Southern Cremations and Funerals

What Southern Cremations and Funerals does

Southern Cremations and Funerals is a family-owned deathcare provider serving the Metro Atlanta market from three locations — Marietta (Cobb County, opened 2014 on 40+ acres), Fairburn (south Fulton/Clayton, 2019), and McDonough (Henry County, 2023) — operating under the ASV GROUP umbrella, which has been in the funeral industry since 1981. The company was founded in the early 2000s and has served Metro Atlanta families for more than 20 years, with service coverage across Cobb, Fulton, Henry, Clayton, Fayette, Coweta, and Spalding counties.

Its core offering is direct cremation and funeral services, structured as fixed-menu packages: cremation packages range from $1,695 to $10,995, and funeral packages from $3,934 to $14,580, positioned at up to 50% below traditional funeral home pricing. Each site operates an on-site crematory equipped with a proprietary tracking system, eliminating outsourced cremation logistics. Ancillary services include pre-need planning, veteran services, international shipping of remains, Spanish-language service delivery, and mausoleum/cemetery inventory at the Marietta parcel, with mausoleum development announced for 2025.

The business model is primarily direct-to-consumer, with revenue generated at the point of at-need sale plus deferred pre-need contracts and cemetery/mausoleum inventory monetization. Customer acquisition is community-driven through local presence, family-referral dynamics, and targeted multicultural outreach (formalized via a 2024 multicultural liaison hire). No public revenue, funding, or M&A activity is disclosed; the company operates privately within the ASV GROUP conglomerate structure.

Name

Southern Cremations and Funerals

Legal name

Southern Cremations & Funerals

Website

https://southerncremations.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Metro Atlanta provider of cremation and funeral services operating three locations across Cobb, Fulton, Henry, Clayton, Fayette, Coweta, and Spalding counties, with on-site crematories, pre-planning, and veteran services.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Cremation Services: Four cremation packages ranging from direct cremation ($1,695) to Classic with Niche ($10,995). All packages include transportation, refrigeration, cremation processing, death certificate handling, and online obituary.
2. Funeral Services: Five funeral packages starting at $6,249 in McDonough and $6,995 in Marietta/Fairburn, with casket included. Packages include Basic ($3,934), Value ($6,995), Simple ($7,995), Classic ($9,530), and Combo Value ($14,580).
3. Cremation Products (Urns and Jewelry): Over 50 urn options including wood, brass, marble, cloisonne, and eco-friendly urns. Cremation jewelry including pendants, bracelets, rings, and handcrafted glass keepsakes. Keepsake urns allow multiple family members to share cremated remains.
4. Cemetery Property Sales: Burial plots, mausoleum crypts, columbarium niches, private estates, and cremation memorial spaces at three perpetual-care cemeteries. Includes property owner benefits program.
5. Burial Merchandise: Caskets (wood and metal), burial vaults, memorial markers, and monuments. Wood caskets include pine, oak, cherry, and mahogany options.
6. Pre-Need Planning Services: Preplanning allows families to document wishes, select packages, and potentially prepay at current prices to lock in rates. Handles all death certificate procurement.
7. Additional Services: Day-prior visitation ($695), funeral livestreaming, picture tribute videos, veteran services coordination, international shipping, grief support resources, and flower program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Southern Cremations & Funerals provides affordable cremation and funeral services across three Metro Atlanta locations (Marietta, Fairburn, McDonough), each operating as a full-service funeral home with an on-site privately owned crematory and a perpetual-care cemetery. Its offerings span cremation packages (Direct at $1,695 through Classic with Niche at $10,995), funeral packages (Basic Burial at $3,934 through Combo Value at $14,580), cemetery property sales, merchandise such as urns, cremation jewelry, caskets, and vaults, plus pre-planning, veteran services, livestreaming, international shipping, and grief support.

