SWAN
- Company typePublic
- Founded2015
- HeadquartersPort Louis, Mauritius
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
SWAN firmographics
Firmographics- Name
- SWAN
- Legal name
- Swan General Ltd
- Website
- https://swanforlife.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
SWAN industry classification
Industry- Product category
- Insurance and Financial Services
- NAICS
- Finance and Insurance (52), Portfolio Management and Investment Advice (523940), Pension Funds (52511), Open-End Investment Funds (525910)
- SIC
- Life Insurance (6311), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where SWAN is headquartered
LocationHeadquarters
- HQ city
- Port Louis
- HQ country
- Mauritius
- HQ region
- Africa
Offices3 records
Markets served
SWAN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: Collection of premiums from various insurance products including life, car, home, health, travel, boat, and marine insurance. Revenue generated through recurring premium payments from policyholders.
- Investment Products and Wealth Management: Revenue from investment plans, wealth management services, securities trading, and fund management including unit-linked investment plans, pension schemes, and managed portfolios.
- Loan Services: Interest income and fees from personal loans, business loans, and housing loans provided to customers.
- Actuarial and Corporate Services: Fee-based actuarial services provided to corporate clients and other group companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual insurance and investment products tailored to customer needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SWAN product offering
Product offeringCore offering
SWAN is a Mauritius-based financial services group that sells insurance (life, car, home, health, travel, boat, marine, motor fleet, property and liability, specialty risks, group life, keyman) and investment products (education plans, retirement and pension schemes, unit-linked investment plans, wealth management, securities/stockbroking, personal and business loans) to individual consumers and businesses. The group operates through multiple regulated subsidiaries including Swan General Ltd, Swan Life Ltd, Swan Securities Ltd, Swan Pensions Ltd, Swan Reinsurance PCC, and Swan Capital Solutions, distributing products via 9 branches, 600+ agents, the mySWAN digital channel, and a dedicated corporate sales team.
Product overview
SWAN is a Mauritian financial services group offering a comprehensive portfolio of insurance and investment products through multiple subsidiaries. The core offering includes life insurance, general insurance (motor, home, travel, health, marine), and investment products (unit-linked plans, retirement schemes, wealth management, and securities trading). SWAN operates through distinct subsidiaries including SWAN General Ltd for general insurance, SWAN Life Ltd for life insurance and investments, SWAN Securities Ltd for stockbroking, SWAN Pensions Ltd for pension management, and SWAN Reinsurance PCC for reinsurance. Swan Capital Solutions provides corporate advisory, trading solutions, and forex services. The group also offers a mobile application (mySWAN) for digital access to accounts, along with a loyalty program (SWAN Rewards). The architecture is a platform-plus-subsidiary model where each subsidiary specializes in specific financial services while sharing the SWAN brand and distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Individual life insurance coverage providing financial protection and death benefits to beneficiaries of personal customers.
- Car Insurance Motor vehicle insurance covering damage, liability and related risks for individual vehicle owners.
- Home Insurance Property insurance covering residential buildings and contents against damage and loss for individual customers.
- Health Insurance Medical and health coverage including in-patient, outpatient and catastrophic illness protection for individual customers.
- Travel Insurance Coverage for trip cancellations, medical emergencies and travel-related incidents for individual travellers.
- Boat Insurance Marine insurance for watercraft covering damage and liability on waterways for individual boat owners.
- Education Plan Savings plan designed to fund future education expenses with calculators to project returns, targeted at parents and guardians.
- Retirement Plans Long-term retirement savings solutions including pension schemes and retirement income planning for individual customers.
- Personal Loans Personal credit facilities providing borrowing capacity for individual customers' personal needs.
- Wealth Management Comprehensive wealth management services for high-net-worth individuals including portfolio management and financial advisory.
- Investment Plans Unit-linked investment plans with various fund options including equity, bond and mixed funds for individual investors.
- Securities and Stockbroking Stockbroking and securities trading services including market research and advisory for individual investors.
- Protect Guaranteed Savings Plan Life insurance savings plan with 100% of sum assured guaranteed at maturity, providing triple sum assured on death plus coverage for serious illness, disability and retrenchment.
- Property and Liability Insurance Commercial property and liability coverage for businesses against damage, loss and third-party liability exposures.
- Specialty Risks Insurance Specialty commercial risks insurance delivered through Swan Special Risks Company Limited for niche and complex business exposures.
- Motor Fleet Insurance Commercial motor fleet insurance covering multiple vehicles for businesses operating vehicle fleets.
- Marine Insurance Commercial marine insurance covering vessels, cargo and related marine exposures for business customers.
- Keyman and Partnership Insurance Life insurance protecting businesses against the loss of key personnel or partners, payable to the company.
- Group Life Insurance Employer-sponsored group life insurance providing death-in-service benefits to employees.
- Retirement Solutions for Business Employer-sponsored retirement and pension solutions administered through Swan Pensions Ltd for corporate clients.
- Swan Defined Contribution Pension Scheme Employer-sponsored defined contribution retirement scheme for employee benefits.
- Actuarial Services Actuarial consulting services for risk assessment and financial planning provided to corporate clients and group companies.
- Business Loans Commercial credit facilities provided to business customers for working capital and other corporate financing needs.
- Corporate Investment Management Investment management services for corporate clients delivered through Swan Global Funds Ltd and related subsidiaries.
- Swan Reinsurance PCC Cell company providing international reinsurance solutions and capacity to overseas insurance companies through specialized cells.
- mySWAN Mobile App Mobile application for iOS and Android enabling customers to access and manage their SWAN insurance and investment accounts digitally.
