Seven Times Six
Seven Times Six is a direct-to-consumer Shopify storefront selling officially licensed pop culture merchandise, including Star Wars, Marvel, Disney, Harry Potter, anime, and video game products, to individual fandom consumers across the US, Canada, and Europe.
- Company typePrivate
- Founded-
- HeadquartersBountiful, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seven Times Six does
Seven Times Six operates a direct-to-consumer e-commerce storefront selling officially licensed pop culture merchandise, targeting individual fandom consumers. The catalogue spans major entertainment IP including Star Wars, Marvel, Disney, Harry Potter, anime, and video game franchises, with products across apparel, accessories, home goods, kitchen items, and lunch boxes priced between $10.99 and $79.99 across more than 100 product pages. The platform is built on Shopify and ships to eight geographies: the United States, Canada, the United Kingdom, France, Germany, Ireland, Italy, and Spain.
The company offers a bundle builder that discounts orders by 30% when customers add three or more items, supporting an average-order-value lever. Discovery and customer acquisition are driven by a presence on Instagram, Facebook, and TikTok, supplemented by an affiliate program. The storefront carries a 4.86-star rating across 197 reviews. There is no proprietary mobile app, no published API, and no documented AI/ML capability.
The business model is straightforward DTC retail: revenue per transaction at unit price points of $10.99-$79.99, with no subscription layer, no enterprise or wholesale accounts, and no disclosed outside funding. The company appears to be privately held and operated at small scale with no publicly disclosed headcount or financials, consistent with a bootstrapped, founder-led operation competing in a crowded licensed-merchandise category alongside larger retailers and the IP owners' own direct channels.
Seven Times Six firmographics
Firmographics- Name
- Seven Times Six
- Legal name
- Seven Times Six
- Website
- https://seventimessix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seven Times Six is a direct-to-consumer Shopify storefront selling officially licensed pop culture merchandise, including Star Wars, Marvel, Disney, Harry Potter, anime, and video game products, to individual fandom consumers across the US, Canada, and Europe.
- Ownership category
- akta.pro rank
Seven Times Six industry classification
Industry- Product category
- Licensed Pop Culture Merchandise Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industry
- Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)
Keywords
Where Seven Times Six is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Markets served
Seven Times Six business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of licensed merchandise including apparel, accessories, costumes, and novelty items. The company operates a single e-commerce storefront at seventimessix.com with pricing ranging from approximately $10 to $80 per item, with regular sales and discounts visible throughout the site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Seven Times Six product offering
Product offeringCore offering
Seven Times Six is a direct-to-consumer online retailer that sells officially licensed pop culture and fandom merchandise, including men's, women's, boys', girls', and toddler/baby apparel, accessories, backpacks, bags and wallets, headwear, lanyards and keychains, cosplay and costumes, home/kitchen items, lunch boxes, and socks. Products are licensed from entertainment franchises such as Star Wars, Marvel, Disney, Harry Potter, DC Comics, Nintendo, Pokemon, Sanrio, anime, and video games, and the entire catalog is sold through a single Shopify-powered storefront at seventimessix.com.
Product overview
Seven Times Six is an e-commerce retail business specializing in officially licensed pop culture and fandom merchandise. The company operates a Shopify-based online store selling a comprehensive portfolio of licensed products across multiple categories: Men's Apparel (t-shirts, pajamas, socks, hoodies), Women's Apparel (pajamas, shirts, slippers), Boys' and Girls' Apparel (kids clothing with licensed themes), Toddler/Baby Items (infant apparel), Accessories (socks, jewelry, hair accessories), Backpacks (school bags featuring characters), Fashion Bags & Wallets (handbags, wallets, mini backpacks), Headwear (caps, beanies), Lanyards & Keychains (ID badge holders, wristlets), Cosplay/Costumes (kigurumi, union suits, costume pieces), Home/Kitchen Items (mugs, blankets), and Lunch Boxes (insulated bags). The product catalog is organized around major entertainment franchises and fandoms including Star Wars, Harry Potter, Marvel, DC Comics, Disney, Nintendo, Pokemon, anime titles (Naruto, Dragon Ball Z, Attack on Titan), video games (Minecraft, Sonic), and various cartoon properties. The company positions itself as the destination for fans to rep their favorite fandoms through apparel and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Apparel Licensed pop culture clothing for men including t-shirts, pajamas, socks, hoodies, slippers, robes, and underwear featuring fandoms such as Star Wars, Dr. Seuss, Disney, Marvel, and anime. Sold to individual consumers via the Seven Times Six online storefront.