Product overview

Southern Cremations & Funerals operates as a family-owned funeral home and cemetery provider offering comprehensive cremation and funeral services across three Metro Atlanta locations. The company provides an integrated one-stop solution combining funeral home services, privately owned on-site crematories, and perpetual-care cemeteries. Core offerings include four cremation packages (Direct at $1,695, Tribute at $3,195, Classic at $6,495, and Classic + Niche at $10,995) and five funeral packages ranging from Basic Burial at $3,934 to Classic at $9,530. The company also offers cemetery property sales, cremation memorialization options (columbarium niches, cremation gardens), merchandise (urns, jewelry, caskets), veteran services, preplanning, livestreaming, and grief support resources. All services are performed on-site by company staff with proprietary identification tracking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Cremation Package Basic cremation package starting at $1,695 that includes 24-hour transportation up to 40 miles, 120 hours of refrigeration, cremation processing, death certificate handling, an Eco-Friendly Altea urn, private family viewing for up to 6 guests, obituary information gathering, and an Eternal Tribute Online Obituary for Metro Atlanta families.
• Tribute Cremation Package Cremation package at $3,195 that includes all Direct Cremation features plus an Eternal Tribute Video, up to 3 hours of chapel use for a Memorial Service, Basic Memorial Book Package, and a $201 urn allowance for families seeking a memorial with cremation.
• Classic Cremation Package Full funeral-style cremation package at $6,495 that includes all Tribute features plus a funeral service at the chapel, embalming and preparation, one hour of viewing prior to service, funeral coach and service utility vehicle, ceremonial casket or $1,540 casket allowance, Premium Register Book Package, and dressing and casketing.
• Classic with Niche Cremation Package Cremation package at $10,995 that includes all Classic features plus a niche in an exterior columbarium and opening and closing of the cemetery property Monday through Friday before 3 PM for families wanting cremation with a permanent memorial niche.
• Basic Burial Package Direct burial package at $3,934 including a casket valued at $1,239 and immediate burial for families seeking a simple, affordable burial option.
• Value Funeral Package Funeral package starting at $6,995 in Marietta and Fairburn (and $6,249 in McDonough) including a simple casket valued at $1,395 and a Basic Register Book Package (Register Book, 50 standard folders, 25 acknowledgement cards).
• Simple Funeral Package Funeral package at $7,995 including a choice of four Value caskets valued at $2,495 and the Standard Register Book Package (Register Book, 80 standard folders, 25 acknowledgement cards), saving approximately $1,537 versus purchasing items separately.
• Classic Funeral Package Funeral package at $9,530 including a choice of premium caskets valued at $3,560, an additional day of visitation, the Premium Register Book Package (Register Book, 80 Bi-fold custom folders, 25 acknowledgement cards), and Eternal Tribute Video, saving approximately $1,782 versus purchasing items separately.
• Combo Value Funeral Service and Burial Plot Combined funeral and cemetery package starting at $14,580 including the Value Package products and services, an outlined vault, choice of burial plot in a selected serene garden, opening and closing Monday through Friday before 3 PM, the first death certificate and sales tax, with a $2,495 casket allowance and unlined outer burial container included.
• On-Site Cremation Services Privately owned on-site cremation services at each of the three Metro Atlanta locations (Marietta, Fairburn, McDonough) featuring a meticulous unique identification tracking system with stainless steel identification discs, ensuring loved ones never leave the facility's care and providing a permanent chain-of-custody record returned to families.
• Traditional Funeral Services Full traditional funeral services including visitation, embalming, funeral ceremonies in chapel, graveside services, and funeral coach transportation, delivered at the company's three Metro Atlanta funeral home locations.
• Cemetery Property Sales Perpetual-care cemetery property at three locations: Cheatham Hill Memorial Park (Marietta), Holly Hill Memorial Park (Fairburn), and Eastlawn Memorial Park (McDonough), offering burial plots, mausoleum crypts, columbarium niches, private estates, and cremation memorial spaces with perpetual grounds maintenance.
• Cremation Memorialization Options Cemetery memorial options for cremated remains including indoor glass-front and outdoor columbarium niches, cremation gardens, Butterfly Garden, memorial benches, beveled posts, and family columbariums across the three cemetery locations.
• Cremation Urns Selection of more than 50 urn options in wood, marble, brass, cloisonne, aluminum, glass, and eco-friendly materials, in various sizes for individual or companion remains, including keepsake urns for sharing among family members.
• Cremation Jewelry and Keepsakes Memorial keepsakes including cremation pendants, bracelets, rings, and handcrafted glass keepsakes designed to hold small portions of cremated remains for individual family members.
• Caskets, Vaults, and Burial Merchandise Selection of wood caskets in pine, oak, cherry, and mahogany plus metal caskets in various colors and styles, along with burial vaults and outer burial containers for traditional burial services.
• Preplanning Services Advance funeral and cremation planning service allowing families to document wishes, select packages, and prepay at current prices to lock in rates, with 36-month interest-free financing available and handling of all death certificate procurement.
• Veteran Funeral Services Veteran-specific funeral and cremation services including coordination of military funeral honors, assistance navigating VA burial benefits, flag presentations, and burial coordination at national or state veterans cemeteries.
• International Shipping of Cremated Remains International shipping services for cremated remains, including required documentation, customs coordination, and shipping logistics to send remains to families abroad, with a dedicated Spanish-language Envío Internacional page.
• Livestreaming and Recording Services Professional livestreaming systems with multiple camera angles that allow remote family members to participate in funeral services in real time, plus Eternal Tribute Video production for personalized picture tribute videos.
• Witness Cremation Private witness cremation option allowing family members to be present for the beginning of the cremation process at each of the three Metro Atlanta locations.
• Flower Program Annual subscription flower arrangement program for cemetery property owners delivering four seasonal arrangements per year at the property, with niche placements at $136, mausoleum placements at $152, and ground flowers at $184 per year.
• Cemetery Owner Benefits Program Membership benefits program for cemetery property owners including 10% off funeral packages when pre-planning with 36-month interest-free financing, 5% off funeral packages at-need, complimentary Annual Flower Program for referrers, and 10% off cemetery property for referred families.

