What Sprinkles On Top does

Sprinkles on Top is a privately held, founder-owned animation consulting firm headquartered in Auckland, New Zealand, operating globally in the TV series and animated web series pre-production space. Founded in 2016 by Antony Gusscott, who serves as Founder and Creative Director, the firm provides creative consulting and advisory services to animation studios, content creators, and character IP owners seeking to develop and pitch original series for the international market. The company's core offering is the proprietary Critical Market Analysis (CMA) Report, a structured analytical process that deconstructs a series proposal and benchmarks each component against competitive content to surface development opportunities, alongside Series Development services (from log line through to a complete Writers Bible), Presentations & Pitching support, and educational workshops.

The firm's delivery model combines founder-led engagement with a distributed network of international writers, product designers/illustrators (2D, CGI, style guides), and Korean plush toy prototype fabricators, enabling end-to-end coverage from concept through to character visualization and pitch packaging. The business operates as a professional services consultancy with free initial consultations and bespoke, quote-on-request pricing; no standardized pricing, recurring contracts, or technology platform is publicly disclosed. The company is bootstrapped with no external funding, no parent entity, and a headcount in the 1-10 range. Customer segments include Animation Studios and Content Creators (primary), Series Developers (primary), and Character IP Owners (secondary), with go-to-market primarily through industry conferences, professional referrals, and direct outreach from the founder.

Revenue is generated through discrete consulting engagements (CMA reports, Series Development projects, pitching assignments) and workshop delivery, with all services delivered on a project basis rather than through subscription or platform mechanics. The firm's competitive positioning rests on its codified CMA methodology, its global writer network, and its direct Korean animation industry relationships, rather than on proprietary technology, scale, or data assets.

Name

Sprinkles On Top

Legal name

Sprinkles on Top

Website

https://sprinklesontop.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprinkles on Top is a founder-owned Auckland-based animation consultancy providing proprietary Critical Market Analysis, Series Development, pitching support, and workshops to global animation studios, content creators, and character IP owners.

Ownership category

akta.pro rank

Product category

Animation Consulting

NAICS

Other Motion Picture and Video Industries (512199), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industry

Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Animation consulting
• TV series development
• Creative pre-production
• Series pitching services
• Writers bible creation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Creative Consulting Services: Professional consulting services including Critical Market Analysis reports, series development guidance, and pitching support for animation and TV series creators.
2. Workshop Services: Educational workshops for TV series development, providing expertise on making shows stand out in the global market.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Sprinkles on Top is an animation consulting firm that provides creative pre-production services for TV series and animated web series. Its core offering is a suite of professional services including a proprietary Critical Market Analysis (CMA) Report, Series Development (from log line through Writer's Bible), and Presentations & Pitching support for animation studios and content creators targeting the global market.

Product overview

Sprinkles on Top is an animated web series and TV series development consultancy that offers a comprehensive suite of creative and advisory services. The core offerings include the Critical Market Analysis (CMA) Report for competitive content analysis, Series Development services (log line, world-building, Writers Bible creation), and Presentations & Pitching support. These are complemented by specialized creative services including International Writers, Product Designers/Illustrators (2D, CGI, style guides), and Plush Toys & Patterns prototyping. The company also offers Workshops. Services range from research and pre-production through to development and creative consulting, with teams available in-house or matched with international talent.

Differentiator

Problem solved

Functional benefit

Products and services

• CMA Report (Critical Market Analysis Report) A unique analytical process developed to deconstruct a series proposal and compare each part to competitive content, then identify potential and spot opportunities for development. The results of the report are used to develop content in a new direction, increasing the chances of success.
• Series Development Guides clients through the next stages of creation, starting with the log line, then building the world, characters, and stories in the Writers Bible. Uses in-house teams or matches the series with renowned international writers to create unique shows for pitching in the global market.
• Presentations & Pitching Packages content into easy-to-pitch presentations tailored to the company and person being pitched to, including one-on-one meetings, pitching online, presenting at conferences and forums, and show bibles.
• Workshops Educational workshops available for TV series development, helping clients understand the development process from all angles and learn how to make shows stand out in the global market.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Korean Plush Toy Prototype FabricatorssupportingStrategic or Co-development PartnerSprinkles on Top has established relationships with some of the best plush toy prototype fabricators in Korea to help clients visualize characters from all angles and ensure quality product results for character-based IP.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sun Creature Studio: Danish animation studio developing series for streaming platforms. Comparable as an emerging player in animated series development with similar boutique scale and project-based international positioning.
• Aether Entertainment: Independent creative studio working on original animated IP and series development. Comparable to Sprinkles at the intersection of consulting, IP development, and pitching for the global animation market.

Broad incumbents

• WildBrain: Canadian animation production, distribution, and licensing company. Comparable as a major incumbent across the development-pitch-distribution chain that Sprinkles' clients also operate within.
• Guru Studio: Toronto-headquartered animation studio producing original series (Paw Patrol, True and the Rainbow Kingdom). Comparable as it operates a full development-to-pitch pipeline that Sprinkles supports, representing the in-house alternative to boutique consulting.
• Tiger Aspect (Banijay Kids & Family): UK-based production and distribution company producing animated and live-action kids and family content. Comparable as a developer/pitcher for animated series targeting global broadcasters.
• Zodiak Kids: International producer and distributor of children's content, with a strong development function for original animated series. Comparable as a competing acquirer of series ideas that Sprinkles helps clients build.

Direct peers

• CAKE Entertainment: London-based independent entertainment company focused on production, distribution, and development of kids and family animation. Comparable as a development-and-pitch support partner for animation IP targeting global markets.
• Pipeline Studios: Canadian animation studio offering creative development, production, and IP licensing for kids and family programming. Comparable to Sprinkles as a development-focused animation services partner.
• Inside Industry: UK-based animation and kids content consultancy offering business and creative development support to producers and studios. Closely comparable to Sprinkles On Top as a niche animation consulting/services firm serving series developers.
• Studio Moshi: Independent animation studio working on TV and streaming series development with a boutique, project-based model. Comparable to Sprinkles in scale and as a creative-focused animation development partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SprinklesontopKorea
• LinkedInlinkedin.com/company/sprinklesontop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprinkles On Top