What Sellutions does

Sellutions is a Latin America-focused professional services firm that helps enterprise and multinational clients systematize sales execution. Founded in 2002 by Marcelo Miraglino and headquartered in Buenos Aires with a regional hub in Santiago de Chile, the company sells consultative sales transformation programs to C-level buyers (CEO, CCO, CMO, CRO, CSO, CPO) through direct enterprise field sales combined with a certified Business Partner channel covering Spanish, English, and Portuguese-speaking markets across the region.

Its core technology is a "Decision Science" approach that combines neuroscience, social psychology, and behavioral economics to model how buyers make decisions. This methodology underwrites a portfolio of proprietary intellectual properties — Effective Selling (1998), Coaching Comercial (1998), Perspective Selling, Funnel Management, and the Customer Deciding Journey framework — delivered through seven integrated solution areas: Sales Methodologies, Sales Coaching & Execution Reinforcement (including AI Fluency Coaching), Sales Strategy & Alignment, Digital Playbooks, Messages & Key Conversations, Content in Context, and Sales Engagement / Adoption & Governance, all governed by a "Sellutions Core" execution governance system. The AI Fluency Coaching module uses AI to evaluate audio-recorded sales practice submissions and document feedback for managers.

Sellutions generates revenue exclusively through professional services engagements — methodology implementation, skills development, and execution governance consulting — priced on a quote-based enterprise model. Its customer base spans Professional Services (EY, KPMG), Consumer Goods (Coca-Cola Argentina, Nestlé Argentina), Technology (Motorola Solutions), Banking (Banco Santander), Pharma (Roche Latam), Healthcare Diagnostics (Abbott Diagnostics), Telecommunications (Telefónica Chile), and Industrial/Energy (GE Brasil). The company historically derived substantial leverage from a 17-year exclusive representation agreement with Miller Heiman (2005-2022) and has, since 2023, repositioned around a new flagship partnership with Corporate Visions and a certified Business Partner network across Latin America and the Caribbean. Sellutions is privately held, founder-owned, with no disclosed external funding.

Name

Sellutions

Legal name

Sellutions

Website

https://sellutions-la.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sellutions is a Latin America-focused sales transformation consultancy, founded in 2002 and headquartered in Buenos Aires, that helps enterprise and multinational clients systematize sales execution through proprietary Decision Science methodologies and certified Business Partner delivery across Spanish, English, and Portuguese-speaking markets.

Ownership category

akta.pro rank

Product category

Sales Transformation Consulting

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Sales transformation consulting
• Sales execution coaching
• B2B sales methodologies
• Sales enablement services
• Sales performance consulting

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services Consulting: Sellutions generates revenue through professional services engagements including sales transformation programs, training, coaching, and consulting. The company provides methodology implementation, skills development, and execution governance services to enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sellutions is a B2B sales transformation professional services firm that helps enterprise and multinational clients across Latin America systematize and govern their commercial execution. Its core offering is a unified portfolio of seven solutions—Sales Methodologies, Sales Coaching & Execution Reinforcement (including AI Fluency Coaching), Sales Strategy & Alignment, Digital Playbooks, Messages & Key Conversations, Content in Context, and Sales Engagement/Adoption & Governance—delivered through consulting engagements and supported by proprietary frameworks grounded in a Decision Science approach combining neuroscience, social psychology, and behavioral economics.

Product overview

Sellutions is a professional services company offering a unified portfolio of sales execution solutions. The core offering consists of seven integrated solution areas: Sales Methodologies (Deal Management, Opportunity Management, Account Management, Indirect Sales Management, Mastering Remote Selling, High-Velocity Sales), Sales Coaching & Execution Reinforcement (including AI Fluency Coaching), Sales Strategy & Alignment, Digital Playbooks, Messages & Key Conversations, Content in Context, and Sales Engagement/Adoption & Governance. These are tied together under the Sellutions Core governance system and supported by proprietary frameworks like the Decision Making Journey and Perspective Selling® methodology. The company operates as a consultancy-first model with digital tools and applications supporting implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Methodologies (Modelos de Ejecución) A scaling methodology solution that systematizes the commercial team's approach through modules including Deal Management, Opportunity Management, Account Management, Indirect Sales Management, Mastering Remote Selling, and High-Velocity Sales, designed for enterprise and multinational sales organizations in Latin America.
• Sales Coaching & Execution Reinforcement (Coaching y Refuerzo en la Ejecución) On-the-job coaching and skills reinforcement offering including On-the-Job Sales Skills Coaching, Must-Win Deal Coaching, On-Line Fluency Coaching, and AI Fluency Coaching, accelerating team effectiveness through practice and continuous reinforcement of new sales behaviors.
• Sales Strategy & Alignment (Estrategia y Alineación) Consulting solution that aligns business strategy with commercial execution, covering Sales Strategy & Execution, Pipeline Management, CRM Adoption, and B2C Sales Force Reset for enterprise clients in Latin America.
• Digital Playbooks (Playbooks Digitales) Sales conversation playbooks, remote selling guides, sales process playbooks, and account expansion guides designed to build memorable presentations that foster quicker and more favorable buying decisions.
• Messages & Key Conversations (Mensajes y Conversaciones Clave) Message framework development service for customer acquisition and expansion, enabling Marketing and Sales to speak with one voice throughout the customer lifecycle with critical conversation frameworks.
• Content in Context (Contenido en Contexto) Demand generation and sales enablement content production including infographics, e-books, videos, white-papers, proposals, presentations, playbooks, and battle cards backed by neuroscience research.
• Sales Engagement / Adoption & Governance (Adopción y Crecimiento) On-the-job sales cadences, research-backed messages, and scientifically tested content designed for generating interest, driving sales conversations, and winning meetings with prospects through execution governance.
• Sellutions Core Execution Governance System Governance system for sales execution that makes execution consistent and governable, intervening where execution breaks down across customer interactions.

