay-as-you-go | Mid-range lithium batteries for marine, RV, and off-grid applications |
| Unit Pricing | Pay-as-you-go | Premium high-capacity lithium batteries for demanding applications |
| Unit Pricing | Pay-as-you-go | AGM batteries for marine starting and deep cycle applications |
| Unit Pricing | Pay-as-you-go | Flooded lead-acid deep cycle batteries for golf, RV, and industrial use |
| Unit Pricing | Pay-as-you-go | Multi-bank battery chargers with multi-chemistry support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pro-Guide Batteries product offering
Product offeringCore offering
Pro-Guide Batteries manufactures and sells lithium iron phosphate (LiFePO4), AGM, and flooded lead-acid deep cycle batteries in voltages ranging from 6V to 72V, targeting marine, fishing, golf cart, RV, solar/off-grid, and utility/industrial applications. The portfolio is complemented by multi-bank intelligent chargers, battery + charger kits, golf cart conversion bundles, and supporting accessories.
Product overview
Pro-Guide Batteries is a battery and power solutions company established in 1980, offering three main battery chemistries: Flooded Lead-Acid Deep Cycle batteries (PGD series in 6V and 8V configurations from 150AH to 370AH), AGM batteries (starting and deep cycle for marine applications), and Lithium LiFePO4 batteries (PGL series in 12V, 24V, 36V, 48V, and 72V configurations). The product portfolio centers on deep-cycle and dual-purpose batteries for marine, golf cart, RV, solar/off-grid, and industrial applications. Pro-Guide complements its batteries with a full line of smart chargers (PGC series multi-bank chargers supporting 12V, 16V, and 36V lithium), pre-configured bundles (golf cart conversion kits, marine power kits, battery+charger kits), and accessories (cables, mounts, battery boxes, NMEA 2000 components). Many lithium batteries feature Bluetooth connectivity and proprietary mobile apps for monitoring. The company serves both consumer and professional markets, with products trusted by professional tournament anglers. Warranty coverage ranges from 2-10 years depending on battery type.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Guide Lithium: Product line of LiFePO4 (lithium) batteries including deep cycle, dual purpose, and starting lithium batteries for marine, golf cart, RV, and industrial applications.
- Pro-Guide Charger
- Pro-Guide Deep Cycle AGM Tournament Series
- Pro-Guide AGM Starting and Deep Cycle
- Pro-Guide Deep Cycle Marine/RV
Products and services
- Pro-Guide Lithium LiFePO4 Battery Line (PGLM, PGL31M, PGL36V, PGLU1X series) Full family of LiFePO4 lithium batteries ranging from 12V 10AH portable packs (PGLM10) to 12V 235AH dual-purpose Group 31 batteries (PGL31M235-DP) and 36V trolling motor batteries, featuring Bluetooth monitoring, IP67 waterproofing, integrated BMS, Pro-Boost reserve capacity, and 10-year warranty on premium models. For recreational boaters, professional anglers, RV owners, and solar/off-grid users.
- Pro-Guide AGM Battery Line (PGM24MX935, PGM27MX935, PGM31MX1150, PGM24AGM, PGM27AGM, PGM31AGM) Absorbent Glass Mat (AGM) batteries for marine starting and deep cycle use, including Group 24, 27, and 31 sizes with 935–1150 MCA ratings and premium Tournament Series deep cycle models. Maintenance-free, spill-proof, and trusted by professional anglers; 24-month free replacement warranty.
- Pro-Guide Flooded Lead-Acid Deep Cycle Battery Line (PGD6VE, PGD6VX, PGD125VX, PGDL16VE, PGD305VE, PGD8VE, PGD8VX, PGD12VE) Flooded lead-acid deep cycle batteries across 6V, 8V, and 12V Group GC2, GC8, L16, J305, and 12V configurations ranging from 150AH to 370AH. Designed for golf carts, RVs, floor machines, aerial work platforms, and heavy industrial applications with heavy-duty plate technology for extended cycle life.
- Pro-Guide Multi-Bank Battery Chargers (PGC-410, PGC-510, PGC-21236) Multi-bank on-board battery chargers (2-, 3-, 4-, and 5-bank configurations) supporting 12V, 16V, and 36V Lead Acid, AGM, and Lithium chemistries. Feature Intelligent PGC algorithm, IP68 rating, activation mode for sleeping lithium batteries, and independent per-bank charge profiles.
- Pro-Guide Lithium Golf Cart Bundle (G48V105, 48V 210Ah, 72V 105Ah) Complete golf cart power bundles combining LiFePO4 batteries (48V 105AH, 48V 210Ah, 72V 105Ah) with Pro-Guide 15AMP lithium charger, power harness with SOC gauge, DC to DC converter, and power receptacle. 7-day sleep timer, Bluetooth monitoring, and 10-year warranty.
- Battery + Charger Kits, Marine Power Kits, and Golf Cart Conversion Kits Pre-assembled bundles combining batteries, chargers, and installation accessories. Includes Battery + Charger Kits (general pairing), Marine Power Kits (cranking, trolling, and on-board charger systems), and Golf Cart Conversion Kits (lithium conversion with harnesses, SOC gauges, and DC-DC converters).
