Shangay
Shangay is a Spanish-language LGBTQ+ media brand, founded in 1993, publishing free digital and print editorial content (news, culture, travel, celebrities, opinion) for the Spanish-speaking LGBTQ+ community across Spain and Latin America.
- Company typePrivate
- Founded1993
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shangay does
Shangay is a Spanish-language LGBTQ+ media brand founded in 1993, operated by the privately held Spanish limited company Editorial Imaní S.L. It publishes editorial content targeting the Spanish-speaking LGBTQ+ community across news, culture, entertainment, travel, celebrities, opinion, and lifestyle categories. Its core platform is the free, non-paywalled digital property Shangay.com, supported by a multi-platform social media presence spanning X, Facebook, Instagram, Threads, YouTube, and TikTok.
The product surface extends beyond digital into print via the flagship Revista Shangay (monthly magazine, archived via hemeroteca), the travel-focused Shangay Voyager sub-brand, and the Anuario Shangay annual yearbook. The publication also serves institutional roles, notably acting as the official magazine of MADO Madrid Orgullo (Madrid Pride). The underlying technology is a standard content-managed digital media platform with no proprietary AI/ML features, integrations, or developer APIs disclosed.
The business model is free-to-reader, indicating revenue is generated through advertising, sponsorship, event partnerships, and ancillary print sales rather than consumer subscriptions. The company has acknowledged European Union NextGenerationEU grant financing as a public funding source. It is independently owned with no disclosed private equity or venture capital backing, and the operating footprint is described as Spain plus Latin America with globally accessible digital distribution.
Shangay firmographics
Firmographics- Name
- Shangay
- Legal name
- Editorial Imaní S.L.
- Website
- https://shangay.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shangay is a Spanish-language LGBTQ+ media brand, founded in 1993, publishing free digital and print editorial content (news, culture, travel, celebrities, opinion) for the Spanish-speaking LGBTQ+ community across Spain and Latin America.
- Ownership category
- akta.pro rank
Shangay industry classification
Industry- Product category
- LGBTQ+ Digital Media Publishing
- NAICS
- Advertising Agencies (541810)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Shangay is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Shangay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels8 records
Shangay product offering
Product offeringCore offering
Shangay is a Spanish-language LGBTQ+ digital media publisher operating the website Shangay.com alongside print publications including the flagship Revista Shangay magazine, the travel-focused Shangay Voyager, and the annual Anuario Shangay yearbook. The platform publishes free editorial content across twelve categories — Cultura, LGTBIQ+, Actualidad, Celebrities, Sexy, Tendencias, Viajes, Opinión, Orgullo, Living — covering news, culture, celebrities, travel, opinion, and lifestyle for the Spanish-speaking LGBTQ+ community. Founded in 1993 and published by Editorial Imaní S.L., the brand has more than 30 years of history and a multi-platform social presence.
Product overview
Shangay is a comprehensive Spanish LGBTQ+ media company operating a digital platform (Shangay.com) alongside multiple print publications including the flagship Revista Shangay magazine, the travel-focused Shangay Voyager, and an annual Anuario yearbook. The digital platform publishes content across twelve editorial categories: Cultura, LGTBIQ+, Actualidad, Celebrities, Sexy, Tendencias, Viajes, Opinión, Orgullo, Living, and multimedia. The publications cover news, culture, travel, celebrity coverage, opinion, and lifestyle content tailored to the Spanish-speaking LGBTQ+ community.
Differentiator
Problem solved
Functional benefit
Brands
- Shangay Voyager: Travel-focused magazine publication under the Shangay brand
- Anuario Shangay
Products and services
- Shangay.com Shangay's primary digital media platform and website publishing LGBTQ+ news, opinion, culture, travel, celebrity coverage, and lifestyle content across twelve editorial categories; freely accessible without paywall.
- Revista Shangay The flagship print magazine publication covering LGBTQ+ current affairs, culture, and community topics, available through the hemeroteca (archive) at shangay.com/hemeroteca.
- Shangay Voyager Specialized travel magazine focused on LGBTQ+ friendly destinations, tourism guides, and travel content for the Spanish-speaking LGBTQ+ community.
