SAMIKA

What SAMIKA does

SAMIKA, operated by Samadira Fashion Ventures, is an Indian direct-to-consumer jewellery brand specializing in 925 sterling silver pieces designed for everyday wear. The company was founded by IIM Bangalore alumni and is headquartered in Bommanahalli, Bengaluru, registered as an MSME. Its product portfolio spans women's core jewellery (anklets, bracelets, earrings, mangalsutras, minimalist chains, necklaces, necklace sets, nose pins, pendants, rings, toe rings), men's and kids' collections, a seasonal silver rakhi line, and a gifting division that includes religious idols, frames, home decor, and B2B corporate gifting solutions using 999 silver.

The company's underlying technology is materials-oriented rather than software-oriented: hallmark-certified 925 sterling silver, anti-tarnish coating, hypoallergenic formulations, optional 22k gold plating, and a 6-month warranty standard across the catalogue. SAMIKA sells through its own e-commerce site (samika.co) and four marketplace channels (Amazon India, Myntra, Nykaa, Eternz), with free shipping across India. Pricing is unit-based, ranging from ₹599 (silver rakhi) to ₹15,999 (premium men's bracelets), with consistent promotional discounting of 20-70% off listed prices and an email-acquisition offer of 10% off first orders.

The business model is one-time-purchase DTC retail with a small B2B corporate gifting layer. Customer acquisition is driven by Instagram (15K+ followers on @samika.official), email newsletter marketing, and on-site content/blog storytelling. There is no subscription, no recurring revenue mechanic, and no disclosed external funding — the company appears to be bootstrapped. The customer base is fragmented across individual consumers, with no named enterprise anchors, and the brand's primary audience is working women in India seeking affordable, anti-tarnish, lightweight everyday jewellery.

Name

SAMIKA

Legal name

Samadira Fashion Ventures

Website

https://samika.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

SAMIKA is an Indian D2C brand selling hallmark-certified 925 sterling silver jewellery for everyday wear, serving working women through its own website and marketplaces like Amazon, Myntra, Nykaa, and Eternz. Founded by IIM Bangalore alumni, it also offers men's, kids', and corporate gifting collections.

Ownership category

akta.pro rank

Product category

Silver Fashion Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Sterling silver jewellery
• Everyday fashion jewellery
• Online jewellery store
• Corporate silver gifts
• Minimalist silver accessories

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Jewellery Retail: Direct-to-consumer sales of 925 sterling silver jewellery through owned e-commerce website and marketplace channels. One-time purchase model with no subscription. Products include anklets, bracelets, earrings, necklaces, rings, mangalsutras, pendants, nose pins, toe rings, and men's/kids collections. Also offers gifting products including idols, frames, and pooja essentials.
2. Corporate Gifting: B2B corporate gifting solutions featuring 999 silver products including frames, collectible cards, and pooja boxes. Targets corporate clients for employee gifting and client appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

SAMIKA manufactures and sells hallmarked 925 sterling silver jewellery designed for everyday wear, including anklets, bracelets, earrings, necklaces, rings, mangalsutras, nose pins, toe rings, pendants, and minimalist chains across women's, men's, and kids' collections. The company also offers 999 silver gifting items including idols, frames, pooja essentials, and corporate gift solutions. All products ship directly to consumers across India through an owned e-commerce site and major Indian marketplaces.

Product overview

SAMIKA is an Indian everyday jewelry brand founded by IIM Bangalore alumni, offering a unified portfolio of 925 sterling silver jewelry designed for daily wear. The product line spans multiple collections: women's core jewelry (anklets, bracelets, earrings, mangalsutras, minimalist chains, necklaces, necklace sets, nose pins, pendants, rings, and toe rings), men's collection (rings, studs, bracelets, chains), kids' collection, and seasonal/rakhi collections. Additionally, the brand offers a gifting division with religious idols, figurines, pooja essentials, frames, and corporate gift solutions. All products share the 925 fine silver foundation with hallmark certification, hypoallergenic properties, anti-tarnish coating, and 6-month warranty. The brand positions itself as a lightweight everyday luxury alternative, selling through direct-to-consumer online channels and marketplace partners including Amazon, Myntra, Nykaa, and Eternz.

Differentiator

Problem solved

Functional benefit

Products and services

• 925 Sterling Silver Anklets

Quantifiable outcome

• 15K+ followers on Instagram community

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Amazon.in, providing third-party seller channel for reaching Amazon's vast customer base across India.
• MyntracoreChannel Partner/ Reseller/ DistributorFashion marketplace partnership through Myntra, enabling SAMIKA to reach fashion-conscious consumers shopping on the platform.
• NykaacoreChannel Partner/ Reseller/ DistributorBeauty and lifestyle marketplace listing on Nykaa, expanding reach to beauty and wellness-focused consumers.
• EternzminorChannel Partner/ Reseller/ DistributorSilver jewellery focused marketplace partnership, providing targeted distribution for sterling silver products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mia by Tanishq: Titan's sub-brand targeting younger Indian women with lightweight gold and silver everyday jewellery. Directly comparable on the 'affordable everyday wear' positioning and omni-channel Indian retail model, with the backing of a large incumbent parent.
• Voylla: Indian D2C fashion-jewellery brand with a strong online and marketplace presence spanning silver, brass, and oxidised pieces. Comparable on D2C + marketplace omnichannel model and Indian women's everyday-wear segment, though Voylla's material mix is broader.
• Jewelbox: Indian D2C brand offering certified 925 silver and gold-plated everyday jewellery online. Directly comparable on material (hallmarked 925), price band, and D2C/marketplace distribution targeting young Indian women.
• CaratLane: Online-first Indian jewellery retailer offering everyday gold, silver, and diamond pieces across owned site and marketplaces. Directly comparable on D2C + marketplace omnichannel model and lightweight-everyday positioning, though it has a wider price and material range.
• Giva: India's largest D2C sterling silver and gold-plated everyday jewellery brand, selling through its own site and major marketplaces. Directly comparable on product category (925 silver), target customer (urban Indian women), and omnichannel GTM.
• Sukkhi: Online-focused Indian silver and gold-plated imitation jewellery retailer with wide assortment and marketplace presence. Comparable on category mix (silver everyday jewellery) and multi-channel Indian distribution.

Broad incumbents

• Malabar Gold & Diamonds: Large Indian jewellery retailer with growing digital channel offering gold, diamond, and silver pieces. Comparable as an omnichannel Indian jewellery incumbent expanding into everyday-wear silver categories.
• Bluestone: Large Indian online jewellery retailer (now publicly listed) with broad assortment spanning diamond, gold, and silver jewellery across owned site and marketplaces. Comparable as an Indian omnichannel jewellery retailer, though positioned more premium/diamond-weighted.
• PC Jeweller: Established Indian jewellery chain with significant online presence across gold, diamond, and silver jewellery. Comparable as a multi-channel Indian jewellery retailer, though skewed to higher-ticket bridal and gold segments.

Emerging players

• Melano: Indian silver-jewellery D2C brand positioned around minimalist 925 silver designs. Comparable on material and minimalist aesthetic, though smaller and narrower in assortment than SAMIKA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/samika.official
• Xx.com/Samika_official
• Facebookfacebook.com/samika.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMIKA