SFK
SFK E.E. is a Greek B2B wholesale distributor operating sfk.gr, supplying certified security, automation, and smart home products from Dahua, Nice, AJAX, and IMOU to over 1,000 registered professional installers across Greece, with proprietary quoting and AI-assisted tools bundled into its SFKpro tier.
- Company typePrivate
- Founded2018
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SFK does
SFK E.E. is a privately held Greek wholesale distributor (Ετερόρρυθμη Εταιρεία, ΑΦΜ 802387304, ΓΕΜΗ 175454601000) operating the B2B e-commerce platform sfk.gr for security systems and automation products. The company has operated in the Greek market for more than 10 years and serves over 1,000 registered professional installer partners, including security and automation specialists, electricians, and building contractors. SFK runs a headquarters in Athens (Λομβάρδου 87, 11474) and a branch in Thessaloniki (Καρακάση 56, 54644), with 24–48 hour delivery across Greece.
The product catalog spans 12 categories — automatic glass doors, traffic barriers, roller shutter and garage door motors, smart home, networking, CCTV cameras, video intercoms, access control, alarm systems, EN54 fire detection, and installation accessories — sourced through authorized distribution agreements with Dahua, Nice, AJAX Systems, and IMOU. The proprietary platform layers three partner productivity tools on top of the catalog: a Quote Builder that generates branded PDF proposals with margin calculation, an Intercom Builder that visually configures door entry systems with real-time pricing, and an AI Technical Assistant providing 24/7 product and installation guidance. These tools, plus an unlimited AI Search and AI Sales Assistant, are bundled into the SFKpro tier, which is gated at €5,000+ in annual partner turnover.
SFK generates revenue primarily through one-time wholesale hardware sales to registered B2B partners, complemented by a loyalty points program (1€ spent = 1 redeemable point; 1,000+ point welcome bonus valued at €15) and discounts of up to 65% on selected manufacturers. GTM is sales-led through B2B registration with marketing via the company website (sfk.gr), partner referrals, and email newsletter. The company is GDPR-compliant with documented security controls (SSL/TLS, Row Level Security, hashed authentication, automated retention), and reports participation in the Greek ESPA Digital Transformation of SMEs action under NextGenerationEU. No external funding, parent company, or acquisition activity is disclosed.
SFK firmographics
Firmographics- Name
- SFK
- Legal name
- SFK E.E.
- Website
- https://sfk.gr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SFK E.E. is a Greek B2B wholesale distributor operating sfk.gr, supplying certified security, automation, and smart home products from Dahua, Nice, AJAX, and IMOU to over 1,000 registered professional installers across Greece, with proprietary quoting and AI-assisted tools bundled into its SFKpro tier.
- Ownership category
- akta.pro rank
SFK industry classification
Industry- Product category
- Security Systems & Automation Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Commercial/Small-Business Security System Installation & Service (HSAHABAJ)
Keywords
Where SFK is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
SFK business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: SFK generates revenue through the sale of security systems, automation products, and related equipment. The company operates as a wholesale distributor offering B2B pricing to registered professional installers. Product categories include automatic doors, barrier systems, roller shutters, garage motors, smart home, networking, CCTV cameras, intercoms, access control, alarm systems, and fire detection systems.
- B2B Partner Program: The company generates revenue through B2B sales to professional installers. The partner program includes loyalty points (1€ = 1 point) redeemable for products like power tools, robots, and electronics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Partner - Free registration with wholesale access |
| Subscription | Annual | SFKpro - Premium tier for high-volume installers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SFK product offering
Product offeringCore offering
SFK is a Greek B2B wholesale distributor that sells security systems, automation products, and smart home equipment to professional installers across Greece. The company operates the sfk.gr platform offering automatic doors, barriers, roller shutter and garage door motors, CCTV, intercoms, access control, alarm systems, and EN54 fire detection products from brands such as Dahua, Nice, AJAX, and IMOU. Registered installer partners access wholesale pricing (up to 65% discounts), proprietary quotation and configuration tools, 24/7 AI technical support, and 24-48h delivery nationwide.
