REAL NY Commercial
REAL NY Commercial is a privately held, boutique New York City commercial real estate brokerage providing landlord and tenant representation across retail, office, and industrial leasing and investment sales in Manhattan, Brooklyn, Queens, and the Bronx, earning commission-based revenue on closed transactions.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What REAL NY Commercial does
REAL NY Commercial is a privately held, boutique commercial real estate brokerage firm headquartered at 29 West 30th Street, 4th Floor, in Manhattan. The firm provides landlord and tenant representation across retail, office, and industrial space throughout New York City, with active mandates spanning Manhattan, Brooklyn, Queens, and the Bronx. Its stated service offering covers the full leasing lifecycle from receipt of a space through marketing tactics and follow-up to successful occupancy, alongside a growing investment sales practice that includes individual commercial buildings and multifamily portfolios.
The firm is staffed by seven brokers led by Seth Kessler as Director of Commercial, with senior bench depth ranging from 18 to 30+ years of NYC commercial real estate experience across landlord representation, tenant representation, and NYC government/regulatory work (Department of Environmental Protection, Department of City Planning, Mayor's Office, REBNY membership). Customer logos include both SMB retail and restaurant tenants (Function of Beauty, Pure Barre, Jonboytattoo, Seward Liquors, Tramazzini, RoundTwo, Karbyn, VOZ, WowFulls, Floralia Decorators, Fat Free Art, Medtutor) and enterprise names (Diageo, MoneyLion, Knotel, Epidemic Sound), with a dedicated niche in chef-to-restaurateur tenant representation.
The firm earns revenue exclusively on a commission basis tied to closed leasing and sales transactions, with pricing per deal not publicly disclosed. Distribution is direct via a small in-house sales team supplemented by organic social media (Instagram @realnycommercial) and downloadable property brochures on its website. The firm shows no technology platform, no AI or ML capabilities, no external funding, no parent company, no awards or certifications, and no disclosed headcount beyond the named broker roster. Geographic expansion from the original Lower East Side base into Gramercy Park, Brooklyn, Queens, and the Bronx is the primary documented trajectory.
REAL NY Commercial firmographics
Firmographics- Name
- REAL NY Commercial
- Legal name
- REAL NY Commercial
- Website
- https://realnycommercial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REAL NY Commercial is a privately held, boutique New York City commercial real estate brokerage providing landlord and tenant representation across retail, office, and industrial leasing and investment sales in Manhattan, Brooklyn, Queens, and the Bronx, earning commission-based revenue on closed transactions.
- Ownership category
- akta.pro rank
REAL NY Commercial industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Retail Brokerage (BPAJABAB)
- akta.pro secondary industries
- Office Brokerage (BPAJABAA), Investment Sales Brokerage (BPAJABAI), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where REAL NY Commercial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REAL NY Commercial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Commercial Real Estate Brokerage Commissions: REAL NY Commercial generates revenue through commission-based transactions on commercial property leasing and sales. The firm acts as a strategic partner for landlords seeking to fill spaces and for tenants seeking commercial properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
REAL NY Commercial product offering
Product offeringCore offering
REAL NY Commercial is a boutique commercial real estate brokerage firm that provides landlord representation, tenant representation, and commercial property sales services across retail, office, and industrial asset classes throughout New York City. The firm brokers leasing transactions — from big-box retail leases to short-term pop-ups — and facilitates commercial property sales and multifamily investment portfolio transactions. Revenue is earned through commissions on completed lease and sale deals.
Product overview
REAL NY Commercial is a boutique commercial real estate brokerage firm offering a unified service platform for commercial property leasing and sales throughout New York City. The company provides landlord and tenant representation services across retail, office, and industrial sectors, operating in Manhattan, Brooklyn, Queens, and the Bronx. Their service portfolio consists of commercial leasing representation and property sales facilitation, with a portfolio of individual commercial property listings organized by location and transaction type (for lease vs. for sale). Notable listings include the Two Bushwick Avenue multi-floor commercial building, the Bronx Subsidized 3-building multifamily portfolio, and various individual commercial spaces across Brooklyn and Manhattan neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Leasing Services (Landlord and Tenant Representation) Commercial leasing representation for landlords and tenants, handling retail, office, and industrial space leasing throughout New York City, from big-box retail leases to short-term pop-up arrangements.
- Commercial Property Sales and Investment Sales Brokerage services for commercial property sales and investment transactions, including multifamily portfolios and individual commercial buildings throughout New York City.
Companies that use REAL NY Commercial
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
REAL NY Commercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REAL NY Commercial partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
REAL NY Commercial competitors and assessment
Company assessmentBroad incumbents
- JLL (Jones Lang LaSalle): JLL is a global CRE services firm with a substantial NYC retail and investment-sales practice, providing leasing, capital markets, and advisory services that compete directly with REAL NY's offerings to institutional landlords.
- CBRE Group: CBRE is the world's largest CRE services firm, with a leading NYC retail leasing and investment-sales platform that competes for the same landlords, retailers, and investment-sale mandates as REAL NY.
- Compass Commercial: Compass is a large national brokerage that has built a NYC commercial division; it offers retail and office leasing services to similar tenant and landlord clients, though with a broader geographic and technology-enabled footprint.
- Newmark Group: Newmark is a global full-service CRE firm with a large NYC retail and investment-sales practice; it competes with REAL NY for NYC retail leasing and capital-markets assignments but operates at vastly larger scale.
- Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with deep NYC retail leasing and capital-markets teams; it competes for the same landlords and tenants REAL NY serves but offers broader portfolio services.
Emerging players
- Brevitas: Brevitas is a CRE marketplace and listings platform that digitizes commercial real estate deal sourcing; it represents a tech-enabled distribution channel that could disintermediate traditional boutique brokers like REAL NY.
- SquareFoot: SquareFoot is a tech-enabled NYC commercial leasing platform connecting tenants with office and retail space; it competes for the same tenant-rep business as REAL NY while offering a digital marketplace model.
Direct peers
- RIPCO Real Estate: RIPCO is a NYC-focused commercial real estate brokerage specializing in retail leasing and investment sales across Manhattan, Brooklyn, Queens, and the Bronx — directly overlapping REAL NY's geography, service mix, and tenant/landlord client base.
- Ariel Property Advisors: Ariel Property Advisors is a NYC investment-sales brokerage handling multifamily, mixed-use, and commercial portfolios — directly comparable to REAL NY's expanding investment-sales mandate (e.g., Bronx Subsidized Portfolio).
- Terra CRG: Terra CRG is a Brooklyn-anchored boutique commercial brokerage focused on retail and multifamily investment sales in NYC's outer-borough neighborhoods, overlapping with REAL NY's Brooklyn and tenant-rep activity.
Market position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
REAL NY Commercial social profiles
Digital presenceREAL NY Commercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAL NY Commercial leadership team
Management profileNumber of profiles
Profiles7 records
REAL NY Commercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAL NY Commercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAL NY Commercial
What does REAL NY Commercial do?
REAL NY Commercial is a boutique commercial real estate brokerage firm that provides landlord representation, tenant representation, and commercial property sales services across retail, office, and industrial asset classes throughout New York City. The firm brokers leasing transactions — from big-box retail leases to short-term pop-ups — and facilitates commercial property sales and multifamily investment portfolio transactions. Revenue is earned through commissions on completed lease and sale deals.
Is REAL NY Commercial a public or private company?
REAL NY Commercial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REAL NY Commercial founded?
REAL NY Commercial was founded in 2013. It employs 1 to 10 people.
Where is REAL NY Commercial based?
REAL NY Commercial is headquartered in New York, United States, in the North America region.
How does REAL NY Commercial make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are REAL NY Commercial's main competitors?
Broad incumbents on record are JLL (Jones Lang LaSalle), CBRE Group, Compass Commercial, Newmark Group and Cushman & Wakefield. Emerging players are Brevitas and SquareFoot. Direct peers are RIPCO Real Estate, Ariel Property Advisors and Terra CRG.
Does REAL NY Commercial have an API?
No public API is recorded for REAL NY Commercial.
What industry is REAL NY Commercial in?
REAL NY Commercial's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAB, Retail Brokerage, with a secondary code of BPAJABAA, Office Brokerage. Its NAICS code is 5312 and its SIC code is 6531.