Sites Matter
Sites Matter is a private North American retail analytics and franchise-focused real estate services firm serving mid-to-large-cap retailers, restaurant chains, and franchise entities with proprietary consumer segmentation data and landlord-funded tenant representation.
- Company typePrivate
- Founded2012
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sites Matter does
Sites Matter LLC is a private retail analytics and real estate services firm headquartered in Orange, California, that serves mid-to-large-cap retailers, restaurant chains, and franchise entities across North America. The company was founded in 2012 to address what its founders identified as a lack of franchise-centric real estate expertise in the market, and it has operated continuously since, positioning itself as a leading provider in this niche.
The company's offering combines two integrated capabilities. Its Analytics product is built on a proprietary consumer survey and segmentation database covering more than 16,000 unique retail and consumer behavior categories, which enables precise customer profiling and location identification for expansion planning. Its Real Estate Services offering provides end-to-end tenant representation — from site selection and demographic analysis through property tours, LOI and lease negotiations, and nationwide rollout coordination — supported by a network of motivated brokerage partners across North America. Supporting service modules include customized market strategy planning (Expansion Goals), site-specific analytics materials (Analytics, Demos & Maps), and final site identification and broker management (Tour & Site ID).
Sites Matter operates a B2B sales-led go-to-market targeting franchise decision-makers, with a distinctive landlord-funded revenue model in which property owners pay the fees for tenant representation, allowing franchisees and retailers to use the services at no direct cost. The firm is compensated on a transaction-fee basis under multi-year contractual arrangements. It has 11-50 employees, no disclosed funding rounds, no M&A activity, and no public-facing management team roster.
Sites Matter firmographics
Firmographics- Name
- Sites Matter
- Legal name
- Sites Matter LLC
- Website
- https://sitesmatter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sites Matter is a private North American retail analytics and franchise-focused real estate services firm serving mid-to-large-cap retailers, restaurant chains, and franchise entities with proprietary consumer segmentation data and landlord-funded tenant representation.
- Ownership category
- akta.pro rank
Sites Matter industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Sites Matter is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Sites Matter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Landlord-funded Tenant Representation Services: Sites Matter provides retail analytics and real estate services to franchisees and retailers, with fees paid by landlords rather than tenants. This creates a landlord-funded representation model where the company serves tenant interests while being compensated by the property owner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Landlord-funded service model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sites Matter product offering
Product offeringCore offering
Sites Matter provides retail analytics and franchise-focused real estate services, combining a proprietary consumer survey and segmentation database (covering 16,000+ categories) with landlord-funded tenant representation services including site identification, expansion planning, mapping and demos, and lease execution for franchise entities and mid-to-large cap retailers and restaurants.
Product overview
Sites Matter offers a unified platform combining retail analytics and real estate services for franchise entities and mid to large cap retail and restaurant companies. The core portfolio consists of an Analytics product (proprietary consumer survey and segmentation database with 16,000+ behavior categories) and Real Estate Services (comprehensive tenant-driven services from site selection to lease execution). These are supported by three service modules: Expansion Goals (customized market strategy planning), Analytics Demos & Maps (site-specific materials and reporting), and Tour & Site ID (site identification, tours, negotiations, and broker management). The company differentiates through advanced mapping software, aerials, and demographic data.
Differentiator
Problem solved
Functional benefit
Products and services
- Analytics Data-driven retail analytics service leveraging Sites Matter's proprietary consumer survey and segmentation database covering 16,000+ categories to support site selection and trade area evaluation for franchise entities, mid-to-large cap retailers, and restaurant operators.
- Real Estate Services Tenant representation and site selection services for franchise entities and retailers, including site identification, lease negotiation, and execution under a landlord-funded compensation model.
- Expansion Goals Strategic expansion planning service helping franchise entities and multi-unit retailers define and pursue geographic growth targets across U.S. markets.
