Vwe Automotive B.v.

What Vwe Automotive B.v. does

VWE Automotive B.V., founded in 1995 and headquartered in Heerhugowaard, Netherlands, is a privately held specialist in vehicle data and a certified provider for the Dutch vehicle authority (RDW). The company operates MijnVWE, a cloud-based all-in-one SaaS platform that consolidates regulatory RDW transactions (registrations, deregistrations, license plate transfers, MOT deregistration), advertising distribution to 100+ online channels, import/export documentation, vehicle administration, and inventory management into a single workspace. VWE also offers data and analytics products including SilverDAT VIN information, SilverDAT Calculate damage estimation, weDAT AI-driven damage calculation, the Occasion Manager used-car dashboard, and Moba-powered State of Health battery diagnostics for (P)EVs. The platform exposes Interdata and XMLmode XML APIs and integrates with 30+ garage and dealer management systems.

VWE serves more than 10,000-10,500 automotive businesses across the Netherlands, segmented into starters, universal dealers, dealer holdings, lease companies, importers, exporters, rental companies, and franchises, with additional consumer-facing products (Finnik vehicle reports, environmental stickers, one-day insurance, Green Card export insurance). Revenue is generated through a modular subscription model anchored by the €17.95/month MijnVWE Welkom base, layered with tiered In- en Verkoop, Website, Export, Customs, and Maintenance modules; usage-based transaction fees (e.g., €1.74–€3.50 per SilverDAT query, €9.95 per damage history report); advertising distribution; and partner-driven commissions (€150 kickback per Financial Lease Partner contract). Distribution is primarily digital self-service through the MijnVWE platform and vwe.nl, supplemented by a contact center and physical service points (Heerhugowaard HQ, Veghel remarketing office, Almere/XRAY office). The April 2026 acquisition of XRAY Automotive (BPM, valuations, XBS remarketing) and the 2025 launch of Financial Lease Partner integration and EV battery diagnostics signal a continued push toward becoming a comprehensive digital, data-driven automotive services platform.

Name

Vwe Automotive B.v.

Legal name

VWE Automotive B.v.

Website

https://vwe.nl

Company type

Private

Founded year

1995

Operating status

Operating

Short description

VWE Automotive B.V. is a 30-year-old Dutch certified RDW provider operating the MijnVWE cloud platform, which integrates vehicle registration, advertising, import/export, and administration workflows for more than 10,000 automotive dealers and garages across the Netherlands.

Ownership category

akta.pro rank

Product category

Automotive Data Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Automotive data services
• Dealer management software
• Vehicle registration platform
• RDW service provider
• Vehicle data API

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Modules: Core revenue from modular subscription tiers (Welkom, In- en Verkoop Basis/Flexibel/Optimaal, Export, Douane, Onderhoud, Website). Customers pay monthly fees for access to the MijnVWE platform and included services.
2. Transaction Fees: Per-transaction fees for specific services like SilverDAT VIN queries (€1.74 per enquiry with subscription, €3.50 without), damage history reports (€9.95 per report), and other usage-based services.
3. Advertising Services: Revenue from advertising modules that place vehicle listings across 100+ online channels. Part of the In- en Verkoop advertising packages.
4. Financial Partnership Revenue: Kickback commission of €150 per completed lease contract through Financial Lease Partner partnership, processed monthly via invoice offset.
5. One-time Fees: One-time registration and startup fee of €69.95 for new customers. Additional fees for physical goods like export materials, license plates, environmental stickers, and safes.
6. Additional Services: Supplementary services including Green Card insurance (€101.95 for cars), one-day insurance (€64.95), environmental stickers, license plate services, and vehicle documentation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

VWE Automotive sells the MijnVWE all-in-one cloud platform for automotive businesses (car dealers, garages, leasing companies, importers and exporters), bundling RDW vehicle registration services, multi-channel advertising across 100+ platforms, vehicle data lookups, import/export documentation, and administration. The offering is delivered through modular subscriptions (Welkom base, In- en Verkoop, Export, Customs, Onderhoud, Website) with add-on data and insurance services, APIs for system integration, and partner-driven warranty and financing solutions.

