General Materials
General Materials is a privately held Oklahoma City-based aggregates producer, founded in 1978, that mines and supplies construction sand, washed gravel, rock, soils, and frac sand to construction contractors, landscapers, oil and gas operators, and homeowners across central Oklahoma through two plant locations and a logistics partnership with A&A Trucking.
- Company typePrivate
- Founded1978
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What General Materials does
General Materials, Inc. is a privately held construction materials producer and supplier headquartered in Oklahoma City, Oklahoma, operating through three facilities in the Oklahoma City metro area: the MacArthur plant (established 2001) at 15800 S MacArthur Blvd, the 63rd Street plant (opened 2006) at 8748 NE 63rd Street in Jones, and a dedicated frac sand loadout facility (2018) at 5800 SW 149th St. Founded in 1978 as a vertical-integration extension of sister company Haskell Lemon Construction Co., the company's core operations involve mining and aggregate processing — sand dredging, washing, and screening — to produce construction sand, washed gravel and rock products, soils, and frac sand. Its product portfolio is sold by the ton at published unit prices ranging from $6.50 per ton for fill sand to $90 per ton for premium washed gravel, with a $10 minimum per-load charge.
The company serves four named customer segments: construction contractors (primary), landscaping professionals, oil & gas operators requiring frac sand for hydraulic fracturing, and individual homeowners undertaking DIY projects. Distribution combines direct customer pickup at both plant locations with bulk delivery through a partnership with A&A Trucking Inc., capable of moving single truckloads through 1000-load orders across central Oklahoma. Marketing is limited to organic channels — a SEO-optimized website featuring a tonnage calculator tool, plus YouTube, LinkedIn, and Instagram — with no paid advertising disclosed.
Leadership is led by General Manager Troy Banks, with Melvin Barks as Assistant General Manager and dedicated plant managers (e.g., Dave Smith at MacArthur) and supervisors (Cason Baker, Austin McHolland). The company is family-owned across three generations, maintains operational independence as a sister entity to Haskell Lemon Construction, and has no disclosed external investment or private equity backing. Aggregate product breadth, multi-plant capacity, and the diversified end-market mix (construction + oil & gas + retail) form the operational spine of the business.
General Materials firmographics
Firmographics- Name
- General Materials
- Legal name
- General Materials Inc.
- Website
- https://general-materials.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- General Materials is a privately held Oklahoma City-based aggregates producer, founded in 1978, that mines and supplies construction sand, washed gravel, rock, soils, and frac sand to construction contractors, landscapers, oil and gas operators, and homeowners across central Oklahoma through two plant locations and a logistics partnership with A&A Trucking.
- Ownership category
- akta.pro rank
General Materials industry classification
Industry- Product category
- Construction Aggregates
- NAICS
- Construction Sand and Gravel Mining (212321), Industrial Sand Mining (212322), Other Construction Material Merchant Wholesalers (423390)
- SIC
- Wholesale-Metals & Minerals (No Petroleum) (5050), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Sand & Gravel Extraction & Processing (IMAKAHAB)
- akta.pro secondary industries
- Industrial Sand (Silica Sand for Foundry, Glass & Industrial Uses) (IMAKAHAK), Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI)
Keywords
Where General Materials is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
General Materials business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Aggregate Material Sales: Sale of construction aggregates including washed sand, gravel, rock products, soils, and frac sand. Products sold by ton with per-load minimum charge of $10.00. Customers include construction companies, landscapers, homeowners, and oil industry operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sand Products - MacArthur Plant |
| Unit Pricing | Pay-as-you-go | Sand Products - 63rd Plant |
| Unit Pricing | Pay-as-you-go | Gravel Products |
| Unit Pricing | Pay-as-you-go | Soil Products |
| Unit Pricing | Pay-as-you-go | Rock Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
General Materials product offering
Product offeringCore offering
General Materials, Inc. produces and supplies construction aggregates including washed sand, gravel, rock products, topsoil, fill dirt, and frac sand from two plant locations (MacArthur and 63rd) in the Oklahoma City metro area. Materials are sold by the ton at unit prices ranging from $6.50 to $90.00 per ton, with options for customer pickup or bulk delivery via a partnership with A&A Trucking Inc. The company serves construction contractors, landscapers, oil and gas operators, and homeowners across central Oklahoma.
Product overview
General Materials, Inc. is an aggregates supplier offering a portfolio of construction materials for Oklahoma projects. The core product line consists of Construction Sand, Washed Gravel & Rock Products, Soils, and Frac Sand, produced at two main plant locations (MacArthur and 63rd) and distributed to construction, landscaping, and oil & gas industry customers. Products range from fine sands (Concrete Sand, Mason Sand) to various aggregate sizes (gravel, crushed concrete, surge stone, crusher run) and earth materials (top soil, fill dirt). The company also provides an online tonnage calculator tool for project estimation. Materials are available for both pickup and delivery, with the company partnered with A&A Trucking Inc. for transportation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Sand
- Washed Gravel & Rock Products
- Soils
- Frac Sand
Companies that use General Materials
Customer profileSegments4 records
Ideal customer profiles3 records
General Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
General Materials partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- A&A Trucking Inc.corePartnership with A&A Trucking Inc. out of Oklahoma City to provide trucking and delivery services throughout Central Oklahoma. Handles deliveries ranging from single truckload to 1000 loads for customers requiring material transportation.