- Swan Capital Solutions Investment Funds Managed investment fund products including equity, fixed income and mixed asset allocation funds offered through Swan Capital Solutions.
- Swan Capital Solutions Trading Solutions Securities trading platform and solutions for investors to buy and sell financial instruments, offered through Swan Capital Solutions.
- Swan Capital Solutions Financing Solutions Bespoke lending solutions for individuals and commercial clients including structured financing from Swan Capital Solutions.
- Corporate Advisory Services Corporate finance advisory including fund raising, valuation, business planning and restructuring services from Swan Capital Solutions.
- Swan Forex Foreign exchange services for currency conversion and international transactions from Swan Capital Solutions.
- SWAN Rewards Customer loyalty and rewards program offering benefits and discounts to SWAN policyholders.
Companies that use SWAN
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SWAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SWAN partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Mauritian Wildlife FoundationminorSWAN reinforces its support to the Mauritian Wildlife Foundation, participating in environmental conservation activities and funding.
- Swan Group FoundationcoreThe Swan Group Foundation distributes donations to NGOs on behalf of the Swan Group companies, with regular disbursements to charitable organizations including Rs 3 million to 13 NGOs in 2015, Rs 1.45 million to NGOs in 2014, and ongoing support for education and sports.
- Leonard Cheshire HomeminorSWAN has maintained a 50-year partnership with Leonard Cheshire Home, supporting their services for persons with disabilities through donations and CSR activities.
- Caritas Pointe-aux-SablesminorSWAN has partnered with Caritas Pointe-aux-Sables since 2011, supporting their community outreach and social services programs.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SWAN competitors and assessment
Company assessmentBroad incumbents
- Sanlam: Pan-African financial services group with insurance, investment, and wealth management operations. Comparable in integrated insurance-wealth model, though operating at significantly greater regional scale than SWAN.
- MCB Group: Mauritius Commercial Bank Group, the largest banking group in Mauritius with insurance, asset management, and securities subsidiaries. Competes with SWAN across corporate banking-adjacent insurance, pensions, and investment services.
- Allianz Life Insurance Mauritius: Subsidiary of global insurer Allianz, providing life insurance and investment-linked products in Mauritius. Competes with SWAN's life and wealth management offerings while leveraging a much larger global balance sheet.
- Prudential Mauritius: Mauritian subsidiary of Prudential plc offering life insurance, retirement, and investment products. Directly competes with SWAN's life insurance and retirement planning lines in the Mauritian market.
- Old Mutual Mauritius: African-focused financial services group operating in Mauritius with life insurance, investments, and wealth management. Comparable across life insurance, pensions, and wealth management product lines.
- AXA Life Insurance Mauritius: Mauritius arm of AXA Group offering life, health, and savings products. Comparable to SWAN's life insurance and retirement planning business but with the backing of a global incumbent.
Direct peers
- State Insurance Company of Mauritius (SICOM): Mauritius's largest state-owned insurance and financial services group, offering life insurance, general insurance, pensions, and investment products. Most directly comparable local competitor to SWAN across product lines.
- Mauritius Union Insurance: Listed Mauritian insurer providing general insurance and life insurance products to individuals and corporates. Competes head-to-head with SWAN in the domestic insurance market across motor, property, and life lines.
- SUN Insurance Mauritius: Mauritian general insurance company offering motor, property, marine, and specialty insurance. Overlaps directly with SWAN's Swan General Ltd subsidiary in non-life insurance products.
Regional players
- SBM Bank (Mauritius): State-owned Mauritian banking group with insurance and investment offerings. Adjacent competitor in bancassurance and group insurance products for corporate clients in Mauritius.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SWAN social profiles
Digital presenceSWAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWAN leadership team
Management profileNumber of profiles
Profiles3 records
SWAN subsidiaries and ownership
Company hierarchySubsidiaries12 records
SWAN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWAN
What does SWAN do?
SWAN is a Mauritius-based financial services group that sells insurance (life, car, home, health, travel, boat, marine, motor fleet, property and liability, specialty risks, group life, keyman) and investment products (education plans, retirement and pension schemes, unit-linked investment plans, wealth management, securities/stockbroking, personal and business loans) to individual consumers and businesses. The group operates through multiple regulated subsidiaries including Swan General Ltd, Swan Life Ltd, Swan Securities Ltd, Swan Pensions Ltd, Swan Reinsurance PCC, and Swan Capital Solutions, distributing products via 9 branches, 600+ agents, the mySWAN digital channel, and a dedicated corporate sales team.
Is SWAN a public or private company?
SWAN is a public company. It is classified as public and is currently operating.
When was SWAN founded?
SWAN was founded in 2015. It employs 501 to 1,000 people.
Where is SWAN based?
SWAN is headquartered in Port Louis, Mauritius, in the Africa region.
How does SWAN make money?
Four revenue lines are on record. Insurance Premiums are the primary driver. The others are investment Products and Wealth Management, loan Services and actuarial and Corporate Services.
Who are SWAN's main competitors?
Broad incumbents on record are Sanlam, MCB Group, Allianz Life Insurance Mauritius, Prudential Mauritius, Old Mutual Mauritius and AXA Life Insurance Mauritius. Direct peers are State Insurance Company of Mauritius (SICOM), Mauritius Union Insurance and SUN Insurance Mauritius. SBM Bank (Mauritius) is listed as a regional player.
Does SWAN have an API?
No public API is recorded for SWAN.
What industry is SWAN in?
SWAN's product category is Insurance and Financial Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 52 and its SIC code is 6311.