Product overview

VWE Automotive operates as a modular all-in-one platform for automotive businesses, combining MijnVWE as the central hub with specialized modules and services. The core MijnVWE platform (with MijnVWE Welkom base subscription) integrates with tiered add-on modules: Module In- en Verkoop (Basic/Flexibel/Optimaal) for advertising and sales, Module Export for vehicle export, Module Douane for customs, Module Onderhoud for maintenance data, and Module Website (Goud/Zilver/Brons) for web presence. Data solutions include Occasion Manager for inventory intelligence, State of Health (powered by Moba) for EV battery diagnostics, SilverDAT VIN Informatie for technical vehicle data, SilverDAT Calculate for damage calculations, and Finnick Zakelijk for valuations. RDW services cover exoneration, registration, license plates, and MOT management. The platform also includes remarketing services (Green Card insurance, Autoveiling, BPM Calculator), consumer products (Finnik vehicle reports, environmental stickers, one-day insurance), and partner integrations (Autotrust warranties, Financial Lease Partner financing). In 2026, VWE acquired XRAY Automotive to strengthen BPM and valuation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MijnVWE: The all-in-one platform for car companies, combining RDW services, advertising, vehicle management, and administration tools.
• Remarketing
• Data-oplossingen
• RDW-diensten
• weDAT
• State of Health
• Occasion Manager
• Finnik Zakelijk

Products and services

• MijnVWE Platform Central cloud platform for Dutch automotive businesses that integrates RDW registrations, multi-channel advertising, vehicle data, import/export, and administration; available by monthly module subscription.
• MijnVWE Welkom Required base subscription module granting access to the MijnVWE platform and including administration tooling and core vehicle management.
• Module In- en Verkoop (Basic / Flexibel / Optimaal) Tiered purchasing and sales module that advertises vehicles across 100+ channels and generates purchase/sales documents; sold in Basic, Flexibel, and Optimaal monthly tiers.
• Module Export Subscription module that handles vehicle export paperwork including deregistration, export documents, temporary plates, and customs documentation, with optional RDW-approved safe for blank registration certificates.
• Module Onderhoud (Maintenance) Subscription module that delivers maintenance history and current vehicle data within the MijnVWE platform.
• Module Website (Brons / Zilver / Goud) Tiered subscription offering fully built and maintained dealer websites (Bronze, Silver, Gold) with lease calculator integration, lead generation, and inventory display.
• Occasion Manager Used-car management dashboard that provides real-time market data, pricing and trend information, and inventory insights to help dealers buy, list, and sell more efficiently.
• State of Health (SoH) Battery Diagnostics Moba-powered battery condition assessment for (P)EVs that connects via OBD or DoIP dongles, reads battery management data (capacity, charge cycles, temperature history), and produces official SoH certificates for vehicle listings.
• SilverDAT VIN Informatie VIN-based lookup service that returns complete technical vehicle specifications, parts, colors, and technical details; available as a subscription (€21.95/month + €1.74 per query) or pay-per-query (€3.50).
