Northeast Solar
Northeast Solar is a privately held, founder-owned installer of solar PV, battery storage, heat pumps, and EV charging for residential, commercial, and farm customers across Western Massachusetts, offering a full energy stack from its Hatfield headquarters.
- Company typePrivate
- Founded2011
- HeadquartersHatfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Northeast Solar does
Northeast Solar (legal entity: Northeast Solar Design Associates) is a privately held, founder-owned solar and home energy systems installer headquartered in Hatfield, Massachusetts, serving residential, commercial, and agricultural customers across the four counties of Western Massachusetts (Franklin, Hampshire, Hampden, and Berkshire). Founded in 2011, the company has completed more than 2,000 installations and positions itself as the only full energy stack provider in the region, offering solar PV, battery storage (Enphase Encharge), air-source heat pumps (Mitsubishi), EV charging, and Generac backup generators under one roof.
The company's technology architecture is built on Enphase microinverter and battery systems with panel-level monitoring, WiFi-enabled Mitsubishi mini-split heat pumps that integrate with Google Home and Alexa, and a Palmetto LightReach-powered financing platform that delivers 0% down, 25-year fixed-rate Power Purchase Agreements and 12-year battery leases. Internal tooling includes a "Personal Power Plan" assessment methodology and a virtual site assessment process that improves sales efficiency before on-site evaluation. The business model is primarily one-time hardware installation revenue, supplemented by subscription-style recurring revenue from PPAs and battery leases, plus ongoing service and maintenance contracts. GTM is direct-to-consumer field sales with a $500 referral program, multi-segment customer support, and an active content marketing presence covering Massachusetts energy policy.
The company employs 11–50 staff with all installation crews as direct employees rather than subcontractors, holds an A+ BBB rating since 2015 (claimed as the longest such streak in the region), and is certified as a Mass Save HPIN installer, Mitsubishi Diamond Installer, and Enphase Gold Installer. Founder Gregory Garrison serves as President; the firm is independently owned with no disclosed institutional investors or parent company.
Northeast Solar firmographics
Firmographics- Name
- Northeast Solar
- Legal name
- Northeast Solar Design Associates
- Website
- https://northeast-solar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northeast Solar is a privately held, founder-owned installer of solar PV, battery storage, heat pumps, and EV charging for residential, commercial, and farm customers across Western Massachusetts, offering a full energy stack from its Hatfield headquarters.
- Ownership category
- akta.pro rank
Northeast Solar industry classification
Industry- Product category
- Residential Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Northeast Solar is headquartered
LocationHeadquarters
- HQ city
- Hatfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northeast Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Solar Panel Installation: One-time installation of solar photovoltaic systems for residential, commercial, and agricultural customers. Revenue generated from equipment sales and installation labor. Systems typically range from 8-11 kW for residential installations.
- Battery Storage Installation: Sale and installation of battery backup systems, primarily Enphase Encharge systems. Can be added to existing solar systems or installed as part of new complete energy system.
- Battery Lease: $0 down lease option for battery storage with fixed monthly payment and zero maintenance for 12 years. Customers can earn $800-$1,200/year through Connected Solutions grid participation program, potentially offsetting battery costs.
- Fixed-Rate Energy Plan (Solar PPA): Partnership with Palmetto LightReach offering 0% escalator solar Power Purchase Agreement. No upfront costs, fixed monthly rate for 25 years, includes maintenance. Revenue shared with Palmetto as partner.
- Mini-Split/Heat Pump Installation: Sale and installation of air source heat pump systems for heating and cooling. Customers can qualify for MassSave rebates ($1,250-$10,000) and 0% HEAT Loan financing.
- Service and Maintenance: Ongoing service for solar systems, including maintenance, repairs, critter guards, snow guards, and electrical contracting services for existing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Battery Storage Lease - $0 Down, Fixed Monthly Payment |
| Subscription | Monthly | Fixed-Rate Energy Plan (Solar PPA) - 0% Down, 25-Year Fixed Rate |
| Other | Multi-year contract | MassSave HEAT Loan - 0% Interest Financing |
| Other | One time/ perpetual license | Mini-Split Heat Pump Rebates - Whole-Home |
| Other | One time/ perpetual license | Mini-Split Heat Pump Rebates - Partial-Home |
| Other | Pay-as-you-go | Solar Referral Program - $500 per Referral |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Northeast Solar product offering
Product offeringCore offering
Northeast Solar designs and installs complete home energy systems for residential, commercial, and agricultural customers across Western Massachusetts. The core offering bundles solar PV panels, battery storage, air-source heat pumps (mini-splits), and EV charging stations under a single provider, with end-to-end services covering site assessment, custom design, permitting, installation, and ongoing maintenance. Financing options include $0 down leases, 0% MassSave HEAT Loans, and a 25-year fixed-rate Power Purchase Agreement in partnership with Palmetto LightReach.