Quantifiable outcome

• Client Revenue Growth of 10-40%
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Corporate VisionsflagshipStrategic or Co-development Partner · 1 January 2023Partnership with Corporate Visions, a leading company in Commercial Digital Transformation & Revenue Growth for major global companies. Together they leverage growth for organizations in Latin America and the Caribbean, providing science-backed solutions while nurturing the business community through Emblaze networking.
• EmblazecoreGTM or Marketing Partner · 1 January 2023Emblaze provides networking community that Sellutions and Corporate Visions utilize to nurture the business community and provide thought leadership to the enterprise market in Latin America.
• Miller HeimanflagshipStrategic or Co-development Partner · 1 January 2022Sellutions was selected by Miller Heiman to represent them in Latin America. During 17 years (2005-2022), they served clients in 16 countries, 3 languages, more than 20 industries, and completed over 3,000 projects.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Force Management: Sales methodology consultancy built around the MEDDIC and Command of the Message frameworks, serving Fortune 500 enterprise sales organizations. Direct comparable in business model, buyer persona, and methodology-led differentiation.
• Winning by Design: B2B sales methodology and design consultancy popular with SaaS and enterprise tech sellers; runs certification programs and workshops modeled on its own SPIN-adjacent frameworks. Comparable as a methodology-led, training-and-coaching business targeting enterprise sales transformations.
• Corporate Visions: U.S.-based science-backed sales messaging and revenue growth consultancy and Sellutions' flagship 2023 partner for Latin America. Directly comparable operating model — proprietary sales methodology IP sold to enterprise sales leaders — and a natural co-sell / competitor depending on geography.
• ValueSelling Associates: Pioneer of the ValueSelling Framework, a value-based sales methodology sold through partner channels and direct enterprise engagements. Highly comparable to Sellutions' Perspective Selling and Decision Science positioning, with a similar emphasis on consultative, buyer-validated selling.
• RAIN Group: Global sales training and consulting firm built around the Anatomy of a Rainmaker and Shift- Selling methodologies. Direct comparable — boutique, methodology-IP-led, enterprise-focused training and consulting with awards on similar Training Industry lists.
• The Brooks Group: Sales training and consulting firm targeting B2B manufacturing, industrial, and technical sales organizations with proprietary consultative-selling curricula. Closely aligned with Sellutions' heavy weighting on industrial/energy, manufacturing, and B2B sales force transformation engagements.

Broad incumbents

• Richardson (Richardson Sales Performance): Global sales training and consulting firm with proprietary Selling With Insights and Solution Selling curricula, serving large enterprise sales forces. Direct methodological overlap with Sellutions' Solution Selling-adjacent positioning and comparable enterprise buyer profile.
• Sandler Training: Long-established global sales training franchise with a partner/ licensee model similar in spirit to Sellutions' Business Partner certification network. Comparable as a methodology-anchored, partner-distributed B2B sales training brand with deep enterprise penetration.
• Miller Heiman (Korn Ferry Sales Solutions): Original home of the Strategic Selling and Conceptual Selling methodologies that Sellutions represented across LatAm from 2005-2022. Now operating inside Korn Ferry, it is the most direct incumbent counterpart and the firm Sellutions' methodology IP is most frequently benchmarked against.

Emerging players

• Gong.io: AI-driven revenue intelligence and sales coaching platform that increasingly competes with traditional sales training hours by automating coaching, call analysis, and methodology compliance. Important adjacent/emerging peer because it represents the software-led path that could disrupt boutique training consultancies like Sellutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sellutionsla

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellutions