Steel Aviation
- Company typePrivate
- Founded2000
- HeadquartersPhillipsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Steel Aviation firmographics
Firmographics- Name
- Steel Aviation
- Legal name
- Steel Aviation
- Website
- https://steelaviation.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Steel Aviation industry classification
Industry- Product category
- Aircraft Sales and Aviation Services
- NAICS
- Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)
- SIC
- Aircraft Parts & Auxiliary Equipment, Nec (3728)
- akta.pro primary industry
- Business & General Aviation Aircraft Manufacturing (IMABAAAC)
Keywords
Where Steel Aviation is headquartered
LocationHeadquarters
- HQ city
- Phillipsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steel Aviation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Aircraft Sales & Brokerage: Core revenue stream from aircraft sales and acquisitions. Steel Aviation operates as both broker and principal (they own inventory), handling transactions from single-engine pistons to high-performance jets. Works across the entire Diamond lineup and multiple manufacturers including Cirrus, Cessna, Beechcraft, Piper, TBM, Mooney, and Pilatus.
- Steel Finance - Aircraft Financing: Provides aircraft financing through relationships with exclusive lenders. Facilitates loans for new and used aircraft purchases with competitive rates starting at 6.25%. Works across multiple lenders to secure best rates and flexible terms.
- Maintenance Services: Full-service maintenance facility offering annual/100HR inspections, prebuy inspections, oil changes, engine overhauls, composite repair, and more. Staffed with A&P mechanics including IA inspectors.
- Avionics Sales & Installation: Sales and installation of Avidyne avionics products including autopilots, FMS/GPS navigators. Authorized Avidyne dealer with installation and upgrade services.
- Paint & Interior Services: Complete aircraft paint and interior refinishing services. Award-winning restorations with multiple decades of refurbishment experience. Custom design options including proprietary Steel Edition interiors.
- Parts & Accessories Retail: E-commerce store selling avionics equipment, pilot accessories, and Steel Edition merchandise including cupholders and canteens.
- Flight Training: Flight instruction services through Check6Air partnership, offering training for private pilot through advanced ratings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Avionics - Avidyne DFC 90 Autopilot |
| Unit Pricing | Pay-as-you-go | New Avionics - Avidyne IFD 440 |
| Unit Pricing | Pay-as-you-go | New Avionics - Avidyne IFD 540 |
| Unit Pricing | Pay-as-you-go | New Avionics - Avidyne IFD 550 |
| Unit Pricing | Pay-as-you-go | Pilot Accessories - Steel Edition Merchandise |
| Unit Pricing | Pay-as-you-go | Pilot Accessories - Avidyne USB Drives |
| Other | Multi-year contract | Aircraft Financing Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Steel Aviation product offering
Product offeringCore offering
Steel Aviation sells and brokers aircraft (single-engine pistons through high-performance jets) as a Factory Authorized Diamond Dealer and top Cirrus reseller, while providing in-house aircraft financing through Steel Finance, A&P maintenance, Avidyne avionics installation, paint and interior refinishing, and the proprietary Steel Edition Cirrus renovation program. The company operates with its own inventory and a 25+ year, 5,000+ transaction track record.
Product overview
Steel Aviation operates as a full-service aircraft sales and aviation services company with a platform-plus-services model. Core offerings include aircraft sales brokerage, Steel Finance (financing), maintenance, avionics services, and paint/interior refinishing. The company specializes in Diamond aircraft as a Factory Authorized Diamond Dealer (one of only two in the US) and offers the Steel Edition Cirrus renovation sub-brand that restores aging Cirrus aircraft with custom paint and interiors. Additional revenue streams include an e-commerce Aviation Store selling Avidyne avionics products (DFC90, IFD440, IFD540, IFD550) and pilot accessories, plus flight training referrals. The company has completed 5,000+ transactions over 25+ years and is based at Phillipsburg Airport (3i7) in Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- Steel Edition: A renovated Cirrus aircraft product line introduced in 2018, restoring aircraft to better-than-new condition with custom paint and interior options. Recognized by both Bluebook and VREF as the only Cirrus renovation program with 5-year spinner-to-tail coverage.