Product overview
Northeast Solar is a full-stack home energy systems provider offering solar installation, battery storage, mini-splits, EV charging, and backup generators primarily serving Western Massachusetts. Their core product portfolio centers on residential, commercial, and farm solar installations using Enphase microinverter technology with panel-level monitoring. Key product categories include: Residential/Commercial/Farm Solar (core offering with 25-year equipment warranty), Battery Backup Systems including the Enphase Encharge battery and $0 down leasing option, Mini-Splits/Air Source Heat Pumps (WiFi-compatible, integrates with Google Home/Alexa), and EV charging station installation. They also offer add-on services including backup generators, electrical contracting, pest/critter guards, snow guards, and maintenance. Financing is available through a partnership with Palmetto LightReach featuring a 0% fixed-rate plan. The company's differentiator is providing the complete energy stack (solar, storage, mini-splits, EV charging) under one roof rather than selling individual products in isolation.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation Custom solar PV arrays for Western Massachusetts homeowners covering site assessment, design, permitting, installation, and activation. Systems include panel-level monitoring via Enphase microinverters and are designed to offset home electricity usage, typically sized 8-11 kW.
- Commercial Solar Installation Solar systems for businesses including retail, grocery, manufacturing, non-profit, and municipal customers. Includes 30% general business tax credit eligibility and a 25-year system guarantee.
- Farm Solar Installation Agricultural solar arrays for farms including rooftop, ground mount, greenhouse, and barn installations. Includes MDAR and USDA REAP grant application assistance and financing through Farm Credit Lending.
- Battery Backup Systems
Quantifiable outcome
- Reduces heating costs by 40-60% when replacing oil/propane with mini-split heat pumps
- +5 more outcomes
Companies that use Northeast Solar
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Northeast Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Northeast Solar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Palmetto LightReachcorePartnership offering the Fixed-Rate Energy Plan, a solar Power Purchase Agreement (PPA) with 0% down and 0% escalator for 25 years. Palmetto owns the systems while Northeast Solar handles installation and ongoing service. Includes transparent purchase option after Year 5. Palmetto is described as a billion-dollar platform providing financial backing.
- Palmetto LightReach (Battery)coreBattery storage leasing program through Palmetto LightReach offering $0 down battery installation with fixed monthly payment. ConnectedSolutions program payments flow through this partnership, potentially making battery costs approximately cost-neutral for customers.
- EnphasecoreEnphase is the primary technology partner for solar microinverters and battery systems. Northeast Solar is an Enphase Gold Installer. Systems include Enphase IQ7 microinverters and Encharge battery storage with Storm Guard weather monitoring feature. Enphase provides 24/7 customer support.
- Mass SavecoreMass Save is the Massachusetts state energy efficiency program. Northeast Solar is a Mass Save Partner and HPIN (Heat Pump Installer Network) certified member, qualifying customers for MassSave rebates and 0% HEAT Loan financing.
- MitsubishicoreMitsubishi is the heat pump technology partner. Northeast Solar is a Mitsubishi Diamond Installer, the highest certification tier, qualifying customers for MassSave rebates on Mitsubishi heat pump installations.
- MDARsupportingMassachusetts Department of Agricultural Resources. Northeast Solar assists farms with MDAR grant applications for solar installations. Farms may qualify for grants covering up to 25% of system costs.
- USDA REAPsupportingUSDA Rural Energy for America Program. Northeast Solar assists farms with REAP grant applications for agricultural solar installations. Farms may qualify for grants covering up to 25% of system costs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Northeast Solar competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest US residential solar, battery, and home energy services company offering leases and PPAs in Massachusetts. Directly comparable because it competes for the same homeowner dollars with $0-down, fixed-monthly-payment solar-plus-battery offers and increasingly heat pump and EV charging bundles.
