Samplify

What Samplify does

Samplify is a Brazilian private company founded in 2017 that operates as an intermediary between consumer goods manufacturers and a national retail partner network, providing strategic product sampling services. The company plans and executes sampling campaigns for CPG brands (food & beverage, beauty & personal care, retail) that want to expand market share in specific Brazilian states, taking as inputs the target states, sample quantities, and target audience, and producing a distribution plan. Samplify deliberately avoids using human promoters, instead relying on logistics intelligence and partner retail channels — including department stores, e-commerce platforms, fashion boutiques, beauty salons, gyms, pharmacies, laboratories, toll booths, and hardware stores — to disseminate samples to consumers. The company reports end-to-end campaign auditing, real-time performance reporting, and call-to-action communications as part of its service.

The core offering is a single service product, the Samplify Sampling Platform, which combines logistics planning, channel execution, performance monitoring, and reporting. The platform spans 220+ cities and 3,500+ retail partner channels, with 20+ million samples delivered to date. Notable enterprise clients include Unilever, Nestlé, L'Oréal, Kellogg's, Mars, Hershey's, Reckitt, Bauducco, Ajinomoto, and Natura, as well as retail-side partners such as Riachuelo, Hering, Dafiti, Leroy Merlin, Droga Raia, and Pernambucanas. Underlying technology is not explicitly disclosed; the website is built on a Wix-based CMS and the company operates without publicly described AI/ML capabilities or APIs.

Samplify employs 11-50 people and operates a sales-led, B2B go-to-market model. Revenue is generated through professional services fees for sampling campaign planning, execution, and auditing, with quote-based pricing (no public rate cards). The only disclosed revenue figure is R$4 million from a 2017 PEGN article. The company is privately held, has no disclosed funding rounds, M&A activity, or institutional investors, and is associated with the Endeavor Brazil entrepreneur network. Its exclusive partner listed on the website is Mimoo Grátis.

Name

Samplify

Legal name

Samplify

Website

https://samplify.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Samplify is a Brazilian B2B intermediary, founded in 2017, that plans and executes promoter-free product sampling campaigns for CPG manufacturers (Unilever, Nestlé, L'Oréal, etc.) through a network of 3,500+ retail partners across 220+ Brazilian cities.

Ownership category

akta.pro rank

Product category

Product Sampling Services

NAICS

Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Product sampling services
• Consumer goods sampling
• Retail sampling network
• Campaign distribution services
• Strategic product trials

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sampling campaign services: Samplify acts as an intermediary between industry (manufacturers) and retail, charging for the service of planning, executing, and auditing product sampling campaigns across Brazil. The company professionalizes traditional sampling by providing intelligence, scale, and simplification without using promoters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Samplify operates as an intermediary between consumer goods manufacturers and retail partners, providing strategic product sampling distribution services across Brazil. The service includes intelligent logistics planning, nationwide last-mile sample delivery through a network of 3,500+ retail partner channels in 220+ cities, full campaign auditing from start to finish, real-time performance tracking, and optimized call-to-action communications. Brands specify target Brazilian states, sample quantities, and audience profile, and Samplify builds and executes the distribution plan without using promoters.

Product overview

Samplify is a sampling distribution platform operating as an intermediary between industry brands and retail partners across Brazil. The company offers a single unified service that combines intelligent logistics, campaign auditing, performance monitoring, and consumer communication optimization. The platform connects brands with over 3,500 retail partner channels to distribute product samples, serving major consumer goods companies including Unilever, Nestlé, L'Oréal, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Samplify Strategic Sampling Service End-to-end strategic product sampling distribution service for consumer goods manufacturers in Brazil. Samplify plans, executes, and audits sampling campaigns delivered through a network of 3,500+ retail partner channels in 220+ cities, including department stores, e-commerce platforms, fashion boutiques, beauty salons, gyms, pharmacies, and hardware stores. The service covers intelligent logistics, end-to-end auditing, real-time performance tracking, and optimized call-to-action communications.

Quantifiable outcome

• 20+ million samples delivered through the network
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mimoo GrátisminorGTM or Marketing PartnerMimoo Grátis is listed as an exclusive partner of Samplify on the company website footer. Mimoo appears to be a separate entity (mimoo.dev) that Samplify partners with for their sampling operations. Samplify's website links to mimoo.dev as a recommended partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BzzAgent: Word-of-mouth and product-sampling marketing platform (now under Dallas-based WPP/GroupM ownership) that runs CPG trial campaigns. Direct peer: comparable B2B service for brand-side sampling and product-trial campaigns.
• Smiley360: Influencer- and sampling-driven marketing platform running CPG product-trial programs to opted-in consumer members. Direct peer: comparable CPG sampling-campaign service targeting enterprise brands via a member-based distribution model.
• Influenster: Product-sampling and review community owned by Kantar that matches consumer-packaged-goods samples with opted-in members. Direct peer: same CPG sampling offering to the same enterprise brand buyers, differing in delivery mechanism (community app vs. retail partner network).
• Sampler: Digital sampling-as-a-service platform that ships product samples to targeted consumers on behalf of CPG brands. Direct peer: comparable end-to-end B2B product-trial management with similar target customer (brand marketers) and campaign-management scope.
• SoPost: UK-based digital product-sampling platform that distributes CPG samples via direct-to-consumer logistics. Direct peer: same core product (large-scale CPG product trials) for the same enterprise customer profile (global CPG brands), delivered through a different channel mix (D2C vs. retail-mediated).

Broad incumbents

• House of Kaizen: Influencer and social-media marketing agency that executes CPG product-trial programs as part of broader integrated marketing services. Broad incumbent: broader marketing-services portfolio but overlapping on CPG product-trial execution for the same enterprise brands.
• The Marketing Store: Global promotional and shopper marketing agency that plans and executes CPG sampling and product-trial programs worldwide. Broad incumbent: broader services portfolio but directly comparable on the CPG sampling-campaign service line.

Emerging players

• Goody: Corporate gifting and product-distribution SaaS used by brands to send physical products to targeted recipients. Emerging peer: adjacent product-distribution technology with overlap on CPG product-trial delivery, but focused on gifting rather than retailer-mediated sampling.

Regional players

• Tada.sample / Tadaweb: Brazilian shopper-activation and product-sampling platform serving CPG brands in Brazil. Regional peer: comparable CPG sampling capability concentrated in the same Brazilian market.
• RepuTex / sampling agencies (Brazil): Brazilian field-marketing and product-sampling agencies running CPG in-store promoter and trial campaigns. Regional peers: comparable CPG sampling and trial-execution service in Brazil using a more traditional promoter-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCWMeguqh6XG2RBeNBlafm6Q/videos
• Facebookfacebook.com/SamplifyBrasil
• LinkedInbr.linkedin.com/company/samplify.
• Instagraminstagram.com/samplifybr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samplify