Products and services
- Aircraft Sales and Brokerage Full-service aircraft sales and acquisition brokerage handling transactions from single-engine pistons to high-performance jets across multiple manufacturers including Diamond, Cirrus, Cessna, Beechcraft, Piper, TBM, Mooney, and Pilatus. Steel Aviation operates as both broker and principal (owns inventory) and has completed over 5,000 successful transactions across 25+ years.
- Steel Finance (Aircraft Financing) Aircraft financing service offered through relationships with exclusive lenders, financing new or used aircraft from any manufacturer with competitive market rates starting at 6.25%, flexible loan structures, 24-48 hour pre-approval, and 90-day approval validity.
- Aircraft Maintenance Services Comprehensive aircraft maintenance including annual and 100-hour inspections, prebuy inspections, oil changes, engine overhauls and engine work, composite repair, paint touch-up, complete aircraft detailing, and interior work, staffed by A&P mechanics including IA inspectors.
- Avionics Services Avionics maintenance, upgrades, and installation services performed by a proud authorized Avidyne dealer, covering autopilots, FMS/GPS navigators, and related avionics products for general aviation aircraft.
- Paint & Interior Services High-quality aircraft paint and interior refinishing services producing award-winning restorations, including custom exterior painting with multiple metallic and non-metallic options, interior refinishing, upholstery, and complete cosmetic work, with multi-decade refurbishment experience.
- Steel Edition Cirrus Renovation Program Proprietary Cirrus aircraft restoration program launched in 2018 that returns aging Cirrus aircraft to better-than-new condition with custom paint, premium interior options, and 5-year Spinner to Tail Coverage. The only Cirrus renovation program formally recognized by Aircraft Bluebook and VREF for aircraft valuation.
- Sell / Trade-In Service Aircraft selling and trade-in service where Steel Aviation purchases aircraft directly, accepts trades, and closes deals quickly using its own financial strength, complementing its principal-inventory sales model.
- Aviation Store (E-commerce) Online e-commerce store selling new and used avionics equipment, pilot accessories (including Avidyne USB drives), and Steel Edition branded merchandise such as cupholders and canteens.
- Flight Training (Check6Air Partnership) Flight instruction services delivered through the Check6Air partnership, covering primary flight training through advanced ratings including private pilot certification, available to Steel Aviation customers and the broader community.
Quantifiable outcome
- 5,000+ successful transactions over 25+ years
- +3 more outcomes
Companies that use Steel Aviation
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Steel Aviation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Steel Aviation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Diamond AircraftcoreSteel Aviation is one of only two Factory Authorized Diamond Dealers in the United States, providing exclusive access to the entire Diamond lineup including trainers and twins.
- AvidynecoreProud and trusted authorized dealer of Avidyne avionics products including DFC 90 autopilot, IFD series FMS/GPS navigators, and related accessories.
- Cirrus AircraftcoreSteel Aviation is the top reseller globally for used Cirrus aircraft and offers the proprietary Steel Edition renovation program for Cirrus aircraft.
- Aircraft Bluebook and VREFminorSteel Edition is the only Cirrus renovation program recognized by both Aircraft Bluebook and VREF for aircraft valuation purposes.
- Check 6 Air (Flight Training)minorPartner flight school providing flight training services for Steel Aviation customers, including primary flight training and advanced ratings.
- Delta Air LinesminorJustin Anderson is currently an Airbus A330 pilot for Delta Air Lines, bringing corporate aviation standards to the team.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Steel Aviation competitors and assessment
Company assessmentBroad incumbents
- Cirrus Aircraft: OEM of the SR-series piston aircraft that represents the single largest franchise in Steel Aviation's portfolio. Steel Aviation is the top global reseller of used Cirrus aircraft and runs the proprietary Steel Edition renovation program for Cirrus.
