Salvando Latidos

What Salvando Latidos does

Salvando Latidos A.C. is a nonprofit civil association (Asociación Civil) founded in 2018 by Dra. Luisa Fernanda Aguilera Mora and headquartered in Guadalajara, Jalisco, Mexico. The organization addresses cardiovascular disease — the leading cause of death in Mexico — through a six-pillar service model covering health education, patient care, space cardioprotection, prevention campaigns (LatidosFest), Chagas disease cardiovascular impact management, and scientific evidence generation. It serves vulnerable populations unable to afford private cardiovascular care, general public learners seeking CPR and cardioprotection training, healthcare professionals pursuing continuing medical education, and corporate partners implementing workplace cardioprotection. The organization operates with 1-10 employees from its Lomas de Guevara headquarters and extends mobile screening campaigns across 8 Mexican states.

The organization's service delivery combines direct patient care via its own clinic and a referral network of partner hospitals (Hospital CIMA Hermosillo, Antiguo Hospital Civil de Guadalajara, Hospital Español, Hospital Puerta de Hierro, Hospital SIMNSA Internacional), mobile screening campaigns through LatidosFest, CPR/AED training and certification, and educational programming. Distribution channels include a WooCommerce-based online store selling 11 cause-related merchandise SKUs (t-shirts and tote bags at MX$200-250), the annual Heart Heroes Race with capacity for 700 participants (registration fees MX$250-600), a Donorbox-powered donation platform with recurring monthly/annual options, and WhatsApp-based patient and donor engagement. The Coalición por el Corazón de México — a public-private alliance the organization convenes — aggregates medical societies, pharmaceutical companies (Novartis, AstraZeneca, Asofarma, Pfizer, Boehringer Ingelheim), medical device firms (Medtronic, Abbott), universities, and hospitals around cardiovascular health awareness and policy.

Revenue mechanics are diversified across charitable contributions (Donataria Autorizada since December 2019, enabling tax-deductible donations), merchandise sales, event registration fees, and service fees from cardioprotection consulting/training. The organization holds CEMEFI Optimal Level accreditation for institutionality and transparency (2018-2023), received the World Heart Federation's Best Cardiovascular Prevention Campaign 2023 global award, and maintains memberships in the Global Heart Hub (since 2021), the World Heart Federation (since 2022), and the Global Chagas Coalition (since 2023). It has screened over 1,000 people cumulatively through LatidosFest and operates with no disclosed AI capabilities, public APIs, or proprietary technology platform beyond standard nonprofit infrastructure.

Name

Salvando Latidos

Legal name

Salvando Latidos A.C.

Website

https://salvandolatidos.org.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Salvando Latidos A.C. is a Mexican nonprofit founded in 2018 that delivers cardiovascular prevention, diagnosis, treatment, and rehabilitation services to vulnerable populations across 8 Mexican states, supported by donations, corporate partnerships, and a coalition of medical societies, pharmaceutical firms, and hospitals.

Ownership category

akta.pro rank

Product category

Nonprofit Cardiovascular Healthcare

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO), Public–Private Partnerships (PPPs) for Global Health (HLAJAOAD)

Keywords

• Cardiovascular prevention
• Cardiac rehabilitation services
• Heart health education
• Nonprofit cardiovascular care
• Community health screening

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The organization operates as a Donataria Autorizada (authorized charity) by SAT since December 2019, accepting one-time and recurring donations (monthly or annual) from individuals and organizations to fund their cardiovascular health programs.
2. Merchandise Sales (Tienda): Online store selling cause-related products including t-shirts ($250 MXN) and tote bags ($200 MXN) featuring cardiovascular health messaging. Products are designed by artist Sarai Llamas and sales support patients with cardiovascular diseases.
3. Event Registration Fees: Revenue from organized events such as the 'Carrera Héroes del Corazón' (Heart Heroes Race) with registration fees ranging from $250-$600 MXN depending on category (infant, pet, 5K/3K run).
4. Space Cardioprotection Services: Services related to cardioprotection of public and private spaces, including guidance, training, and facilitation of DEA (automatic external defibrillator) certification with the Secretaría de Salud.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Salvando Latidos A.C. is a Mexican nonprofit civil association that delivers comprehensive cardiovascular care across six integrated pillars: patient care (specialist consultations, diagnostics, cardiac interventions), health education, space cardioprotection (AED placement and CPR training), prevention campaigns (LatidosFest mobile screenings), Chagas disease cardiovascular programs, and scientific evidence generation. The organization complements these programs with a cause-related merchandise store, a recurring donation platform, and an annual charity race.