- Women's Apparel Licensed pop culture clothing for women including pajamas, dresses, shirts, socks, slippers, hoodies, underwear, and wallets featuring fandoms such as Harry Potter, Grateful Dead, Disney, Friends, and anime. Sold to individual consumers via the Seven Times Six online storefront.
- Boys' Apparel Licensed pop culture clothing for boys including shirts, pajamas, socks, hoodies, slippers, and headwear featuring fandoms such as Minecraft, Sonic the Hedgehog, Five Nights at Freddy's, Naruto, and Dragon Ball Z. Sold to parents and individual consumers via the Seven Times Six online storefront.
- Girls' Apparel Licensed pop culture clothing for girls including shirts, pajamas, dresses, socks, and sweatshirts featuring fandoms such as Disney, Naruto, Kirby, Five Nights at Freddy's, and Peanuts. Sold to parents and individual consumers via the Seven Times Six online storefront.
- Toddler/Baby Items Licensed pop culture clothing and accessories for toddlers and babies including pajamas, onesies, socks, and sleepwear featuring fandoms such as Nintendo Mario, Bluey, Disney Cars, CoComelon, and Star Wars. Sold to parents via the Seven Times Six online storefront.
- Accessories Assorted pop culture accessories including socks, earrings, necklaces, bracelets, hair accessories, and office supplies featuring licensed characters from various entertainment properties. Sold to individual consumers via the Seven Times Six online storefront.
- Backpacks Licensed character-themed backpacks and backpack sets including laptop bags, school backpacks, and multi-piece sets featuring fandoms such as Harry Potter, Sanrio Hello Kitty, Marvel, Pokemon, Care Bears, and video game characters. Sold to individual consumers and parents via the Seven Times Six online storefront.
- Fashion Bags & Wallets Licensed character-themed handbags, wallets, clutches, mini backpacks, and shoulder bags featuring properties such as Sanrio, Disney, DC Comics, Loungefly, and anime franchises. Sold to individual consumers via the Seven Times Six online storefront.
- Headwear Licensed character-themed hats and caps including snapback hats, beanies, and knit caps featuring fandoms such as Disney, Marvel, Minecraft, Sonic the Hedgehog, Harry Potter, and anime. Sold to individual consumers via the Seven Times Six online storefront.
- Lanyards, Wristlets & Keychains ID badge holders, lanyards, wristlets, and keychains featuring licensed characters from properties such as Disney, Marvel, Star Wars, Naruto, and various anime franchises. Sold to individual consumers via the Seven Times Six online storefront.
- Cosplay/Costumes Character costumes, kigurumi onesies, union suits, robes, and costume accessories featuring licensed characters from Star Wars, Disney, DC Comics, anime, Dr. Seuss, and video game franchises. Sold to cosplayers and Halloween buyers via the Seven Times Six online storefront.
- Home/Kitchen Items Home and kitchen products featuring licensed pop culture characters including mugs, tumblers, blankets, kitchen novelties, and collectibles. Sold to individual consumers via the Seven Times Six online storefront.
- Lunch Boxes Insulated lunch bags, lunch boxes, and food containers featuring licensed characters from various entertainment properties. Sold to parents and individual consumers via the Seven Times Six online storefront.
- Socks Licensed character-themed socks for all ages including crew socks, ankle socks, no-show socks, and gift box sets featuring various pop culture franchises. Sold to individual consumers via the Seven Times Six online storefront.
Companies that use Seven Times Six
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Seven Times Six technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seven Times Six partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Seven Times Six competitors and assessment
Company assessmentDirect peers
- BoxLunch: BoxLunch is a multi-category officially licensed pop culture and fandom gift retailer operating both online and in physical malls. It is the closest direct competitor to Seven Times Six: similar licensed IP breadth (Star Wars, Marvel, Disney, anime), similar audience (gifting/fandom enthusiasts), and overlapping categories (apparel, accessories, bags, home goods).
- FYE (For Your Entertainment): FYE is a mall-based and online specialty retailer of pop culture merchandise, collectibles, and entertainment-themed gifts. Its product mix (apparel, accessories, home goods featuring licensed IP) and target customer (fandom enthusiasts shopping for gifts and personal merch) closely mirror Seven Times Six's positioning.