- Diamond Aircraft: Composite aircraft OEM whose entire U.S. new-aircraft distribution is concentrated in just two authorized dealers — one of which is Steel Aviation. Directly comparable as a brand Steel Aviation sells and services.
- Pilatus Aircraft: Swiss OEM of the PC-12 and PC-24, both of which Steel Aviation lists and transacts in. Comparable as a brand supplier whose higher-end turboprops and light jets flow through Steel Aviation's sales book.
- Textron Aviation: Manufacturer of Cessna and Beechcraft, both of which Steel Aviation actively buys, sells, and services. Comparable as a broad incumbent whose products flow through Steel Aviation's brokerage and maintenance operations.
Direct peers
- Lone Mountain Aircraft: A leading U.S. used business aircraft brokerage and dealer, comparable to Steel Aviation in transaction volume, multi-OEM representation (including Cirrus), and combined sales-plus-services positioning.
- West Star Aviation: Major independent business aviation MRO, completions, paint, and avionics provider. Comparable service stack to Steel Aviation's maintenance, paint, interior, and avionics lines, but at significantly larger scale across multiple U.S. facilities.
- Signature Flight Support: The world's largest FBO and aviation services network, offering fuel, maintenance, and aircraft management. Comparable as a multi-service aviation platform serving owner-pilots and business aircraft operators in a similar customer segment.
- Banyan Air Service: Independent FBO offering maintenance, avionics, paint, and aircraft sales at a single Florida location. Closely comparable integrated services-and-sales model to Steel Aviation's Phillipsburg operation.
- Elliott Aviation: Full-service business aircraft dealer, MRO, avionics, and paint/interior provider. Highly comparable platform model to Steel Aviation, though at larger scale and with broader MRO capability.
Emerging players
- Avidyne: Avionics manufacturer whose products (DFC 90, IFD series) Steel Aviation is an authorized dealer for. Comparable as a core supplier-partner whose roadmap and pricing directly affect Steel Aviation's avionics revenue line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Steel Aviation social profiles
Digital presenceSteel Aviation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steel Aviation leadership team
Management profileNumber of profiles
Profiles22 records
Steel Aviation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steel Aviation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steel Aviation
What does Steel Aviation do?
Steel Aviation sells and brokers aircraft (single-engine pistons through high-performance jets) as a Factory Authorized Diamond Dealer and top Cirrus reseller, while providing in-house aircraft financing through Steel Finance, A&P maintenance, Avidyne avionics installation, paint and interior refinishing, and the proprietary Steel Edition Cirrus renovation program. The company operates with its own inventory and a 25+ year, 5,000+ transaction track record.
Is Steel Aviation a public or private company?
Steel Aviation is a private company. It is classified as family owned and is currently operating.
When was Steel Aviation founded?
Steel Aviation was founded in 2000. It employs 11 to 50 people.
Where is Steel Aviation based?
Steel Aviation is headquartered in Phillipsburg, United States, in the North America region.
How does Steel Aviation make money?
Seven revenue lines are on record. Aircraft Sales & Brokerage is the primary driver. The others are steel Finance - Aircraft Financing, maintenance Services, avionics Sales & Installation, paint & Interior Services, parts & Accessories Retail and flight Training.
Who are Steel Aviation's main competitors?
Broad incumbents on record are Cirrus Aircraft, Diamond Aircraft, Pilatus Aircraft and Textron Aviation. Direct peers are Lone Mountain Aircraft, West Star Aviation, Signature Flight Support, Banyan Air Service and Elliott Aviation. Avidyne is listed as an emerging player.
Does Steel Aviation have an API?
No public API is recorded for Steel Aviation.
What industry is Steel Aviation in?
Steel Aviation's product category is Aircraft Sales and Aviation Services. Its primary akta.pro industry code is IMABAAAC, Business & General Aviation Aircraft Manufacturing. Its NAICS code is 336413 and its SIC code is 3728.