Product overview
SFK is a B2B wholesale platform for professional security systems and automation products in Greece. The offering consists of multiple product categories including automatic glass doors (Αυτόματες Τζαμόπορτες), traffic barriers (Μπάρες Διέλευσης), roller shutter motors (Μοτέρ Ρολού), garage door motors (Μοτέρ Γκαραζόπορτας), Smart Home systems, network products (Δικτυακά Προϊόντα), security cameras/CCTV (Κάμερες Ασφαλείας), video intercom systems (Θυροτηλεόραση), access control (Έλεγχος Πρόσβασης), security alarm systems (Συστήματα Ασφαλείας), fire detection systems (Συστήματα Πυρανίχνευσης) with EN54 certification, and installation accessories. The platform is complemented by SFKpro, a B2B tool suite offering Quote Creator for PDF proposals, Intercom Builder for door entry system configuration, and AI Assistant for technical support. SFK serves professional installers with wholesale pricing, technical support, and exclusive partner tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Automatic Glass Door Systems (Αυτόματες Τζαμόπορτες) Automatic sliding and swing glass door systems including operators, sensors, and accessories for commercial and residential applications, sold wholesale to professional installers in Greece.
- Traffic/Parking Barriers (Μπάρες Διέλευσης) Automatic traffic barriers and parking control systems for access management in residential, commercial, and industrial settings, distributed wholesale to professional installers.
- Roller Shutter Motors (Μοτέρ Ρολού) Tubular motors, awning motors, and shading systems for automated roller shutters and blinds with various torque capacities and control options, sold wholesale to professional installers.
- Garage Door Motors (Μοτέρ Γκαραζόπορτας) Sliding and swing garage door motors, underground systems, ceiling motors, and control units for residential and industrial garage automation, distributed wholesale.
- Smart Home Systems Connected home solutions including smart relays, dimmers, thermostats, and gateways supporting WiFi, ZigBee, Z-Wave, and AJAX Jeweller protocols, sold wholesale to installers.
- Network Products (Δικτυακά Προϊόντα) Networking infrastructure including switches, PoE devices, access points, routers, and server racks for security and automation system connectivity, distributed wholesale to installers.
- Security Cameras / CCTV (Κάμερες Ασφαλείας) Professional surveillance cameras including IP, analog, WiFi, 4G, solar-powered, and thermal models with NVR/DVR recording systems, distributed wholesale to professional installers.
- Video Intercom / Doorbell (Θυροτηλεόραση) Video door entry systems including IP and 2-wire solutions with outdoor panels, indoor monitors, and smartphone integration capabilities, sold wholesale to installers.
- Access Control (Έλεγχος Πρόσβασης) Standalone and networked access control systems including RFID readers, keypads, electromagnetic locks, smart locks, and door controllers, distributed wholesale to professional installers.
- Security Alarm Systems (Συστήματα Ασφαλείας) Professional alarm systems including wireless and wired control panels, detectors, sensors, sirens, and monitoring peripherals from AJAX, Dahua, and other brands, sold wholesale to installers.
- Fire Detection Systems (Συστήματα Πυρανίχνευσης) EN54-certified fire detection and alarm systems including smoke detectors, heat detectors, manual call points, and control panels, distributed wholesale to professional installers.
- Installation Accessories (Παρελκόμενα Εγκατάστασης) Installation essentials including enclosures, cable management, connectors, tools, fuses, and mounting hardware for security and automation systems, sold wholesale.
- SFKpro B2B Platform (Quote Builder, Intercom Builder, AI Assistant) Premium B2B partner platform offering Quote Creator for generating PDF proposals with custom branding and profit margin calculation, Intercom Builder for visual configuration of door entry systems, and AI Assistant for 24/7 technical support and product recommendations. Available to professional installers with €5,000+ annual turnover.
