Smart Research
Smart Research is a São Paulo-based market research firm founded in 2019 that delivers sensory testing, recruitment, fieldwork, and quantitative and qualitative research services across Latin America for global research agencies and Fortune 500 consumer brands.
- Company typePrivate
- Founded2019
- HeadquartersVila Olímpia, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart Research does
Smart Research is a São Paulo-headquartered, private market research consulting firm founded in 2019 that delivers sensory testing, participant recruitment, fieldwork execution, and quantitative and qualitative research services across Latin America. The company operates equipped sensory testing facilities in São Paulo, Fortaleza, and Mexico City, and supports studies through a proprietary recruitment panel with rich profiling data, bilingual moderation in Portuguese, Spanish, and English, and real-time project tracking dashboards. Its client base includes top-tier global research agencies — Ipsos, Kantar, and Nielsen — alongside Fortune 500 consumer brands such as Uber, VIVO, Realme, and Takasago, with documented case studies such as recruiting 300 consumers across three Brazilian cities in under a week and 40+ participants in under 48 hours for a global UX platform.
The company's service portfolio is unified under a single project management model and spans Central Location Tests (CLT), In-Home Usage Tests (IHUT), Sensory Profiling (including QDA, CATA, TDS, and penalty analysis), large-scale quantitative surveys analyzed in SPSS, R, and Stata, and qualitative methods such as focus groups, IDIs, ethnographies, and online communities. Digital data collection uses tablet-based testing, online surveys, and live dashboards for client visibility, and the firm recently incorporated AI-powered sentiment analysis for qualitative coding. Geographic reach is anchored in 12+ LATAM markets with direct operations and extended to 40+ countries through partner networks in Europe (France, Italy, UK, Spain) and Asia (India, Japan).
Smart Research generates revenue through project-based professional services fees tied to methodology, sample size, geographic coverage, and study complexity, with quote-based custom proposals and no publicly disclosed pricing. The go-to-market is sales-led and direct, targeting enterprise research agencies and Fortune 500 brands via website inquiry forms, dedicated project outreach, and client referrals, supported by ESOMAR membership and LGPD/GDPR compliance as procurement enablers. The company is founder-owned, bootstrapped, and operates with a headcount of 11-50; no funding rounds, acquisitions, or institutional investors are disclosed.
Smart Research firmographics
Firmographics- Name
- Smart Research
- Legal name
- Smart Research
- Website
- https://smartmresearch.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Research is a São Paulo-based market research firm founded in 2019 that delivers sensory testing, recruitment, fieldwork, and quantitative and qualitative research services across Latin America for global research agencies and Fortune 500 consumer brands.
- Ownership category
- akta.pro rank
Smart Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Smart Research is headquartered
LocationHeadquarters
- HQ city
- Vila Olímpia
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Smart Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Research Services: Full-service market research and sensory testing services provided on a project basis. Services include participant recruitment, fieldwork execution, sensory testing, quantitative and qualitative research, and data analysis. Revenue generated through project fees based on methodology, sample size, geography, and study complexity.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Smart Research product offering
Product offeringCore offering
Smart Research is a full-service market research firm providing end-to-end research execution across Latin America, including participant recruitment, fieldwork execution, sensory and product testing (CLT, IHUT, Sensory Profiling), and quantitative and qualitative research with statistical analysis. Services are delivered through owned sensory facilities in São Paulo, Fortaleza, and Mexico City, supported by a proprietary recruitment panel, bilingual moderation, and real-time project tracking dashboards.
