Primax Marketing Group
Corporación Primax S.A. is a privately-held Peruvian energy and fuel distribution company operating 250+ service stations across Peru and Ecuador, offering differentiated fuels, Shell lubricants, LPG, and specialty chemicals to consumers, fleets, and mining operators.
- Company typePrivate
- Founded1995
- HeadquartersCincinnati, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Primax Marketing Group does
Corporación Primax S.A. is a privately-held Peruvian energy and fuel distribution company operating a network of 250-plus service stations across Peru and Ecuador under multiple sub-brands (G-Premium G-Prix, G-Regular, Diésel Max, GNV). Its core business spans differentiated retail fuels, LPG distribution through the wholly-owned Primax Gas subsidiary, Shell-branded lubricant distribution (Helix, Advance, Rimula), and a newly inaugurated specialty chemicals plant producing automotive urea (AdBlue/DEF), refrigerants, and bio-degreasers with proprietary three-stage EDI filtration. Industrial B2B services include Tactic automatic lubricators co-developed with Shell and ISO/IEC 17025 certified on-site laboratories deployed at large-scale mining operations including Las Bambas (MMG) and Quellaveco (Anglo American).
The company monetizes through multiple revenue streams: retail fuel transactions, subscription-style corporate fleet programs (Primax Card and Convenios with QR-code access across the network), a points-based consumer loyalty program (Bonus), convenience retail through Tiendas Listo! stores and Café Listo!, commercial space rental to third-party tenants (locatarios), LPG bottling and distribution, and integrated industrial service contracts for mining operators. Distribution is omnichannel — direct station operations, enterprise field sales for mining, self-serve digital platforms (bonus.primax.com, convenios.primax.com), and an NPS-based Portal de Experiencia for service feedback.
The corporate group comprises four wholly-owned subsidiaries (Coesti S.A., Peruana de Petróleo S.A.C., Compañía Operadora de la Selva, Primax Gas S.A.) and operates two manufacturing sites (Lima specialty chemicals; Arequipa GLP) plus a recently opened GNV station in Chilca on the Panamericana Sur corridor. Strategic partnerships include Shell for lubricants and mining solutions, FISE GNV Cálidda and Contugas for natural gas vehicle financing, and SPSD for community inclusion initiatives. The company is privately held, with no disclosed parent, external investors, or public ticker; ownership appears management- or founder-led.
Note on source identity: the firmographics header references "Primax Marketing Group" (Cincinnati, founded 1995) as a digital agency, but the substantive data set pertains exclusively to Corporación Primax S.A., the Peruvian fuel and energy company. These appear to be unrelated entities sharing the Primax brand name.
Primax Marketing Group firmographics
Firmographics- Name
- Primax Marketing Group
- Legal name
- Corporación Primax S.A.
- Website
- https://primax.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Corporación Primax S.A. is a privately-held Peruvian energy and fuel distribution company operating 250+ service stations across Peru and Ecuador, offering differentiated fuels, Shell lubricants, LPG, and specialty chemicals to consumers, fleets, and mining operators.
- Ownership category
- akta.pro rank
Primax Marketing Group industry classification
Industry- Product category
- Fuel Distribution and Energy Retail
- NAICS
- Petroleum Bulk Stations and Terminals (42471), Natural Gas Distribution (22121)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
Keywords
Where Primax Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Primax Marketing Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of differentiated fuels including G-Premium G-Prix (premium gasoline), G-Regular, Diálogo Max-D/GNV, and GLP (LPG) through service station network across Peru and Ecuador.
- Shell Lubricants: Distribution of Shell lubricant products including Shell Helix (engine oils), Shell Advance (motorcycle oils), and Shell Rimula (heavy-duty diesel oils).
- Convenience Retail (Tiendas Listo!): Retail operations within service stations offering convenience store products including Café Listo! (100% Peruvian coffee) and other retail merchandise.
- Specialty Chemicals (Urea, Refrigerants, Bio-Desengrasantes): Production and sale of automotive urea, coolants/refrigerants, and bio-degreasers for transportation, mining, and industrial sectors. Vertical integration from own manufacturing plant targeting 30% market share by 2028.
