Roar
Roar® Performance Marketing Ltd is a London-based international marketing agency specializing in sports content monetization and full-service campaign management, creative production, and creator talent services for global enterprise brands across sports, technology, automotive, and entertainment verticals.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Roar does
Roar® Performance Marketing Ltd is a London-based full-service international marketing agency that specializes in sports content monetization and broader performance marketing for global enterprise brands. The firm operates as part of Mapp Group, a three-agency conglomerate alongside AVC Innovation (ad-tech for publishers and advertisers) and AudioPlus (audio agency). Roar offers four core service lines: Campaign Management (strategy, targeting, planning, tracking, and oversight), Tracking & Analysis, Creative Support (branding, websites, video, collateral), and a Complete Creator Package for talent sourcing and influencer management. The agency's stated differentiation is omni-channel execution across OTT, CTV, mobile, web, audio, and OOH platforms, with a particular focus on bridging the gap between sports media and advertising through sponsor-safe, incremental revenue generation for sports rights holders.
The agency's underlying technology stack centers on ad-tech and digital marketing technology platforms rather than proprietary software products; the firm operates as a unified service model rather than a platform-plus-modules architecture. Revenue is generated through professional services (strategy, creative, campaign management) and advertising-based monetization on sports content. Pricing is custom/quote-based for enterprise clients under long-term partnership arrangements, with no publicly disclosed pricing tiers. The agency has no standalone mobile app, no public API or SDK, no disclosed integrations, and no patent portfolio beyond its registered Roar® trademark. Go-to-market is direct enterprise field sales targeting ambitious global brands, primarily via long-term partnership engagements rather than transactional or self-service channels.
Roar's customer base spans 14+ named enterprise clients across sports (Real Madrid, Taylormade, Tissot x 6 Nations, Mocha Global, Birmingham 2022 Commonwealth Games), automotive (McLaren), technology (Samsung, Microsoft 365, XBOX, Apple Music), entertainment (Universal Music Group, Minions: Rise of Gru), beverages (Coca-Cola), retail/food (IKEA, Subway), and fashion (Nina Ricci). Management consists of a Managing Director (Jeremy), Creative Director (Jan), and a small team reported at 1-10 employees. The firm is privately held with no disclosed funding rounds, investors, or revenue figures, and operates as a wholly-owned subsidiary within Mapp Group.
Roar firmographics
Firmographics- Name
- Roar
- Legal name
- Roar® Performance Marketing Ltd
- Website
- https://roar-co.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roar® Performance Marketing Ltd is a London-based international marketing agency specializing in sports content monetization and full-service campaign management, creative production, and creator talent services for global enterprise brands across sports, technology, automotive, and entertainment verticals.
- Ownership category
- akta.pro rank
Roar industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
Keywords
Where Roar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Performance marketing agency services focused on client business outcomes. Provides strategy, planning and activation across all online marketing platforms.
- Campaign Management: Full-service campaign management including tracking, analysis, creative support, and creator talent services for global brands.
- Sports Audience Monetisation: Turning premium sports content into incremental advertising revenue across multiple platforms including OTT, CTV, mobile, web, audio and OOH.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Roar product offering
Product offeringCore offering
Roar is a London-based full-service international marketing agency that delivers strategy, creative and talent services to enterprise brands, with a specialisation in monetising premium sports content into advertising revenue across OTT, CTV, mobile, web, audio and OOH channels. Its four service pillars—Campaign Management, Tracking & Analysis, Creative Support and a Complete Creator Package—combine ad-tech platforms, omni-channel activation, analytics and influencer sourcing into a single outsourced marketing function for global brands.
Product overview
Roar is a full-service international marketing agency based in London offering strategy, creative, and talent services. The core offering consists of Campaign Management (strategy, targeting, planning, tracking, and oversight), Tracking & Analysis (analytics), Creative Support (branding, websites, video, collateral), and Complete Creator Package (creator/influencer sourcing and management). Service offerings span paid media, social content, CRM integration, brand strategy, and ecommerce setup. The agency operates as a unified service model rather than a platform-plus-modules architecture, providing hands-on marketing expertise across multiple channels for ambitious brands seeking global growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Management
Quantifiable outcome
- Revenue increase in 42+ territories
- +9 more outcomes
Companies that use Roar
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Roar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered parent, sister_agency, core, flagship and major.
- Mapp GroupparentMapp is a dynamic and innovative group company that operates three strategically aligned agencies: AVC Innovation, Roar, and AudioPlus. Each agency brings its own unique expertise to deliver comprehensive solutions for growth and business transformation.
- AVC Innovationsister_agencyTechnology-driven business supporting publishers and advertisers with cutting-edge solutions that generate greater content consumption and increased revenues. Part of Mapp Group alongside Roar.
