What Rally Radosti does

Rally Radosti o.z. is a Slovak civic association (občianske združenie, registration number 52 192 601) founded in 2019 and headquartered in Voderady, Slovakia. The organization’s core product is an annual three-day charity rally in which 35–45 super-sports cars travel across six to seven Slovak cities, drawing spectators to public squares where on-site donations are collected. The 2025 edition is scheduled for August 21–24, with a warm-up event, Guláš Radosti, on June 7, 2025 in Banská Bystrica.

The organization’s technology stack is intentionally lightweight. Live GPS convoy tracking is delivered through a partnership with Commander Services, allowing supporters to follow the route in real time and converge on stops. Donation capture is multi-channel: a transparent Slovak bank account (SK70 0900 0000 0051 5663 2621), SMS donations via DMS RR25 to 877 (2 EUR per message), Pay by Square QR-code payments, 2%-income-tax donation, and physical collection boxes at events. The website is supported by Google Analytics, Facebook Pixel, and creative partners Mono Times Five and Madelo. There is no proprietary software product; the rally, the live-tracking page, and the supplementary Guláš Radosti and Motokárový Turnaj events constitute the full product surface.

Rally Radosti donates 100% of collected proceeds to Slovak pediatric hospitals and individual pediatric patients. Annual causes have rotated by disease vertical — oncology (2019), neurology (2020), nephrology (2021), cardiovascular (2022), rehabilitation (2023), and mental health (2025) — with named beneficiaries including pediatric oncology, neurology, nephrology, cardiology, and rehabilitation departments at Detská fakultná nemocnica Banská Bystrica, Detská fakultná nemocnica Košice, and similar facilities in Bratislava, Žilina, Poprad, Martin, and Nitra. Cumulative donations across all editions total 299,443.95 EUR, with the largest single capital project being a 166,449.90 EUR contribution to the reconstruction of pediatric rehabilitation facilities at DFN Banská Bystrica delivered in March 2025. The organization is led by chairman Peter Jakabovič and PR lead Michal Krajčír, supported by volunteers and a network of corporate partners led by BMW Slovakia and BMW Motorrad.

Name

Rally Radosti

Legal name

Rally Radosti o.z.

Website

https://rallyradosti.sk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rally Radosti is a Slovak non-profit civic association organizing annual multi-city supercar rallies to raise and donate 100% of proceeds to children's hospitals across Slovakia. It supplements the rally with GPS live-tracking, SMS, QR-code, and bank-transfer donation channels for pediatric beneficiaries.

Ownership category

akta.pro rank

Product category

Charitable Event Fundraising

NAICS

Voluntary Health Organizations (813212), Civic and Social Organizations (8134), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Charity car rally
• Children hospital fundraising
• Supercar charity event
• Pediatric healthcare donations
• Slovak nonprofit association

Headquarters

HQ city

Voderady

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Donations: 100% of collection proceeds are donated to children's hospitals and medical facilities. Revenue is generated through on-site donations at rally events (collection boxes), SMS donations (DMS RR25 to 877, 2 EUR), bank transfers to transparent account, QR code payments, and partner contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rally Radosti is a Slovak civic association (o.z.) that organizes an annual 3-day charitable rally of super-sports vehicles traveling across multiple Slovak cities to raise donations for children with serious health conditions. The organization donates 100% of collection proceeds to pediatric hospitals for medical equipment and facility reconstruction, and accepts donations through on-site collection boxes, SMS (DMS RR25 to 877, 2 EUR), QR code payments via Pay by Square, and a transparent bank account.

Product overview

Rally Radosti is a charitable supercar rally event organization operating as a single unified event product. The core offering is an annual 3-day charitable rally where super-sports vehicles travel across Slovak cities to raise funds for children with various health conditions. Supporting products include live GPS convoy tracking, transparent donation accounts, SMS donation capabilities, event photo galleries, and supplementary events such as the Guláš Radosti culinary competition and motokárový (go-karting) tournaments. All donations are channeled to Slovak children's hospitals for medical equipment and facility improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Rally Radosti Annual Supercar Rally
• Guláš Radosti (Goulash Festival)
• Motokárový Turnaj (Charity Karting Tournament)