Quantifiable outcome
- Discounts up to 65% on selected manufacturers
- +2 more outcomes
Companies that use SFK
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SFK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SFK partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dahua TechnologycoreSFK is an official distributor of Dahua products including IP cameras, NVRs, intercom systems, access control, and alarm systems. Dahua is prominently featured as a key brand in the product catalog.
- NicecoreSFK distributes Nice automation products including roller shutters, garage motors, barriers, and smart home systems. Nice is a leading brand in the automation category.
- AJAX SystemscoreSFK is an authorized reseller of AJAX wireless security systems, including the Baseline, Fibra (wired), and Superior product lines, as well as EN54 fire detection products.
- IMOUcoreSFK distributes IMOU consumer and professional security cameras, doorbells, and smart home products. IMOU is featured in both security cameras and intercom categories.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SFK competitors and assessment
Company assessmentDirect peers
- Sesam: Polish wholesale distributor of intruder alarm, CCTV, fire, and smart-home equipment for professional installers. Comparable product breadth, B2B customer profile, and multi-brand distribution model in a regional European market.
- ADI Global Distribution: Largest North American wholesale distributor of security, AV, and low-voltage products, serving professional installers and integrators with multi-brand catalogs and B2B e-commerce. Closest large-scale analogue to SFK's wholesale model targeting installers of security and automation systems.
- HESA S.p.A. Italian B2B wholesale distributor of intrusion, video surveillance, fire, and access-control products serving professional installers across Italy. Highly comparable multi-brand catalog and installer-focused go-to-market in a Southern European market adjacent to Greece.
- Adesco Group: Greek wholesale distributor of security, fire protection, and low-voltage products to professional installers and integrators. Direct domestic competitor with a similar multi-brand catalog approach targeting the same Greek installer customer base.
- Alarmtech: Czech-based wholesale distributor of alarm, video surveillance, and access-control equipment serving security installers across Central Europe. Operates a comparable B2B multi-brand model for professional security system integrators.
Broad incumbents
- Wesco International (Anixter): Global broad-line distributor of electrical, communications, and security infrastructure products to professional contractors and integrators. Significantly larger and broader than SFK, but operates an overlapping B2B distribution model for low-voltage and security product categories.
Emerging players
- ELKO EP: Central European smart-home and IoT manufacturer/distributor (iNELS platform) that overlaps with SFK's smart-home and automation category. Useful emerging-player comparison as it combines product manufacturing with distribution to installers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SFK social profiles
Digital presenceSFK compliance and trust
Trust signalCompliance2 records
SFK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SFK leadership team
Management profileNumber of profiles
SFK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SFK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SFK
What does SFK do?
SFK is a Greek B2B wholesale distributor that sells security systems, automation products, and smart home equipment to professional installers across Greece. The company operates the sfk.gr platform offering automatic doors, barriers, roller shutter and garage door motors, CCTV, intercoms, access control, alarm systems, and EN54 fire detection products from brands such as Dahua, Nice, AJAX, and IMOU. Registered installer partners access wholesale pricing (up to 65% discounts), proprietary quotation and configuration tools, 24/7 AI technical support, and 24-48h delivery nationwide.
Is SFK a public or private company?
SFK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SFK founded?
SFK was founded in 2018. It employs 1 to 10 people.
Where is SFK based?
SFK is headquartered in Athens, Greece, in the Europe region.
How does SFK make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B Partner Program.
Who are SFK's main competitors?
Direct peers on record are Sesam, ADI Global Distribution, HESA S.p.A., Adesco Group and Alarmtech. Wesco International (Anixter) is listed as a broad incumbent. ELKO EP is listed as an emerging player.
Does SFK have an API?
No public API is recorded for SFK.
What industry is SFK in?
SFK's product category is Security Systems & Automation Distribution. Its primary akta.pro industry code is HSAHABAJ, Commercial/Small-Business Security System Installation & Service. Its NAICS code is 561621 and its SIC code is 5065.