- Analytics, Demos & Maps Mapping and demographic visualization service that combines proprietary consumer segmentation data with aerial imagery and demographic overlays to produce trade area demos for prospective sites.
- Tour & Site ID Field execution service coordinating property tours and identifying candidate retail and restaurant sites for franchise and retail clients evaluating new locations.
Quantifiable outcome
- Services typically provided at no cost to tenant (funded by landlord)
Companies that use Sites Matter
Customer profileSegments3 records
Ideal customer profiles1 record
Sites Matter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sites Matter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nationwide Brokerage PartnerscoreSites Matter maintains relationships with motivated, nationwide brokerage partners who share their commitment to putting franchise and tenant needs first. These partners support the company's nationwide strategy rollout and broker management services across North America.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Sites Matter competitors and assessment
Company assessmentEmerging players
- Placer.ai: Placer.ai provides foot-traffic and location analytics used by retailers and restaurants for site selection and competitive intelligence. It is an emerging data-driven competitor targeting overlapping retail and franchise customers with sophisticated analytics.
Direct peers
- Buxton: Buxton provides customer analytics and site selection intelligence for retail and franchise brands, using proprietary consumer data and segmentation. It competes directly with Sites Matter's analytics-plus-site-selection offering for the same mid-to-large-cap retail and restaurant customers.
- SiteZeus: SiteZeus is a retail location intelligence platform that helps franchise and multi-unit brands identify optimal sites using predictive analytics. It overlaps directly with Sites Matter's franchise-focused site selection and market strategy offerings.
- Caliper: Caliper provides GIS-based mapping and demographic analytics for retail site selection, serving retailers and franchise clients similar to Sites Matter's middle-market retail and restaurant customers.
- Retail Strategies: Retail Strategies offers retail recruitment, market research, and site selection services for cities and retailers. It competes with Sites Matter in providing retail analytics and expansion support to mid-market and franchised retail clients.
Broad incumbents
- CBRE Retail: CBRE's retail division provides tenant representation and site selection for large retailers and restaurant chains across North America. It is a broad incumbent competing with Sites Matter for similar customers but as part of a global full-service CRE platform.
- JLL Retail Brokerage: JLL is a global commercial real estate services firm with a substantial retail brokerage practice serving major retailers and franchise systems. It competes with Sites Matter on tenant representation but as part of a much broader CRE services portfolio rather than a franchise specialist.
Others
- Esri Business Analyst: Esri provides the underlying GIS, mapping, and demographic data infrastructure (Business Analyst) used across the retail real estate industry. It is an enabling technology provider rather than a direct Site Matter competitor, but its platform powers many competitors and could empower Sites Matter itself.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sites Matter social profiles
Digital presenceSites Matter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sites Matter leadership team
Management profileNumber of profiles
Sites Matter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sites Matter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sites Matter
What does Sites Matter do?
Sites Matter provides retail analytics and franchise-focused real estate services, combining a proprietary consumer survey and segmentation database (covering 16,000+ categories) with landlord-funded tenant representation services including site identification, expansion planning, mapping and demos, and lease execution for franchise entities and mid-to-large cap retailers and restaurants.
Is Sites Matter a public or private company?
Sites Matter is a private company. It is classified as unknown and is currently operating.
When was Sites Matter founded?
Sites Matter was founded in 2012. It employs 11 to 50 people.
Where is Sites Matter based?
Sites Matter is headquartered in Orange, United States, in the North America region.
How does Sites Matter make money?
One revenue line is on record: landlord-funded Tenant Representation Services.
Who are Sites Matter's main competitors?
Placer.ai is listed as an emerging player. Direct peers are Buxton, SiteZeus, Caliper and Retail Strategies. Broad incumbents are CBRE Retail and JLL Retail Brokerage. Esri Business Analyst is listed as an others.
Does Sites Matter have an API?
No public API is recorded for Sites Matter.
What industry is Sites Matter in?
Sites Matter's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 53121 and its SIC code is 6531.