Root On Immigration Consultants

What Root On Immigration Consultants does

Root On Immigration Consultants is a privately held, licensed Canadian immigration consulting firm founded in 2015 by Ronak Patel and headquartered in Downtown Montreal, with a regional subsidiary incorporated in Surat, India in 2019. The firm operates under CICC regulatory oversight (RCIC license R529956) and holds CAPIC and ICEF Agency Status credentials, positioning it against the informal "ghost agent" segment of the immigration services market. Its core offering comprises 22 immigration service lines spanning Temporary Residence (study visas, work permits including LMIA, PGWP, SOWP, co-op, and bridging permits), Permanent Residence (Express Entry FSW/CEC/FSTP, PNP, Quebec Skilled Worker), Family Sponsorship (spousal, parents and grandparents), and Business Immigration (start-up visa, self-employed, investor, entrepreneur programs). Services are delivered by licensed RCIC professionals through a nine-step engagement process culminating in submission via the RCIC APR Portal, with published pricing tiers including flat-fee full-service (~CAD $5,000 for QSWP/PNP), DIY-plus-review (~$700–$1,100), hourly consulting (~$175), and custom plans.

Root On complements its consulting practice with three AI-powered digital tools — the Course Recommendation System (CRS), SOP Builder, and SOWP Builder — that generate personalized academic course matches, Statements of Purpose, and spousal work permit cover letters, functioning as both lead-generation assets and workflow aids. The firm also offers online language exam coaching across seven test types (IELTS, PTE, CELPIP, Duolingo, TOEFL, DELF/DALF, CAEL), targeting the English/French proficiency prerequisite for most immigration pathways. The customer base is purely direct-to-consumer, with no disclosed enterprise contracts; engagements are one-off, transactional, and sourced globally across at least 11 countries, with India as the dominant origin market. The firm claims 5,000+ successful consultations and a 98% satisfaction rate across its operational history, though revenue and headcount-specific financial metrics are not publicly disclosed.

Name

Root On Immigration Consultants

Legal name

Root On Immigration Consultants, Inc.

Website

https://rooton.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Root On Immigration Consultants is a licensed Canadian RCIC firm providing immigration consulting across temporary and permanent residence, family sponsorship, and business immigration, serving individuals and families globally with offices in Montreal and Surat, India.

Ownership category

akta.pro rank

Product category

Immigration Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Legal Services (8111), Services-Management Consulting Services (8742)

akta.pro primary industry

Immigration Law (BPAHAAAL)

akta.pro secondary industries

Student Visa Application Preparation & Filing Services (EDAIADAA), Appeals, Refusals, Administrative Review & Re-application Support (EDAIADAL), Immigration Legal Services & Representation (Law Firms) (THACAKAF)

Keywords

• Canadian immigration consulting
• Permanent residence services
• Study visa consulting
• Work permit services
• Family sponsorship

Headquarters

HQ city

Montréal-ouest

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Immigration Consulting Services: Root On charges fees for professional immigration consulting services covering study permits, work permits, visitor visas, permanent residency applications, and business immigration. Services are delivered by licensed RCIC professionals through structured engagement stages including eligibility assessment, counseling, legal retainer agreement, document preparation, application processing, final verification, and submission via the RCIC APR Portal. Revenue is generated per engagement with pricing tiers including flat fee full-service, DIY + professional review, hourly consultation, and custom plans.
2. Language Exam Coaching: Root On offers online coaching for language proficiency exams including IELTS, PTE, CELPIP, CAEL, TOEFL, Duolingo, and DELF/DALF. Coaching services include personalized study plans, interactive coursework, practice tests, one-on-one coaching, resource access, progress monitoring, and final review. Revenue is generated per coaching engagement or course enrollment.
3. AI Tool Access: The company provides access to AI-powered tools including the Course Recommendation System (CRS), SOP Builder, and SOWP Builder. These tools are offered as part of the immigration service ecosystem, with expert consultation available for customization and refinement of generated outputs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Root On Immigration Consultants is a licensed Canadian RCIC firm delivering end-to-end immigration consulting across temporary residence (study, work, visitor, super visas), permanent residence (Express Entry FSW/CEC/FSTP, PNP, QSWP), family sponsorship (spouse, parents/grandparents), and business immigration (start-up, self-employed, investor, entrepreneur). Services are delivered by Regulated Canadian Immigration Consultants through structured stages of eligibility assessment, counseling, legal retainer, document preparation, RCIC review, and submission via the APR Portal, complemented by AI-assisted tools and online language exam coaching.