- Anuario Shangay Annual yearbook publication summarizing the year's most significant LGBTQ+ events, personalities, and cultural moments for the Spanish-speaking LGBTQ+ community.
Companies that use Shangay
Customer profileSegments1 record
Ideal customer profiles1 record
Shangay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shangay partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Shangay competitors and assessment
Company assessmentDirect peers
- Gay Times: UK-based LGBTQ+ magazine and digital platform covering culture, entertainment, travel, and lifestyle. Direct peer given the analogous heritage print publication, travel-content verticals, and digital audience-development model aimed at LGBTQ+ readers.
- Out Magazine: US-based print and digital LGBTQ+ media brand covering culture, style, entertainment, and travel. Direct peer given the parallel flagship print magazine plus digital vertical structure serving LGBTQ+ readers.
- Instinct Magazine: US LGBTQ+ magazine and digital outlet covering culture, lifestyle, and entertainment. Direct peer given the parallel print-and-digital LGBTQ+ publishing model with editorial coverage spanning news, celebrities, and lifestyle.
- The Advocate: Long-running US LGBTQ+ news and culture magazine with a digital platform covering news, entertainment, opinion, and lifestyle. Direct peer given the comparable mix of print-heritage and digital-publishing operating model serving an English-language LGBTQ+ audience.
- LGBTQ Nation: US digital LGBTQ+ news outlet covering politics, culture, and community issues. Direct peer given the shared digital news and editorial structure targeting an LGBTQ+ audience with current-affairs and cultural coverage.
- Queerty: US LGBTQ+ news and entertainment digital outlet covering pop culture, opinion, and current events. Direct peer given the comparable digital-first editorial model targeting an LGBTQ+ audience with celebrity, news, and opinion content.
- PinkNews: UK-based digital-first LGBTQ+ news publisher covering culture, politics, entertainment, and lifestyle. Direct peer to Shangay given the parallel digital-publisher model targeting a national LGBTQ+ readership with similar editorial verticals (news, culture, celebrities, opinion).
- Pride Life Media: UK-based LGBTQ+ print and digital lifestyle publication covering travel, culture, and community. Direct peer given the analogous heritage-magazine-and-digital model with travel-edition verticals servicing LGBTQ+ audiences.
Emerging players
- Hornet: Global LGBTQ+ social network and content platform combining a dating app with editorial news and video. Emerging peer with overlapping LGBTQ+ editorial verticals (news, culture, entertainment) and a digitally native audience-development model distinct from traditional publishers.
Regional players
- Lesbico: Spanish-language LGBTQ+ online publication focused on lesbian and queer women audiences in Spain and Latin America. Regional peer with the same language market and overlapping editorial coverage of culture, lifestyle, and identity-oriented content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shangay social profiles
Digital presenceShangay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shangay leadership team
Management profileNumber of profiles
Shangay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shangay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shangay
What does Shangay do?
Shangay is a Spanish-language LGBTQ+ digital media publisher operating the website Shangay.com alongside print publications including the flagship Revista Shangay magazine, the travel-focused Shangay Voyager, and the annual Anuario Shangay yearbook. The platform publishes free editorial content across twelve categories — Cultura, LGTBIQ+, Actualidad, Celebrities, Sexy, Tendencias, Viajes, Opinión, Orgullo, Living — covering news, culture, celebrities, travel, opinion, and lifestyle for the Spanish-speaking LGBTQ+ community. Founded in 1993 and published by Editorial Imaní S.L., the brand has more than 30 years of history and a multi-platform social presence.
Is Shangay a public or private company?
Shangay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shangay founded?
Shangay was founded in 1993. It employs 11 to 50 people.
Where is Shangay based?
Shangay is headquartered in Madrid, Spain, in the Europe region.
Who are Shangay's main competitors?
Direct peers on record are Gay Times, Out Magazine, Instinct Magazine, The Advocate, LGBTQ Nation, Queerty, PinkNews and Pride Life Media. Hornet is listed as an emerging player. Lesbico is listed as a regional player.
Does Shangay have an API?
No public API is recorded for Shangay.
What industry is Shangay in?
Shangay's product category is LGBTQ+ Digital Media Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 541810 and its SIC code is 2721.