- Fleet Management Solutions (Primax Card/Convenios): Corporate fleet card programs and commercial agreements providing exclusive fuel discounts, QR-code based access, and real-time discount activation for affiliated companies.
- Loyalty Program (Bonus): Points-based loyalty program rewarding fuel purchases with points convertible to fuel credits, prizes, and sweepstakes entries.
- GLP (LPG) Distribution: LPG bottling and distribution through Primax Gas subsidiary, serving household, industrial, and commercial sectors with automated bottling technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fuel products (G-Premium, G-Prix, G-Regular, Diálogo Max-D, GNV, GLP) |
| Transaction based/ take rate | Pay-as-you-go | Bonus Loyalty Program - points accumulation |
| Transaction based/ take rate | Monthly | Corporate Fleet Programs (Primax Convenios) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Primax Marketing Group product offering
Product offeringCore offering
Primax (Corporación Primax S.A.) operates a network of 250+ service stations across Peru and Ecuador, distributing differentiated fuels (G-Premium G-Prix premium gasoline, G-Regular, Diésel Max, GNV natural gas), Shell lubricants, GLP (LPG) through Primax Gas, and manufactured specialty chemicals (urea automotriz, refrigerants, bio-degreasers). The company also runs Tiendas Listo! convenience stores, fleet management programs (Primax Card, Convenios), the Bonus loyalty platform, and integrated industrial services including Tactic Automatic Lubricator equipment and ISO/IEC 17025-certified laboratory services for mining operators.
Product overview
Primax operates a diversified energy and retail platform centered on fuel distribution through gas stations across Peru and Ecuador. The core offering includes differentiated fuels (G-Premium G-Prix premium gasoline, G-Regular standard gasoline, Diésel Max diesel, and GNV natural gas) plus GLP (LPG) through its Primax Gas subsidiary. Supporting the fuel business are Shell lubricant products and a specialty plant producing automotive urea, coolants, and bio-degreasers. Customer-facing programs include the Bonus loyalty system, Primax Card fleet management, and Convenios corporate discount cards, while retail operations feature Tiendas Listo! convenience stores with Café Listo! coffee. Industrial services extend to mining operations with Tactic automatic lubricators and on-site laboratory services. The company also operates commercial space rentals (locatarios) within its station network.
Differentiator
Problem solved
Functional benefit
Brands
- G-Premium G-Prix: Premium differentiated fuel product offered at Primax stations
- G-Regular
- Diálogo Max (DGNV)
- Primax Gas
- Primax Card
- Bonus
- LiSTO! (Tiendas Listo!)
- Convenios Primax
- Primax Solutions
- Sellos LiSTO!
Products and services
- G-Premium G-Prix
Quantifiable outcome
- 30% production increase at Arequipa GLP plant with new European bottling technology
- +4 more outcomes
Companies that use Primax Marketing Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Primax Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Primax Marketing Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- FISE GNV CáliddasupportingFinancing partnership for GNV fleet conversion programs, facilitating customer transition to natural gas vehicles through financing mechanisms.
- ContugassupportingFinancing partnership for GNV fleet conversion supporting expansion of natural gas vehicle adoption and infrastructure development.
- Sociedad Peruana de Síndrome de Down (SPSD)supportingCommunity partnership for 'Corre Conmigo 5K' inclusive running event. Third consecutive year of sponsorship (since 2024), supporting diversity and inclusion initiatives while building brand goodwill.
- ShellcoreStrategic partnership with Shell for lubricant products and technical solutions. Shell provides lubricant formulations (Shell Helix, Shell Advance, Shell Rimula) while Primax provides distribution, technical support, and laboratory services to mining clients. Joint initiatives include Tactic automatic lubricator technology and specialized mining solutions with accompanying Shell technical training and support.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Primax Marketing Group competitors and assessment
Company assessmentDirect peers
- Pecsa: Ecuadorian fuel retailer and one of Primax's primary direct competitors in Ecuador, with a comparable station network, lubricant distribution, and industrial fuel offerings in the same Andean geography.