Product overview

Salvando Latidos A.C. is a non-profit organization (Civil Association) established in 2018 in Guadalajara, Jalisco, Mexico, dedicated to reducing cardiovascular disease mortality and improving quality of life. The organization offers a multi-pronged approach consisting of six integrated service pillars: (1) Health Education programs, (2) Patient Care including specialist consultations and cardiac interventions, (3) Space Cardioprotection with AED provision and CPR training, (4) Prevention Campaigns (LatidosFest), (5) Chagas Disease Cardiovascular Impact programs, and (6) Scientific Evidence Generation. Supporting these core services, the organization operates a WooCommerce-based Merchandise Store selling cause-related apparel and accessories, a Donation Platform via Donorbox, hosts the annual Carrera Héroes del Corazón charity race, participates in the Coalición por el Corazón de México alliance, and offers a Social Service/Professional Internship program for healthcare students. The organization does not offer any public API, AI/ML capabilities, or technical certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Atención a pacientes
• Cardioprotección de espacios

Quantifiable outcome

• Over 1000 people screened for cardiovascular risk factors through LatidosFest campaigns across 8 Mexican states (Veracruz, Jalisco, Nuevo León, Guanajuato, Mexico City, Sonora, Michoacán, Baja California)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core, major, flagship and minor.