Product overview

Root On Immigration Consultants is a licensed Canadian immigration consulting firm providing a comprehensive suite of immigration services alongside digital tools and language coaching. The core offering consists of 22 immigration service categories spanning Temporary Residence (12 visa/work permit types including Study Visa, Open Work Permit, Closed LMIA Work Permit, Visitor Visa, Super Visa, Study Permit Extension, PGWP, CAQ Extension, BOWP, TRV, Co-op Work Permit, and Spousal Open Work Permit), Permanent Residence (5 programs including Express Entry FSW/CEC/FSTP, Provincial Nominee Program, and Quebec Skilled Worker Program), Family Sponsorship (Parents/Grandparents and Spousal Sponsorship), and Business Immigration (Start-up Visa, Self-Employed, Investor, and Entrepreneur Programs). These services are complemented by three AI-powered digital tools: the Course Recommendation System (CRS) for matching students with Canadian institutions, the SOP Builder for generating Statements of Purpose, and the SOWP Builder for creating spousal work permit cover letters. Additionally, the firm offers language exam coaching for IELTS, PTE, CELPIP, Duolingo, TOEFL, DELF, and CAEL to help clients meet English/French proficiency requirements for immigration applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Visa Service Comprehensive student visa application service for international students seeking to study in Canada, including college and university application assistance, document preparation, and visa filing.
• Open Work Permit Service Open work permit assistance allowing foreign workers to explore employment options in Canada without requiring a specific job offer, including services for spouses of study or work permit holders.
• Closed Work Permit (LMIA) Service Work permit service for employment with a specific Canadian employer, including LMIA acquisition support, job offer validation, and application submission.
• Visitor Visa Service Tourist and temporary visitor visa application service for individuals seeking to visit Canada for family visits, tourism, or business purposes.
• Super Visa Service Multi-entry visa service for parents and grandparents of Canadian citizens and permanent residents, allowing stays of up to two years at a time.
• Study Permit Extension Service Extension service for international students wishing to continue their studies in Canada beyond their current permit expiration.
• Post-Graduation Work Permit (PGWP) Service Work permit service for international graduates from eligible Canadian designated learning institutions to gain Canadian work experience.
• CAQ Extension Service Quebec Acceptance Certificate (CAQ) extension service for students continuing their studies in Quebec, including Arima portal document uploads.
• Bridging Open Work Permit (BOWP) Service Work permit extension service for individuals waiting for permanent residency decisions who need to maintain legal status in Canada.
• TRV for Inside Canada Permit Service Temporary Resident Visa renewal service for individuals already in Canada with valid study or work permits who need to extend their stay.
• Co-op Work Permit Service Work permit service for international students with mandatory work placements or internships as part of their Canadian study program.
• Spousal Open Work Permit (SOWP) Service Work permit service for spouses of temporary Canadian permit holders, allowing employment with any employer in Canada.
• Express Entry - Federal Skilled Worker (FSW) Service Federal immigration pathway service for skilled workers with foreign work experience, language proficiency, and education seeking Canadian permanent residence.
• Express Entry - Canadian Experience Class (CEC) Service Federal immigration pathway service for skilled workers with Canadian work experience seeking permanent residence through the Express Entry system.
• Express Entry - Federal Skilled Trades Program (FSTP) Service Federal immigration pathway service for skilled trades workers meeting work experience requirements and holding job offers or trade certifications.
• Provincial Nominee Program (PNP) Service Provincial nomination pathway service helping skilled workers obtain nominations from specific Canadian provinces or territories for permanent residence.
• Quebec Skilled Worker Program (QSWP) Service Quebec immigration pathway service for skilled workers wishing to settle in Quebec, including Arima portal navigation support.
• Spousal Sponsorship Service Family sponsorship service enabling Canadian citizens and permanent residents to sponsor their spouse or common-law partner for permanent residence.
• Parents and Grandparents Sponsorship Service Family sponsorship service enabling Canadian citizens and permanent residents to bring their parents and grandparents to Canada as permanent residents.
• Start-up Visa Program Service Business immigration service for innovative entrepreneurs with support from designated Canadian organizations such as business incubators, angel investors, and venture capital funds.
• Self-Employed Program Service Business immigration service for individuals with experience in cultural activities, athletics, or farm management seeking to establish self-employment in Canada.
• Investor Program Service