Product overview
Smart Research is a full-service market research firm offering a unified portfolio of specialized research services across Latin America. The core offering centers on Sensory & Product Testing (comprising CLT, IHUT, and Sensory Profiling methodologies), supported by Recruitment & Fieldwork (with a proprietary panel and real-time dashboards), Quantitative Research (large-scale surveys with statistical analysis), and Qualitative Research (focus groups, IDIs, ethnographies, and online communities). These services are delivered through owned operational infrastructure—equipped sensory facilities in São Paulo, Fortaleza, and Mexico City—and unified under a single project management team.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensory & Product Testing
Quantifiable outcome
- 300 consumers recruited across 3 Brazilian cities in under a week
- +4 more outcomes
Companies that use Smart Research
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Smart Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Smart Research partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- European Partner NetworkminorTrusted partner coverage for research operations in France, Italy, UK, and Spain. Enables Smart Research to offer global capabilities while maintaining LATAM focus.
- Asian Partner NetworkminorPartner coverage for research operations in India and Japan. Extends Smart Research's geographic reach beyond LATAM core markets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Smart Research competitors and assessment
Company assessmentDirect peers
- Netquest: Latin America-focused online panel and market research fieldwork provider with proprietary consumer panels across Spanish- and Portuguese-speaking markets. Direct peer competing for the same multi-country LATAM research execution work.
- MindMiners: Brazilian consumer insights platform combining proprietary consumer panels with research services across LATAM. Direct peer competing for the same brand-direct consumer research and sensory testing engagements.
- Schlesinger Group: Global qualitative market research firm providing focus group facilities, recruitment, and qualitative fieldwork. Direct peer in the qualitative and sensory research execution layer.
- Highlight: Brazil-based full-service market research firm providing fieldwork, qualitative recruitment, and consumer insights. Direct regional competitor with comparable bilingual capabilities and Brazilian panel infrastructure.
Broad incumbents
- NielsenIQ: Global consumer intelligence and market measurement firm with strong presence across Latin America. Competes in consumer insights and product testing engagements and is also a current Smart Research client.
- Toluna: Global consumer insights and panel provider with significant LATAM panel coverage and a technology-enabled research platform. Competes in both quantitative fieldwork and consumer insights engagements.
- IPSOS: Global market research and consumer insights incumbent operating its own LATAM fieldwork networks. Direct competitor for the same brand-direct and multi-country engagements, and also a current Smart Research customer.
- Dynata: Large global first-party data and panel-based research platform serving enterprise clients with consumer insights. Competes for online fieldwork and quant recruitment in Latin American markets.
- Cint: Global consumer research exchange and panel marketplace connecting researchers with panelists across geographies. Adjacent competitor for panel-based fieldwork and recruitment work in LATAM.
- Kantar: Global research and insights firm with broad LATAM coverage and proprietary consumer panels. Competes for the same Fortune 500 FMCG sensory and consumer testing engagements while also using Smart Research for overflow work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Research social profiles
Digital presenceSmart Research compliance and trust
Trust signalCompliance2 records
Smart Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Research leadership team
Management profileNumber of profiles
Smart Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Research
What does Smart Research do?
Smart Research is a full-service market research firm providing end-to-end research execution across Latin America, including participant recruitment, fieldwork execution, sensory and product testing (CLT, IHUT, Sensory Profiling), and quantitative and qualitative research with statistical analysis. Services are delivered through owned sensory facilities in São Paulo, Fortaleza, and Mexico City, supported by a proprietary recruitment panel, bilingual moderation, and real-time project tracking dashboards.
Is Smart Research a public or private company?
Smart Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Research founded?
Smart Research was founded in 2019. It employs 11 to 50 people.
Where is Smart Research based?
Smart Research is headquartered in Vila Olímpia, Brazil, in the Latin America region.
How does Smart Research make money?
One revenue line is on record: research Services.
Who are Smart Research's main competitors?
Direct peers on record are Netquest, MindMiners, Schlesinger Group and Highlight. Broad incumbents are NielsenIQ, Toluna, IPSOS, Dynata, Cint and Kantar.
Does Smart Research have an API?
No public API is recorded for Smart Research.
What industry is Smart Research in?
Smart Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint). Its NAICS code is 54191 and its SIC code is 8742.