- Loungefly: Loungefly is a direct-to-consumer and wholesale brand specializing in officially licensed pop culture handbags, mini backpacks, wallets, and accessories across Disney, Sanrio, Marvel, anime, and similar fandoms — the same franchise mix and customer base Seven Times Six targets in its bags/wallets and accessory categories.
Regional players
- Merchoid: Merchoid is a UK-based DTC retailer specializing in officially licensed merchandise from gaming, movies, TV, and anime franchises. It overlaps directly with Seven Times Six on product categories (apparel, accessories, home goods) and fandom mix but competes primarily in the UK and European markets where Seven Times Six also ships.
Broad incumbents
- Funko: Funko is a publicly traded designer, manufacturer, and retailer of licensed pop culture collectibles (figures, Pop! vinyls, apparel, accessories) across the same fandoms Seven Times Six sells into. While Seven Times Six does not focus on vinyl figures, Funko's ecommerce site and brand partnerships make it a broad incumbent competitor for licensed fandom spend.
- ThinkGeek (GameStop): ThinkGeek, now operated as a category inside GameStop, sells licensed gaming, sci-fi, and pop culture merchandise (apparel, collectibles, accessories, home goods). It targets a closely overlapping fandom enthusiast buyer with significantly larger scale, omnichannel reach, and category exclusivity power.
- Hot Topic: Hot Topic is the largest US specialty retailer of licensed music, pop culture, and fandom merchandise with an extensive mall-based physical footprint plus ecommerce. It competes head-to-head with Seven Times Six across virtually every category — apparel, accessories, bags, collectibles — but at much larger scale and with private-label development.
Emerging players
- Great Eastern Entertainment: Great Eastern Entertainment is a US-based licensor and online retailer specializing in officially licensed anime, manga, and Japanese pop culture merchandise (apparel, accessories, home goods, bags). It overlaps with Seven Times Six's anime and Sanrio categories and competes for the same fandom-enthusiast buyer.
- Bioworld Merchandising: Bioworld designs, manufactures, and distributes officially licensed pop culture apparel, headwear, bags, and accessories across entertainment, gaming, anime, and music IP. As both a supplier and direct competitor to Seven Times Six, it offers insight into the wholesale/licensing economics of the category Seven Times Six operates in.
Others
- BoxLunch's parent — Hot Topic (parent co reference for scale): Listed separately to capture the omnichannel retail operator behind BoxLunch; relevant for understanding the scale, marketing budget, and licensing leverage that Seven Times Six effectively competes against in the licensed fandom DTC category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Seven Times Six social profiles
Digital presenceSeven Times Six financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Times Six leadership team
Management profileNumber of profiles
Seven Times Six funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Times Six M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Times Six
What does Seven Times Six do?
Seven Times Six is a direct-to-consumer online retailer that sells officially licensed pop culture and fandom merchandise, including men's, women's, boys', girls', and toddler/baby apparel, accessories, backpacks, bags and wallets, headwear, lanyards and keychains, cosplay and costumes, home/kitchen items, lunch boxes, and socks. Products are licensed from entertainment franchises such as Star Wars, Marvel, Disney, Harry Potter, DC Comics, Nintendo, Pokemon, Sanrio, anime, and video games, and the entire catalog is sold through a single Shopify-powered storefront at seventimessix.com.
Is Seven Times Six a public or private company?
Seven Times Six is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seven Times Six founded?
Seven Times Six was founded in -1. It employs 11 to 50 people.
Where is Seven Times Six based?
Seven Times Six is headquartered in Bountiful, United States, in the North America region.
How does Seven Times Six make money?
One revenue line is on record: direct Product Sales.
Who are Seven Times Six's main competitors?
Direct peers on record are BoxLunch, FYE (For Your Entertainment) and Loungefly. Merchoid is listed as a regional player. Broad incumbents are Funko, ThinkGeek (GameStop) and Hot Topic. Emerging players are Great Eastern Entertainment and Bioworld Merchandising. BoxLunch's parent — Hot Topic (parent co reference for scale) is listed as an others.
Does Seven Times Six have an API?
No public API is recorded for Seven Times Six.
What industry is Seven Times Six in?
Seven Times Six's product category is Licensed Pop Culture Merchandise Retail. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRACAFAI, Gaming Collectibles, Merchandise & Toys Retail. Its NAICS code is 459120 and its SIC code is 5945.