Rose & Sage

What Rose & Sage does

Rose & Sage is a privately held women's fashion boutique operating since 2013 from a single physical storefront at 10143 Riverside Drive in Toluca Lake, California, supplemented by an e-commerce website at roseandsage.com. The company sells a curated assortment of contemporary women's apparel and accessories spanning tops, dresses, rompers and jumpsuits, denim, bottoms, outerwear, intimates (bodysuits, bralettes, pajamas), shoes, and fashion accessories such as rings, necklaces, handbags, and wallets. The product mix combines third-party designer brands (including Rachel Pally, One Teaspoon, Michael Stars, and Anemone) with a private-label line branded as Emma's Closet.

The underlying technology stack is minimal and off-the-shelf: the e-commerce storefront runs on the ShopLIGHTSPEED SaaS platform, and checkout is enabled through PayPal and credit-card payment integrations. There is no proprietary software, mobile application, AI/ML capability, or disclosed data infrastructure. Marketing is conducted through the company's own website, an Instagram account (@roseandsage), and an email newsletter subscription.

Rose & Sage generates revenue through direct retail product sales to individual consumers on a one-time, unit-pricing basis, with prices ranging from approximately $10 for accessories to $298 for premium dresses and outerwear. The customer base is style-conscious women seeking contemporary fashion; no enterprise, wholesale, or B2B accounts are documented. The company has 1–10 employees, no disclosed funding, no parent company, and no M&A history, operating as an independent single-location retailer with a digital channel layered on top.

Name

Rose & Sage

Legal name

Rose & Sage

Website

https://roseandsage.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose & Sage is a privately held women's fashion boutique operating a single retail store in Toluca Lake, California, and an e-commerce site selling curated contemporary apparel, intimates, footwear, and accessories to style-conscious female consumers.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Women's apparel retail
• Fashion boutique
• Contemporary clothing
• Intimates and accessories
• Direct-to-consumer retail

Headquarters

HQ city

Toluca Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Rose & Sage generates revenue through direct retail sales of women's clothing, footwear, and accessories. Customers purchase items on a one-time basis through either the physical storefront or the e-commerce website. The business curates products from various third-party brands and sells them at retail prices to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rose & Sage is a multi-brand women's fashion boutique that curates and sells contemporary clothing, intimates, footwear, and accessories through both a physical retail storefront in Toluca Lake, California and an e-commerce website built on ShopLIGHTSPEED. The assortment spans categories such as tops, dresses, rompers and jumpsuits, denim, bottoms, outerwear, intimates, shoes, and accessories, featuring designer brands including One Teaspoon, Rachel Pally, and Michael Stars alongside its own Emma's Closet private label.

Product overview

Rose & Sage is a women's fashion boutique offering a curated selection of contemporary clothing and accessories. The product portfolio centers on core apparel categories including tops, dresses, rompers & jumpsuits, denim, bottoms, outerwear, intimates, shoes, and accessories. The store operates as a multi-brand retailer featuring both branded merchandise from designers like Rachel Pally, One Teaspoon, Michael Stars, and Anemone, as well as a private label line branded as Emma's Closet. The e-commerce platform is built on ShopLIGHTSPEED.

Differentiator

Problem solved

Functional benefit

Brands

• Emma's Closet: A sub-brand category mentioned in product filtering on the collection page.

Products and services

• Women's Tops Women's tops including sweaters, blouses, t-shirts, tanks, and crop tops in various styles and colors, priced from $24 to $98.
• Women's Dresses Women's dresses ranging from casual to formal, including bodycon, wrap, midi, and maxi styles, priced from $36 to $298.
• Rompers & Jumpsuits One-piece women's rompers and jumpsuits for casual and dressy occasions.
• Denim Women's denim jeans and pants including skinny, bootcut, and jegging styles in various washes.
• Women's Bottoms Women's bottoms including skirts, shorts, pants, and joggers in various fabrics and styles.
• Outerwear Women's outerwear including jackets, coats, and cover-ups.
• Intimates Women's intimate apparel including form-fitting bodysuits, lightweight bralettes in various styles and colors, and sleepwear/pajama sets.
• Shoes Women's footwear including sandals, heels, flats, boots, and mules, priced from $10 to $50.
• Accessories Women's accessories including statement, rhinestone, and jewel-trimmed fashion rings; statement, bar, and pendant necklaces; and handbags and wallets in various styles and materials, priced from $12 to $25.
• Emma's Closet A private label brand carried by Rose & Sage, surfaced as a sub-brand category in product filtering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Revolve: Revolve operates a curated multi-brand e-commerce platform for contemporary women's fashion, partnering with many of the same designer labels (e.g., One Teaspoon) carried by Rose & Sage, targeting the same young, fashion-forward female customer.
• Francesca's: Francesca's ran a chain of small-format women's boutiques offering curated contemporary apparel, accessories, and gifts — a closely analogous format and product mix to Rose & Sage's single-store boutique model.
• Intermix: Intermix is a multi-brand luxury and contemporary women's fashion boutique chain carrying designers like Rachel Pally — directly overlapping with Rose & Sage's designer curation strategy and target customer.
• Lulus: Lulus is a multi-brand contemporary women's apparel and occasionwear e-tailer selling dresses, tops, intimates, and accessories to a similar style-conscious female demographic — directly comparable to Rose & Sage's curated assortment and price positioning.

Broad incumbents

• ASOS: ASOS is a large global multi-brand online fashion retailer targeting young women with contemporary apparel and accessories — adjacent peer representing the scale-driven competitive pressure on Rose & Sage.
• Free People: Free People operates an extensive multi-brand and own-label women's apparel retail platform spanning boutiques, e-commerce, and wholesale — comparable curation of contemporary women's fashion but at vastly greater scale.
• Nordstrom: Nordstrom is a major department store chain whose contemporary and designer women's apparel assortment directly competes with Rose & Sage for the same customer, but at vastly larger scale and with omnichannel reach.
• Shopbop (Amazon): Shopbop is an Amazon-owned online multi-brand retailer of contemporary and designer women's apparel and accessories — directly competing with Rose & Sage's e-commerce channel at much greater scale.
• Anthropologie: Anthropologie is a multi-brand women's apparel and lifestyle retailer with a broader assortment and nationwide footprint; it competes with Rose & Sage for the contemporary, style-conscious woman but at a much larger scale.

Emerging players

• Verishop: Verishop is a curated online multi-brand marketplace for fashion, beauty, and home — comparable curation model targeting contemporary female shoppers, but as an emerging digital-first platform rather than a brick-and-mortar boutique.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/roseandsage
• Facebookfacebook.com/Roseandsage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose & Sage