Quantifiable outcome

• 5000+ successful consultations conducted
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• College of Immigration and Citizenship Consultants (CICC)coreOthersRoot On is a licensed immigration firm regulated by the College of Immigration and Citizenship Consultants (CICC). All immigration services are delivered by Regulated Canadian Immigration Consultants (RCICs) governed by the CICC, adhering to the highest standards of professional conduct. RCIC License number R529956 (Ronak Patel) can be verified through the CICC website.
• CAPIC (Canadian Association of Professional Immigration Consultants)coreOthersRoot On maintains membership in CAPIC, a professional association for immigration consultants in Canada. The firm displays the CAPIC certification logo alongside CICC certification on its About Us page, indicating active professional association membership.
• ICEF (International Consultants for Education and Fairs)coreOthersRoot On has been awarded the prestigious ICEF Agency Status, an international accreditation recognizing quality and integrity in education and immigration agency standards. This accreditation serves as a credibility badge for the firm in international student recruitment and immigration services.
• Designated Organizations for Start-up Visa (Business Incubators, Angel Investors, Venture Capital Funds)minorStrategic or Co-development PartnerFor the Start-up Visa Program, Root On assists clients in connecting with designated organizations in Canada that can provide the required letter of support. These designated organizations include business incubators, angel investor groups, and venture capital funds. Root On does not name specific organizations but facilitates introductions as part of its Start-up Visa service.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Oasis Visas: India-based immigration consultancy with Canadian visa practice (study, work, PR). Comparable to Root On in service breadth and customer segment.
• Abhinav Immigration: India-focused immigration consultancy providing Canadian PR, work, and study permit services. Comparable to Root On as a boutique RCIC-aligned firm targeting Indian outbound immigration candidates.
• CanApprove: India-based immigration consultancy specializing in Canada and Australia visas with both online and offline channels. Closely comparable to Root On in customer segment (Indian applicants), service mix, and pricing tiering.
• Nationwide Visas: Immigration consultancy offering Canadian PR, work permits, and study permits with a strong digital marketing presence. Comparable to Root On on services offered and India-origin customer base.
• Visas Avenue: India-headquartered immigration consultancy covering Canada PR, study, and work permits. Direct comparable on service mix and target customer segment.
• Global Tree: Immigration and education consultancy with strong Indian client base and Canadian visa practice. Comparable to Root On in service scope (study, work, PR, business immigration) and India-origin customer concentration.
• Aptech Visa (Aptech Limited): Education and immigration services arm of a larger listed Indian training company. Comparable to Root On as an immigration consultancy serving Indian outbound students, with additional brand and capital backing.
• Y-Axis: India-headquartered overseas immigration and careers consultancy with strong Canadian PR/work/study visa practice and a global office network. Direct competitor to Root On in the India-to-Canada corridor, sharing a sales-led, fee-for-service consulting model.

Others

• ICC / CICC (College of Immigration and Citizenship Consultants): Canadian federal regulator of RCICs. Not a competitor but the licensing body that grants Root On’s regulatory authorization — an enabling institutional relationship that defines the firm’s service model.

Broad incumbents

• Canadavisa.com: Long-running Canadian immigration portal and information site with associated consulting services. A broader incumbent in the Canada immigration information and services category, with wider brand reach than Root On.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImmigrationOn
• Facebookfacebook.com/rooton
• LinkedInlinkedin.com/company/rooton

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root On Immigration Consultants