Quantifiable outcome

• 299,443.95 EUR raised and delivered to children's hospitals across all editions
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• BMW SlovakiacoreGTM or Marketing PartnerMajor automotive sponsor providing vehicle support for the rally events, appearing as flagship supporter in partner section
• BMW Motorrad SlovakiacoreGTM or Marketing PartnerMotorcycle brand partner supporting rally events
• 1008 WatchshopminorGTM or Marketing PartnerWatch retailer partner supporting the charity events
• AP-RescueminorGTM or Marketing PartnerRescue services partner for rally safety
• Xtreme.skminorGTM or Marketing PartnerExtreme sports/lifestyle retailer partner
• BartosminorGTM or Marketing PartnerPartner supporting charity events
• DoubleTree by Hilton BratislavaminorGTM or Marketing PartnerHotel partner providing accommodation during rally events
• Motoshop ZuborcoreGTM or Marketing PartnerMotorcycle retailer hosting Guláš Radosti 2025 event in Banská Bystrica, venue partner
• Hotel TuriecminorGTM or Marketing PartnerHotel partner, venue for Martin stop in 2023 rally
• Commander ServicescoreTechnology or IntegrationProvides GPS tracking technology for real-time convoy monitoring, allowing supporters to track rally location live
• Mono Times FivecoreImplementation/ SI/ Consulting PartnerCreative studio providing design and development services for Rally Radosti. Listed as part of the organizational team.
• SWANminorGTM or Marketing PartnerTelecommunications partner, prize donor for karting tournament
• EuroveaminorGTM or Marketing PartnerShopping center partner, venue for Bratislava rally stop in 2023
• Auto-ImpexminorGTM or Marketing PartnerCar dealership providing supercars for patient experiences (Maťko surprise visit, karting tournament prizes)
• Hoffer RentminorGTM or Marketing PartnerCar rental company providing vehicles for patient surprise visits
• KávovňaminorGTM or Marketing PartnerCoffee truck partner providing refreshments at events with integrated donation collection
• Chef's TruckminorGTM or Marketing PartnerFood truck partner providing catering at charity events
• Slovakia RingminorGTM or Marketing PartnerMotorsport venue hosting charity karting tournaments
• Policia SRminorOthersPolice support for road safety during rally events

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Řídím pro radost (Czech): Regional Central European charitable driving events leveraging car culture for fundraising. Compares as a regional neighbor to Rally Radosti in using automotive enthusiasm for charitable outcomes, though operating in the Czech market rather than Slovakia.
• Srdce pre deti (Heart for Children): Srdce pre deti is a Slovak nonprofit that raises funds specifically for sick children's medical care and hospital equipment — a regional cause peer, operating in the same Slovak pediatric healthcare fundraising niche though without the supercar-event GTM.

Direct peers

• Motul Mille Miglia: The Mille Miglia is a historic Italian endurance rally for classic and sports cars with strong charity and tourism components; comparable as a multi-day European sports-car rally that combines automotive spectacle with public-facing social impact.
• Cannonball Run Europe: Cannonball Run Europe organizes large-scale supercar and hypercar driving events across European cities, combining automotive spectacle with charity fundraising — highly comparable to Rally Radosti's format, geography, and supercar participant base.
• Bullrun Rally: Bullrun organizes multi-day supercar rallies with high media visibility and a luxury lifestyle angle. It parallels Rally Radosti in using supercar convoy spectacle as the centerpiece of an experiential event, though Bullrun is for-profit rather than a charitable civic association.
• Gumball 3000: Gumball 3000 is an iconic international supercar road rally that combines luxury automotive culture with charity fundraising, traveling across multiple cities with high-profile supercar convoys — directly comparable to Rally Radosti's supercar-rally-meets-charity model.
• DreamRide Foundation: DreamRide is a charitable organization that runs annual motorcycle and vehicle rides to raise money for sick children and hospitals — a direct thematic peer to Rally Radosti in terms of using enthusiast vehicle events to fund pediatric medical care.

Broad incumbents

• BMW Slovakia Corporate Citizenship: BMW Slovakia is Rally Radosti's flagship automotive sponsor and runs its own corporate social responsibility programs supporting children's health in Slovakia. Comparable as a broader incumbent in the same cause-and-geography space.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rallyradosti
• Instagraminstagram.com/rallyradosti
• LinkedInlinkedin.com/company/rallyradosti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally Radosti