Spark 180

What Spark 180 does

Spark 180 is a Boulder-based, founder-led professional services firm that provides Analyst Relations (AR) consulting, training, and program management to B2B companies, primarily in the technology and services sectors. The firm was established in 2013 by Angie Byrnes, who serves as Principal & Founder and is the visible face of every engagement; the practice operates with a headcount of 1–10 employees and is privately held with no disclosed outside funding.

The company's offering is structured as four tiered service modules that form a graduation path for clients: (1) Training — tailored virtual or in-person training modules to help clients build an internal AR program; (2) Partner Program — Training plus 30 days of hands-on guidance, reviews, and preparation for early analyst interactions; (3) Fully Outsourced — end-to-end AR strategy and analyst engagement management with the client supplying subject matter experts; and (4) Turn-Key for Startups — cost-efficient packaged engagements for early-stage companies. There is no proprietary technology platform, software product, or AI tooling behind these services; delivery is based on the founder's domain expertise, methodology (described by the firm as "relationship science"), and personal relationships with analysts at major firms (Forrester, Gartner, IDC).

Commercially, Spark 180 runs as a sales-led, referral-driven boutique with no published pricing, no sales team, and no formal marketing engine beyond the firm's website and the founder's LinkedIn profile. Revenue is generated through professional-services engagements (training fees, short-cycle partner programs, and longer-cycle outsourced AR retainers). Customer acquisition is driven by word-of-mouth and the founder's reputation within the Analyst Relations community, evidenced by testimonials from senior client executives (Chief Growth Officers, VPs of Marketing) and multiple account managers and research associates at "Big Three" analyst firms. No named customer logos, contract values, or revenue figures are disclosed.

Name

Spark 180

Legal name

Spark 180

Website

https://spark180.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Spark 180 is a founder-led B2B Analyst Relations consulting firm offering tiered training, partner-program guidance, fully outsourced AR, and startup packages to technology and services companies seeking to build credibility with industry analysts like Forrester and Gartner.

Ownership category

akta.pro rank

Product category

Analyst Relations Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Investor Relations (IR) Services (BPAFADAC)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Account Management & Key Account Growth (EDABABAF)

Keywords

• Analyst relations consulting
• B2B analyst engagement
• AR program management
• Analyst relations training
• Industry analyst briefings

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services Revenue: Spark 180 generates revenue through professional consulting services organized into tiered offerings: Training modules (virtual or in-person), Partner Program (training plus 30 days hands-on guidance), Fully Outsourced (end-to-end AR strategy and analyst interactions), and Turn-Key packages for startups. Revenue is likely project-based or retainer-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spark 180 provides analyst relations (AR) consulting services for B2B companies, including tailored training modules, hands-on Partner Program guidance, fully outsourced AR strategy and analyst interaction management, and cost-efficient turn-key packages for startups. The firm helps clients build credibility with industry analysts at firms such as Forrester and Gartner to boost brand visibility and drive quality leads.

Product overview

Spark 180 is a consulting and professional services company offering a portfolio of four distinct Analyst Relations (AR) service offerings. The core offerings include Training (tailored modules for virtual or in-person learning), Partner Program (training combined with 30 days of hands-on guidance and analyst interaction prep), Fully Outsourced (complete end-to-end AR strategy and analyst engagement management), and Turn-Key for Startups (cost-efficient packages for early-stage companies). These service modules are designed to scale based on client needs, from self-directed training to fully managed AR programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Tailored training modules delivered virtually or in-person to help B2B companies build and run their own analyst relations program. Designed for clients that want to develop internal AR capability.
• Partner Program Comprehensive AR program combining training with 30 days of hands-on guidance, reviews, and preparation for early analyst interactions. Designed for B2B companies that want structured support during their initial analyst engagements.
• Fully Outsourced End-to-end analyst relations service in which Spark 180 runs the AR strategy and analyst interactions; the client provides subject matter experts (SMEs) as needed. Suited for B2B companies that prefer to delegate AR execution.
• Turn-Key for Startups Cost-efficient AR packages designed specifically for startups that need strategic direction without heavy hand-holding. Provides an accessible entry point for early-stage companies to establish analyst presence.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• W2 Communications: Boutique communications firm specializing in B2B technology PR with a strong analyst relations practice. Directly comparable to Spark 180 in focus on technology analyst engagement and tiered consulting engagements.
• PAN Communications: B2B tech-focused PR and communications agency with an established analyst relations offering for technology clients. Comparable to Spark 180 in serving B2B technology companies seeking analyst visibility, though at larger scale.
• RH Strategic Communications: Boutique communications firm with a strong dedicated analyst relations practice serving B2B technology companies. Directly comparable to Spark 180 in target customer (B2B tech firms engaging Gartner/Forrester) and core service offering.

Broad incumbents

• Walker Sands: Larger integrated B2B marketing and PR agency with an analyst relations practice alongside broader content, demand generation, and creative services. Comparable to Spark 180 on AR but offers a much wider portfolio.
• Archetype: Global tech PR and communications agency with a dedicated analyst relations capability as part of a broader portfolio. Comparable to Spark 180 in serving B2B tech companies pursuing analyst coverage, but with far greater scale and resources.
• Hotwire PR: Global communications consultancy with a technology and analyst relations practice serving B2B clients. Comparable to Spark 180 in target customer (B2B tech) and AR offering, but operates at significantly larger scale across geographies.
• Edelman: World's largest PR firm with technology, B2B, and analyst relations practices serving enterprise clients globally. Overlaps with Spark 180 on AR but competes as part of a much broader portfolio and is unlikely to be selected by clients seeking a boutique AR specialist.
• WE Communications: Global communications firm with a technology practice including analyst relations support for B2B clients. Comparable on the AR dimension but operates across the full communications stack with significantly broader resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spark180consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark 180