• Novartis MéxicocoreStrategic or Co-development Partner · 1 January 2023Collaboration with Servicios de Salud de Oaxaca and Salvando Latidos to promote care and follow-up of patients with Chagas cardiomyopathy through medical education programs, awareness campaigns, timely diagnosis, and early attention.
• CUMBRE (Colaboración Universal para Mitigar Barreras REales)coreStrategic or Co-development Partner · 1 January 2021Alliance created in 2021 to conduct free cardiovascular evaluation campaigns throughout Mexico for implementing risk factor prevention measures and early detection of cardiovascular diseases through LatidosFest events.
• Latidos por MéxicocoreStrategic or Co-development PartnerJoint initiative 'Sumando Latidos' where both organizations raise specific funding to resolve structural heart problems in over 100 patients in Mexico City and Guadalajara.
• Asofarma de MéxicomajorStrategic or Co-development PartnerPartnership for workshops with general practitioners across Mexico to increase knowledge about cardiovascular risk factors and improve timely diagnosis of arterial hypertension. Doctors learn about metabolic syndrome, electrocardiogram, and echocardiogram.
• Coalición por el Corazón de MéxicoflagshipStrategic or Co-development PartnerUnprecedented public-private alliance bringing together medical societies, pharmaceutical companies, medical device companies, universities, consumer companies, cardiology leaders, hospitals, and diagnostic centers to work together on social awareness, data generation, education, and public policies for heart care in Mexico.
• AstraZeneca MéxicomajorGTM or Marketing PartnerCollaboration addressing healthcare access challenges through a multidisciplinary approach from prevention to patient integration, with significant investment in research to demonstrate the importance of cardiovascular diseases in Mexico.
• Sociedad Mexicana de Cardiología (SMC)coreStrategic or Co-development PartnerStrategic allies working together on cardiovascular health education, research, and professional development in cardiology.
• Asociación Nacional de Cardiólogos de México (ANCAM)coreStrategic or Co-development PartnerStrategic allies collaborating on cardiovascular health initiatives and medical education for cardiologists in Mexico.
• Secretaría de Salud JaliscocoreStrategic or Co-development PartnerGovernment partnership for cardioprotection of public and private spaces, with the goal of making Jalisco a model for cardioprotection.
• World Heart FederationflagshipStrategic or Co-development PartnerActive members since 2022. Awarded 'Best Cardiovascular Prevention Campaign 2023' recognition, demonstrating international standing in cardiovascular health.
• Global Chagas CoalitionmajorStrategic or Co-development PartnerActive members since 2023, collaborating with international partners on addressing Chagas disease and its cardiovascular complications.
• Global Heart HubmajorStrategic or Co-development PartnerActive members since 2021, participating in global initiatives to reduce the burden of cardiovascular disease.
• Antiguo Hospital Civil de Guadalajara 'Fray Antonio Alcalde'coreImplementation/ SI/ Consulting PartnerPartner hospital where cardiac surgeries and interventions are performed for patients referred through the organization's programs.
• Universidad de Guadalajara (UdeG)majorStrategic or Co-development PartnerAcademic partnership for research, education, and professional development in cardiovascular health.
• Boehringer IngelheimminorGTM or Marketing PartnerPharmaceutical company partner supporting cardiovascular health programs and patient education initiatives.
• Pfizer MéxicominorGTM or Marketing PartnerPharmaceutical partner collaborating on cardiovascular health initiatives.
• Benjamin Meza (TECIOT Soluciones de software)minorGTM or Marketing PartnerHeart Ambassador providing technology solutions and business expertise to support organizational operations.
• Edgar Estrada (Computadoras Tercer Milenio)minorGTM or Marketing PartnerHeart Ambassador contributing technology infrastructure support and community leadership.
• Victor Becerra (VIBE Consultores)minorGTM or Marketing PartnerHeart Ambassador providing consulting expertise and community mobilization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sociedad Mexicana de Cardiología (SMC): Mexico's national cardiology society. Strategic ally of Salvando Latidos with overlapping mission on cardiovascular education and research, but structured as a professional medical society rather than a service-delivery nonprofit.
• World Heart Federation: Global peak body for cardiovascular health advocacy and policy. Salvando Latidos is an active member and 2023 award recipient; comparable in mission area but operates globally with vastly larger scale, funding base, and policy influence.
• Asociación Nacional de Cardiólogos de México (ANCAM): Mexico's national cardiology professional association. A declared strategic ally of Salvando Latidos, operating in the same cardiovascular ecosystem but from a clinician-membership model rather than a donor/nonprofit model.
• Médicos Sin Fronteras México (MSF Mexico): International medical humanitarian organization with Mexico presence. Comparable as a health-focused nonprofit with donation funding, but operating at global scale and with a different therapeutic scope (emergency/crisis medicine).
• American Heart Association: Largest US cardiovascular health nonprofit with global reach. Comparable in mission (CVD prevention, education, research funding, CPR training) but vastly larger scale, with established brand and revenue base that sets the operating template for organizations like Salvando Latidos.

Direct peers

• Fundación CIMA: Mexican health-focused foundation addressing women's health and related issues. Comparable as a Mexico-based health nonprofit with donor funding, advocacy, and education programming, but focused on a different therapeutic area.
• Global Chagas Coalition: Coalition of organizations addressing Chagas disease. Salvando Latidos joined as an active member in 2023; directly comparable on the Chagas cardiovascular niche and a key coalition partner for that pillar of their work.
• Cruz Roja Mexicana (Mexican Red Cross): Mexico's largest health-focused nonprofit, operating nationally with a similarly donation-driven model, volunteer mobilization, and broad health-services mandate. Comparable in reliance on individual and corporate donors, but with significantly broader scope (emergency response, blood bank, ambulance) and headcount.
• Global Heart Hub: International alliance of heart-disease patient organizations. Salvando Latidos has been an active member since 2021; directly comparable as a cardiovascular-focused patient/advocacy coalition body.

Regional players

• Cáritas México: Large Mexican Catholic-affiliated social services network. Comparable as a Mexico-based donation-driven social-services nonprofit with national reach and community mobilization, but focused on broader social welfare rather than cardiovascular specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalvandoLatidos
• YouTubeyoutube.com/@salvandolatidos
• Facebookfacebook.com/SalvandoLatidos
• LinkedInlinkedin.com/company/salvando-latidos-a-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Salvando Latidos