• SilverDAT Calculate Damage calculation software that uses VIN lookups for part numbers and color/lak codes, supports international vehicle data, and produces insurance-compliant repair reports.
• weDAT Schadecalculatie AI-driven damage calculation tool that generates insurance-compliant repair estimates and detailed reports for workshops and customers.
• Administratiepakket Built-in administration package that creates quotes, purchase agreements, and invoices directly in MijnVWE, with vehicle photo integration, trade-in entry, BPM calculation, PDF export, and scan-to-accounting.
• Finnik Zakelijk (Taxeren) Business vehicle valuation tool that delivers accurate vehicle values for inventory management, sales pricing, and financial reporting.
• Groene Kaart (Green Card Insurance) 14-day third-party liability insurance for vehicle export or test drives, underwritten by insurer a.s.r. and distributed by VWE.
• Autotrust Garantie (warranty via Autotrust) Extended warranty products offered through partner Autotrust; Instap Garantie covers vehicles up to 16 years/200,000 km including engine, transmission, and fuel system with Europe-wide protection.
• Lease Calculator (Financial Lease Partner integration) Integrated lease calculator and financing service via Financial Lease Partner providing business financial lease and consumer credit (via ROS Finance), with €150 dealer kickback per completed contract.
• Importeerservice (Vehicle Import Service) Vehicle import service that helps dealers manage the import process with BPM calculation and documentation support.
• Autoveiling (International Online Auction Platform) International online auction and trading platform that lets dealers reach broader buyer networks through specialized vehicle auction channels.
• Schadeverleden (Damage History Report) Damage history lookup service providing international claims data for US, German, European, and South African vehicles; free if no damage recorded, €9.95 per report otherwise.
• Kentekenloket (License Plate Office / Plate Transfer) Counter service for license plate transfers between private consumers and suspension extensions across vehicle categories.
• Eendagsverzekering (One-day Car Insurance) One-day motor liability insurance for vehicles with one-day registration plates, primarily used to drive to RDW inspection.
• Milieustickers (Environmental Stickers) Sale of environmental stickers required for vehicles entering Germany, France, Switzerland and other countries, sold online and through GWK Travelex branches.
• Finnik (Consumer Vehicle Report) Consumer-facing license plate check service offering free basic vehicle information and premium detailed vehicle reports.
• Marktinzicht (Market Insight Dashboard) Market intelligence dashboard providing real-time Dutch automotive market data including APK counts, import/export volumes, and sales statistics.
• Occasion Prestatiemeter (Used Car Performance Meter) Performance measurement tool for used-car dealers tracking units sold, market share, and peer benchmarks within the same postcode area.
• Change of Ownership Lead Generator Lead-generation tool that identifies potential customers before they switch vehicles, enabling dealers to reach in-market buyers ahead of purchase decisions.
• XRAY Automotive Acquired specialist platform for BPM (vehicle tax) determination, vehicle valuations, and remarketing via the XBS trading platform, retained under its own brand in Almere.