- Haskell Lemon Construction Co.coreSister company and asphalt producer. General Materials was originally created to vertically integrate material supply for Haskell Lemon Construction by mining sand from the North Canadian river basin for Hot Sand Asphalt. This relationship remains foundational to the company's quality control philosophy.
Scale indicators3 records
Recent moves11 records
Expansion highlights4 records
General Materials competitors and assessment
Company assessmentBroad incumbents
- Summit Materials: Vertically integrated construction materials company with aggregates, cement, and ready-mix operations across North America. Highly comparable product mix with broader geographic and segment exposure.
- Martin Marietta Materials: Large publicly-traded aggregates producer operating crushed stone, sand, and gravel quarries across the US. Comparable in core product line but vastly larger scale, multiple geographies, and vertically integrated into ready-mix and asphalt.
- Vulcan Materials Company: Largest US producer of construction aggregates including sand, gravel, and crushed stone. Operates a national footprint and serves similar construction, infrastructure, and residential end markets with an overlapping commodity-grade product portfolio.
- Eagle Materials Inc. Diversified building products company including wallboard, cement, and concrete aggregates. Comparable in producing construction inputs and serving residential/commercial construction end markets, though much larger and more diversified.
Direct peers
- Smart Sand Inc. Pure-play frac sand producer with dedicated mine and loadout facilities supplying oilfield operators. Direct competitor for frac sand volumes, particularly relevant given GMI's extended frac sand loadout hours.
- Hi-Crush Inc. Frac sand mining and logistics company serving oil and gas exploration customers. Comparable in proppant-focused operations and reliance on US shale drilling activity.
- U.S. Silica Holdings (Covia/Sibelco): Major frac sand and industrial sand producer with extensive oilfield proppant operations. Direct peer for the frac sand loadout business, especially given overlapping service to upstream oil and gas customers.
- Dolese Bros. Co. Oklahoma's largest privately-held producer of ready-mixed concrete, aggregates, and sand/gravel. Most direct regional competitor given overlapping Oklahoma City footprint, similar product mix (sand, gravel, crushed stone), and comparable family-owned operating model.
Regional players
- Capital Sand Company: Regional sand and aggregates supplier with mining and processing operations in the central US. Comparable product portfolio (construction sand, frac sand) and similar regional operating model, though serving different geographies.
Others
- APAC-Central / Haskell Lemon Construction: Sister company to General Materials under shared family ownership, focused on asphalt production and heavy highway construction. Not a competitor but a key vertical integration counterparty that consumes GMI's sand output for Hot Sand Asphalt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
General Materials social profiles
Digital presenceGeneral Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Materials leadership team
Management profileNumber of profiles
Profiles5 records
General Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Materials
What does General Materials do?
General Materials, Inc. produces and supplies construction aggregates including washed sand, gravel, rock products, topsoil, fill dirt, and frac sand from two plant locations (MacArthur and 63rd) in the Oklahoma City metro area. Materials are sold by the ton at unit prices ranging from $6.50 to $90.00 per ton, with options for customer pickup or bulk delivery via a partnership with A&A Trucking Inc. The company serves construction contractors, landscapers, oil and gas operators, and homeowners across central Oklahoma.
Is General Materials a public or private company?
General Materials is a private company. It is classified as family owned and is currently operating.
When was General Materials founded?
General Materials was founded in 1978. It employs 11 to 50 people.
Where is General Materials based?
General Materials is headquartered in Oklahoma City, United States, in the North America region.
How does General Materials make money?
One revenue line is on record: aggregate Material Sales.
Who are General Materials's main competitors?
Broad incumbents on record are Summit Materials, Martin Marietta Materials, Vulcan Materials Company and Eagle Materials Inc.. Direct peers are Smart Sand Inc., Hi-Crush Inc., U.S. Silica Holdings (Covia/Sibelco) and Dolese Bros. Co.. Capital Sand Company is listed as a regional player. APAC-Central / Haskell Lemon Construction is listed as an others.
Does General Materials have an API?
No public API is recorded for General Materials.
What industry is General Materials in?
General Materials's product category is Construction Aggregates. Its primary akta.pro industry code is IMAKAHAB, Sand & Gravel Extraction & Processing, with a secondary code of IMAKAHAK, Industrial Sand (Silica Sand for Foundry, Glass & Industrial Uses). Its NAICS code is 212321 and its SIC code is 5050.