¡Supérate!

What ¡Supérate! does

¡Supérate! is a non-profit educational scholarship program operated by Fundación Sagrera Palomo, a Salvadoran foundation established in 2000 by Ricardo Sagrera Bogle and his family. The program delivers a three-year curriculum of English, computer science (including Python and JavaScript), and values education (excellence, overcoming, solidarity, integrity, leadership) to high-performing public school students, primarily those entering 8th or 9th grade, with admission gated by minimum grade-point thresholds (8.0 in El Salvador, 4.0 in Panama, 80 in Guatemala). Students attend three hours of daily classes complementary to their public schooling, culminating in TOEIC English certification and Microsoft Office certification; the Digital Talent sub-program extends this with a more intensive technology and Business English track plus graduate placement support via Applaudo (three-month paid training in Azure, Python, Ruby on Rails, iOS, Angular, Android, React, Node.js) and elaniin (internships and industry talks).

The program is delivered through 15 physical learning centers across El Salvador, Panama, and Guatemala as of 2026, each sponsored and operated by a distinct corporate partner or foundation (Hilasal, ADOC, Grupo Q, Dollarcity, Fundación Alberto Motta, Fundación Poma, Industrias Merlet/Frech, JUPÁ, Grupo Provivienda, Banco General, Fundación Emanuel González-Revilla J., and Mobiliare). Microsoft El Salvador donates all software licenses, operating systems, and productivity tools since program inception, and provides teacher training and computers for top performers. The operating model is a social franchise: ¡Supérate! provides the curriculum, brand, and methodology while each sponsor finances and operates a specific center in its local community.

The business model is grant- and sponsorship-funded with no revenue from tuition; major disclosed funding includes a 2010 USAID public-private alliance of $1.5 million and a 2023 USAID Digital Talent project of $10 million over five years. The program has cumulatively impacted more than 7,000 beneficiaries since the first center opened in 2004, with 5,577 cumulative graduates and 2,125 current students as of 2026. Recruitment is event-driven through public school visits, an online admission portal, and referrals; placement is community-led through partner-driven internship, employment, and university scholarship pipelines.

Name

¡Supérate!

Legal name

Programa ¡Supérate!

Website

https://superate.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

¡Supérate! is a non-profit scholarship program providing three-year English, IT, and values education to high-performing public school students across 15 centers in El Salvador, Panama, and Guatemala, funded by corporate sponsors and USAID grants.

Ownership category

akta.pro rank

Product category

Youth Education Programs

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Honors & Advanced Coursework Tutoring (non-AP/IB) (EDANAKAD)

akta.pro secondary industry

College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

Keywords

• Educational scholarship program
• English language training
• Youth workforce development
• Technology education
• Social franchise education

Headquarters

HQ city

Antiguo Cuscatlán

HQ country

El Salvador

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Sponsorship: The program is funded entirely through corporate sponsorships and foundation grants. Companies like Hilasal, ADOC, Grupo Q, Dollarcity, and foundations (Alberto Motta, Poma, Frech, Provivienda, JUPÁ) fund and operate individual centers. The program celebrated its 20th anniversary in 2024 and has received USAID partnerships.
2. USAID Development Funding: USAID has provided substantial funding including $1.5 million in 2010 for strengthening and expanding the program, and $10 million over 5 years in 2023 for the Digital Talent project focused on technology equipment and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

¡Supérate! is a three-year scholarship program that delivers daily complementary education in English, computer science, and values to high-performing public school students (8th/9th graders) in El Salvador, Panama, and Guatemala. Students graduate with internationally recognized TOEIC English certification, Microsoft Office certification, and programming skills in Python and JavaScript, with job placement support through strategic partners.

Product overview

¡Supérate! is a single unified scholarship program with multiple complementary components. The core Programa ¡Supérate! delivers three-year education in English, computer science, and values with international certifications (TOEIC, Microsoft Office). The Digital Talent initiative extends this with technology-focused training through Prep School (foundational tutoring), Digital Talent (3-year programming/Business English curriculum), and Next Steps (graduation support). Additional offerings include the virtual mentorship platform ¡Supérate! Connect, the Always ¡Supérate! podcast, and the annual Expo Tech competition event. The program operates across 15 centers in El Salvador, Panama, and Guatemala, supported by an online admission platform.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Talent: An initiative of Fundación Sagrera Palomo executed in the ¡Supérate! Centers to form technology talent among young people from vulnerable communities, linking them with global digital industry opportunities. Includes Prep School, Digital Talent core program, and Next Steps components.

