Simpling.Pro

What Simpling.Pro does

Simpling.Pro (legal entity SIMPLING THEBEST, S.L.) is a Spain-based B2B professional services company founded in 2020 that executes segmented product sampling campaigns for enterprise brand clients. The company's core offering combines a proprietary hypersegmentation algorithm with a curated multi-channel physical distribution network of 200+ channel types — including delivery services, sports venues, offices, gyms, pharmacies, leisure stores, universities, beauty centers, ski resorts, florists, and children/pet locations — to deliver product samples to precisely matched target audiences. Campaigns are sold turnkey, covering planning, execution, real-time tracking via the Data Tracker client portal, and external third-party auditing through OJD for campaign traceability.

The company operates across three Southern European markets — Spain (with offices in Madrid, Barcelona, and Valencia), Portugal, and Italy — and serves an enterprise customer roster that includes Mahou, Grefusa, Danone, L'Oreal, Netflix, Pernod Ricard, Heineken, Red Bull, Shiseido, Universal, and Bumble. Pricing is quote-based and customized per campaign, and the company discloses a cumulative scale of 300+ clients served, 100+ channel partners, 50 million samples distributed, and a 3x repeat engagement ratio indicating strong client retention. Distribution is exclusively direct-to-brand via a sales-led GTM motion, and the company has received non-dilutive institutional support from EU Next Generation funding and Spain's ICEX-Next export promotion program.

The business model is fundamentally a high-touch professional services operation differentiated by its physical channel density and audience-matching logic, rather than a software/SaaS platform; the Data Tracker portal is an embedded client-facing tool rather than a standalone product. The technology layer (proprietary segmentation algorithm plus portal) is in-house, but the input data does not indicate AI/ML, patents, or external technical validation. Revenue is not disclosed, no venture funding rounds are reported, and headcount is not provided, limiting visibility into unit economics and operating leverage.

Name

Simpling.Pro

Legal name

SIMPLING THEBEST, S.L.

Website

https://simpling.pro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpling.Pro is a Spain-based B2B professional services firm, founded in 2020, that runs turnkey segmented product sampling campaigns for enterprise brand clients across Spain, Portugal, and Italy via a proprietary 200+ channel distribution network and hypersegmentation algorithm.

Ownership category

akta.pro rank

Product category

Marketing & Sampling Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sampling & Product Trial Programs (BPAFAMAH)

Keywords

• Segmented sampling campaigns
• Product sampling services
• Multi-channel distribution network
• Hypersegmentation algorithm
• Targeted marketing campaigns

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Segmented Sampling Campaign Services: Simpling.Pro generates revenue by executing segmented sampling campaigns for brands. They provide a turnkey service including planning and execution, utilizing their algorithm and multi-channel network to deliver samples to precisely targeted audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Simpling.Pro executes turnkey segmented sampling campaigns for enterprise brands, using a proprietary hypersegmentation algorithm to ensure product samples reach precisely the target audience. The service is delivered through a proprietary multi-channel distribution network of 200+ channels across Spain, Portugal, and Italy, supported by a client-facing Data Tracker portal and external OJD auditing for transparency.

Product overview

Simpling.Pro is a sampling service company offering a single unified product: segmented sampling campaigns powered by proprietary technology. Their core offering combines an algorithm-driven hyper-segmentation engine with an extensive multi-channel distribution network covering Delivery, Sports, Offices, Gyms, Pharmacies, Leisure, Universities, Beauty Centers, Ski Resorts, Florists, Children, and Pet channels across Spain, Portugal, and Italy. The company also provides a client-facing Data Tracker portal for real-time campaign monitoring, complemented by external auditing services through OJD.

Differentiator

Problem solved

Functional benefit

Products and services

• Sampling Segmentado (Segmented Sampling Campaigns) Turnkey segmented sampling service for enterprise brands that uses a proprietary hypersegmentation algorithm and an exclusive 200+ multi-channel distribution network (delivery, sports, offices, gyms, pharmacies, leisure, universities, beauty centers, ski resorts, florists, children, pet) to deliver product samples to 100% of a brand's target audience across Spain, Portugal, and Italy. Includes real-time campaign tracking via the Data Tracker portal and external OJD auditing for transparency.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OJD (Organización de Inspectores de Juntas Directivas)minorImplementation/ SI/ Consulting PartnerExternal auditor OJD conducts audits on all campaigns to guarantee total traceability and transparency of actions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Toluna: Digital consumer insights and panel-based product testing platform used by brands for targeted sampling and concept testing. Comparable to Simpling.Pro in audience-targeting methodology and B2B brand-client focus, though delivered digitally rather than via physical channels.

Direct peers

• GMR Marketing: Experiential and sampling marketing agency focused on consumer engagement campaigns for global brands. Comparable to Simpling.Pro in providing targeted, multi-channel brand activation and sampling services to enterprise CPG/beverage clients.
• Social Sampling: UK social sampling agency running targeted product trial campaigns for global brands across multiple channels. Directly comparable to Simpling.Pro's segmented sampling model, B2B enterprise customer base, and multi-channel execution approach.
• The Marketing Store: Global promotional marketing and sampling agency serving major brands with turnkey campaign execution. Comparable to Simpling.Pro in delivering end-to-end sampling and brand activation services to enterprise consumer brand clients.
• Sampling Systems: Specialist sampling logistics and campaign execution provider for consumer brands. Directly comparable to Simpling.Pro's core activity of planning and executing distributed product sample campaigns.
• Samplify: UK-based B2B sampling agency that plans and executes product sampling campaigns for major brands. Highly comparable to Simpling.Pro in service offering, customer profile (enterprise CPG/consumer brands), and campaign-driven professional services model.

Broad incumbents

• Advantage Solutions: Large North American sales and marketing services provider to CPG brands, including sampling and in-store activation. Comparable end-customer base (consumer goods brands) but operates at much larger scale and broader service scope than Simpling.Pro.
• Acosta: Sales and marketing services company serving CPG brands with retail execution and brand activation including sampling. Comparable customer profile (enterprise consumer brands) but significantly larger and broader in scope than Simpling.Pro.
• Ipsos: Global market research and consumer insights firm operating panels and product trial programs. Comparable in serving enterprise brands with audience targeting and product evaluation, but as a much larger diversified research incumbent.
• MKTG (Dentsu): Dentsu-owned brand activation and lifestyle marketing network running sampling, experiential, and influencer campaigns for global brands. Overlaps with Simpling.Pro's offering but as part of a much broader portfolio across many geographies and channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simplingpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpling.Pro