- Tesla Energy: National provider of solar roof, retrofit solar, and Powerwall battery systems with integrated app-based monitoring. Comparable as a direct competitor in the residential solar + battery + EV charging stack that Northeast Solar assembles with Enphase and third-party hardware.
Others
- Palmetto: National clean energy marketplace and LightReach financing platform that funds the 25-year PPAs and battery leases Northeast Solar sells. Comparable because Palmetto increasingly sells direct in some markets, making it both Northeast Solar's most important channel partner and a potential competitive threat to regional installers.
- Enphase Energy: Primary technology partner supplying the IQ7 microinverters, Encharge batteries, and Enlighten monitoring that underpin Northeast Solar's product offering. Comparable as an enabling ecosystem player whose hardware roadmap, pricing, and warranty terms directly determine Northeast Solar's product economics and competitive positioning.
Regional players
- Boston Solar: Massachusetts-based residential and commercial solar installer offering in-house design, installation, and financing. Comparable because it targets the same Massachusetts homeowner with similar solar-plus-battery bundles, though it primarily serves Greater Boston rather than Western Massachusetts.
Direct peers
- SolarFlair Energy: Massachusetts solar and energy storage installer serving residential, commercial, and municipal customers with Enphase-based systems. Comparable because it overlaps directly in product mix (Enphase microinverters, battery backup) and customer segments within the same Massachusetts market.
- New England Clean Energy: Massachusetts-based residential solar, battery, and heat pump installer serving the Greater Boston and Central Massachusetts regions. Comparable because it sells a similar integrated clean energy stack and participates in MassSave and ConnectedSolutions programs targeting the same customer pain points.
- Clean Energy Design Group: Massachusetts solar installer offering residential, commercial, and off-grid solar with battery storage using Enphase and similar technology partners. Comparable as a smaller in-state installer competing for the same Massachusetts homeowner and small-business solar projects.
- Trinity Solar: One of the largest privately held residential solar installers in the US, with strong presence across the Northeast including Massachusetts, Connecticut, and Rhode Island. Comparable as a regional Northeast residential solar installer with similar direct-sales model and battery offerings.
- ReVision Energy: Employee-owned solar, battery, and heat pump installer serving Maine, New Hampshire, and Massachusetts. Closely comparable as a regional New England residential and commercial installer offering the same solar + storage + heat pump stack with in-house crews and a mission-driven brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Northeast Solar social profiles
Digital presenceNortheast Solar compliance and trust
Trust signalCompliance4 records
Northeast Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northeast Solar leadership team
Management profileNumber of profiles
Profiles5 records
Northeast Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northeast Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northeast Solar
What does Northeast Solar do?
Northeast Solar designs and installs complete home energy systems for residential, commercial, and agricultural customers across Western Massachusetts. The core offering bundles solar PV panels, battery storage, air-source heat pumps (mini-splits), and EV charging stations under a single provider, with end-to-end services covering site assessment, custom design, permitting, installation, and ongoing maintenance. Financing options include $0 down leases, 0% MassSave HEAT Loans, and a 25-year fixed-rate Power Purchase Agreement in partnership with Palmetto LightReach.
Is Northeast Solar a public or private company?
Northeast Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northeast Solar founded?
Northeast Solar was founded in 2011. It employs 11 to 50 people.
Where is Northeast Solar based?
Northeast Solar is headquartered in Hatfield, United States, in the North America region.
How does Northeast Solar make money?
Six revenue lines are on record. Solar Panel Installation is the primary driver. The others are battery Storage Installation, battery Lease, fixed-Rate Energy Plan (Solar PPA), mini-Split/Heat Pump Installation and service and Maintenance.
Who are Northeast Solar's main competitors?
Broad incumbents on record are Sunrun and Tesla Energy. Others are Palmetto and Enphase Energy. Boston Solar is listed as a regional player. Direct peers are SolarFlair Energy, New England Clean Energy, Clean Energy Design Group, Trinity Solar and ReVision Energy.
Does Northeast Solar have an API?
No public API is recorded for Northeast Solar.
What industry is Northeast Solar in?
Northeast Solar's product category is Residential Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 1731.