- AudioPlussister_agencyIndependent audio agency for Brands & Creators with unique partnerships with the world's largest streaming platforms through to individual podcasts. Part of Mapp Group alongside Roar.
- Mocha GlobalcoreLong-term relationship marketing branded keyboard apps for major global sports partners. Over 500k installs achieved through partnership with Roar handling creative strategy and user acquisition.
- Birmingham 2022 Commonwealth GamescoreLong-term creative relationship producing video content for the 2022 Commonwealth Games. Over 100 unique assets created over 2+ years focusing on fan engagement and local-community engagement to drive global awareness.
- TaylormadeflagshipGlobal sports equipment brand with ongoing partnership for direct-to-consumer launches, product launches (P790 Gen 2), paid media and sales record achievements for Taylormade irons.
- SamsungflagshipGlobal electronics brand partnership for creator search & strategy, creator support, TikTok ads, and audience engagement campaigns.
- Apple (Music)flagshipPerformance marketing strategy partnership including global team centralisation in London, growing team from 11 to 40 in 4 months, exceeding CPA targets in 3 months.
- Microsoft 365majorOngoing partnership for marketing services with global technology brand Microsoft.
- Universal Music Group (UMG)majorPartnership with global music and entertainment company UMG for marketing and content initiatives.
- Real MadridflagshipPartnership with one of the world's most prestigious football clubs for sports content and fan engagement.
- McLarenflagshipAccelerated online revenues, community engagement, biggest ever launch #SENNACustom Social Content, attained #1 social auto ranking for McLaren automotive.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Roar competitors and assessment
Company assessmentBroad incumbents
- WPP: Largest global advertising holding company (GroupM, Ogilvy, VMLY&R); competes for enterprise media buying, creative and sports rights holder mandates that Roar also targets.
- Dentsu: Global advertising holding company with a dedicated sports and MKTG practice offering media, creative and experience services; broader incumbent competing for the same global brand budgets as Roar.
- Publicis Groupe: Global advertising holding company with sports, entertainment and creator practices (Publicis Sports & Entertainment, Leo Burnett, Digitas); competes with Roar for global brand mandates at greater scale.
- Hill & Knowlton Strategies: Global communications and marketing consultancy (part of WPP) with a sports practice serving rights holders and global brands; comparable service mix of strategy, creative and content for sports clients.
Direct peers
- Two Circles: Sports-focused digital marketing agency serving rights holders and brands with fan data, CRM and content monetization services; directly comparable to Roar in mission and customer base (sports rights holders and global brands).
- Synergy: Global sports marketing agency providing sponsorship, content and digital activation for rights holders and brands; comparable to Roar in offering end-to-end sports marketing and monetisation support.
- Wasserman: Sports marketing, consulting and talent representation firm delivering brand strategy, digital and experiential for sports properties and global brands; overlaps with Roar's sports monetization and creator offerings.
- Octagon: Global sports marketing agency (part of IPG) delivering sponsorship consulting, experiential and creative services to brands and rights holders; competes for the same sports-IP monetization and brand activation mandates as Roar.
- MKTG: Experiential and creator-led marketing agency (Dentsu network) operating sports and lifestyle campaigns for global brands; comparable in creator sourcing and full-service campaign delivery.
Emerging players
- Captiv8: Influencer marketing platform combining creator discovery, campaign management and analytics; overlapping with Roar's "Complete Creator Package" but delivered via a self-serve SaaS model rather than bespoke services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roar social profiles
Digital presenceRoar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roar leadership team
Management profileNumber of profiles
Profiles3 records
Roar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roar
What does Roar do?
Roar is a London-based full-service international marketing agency that delivers strategy, creative and talent services to enterprise brands, with a specialisation in monetising premium sports content into advertising revenue across OTT, CTV, mobile, web, audio and OOH channels. Its four service pillars—Campaign Management, Tracking & Analysis, Creative Support and a Complete Creator Package—combine ad-tech platforms, omni-channel activation, analytics and influencer sourcing into a single outsourced marketing function for global brands.
Is Roar a public or private company?
Roar is a private company. It is classified as corporate owned and is currently operating.
When was Roar founded?
Roar was founded in 2020. It employs 1 to 10 people.
Where is Roar based?
Roar is headquartered in London, United Kingdom, in the Europe region.
How does Roar make money?
Three revenue lines are on record. Marketing Agency Services are the primary driver. The others are campaign Management and sports Audience Monetisation.
Who are Roar's main competitors?
Broad incumbents on record are WPP, Dentsu, Publicis Groupe and Hill & Knowlton Strategies. Direct peers are Two Circles, Synergy, Wasserman, Octagon and MKTG. Captiv8 is listed as an emerging player.
Does Roar have an API?
No public API is recorded for Roar.
What industry is Roar in?
Roar's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors. Its NAICS code is 541830 and its SIC code is 7311.