Quantifiable outcome

• Saves families up to 50% compared to other traditional funeral homes through package pricing
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Mexican Consulate of AtlantaminorStrategic or Co-development PartnerThe Mexican Consulate of Atlanta visited Southern Cremations and Funerals facilities in July. The company hosted a tour of their funeral home, cemetery, and crematory, demonstrating their services and how they support families, including Spanish-speaking families in the community.
• Cobb County Senior ServicesminorStrategic or Co-development PartnerSouthern Cremations & Funerals participated in the Cobb County Senior Services Annual Expo 2026, connecting with seniors in the community and having conversations about pre-planning and available services.
• Cobb County Police Honor GuardminorImplementation/ SI/ Consulting PartnerThe Cobb County Police Honor Guard represents the department at funerals, memorials, and public ceremonies. Southern Cremations and Funerals works with the Honor Guard to coordinate military and ceremonial honors for families.
• Greenwood Place Assisted Living and Memory CareminorStrategic or Co-development PartnerKevin and Michelle from Southern Cremations conducted a pre-planning presentation at Greenwood Place Assisted Living and Memory Care, educating residents and families about funeral and cremation pre-planning options.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• StoneMor Partners: Publicly traded operator of cemeteries and funeral homes with a national footprint. Comparable cemetery-led, multi-product revenue model (property sales, merchandise, services) and an indicator of how cemetery-heavy operators perform at scale.
• Carriage Services: Publicly traded deathcare provider operating funeral homes and cemeteries nationally. Comparable product mix (cremation, funeral, cemetery, merchandise) and a similar high-touch local operating model; serves as a financial benchmark for the category.
• Dignity Memorial: Consumer-facing brand of Service Corporation International, offering funeral, cremation, and cemetery services nationally. Directly comparable bundled service offering and target customer (families arranging end-of-life services), but with national scale versus Southern Cremations' regional focus.
• Park Lawn Corporation: Canadian-based deathcare provider that has expanded aggressively into the U.S. Southeast via acquisitions. Comparable bundled funeral/cremation/cemetery offering and active rollup strategy in geographies adjacent to Southern Cremations' footprint.
• Service Corporation International: Largest funeral, cremation, and cemetery operator in North America (parent of the Dignity Memorial brand). Operates in the same Metro Atlanta market with substantially greater scale, brand recognition, and capital, making it the primary competitive benchmark for pricing and market share.

Direct peers

• NorthStar Memorial Group: Private cemetery and funeral operator with properties across the Sunbelt. Closely comparable in size, integrated service mix, and target customer; provides a relevant benchmark for private regional deathcare operators with on-site cremation and cemetery assets.
• Foundation Partners Group: PE-backed funeral home and cemetery operator with a portfolio of branded locations across the U.S. Southeast and beyond. Closely comparable integrated service model, cremation focus, and multi-site operating playbook, and an active consolidator in the same competitive set as Southern Cremations.
• Everstory Partners: Private equity-backed deathcare platform combining funeral homes, cremation centers, and cemeteries across the Southeast and Sunbelt. Highly comparable growth strategy of consolidating independent operators with integrated service offerings, and an active acquirer in markets overlapping Metro Atlanta.

Others

• Wilbert Funeral Services: Leading North American manufacturer and supplier of burial vaults, caskets, and cremation products. Adjacent peer in the deathcare supply chain and a relevant reference for merchandise economics (caskets, vaults, urns) sold by Southern Cremations.

Regional players

• Cremation Society of Georgia: Georgia-focused cremation provider operating in the same regional market. Direct competitor for direct and low-cost cremation cases, with comparable service offerings though without Southern Cremations' bundled cemetery and full-service funeral capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SouthernCremationsAndFunerals
• LinkedInlinkedin.com/company/southern-cremations-funerals

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Cremations and Funerals