- Petroperú: Peruvian state-owned oil company operating refineries and a national fuel distribution/retail network. Overlaps directly with Primax in Peruvian fuel wholesale and retail, lubricants, and industrial customers.
- Puma Energy: Downstream fuel retailer with significant presence across Latin America and Africa, operating branded service stations and bulk terminals. Closely comparable to Primax in regional fuel retail, lubricants, and convenience formats.
- Repsol: Spanish integrated energy major with a sizable service-station and lubricants business in Peru through Repsol Comercial. Directly comparable to Primax on branded retail fuels, lubricants, and convenience offerings in the same Peruvian market.
Regional players
- YPF: Major Latin American integrated energy company operating fuel retail, lubricants, LPG, and specialty chemicals primarily in Argentina. Comparable in diversified downstream energy and chemicals, with a different primary geography.
- Terpel: Major Colombian fuel retailer with growing presence in Ecuador and Peru. Comparable in service-station network, lubricants, and B2B fleet programs across the Andean region, though its core market is Colombia.
- Copec: Chile-based fuel distributor and convenience store operator with regional Latin American ambitions. Comparable in retail fuels, lubricants, and convenience retail, but primarily Chilean rather than Peruvian.
Broad incumbents
- Shell: Global oil major and Primax's strategic lubricants partner. Overlaps on premium gasoline and lubricants globally and through Shell Retail stations; comparable on product portfolio and industrial customer relationships.
- BP: Global integrated energy company with branded service stations, convenience retail, lubricants (Castrol), and industrial offerings. Comparable at the portfolio level on fuels, lubricants, and fleet programs, though BP does not specifically target Peru.
- TotalEnergies: Global integrated energy company operating retail fuel networks, lubricants, and specialty products across multiple regions. Comparable on retail fuels, lubricants, and increasingly on natural gas and renewables; broader geographic scope than Primax.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primax Marketing Group social profiles
Digital presencePrimax Marketing Group compliance and trust
Trust signalCompliance1 record
Primax Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primax Marketing Group leadership team
Management profileNumber of profiles
Profiles3 records
Primax Marketing Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Primax Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primax Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primax Marketing Group
What does Primax Marketing Group do?
Primax (Corporación Primax S.A.) operates a network of 250+ service stations across Peru and Ecuador, distributing differentiated fuels (G-Premium G-Prix premium gasoline, G-Regular, Diésel Max, GNV natural gas), Shell lubricants, GLP (LPG) through Primax Gas, and manufactured specialty chemicals (urea automotriz, refrigerants, bio-degreasers). The company also runs Tiendas Listo! convenience stores, fleet management programs (Primax Card, Convenios), the Bonus loyalty platform, and integrated industrial services including Tactic Automatic Lubricator equipment and ISO/IEC 17025-certified laboratory services for mining operators.
Is Primax Marketing Group a public or private company?
Primax Marketing Group is a private company. It is classified as unknown and is currently operating.
When was Primax Marketing Group founded?
Primax Marketing Group was founded in 1995.
Where is Primax Marketing Group based?
Primax Marketing Group is headquartered in Cincinnati, United States, in the North America region.
How does Primax Marketing Group make money?
Seven revenue lines are on record. Fuel Sales are the primary driver. The others are shell Lubricants, convenience Retail (Tiendas Listo!), specialty Chemicals (Urea, Refrigerants, Bio-Desengrasantes), fleet Management Solutions (Primax Card/Convenios), loyalty Program (Bonus) and GLP (LPG) Distribution.
Who are Primax Marketing Group's main competitors?
Direct peers on record are Pecsa, Petroperú, Puma Energy and Repsol. Regional players are YPF, Terpel and Copec. Broad incumbents are Shell, BP and TotalEnergies.
Does Primax Marketing Group have an API?
No public API is recorded for Primax Marketing Group.
What industry is Primax Marketing Group in?
Primax Marketing Group's product category is Fuel Distribution and Energy Retail. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 42471 and its SIC code is 5172.