- Dylan Nutt's Bassmaster Classic Setup (PGLCLASSIC-WINNER) Pre-configured professional tournament bass fishing battery setup used by 2026 Bassmaster Classic Champion Dylan Nutt. Includes premium lithium batteries and supporting components sized for competitive bass fishing applications.
- Battery Accessories (Cables, Boxes, Mounts, Boosters, NMEA 2000) Supporting accessories including cables and wiring, mounting hardware and trays, battery boxes, booster packs, jumper cables, golf cart accessories, marine accessories, and NMEA 2000 networking components.
Quantifiable outcome
- 3000-5000+ cycle life on LiFePO4 batteries vs 300-1000 cycles on AGM/lead-acid
- +3 more outcomes
Companies that use Pro-Guide Batteries
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Pro-Guide Batteries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pro-Guide Batteries partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Pro-Guide Batteries competitors and assessment
Company assessmentDirect peers
- Battle Born Batteries: Battle Born is the most direct competitor: a US-based DTC LiFePO4 battery brand serving marine, RV, and off-grid customers with drop-in replacements. Same customer segments (anglers, boaters, RVers), same core chemistry (LiFePO4), and similar bundle/installer ecosystem.
- RELION Battery: RELION manufactures and sells LiFePO4 deep-cycle batteries for marine, RV, solar, and golf cart markets. Closely matched product portfolio and use cases, with comparable focus on lithium drop-in replacements.
- VMAXTANKS: VMAXTANKS manufactures AGM deep-cycle batteries for marine, RV, solar, and mobility applications. Direct overlap on AGM chemistry and use cases, particularly for buyers prioritizing maintenance-free lead-acid alternatives.
- ExpertPower: ExpertPower sells LiFePO4 and sealed lead-acid batteries direct-to-consumer through e-commerce channels, serving similar off-grid, solar, and mobility use cases as Pro-Guide.
- Dakota Lithium: Dakota Lithium sells LiFePO4 batteries with a strong outdoor and fishing-oriented brand across marine, trolling motor, and RV applications. Directly comparable product chemistry, target buyer (prosumer anglers and outdoorsmen), and DTC e-commerce model.
Emerging players
- NOCO: NOCO designs and sells battery chargers, jump starters, and portable power products targeting marine, automotive, and outdoor enthusiasts. Comparable end-customer and adjacent in the Pro-Guide charger/accessory lineup.
- Renogy: Renogy is a DTC solar-plus-storage brand selling LiFePO4 batteries, panels, and inverters to the off-grid and van-life audience that overlaps Pro-Guide's RV/solar use cases. A peer in adjacent verticals rather than core marine/fishing.
Broad incumbents
- Interstate Batteries: Interstate is a broad-line battery distributor with deep dealer networks across marine, automotive, and commercial segments. Competes with Pro-Guide in flooded lead-acid and AGM SKUs but lacks an equivalent prosumer/fishing brand identity.
- Trojan Battery Company: Trojan is an established lead-acid deep-cycle battery leader with strong presence in golf carts, floor machines, and renewable energy — directly overlapping Pro-Guide's flooded and AGM SKUs and several of its end markets, though without a comparable DTC lithium strategy.
- Odyssey Battery (EnerSys): Odyssey, part of EnerSys, is an established AGM and lead-acid battery brand serving marine, powersports, and heavy-duty commercial markets. Comparable AGM/starting portfolio with deeper distribution through dealers and OEM channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro-Guide Batteries social profiles
Digital presencePro-Guide Batteries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Guide Batteries leadership team
Management profileNumber of profiles
Profiles1 record
Pro-Guide Batteries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Guide Batteries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Guide Batteries
What does Pro-Guide Batteries do?
Pro-Guide Batteries manufactures and sells lithium iron phosphate (LiFePO4), AGM, and flooded lead-acid deep cycle batteries in voltages ranging from 6V to 72V, targeting marine, fishing, golf cart, RV, solar/off-grid, and utility/industrial applications. The portfolio is complemented by multi-bank intelligent chargers, battery + charger kits, golf cart conversion bundles, and supporting accessories.
Is Pro-Guide Batteries a public or private company?
Pro-Guide Batteries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro-Guide Batteries founded?
Pro-Guide Batteries was founded in 1980. It employs 51 to 100 people.
Where is Pro-Guide Batteries based?
Pro-Guide Batteries is headquartered in Golden, United States, in the North America region.
How does Pro-Guide Batteries make money?
Four revenue lines are on record. Battery Sales are the primary driver. The others are charger Sales, accessories Sales and bundled Package Sales.
Who are Pro-Guide Batteries's main competitors?
Direct peers on record are Battle Born Batteries, RELION Battery, VMAXTANKS, ExpertPower and Dakota Lithium. Emerging players are NOCO and Renogy. Broad incumbents are Interstate Batteries, Trojan Battery Company and Odyssey Battery (EnerSys).
Does Pro-Guide Batteries have an API?
No public API is recorded for Pro-Guide Batteries.
What industry is Pro-Guide Batteries in?
Pro-Guide Batteries's product category is Deep Cycle Batteries. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 3600.