Quantifiable outcome

• Advertisements reach 100+ online platforms simultaneously
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Financial Lease PartnercoreGTM or Marketing Partner · 1 October 2025As of October 2025, VWE's preferred financing partner for car leasing solutions. Financial Lease Partner provides financing options (financial lease for businesses, consumer credit for private buyers) through VWE's platform. VWE earns €150 kickback per completed lease contract. The partnership includes a lease calculator integrated into VWE websites that generates leads and drives sales. Nine out of ten applications are approved directly, often within minutes.
• ROS FinanceminorGTM or Marketing Partner · 1 October 2025Sub-brand of Financial Lease Partner handling consumer credit/private financing. Part of the same partnership ecosystem for serving private customers through the VWE platform.
• a.s.r.coreOthersInsurance provider collaborating with VWE for Green Card (14-day export insurance) and one-day insurance products. a.s.r. provides the underwriting while VWE handles distribution and customer interface. The Green Card provides 14 days of third-party liability coverage for exported vehicles.
• AutotrustcoreGTM or Marketing PartnerVWE's warranty partner offering car warranties through the MijnVWE platform. Autotrust provides the Instap Garantie (entry-level warranty) for vehicles up to 16 years old and 200,000 km. Claims process handled through Autotrust Portal with Europe-wide coverage. Extended in 2025 to cover older vehicles, helping dealers sell older technically sound used cars.
• MobacoreTechnology or IntegrationTechnology partner providing State of Health (SoH) battery diagnostics for (P)EVs. Moba's Connect Pro and DoIP dongles connect to vehicle BMS to read battery data. VWE integrates Moba diagnostics into MijnVWE, enabling dealers to advertise battery health reports. Reports generate up to 30% more clicks. Moba DoIP supports newer EVs including Renault E-tech, Mercedes EQE/EQS/GL/Class 2024+, and Volvo EX90.
• SilverDAT (DAT Nederland)coreTechnology or IntegrationLong-standing data partnership for VIN information and damage calculation. SilverDAT provides comprehensive technical vehicle specifications, part numbers, and color/lacquer codes. VWE offers SilverDAT Calculate (damage estimation software) and SilverDAT VIN Information services. Supports both subscription and per-query pricing models.
• RDW (Netherlands Vehicle Authority)coreOthersOfficial government partner for vehicle registration services. VWE is a certified RDW provider enabling direct processing of vehicle deregistrations, registrations, license plate transfers, and other RDW transactions. Direct system connection allows real-time transaction processing for VWE customers.
• XRAY AutomotivecoreStrategic or Co-development PartnerAcquired by VWE Automotive in April 2026, XRAY specializes in BPM (vehicle tax) calculations, vehicle valuations, and remarketing via the XBS trading platform. XRAY's services complement VWE's import, data, and vehicle information solutions. Head office remains in Almere. Daily operations and customer relationships unchanged. CEO Piet Renses stated this acquisition aligns with VWE's strategy for digital, data-driven, scalable solutions.
• CargominorChannel Partner/ Reseller/ DistributorPartner for issuing EUR.1 Invoice Declarations for vehicles exported outside the EU. VWE refers customers to Cargo for customs documentation when exporting outside the EU. EAD + EUR.1 documents are not generated automatically and require this additional service.
• GWK TravelexminorChannel Partner/ Reseller/ DistributorMajor GWK Travelex branches serve as service points for German environmental stickers, complementing VWE's headquarters location in Heerhugowaard.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gaspedaal.nl: Dutch automotive classifieds marketplace where private sellers and dealers list vehicles, competing with VWE's advertising distribution module that aggregates listings across 100+ channels including marketplaces like Gaspedaal.
• Vincue: Inventory management and merchandising SaaS for automotive dealers, comparable to VWE's Occasion Manager and purchasing-advice modules in providing data-driven stock turn optimization for dealer customers.
• Autotelex: Dutch vehicle valuation and used car data provider directly competing with VWE's valuation, market price, and license plate lookup services for the same SMB dealer and garage customer base in the Netherlands.
• Realcube: Dutch automotive retail platform providing dealer websites, inventory management, and lead generation tools, overlapping directly with VWE's Website modules and Occasion Manager offerings.
• DAT Group (Deutsche Automobil Treuhand): German provider of vehicle valuation, technical data, and damage calculation (SilverDAT) services to insurers and dealers, directly comparable to VWE's SilverDAT-powered VIN, damage, and valuation product suite.

Broad incumbents

• Cox Automotive: Major automotive services group spanning Manheim auctions, Dealertrack DMS, Kelley Blue Book valuations, and Autotrader listings, competing across multiple VWE product categories including remarketing, valuation, and advertising.
• CarGurus: Global automotive marketplace and dealer software provider with pricing analytics, listing distribution, and lead-generation products that parallel VWE's advertising and market-intelligence offerings.
• AutoScout24: Europe's largest online automotive marketplace operating across multiple countries, comparable to VWE's advertising distribution and remarketing capabilities but at significantly larger geographic and scale footprint.
• CDK Global: Global leader in dealer management systems (DMS) and integrated retail technology for automotive retailers, offering a broader portfolio that overlaps with VWE's MijnVWE platform capabilities at much larger enterprise scale.

Regional players

• Mobile.de: Germany's largest vehicle marketplace, comparable to VWE's advertising distribution and Kfz-Zulassung export services for the Dutch-German vehicle trade corridor, but operating in a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vwe-automotive
• Xx.com/VWEnieuws

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vwe Automotive B.v.