Products and services

• Programa ¡Supérate! (Core Program) A three-year academic excellence scholarship program providing high-quality daily education in English, computer science (Python, JavaScript, Microsoft Office), and values to high-performing public school students across El Salvador, Panama, and Guatemala. Graduates earn internationally recognized TOEIC English certification and Microsoft Office certification. Offered at no cost to students.
• Digital Talent A technology-focused training initiative executed within ¡Supérate! centers to form technology talent among youth from vulnerable communities and link them with global digital industry opportunities. Includes Prep School (foundational 7th-8th grade tutoring), the three-year Digital Talent core (programming, Business English, socio-emotional skills), and Next Steps (labor insertion and university scholarship support).

Quantifiable outcome

• 5,577 graduates as of 2026
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreStrategic or Co-development PartnerMicrosoft El Salvador has donated all software licenses, operating systems, and productivity tools since program inception in 2004. Also provides teacher training, computers for top academic performers, and DIGIGIRLZ scholarships.
• ApplaudocoreStrategic or Co-development PartnerProvides a three-month paid training program for ¡Supérate! graduates in high-demand technologies (Azure, Python, Ruby on Rails, iOS, Angular, Android, React, Node.js). Top performers are offered job positions.
• elaniincoreStrategic or Co-development PartnerSupports students and graduates through facility tours, talks on digital industry topics, and access to job opportunities and internships.

Scale indicators8 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Per Scholas: US-based nonprofit providing tuition-free technology training (software development, IT support, cybersecurity) to adults from under-resourced communities. Comparable in employer-aligned tech curriculum, corporate sponsorship model, and job-placement outcomes focus.
• Enactus: Global nonprofit operating in 30+ countries (with strong Latin American presence) that equips university students with entrepreneurship, leadership, and workforce skills. Comparable values-driven youth development, corporate sponsor network, and parallel-to-formal-education structure.
• Generation: Global nonprofit offering free, employer-aligned training programs in technology and digital skills to young adults, with a strong Latin American footprint. Closely comparable mission, employer pipeline partnerships, and outcomes-based training model.
• Year Up: US-based nonprofit providing one-year workforce training and corporate internship pathways to young adults from underserved communities. Closely comparable parallel-education-plus-internship-to-employment model, employer partnerships, and credentialing approach.
• Glasswing International: El Salvador-headquartered nonprofit operating across Central America providing education, workforce development, and community health programs to underserved youth. Highly comparable geography, target population (public-school youth), and corporate-sponsor-supported operating model.
• Junior Achievement Americas: Global youth workforce-readiness and entrepreneurship education nonprofit with strong Latin American presence. Comparable in mission (preparing youth for employment through employer-aligned curricula), corporate partner network, and credential-bearing programs.
• Technovation: Global nonprofit running technology and AI entrepreneurship programs for girls and young women, with a strong Latin American footprint. Closely comparable tech-curriculum-plus-mentorship-plus-internship model for underserved youth.

Broad incumbents

• INCAE Business School: Premier Central American higher-education institution (two-campus, Costa Rica and Nicaragua) producing business leaders across the region. Comparable geographic focus and Central American leadership-development mission, though operating at a different educational tier (MBA vs. secondary parallel program).
• KIPP Foundation: US-based nonprofit charter school network serving underserved K-12 students with college-prep curricula. Comparable values-driven, outcomes-focused education model targeting youth from disadvantaged backgrounds, though operating as a formal school network rather than a parallel-program nonprofit.
• Fundación Telefónica: Corporate foundation of Telefónica operating across Latin America running digital-skills training and youth employability programs. Comparable in corporate-funded vocational/digital training mission for Latin American youth and established multi-country footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PESuperate
• YouTubeyoutube.com/user/ProgramaSuperate
• Facebookfacebook.com/PESuperate
• LinkedInlinkedin.com/school/programa-empresarial-%C2%A1sup%C3%A9rate
• Instagraminstagram.com/pesuperate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ¡Supérate!