What W2 Communications does

W2 Communications is a privately held B2B and B2G marketing and strategic communications agency founded in 2003 by Tony Welz and Evan Weisel and headquartered in McLean, Virginia. The firm provides an integrated service suite spanning strategic communications, PR, thought leadership, crisis communications, media training, content strategy, demand generation, ABX, SEO, PPC, paid and organic social media, creative design, and custom research. Its business is organized around four vertical practice areas: Cybersecurity (20+ years of focus), Public Sector, Satellite & Space, and a newer Artificial Intelligence practice added in 2017, plus a federal services arm called GovBoost that operates under GSA MAS Contract #47QRAA24D000V and offers Micro-Purchase Services priced at $5,000–$9,999 per deliverable.

The agency employs 25+ people distributed across at least seven U.S. states (California, Colorado, Connecticut, New Jersey, North Carolina, South Carolina, Pennsylvania) and serves an enterprise and government client base that includes Cisco, Netskope, 1Password, Armis, Censys, Onapsis, Intel 471, CyberProof, Viasat, Telesat, ASRC Federal, DLT Solutions, and HealthShare Exchange. Revenue is generated through professional services fees—predominantly custom retainer-based engagements with relationship-based sales—and transactional micro-purchase units for federal buyers. The firm has built proprietary community platforms including the CYBERTACOS networking event series (registered trademark, since 2016), the Inside the Media Minds podcast (launched 2018, top 1% globally), and the Gov & Beyond podcast, which function as marketing channels and ecosystem moats rather than revenue centers.

Name

W2 Communications

Legal name

W2 Communications

Website

https://w2comm.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

W2 Communications is a privately held B2B and B2G marketing and strategic communications agency, founded in 2003 and headquartered in McLean, Virginia, serving cybersecurity, public sector, satellite & space, and AI organizations with integrated PR, demand generation, content, and federal services via its GovBoost division.

Ownership category

akta.pro rank

Product category

Marketing and Strategic Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Strategic communications services
• B2B public relations
• Cybersecurity marketing agency
• Public sector communications
• Demand generation services

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services - Strategic Communications: Fees for strategic communications services including PR, media relations, thought leadership, crisis communications, and media training for B2B and B2G clients
2. Marketing Services: Fees for demand generation, account-based experience (ABX), SEO, PPC, paid/organic social media, and creative design services
3. Custom Research: Bespoke qualitative and quantitative research services for stakeholder analysis and communication strategy development
4. GovBoost Federal Services: GSA Schedule services for federal agencies including communications, graphic design, marketing consulting, and web-based marketing under contract vehicle 47QRAA24D000V

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

W2 Communications is a B2B and B2G marketing and strategic communications agency that delivers integrated public relations, thought leadership, crisis communications, media training, demand generation, ABX, SEO, PPC, paid/organic social media, content strategy, custom research, and creative design services. The firm focuses on cybersecurity, public sector, satellite & space, and artificial intelligence organizations, with a GSA-schedule federal services arm (GovBoost) for civilian, defense, and intel agency clients.

Product overview

W2 Communications is a B2B and B2G marketing and strategic communications agency offering a comprehensive suite of services organized into Communications (Strategic Communications, Thought Leadership, Rapid Response, Crisis Communications, Media Training, Content Strategy, Custom Research), Marketing Services (Demand Generation, Account Based Experience/ABX, SEO, PPC, Paid Social, Organic Social, Creative Design), and specialized Practice Areas (Cybersecurity, Artificial Intelligence, Public Sector, Satellite & Space). The agency also operates GovBoost, a certified small business providing federal agency communications through GSA MAS contracts, including Micro-Purchase Services. Additionally, W2 Communications fosters community engagement through its podcasts (Inside the Media Minds, Gov & Beyond) and networking event series (CYBERTACOS). The firm specializes in serving cybersecurity, public sector, and satellite & space organizations with integrated marketing and strategic communications programs.

Differentiator

Problem solved

Functional benefit

Brands

• CYBERTACOS: Award-winning cybersecurity industry networking event series, hosting annual events at RSA Conference and other key industry events across the U.S. since 2016.
• Inside the Media Minds
• Gov & Beyond

Products and services

• Strategic Communications Holistic communications programs aligned with client objectives, designed to elevate brands, set them apart, and build authority with measurable ROI integrated into marketing programs for B2B and B2G clients.
• Thought Leadership Programs that extract unique perspectives and build them into platforms that inform and educate, leveraging data, anecdotes, contrarian viewpoints, and visionary perspectives to establish brand credibility and trust.
• Rapid Response Meticulous, calculated, and strategic preparation for breaking news situations, connecting clients with reporters through expert commentary tailored to corporate objectives and messaging.
• Crisis Communications Comprehensive crisis communications planning addressing incidents from minor embarrassments to existential business risks, including vulnerability assessments, communication protocols, and readiness training.
• Media Training Training programs that prepare spokespeople to stay on message, deliver compelling stories, anticipate unique questions, and develop muscle memory for seamless pivots during media interactions.
• Content Strategy Full range of custom content creation including thought leadership articles, surveys, short- and long-form papers, eBooks, white papers, infographics, executive presentations, and case studies, crafted by senior-level writers with deep cybersecurity and public sector knowledge.
• Custom Research Bespoke qualitative and quantitative research offering objective analysis of stakeholder beliefs paired with actionable end-to-end communication recommendations, including fact-finding, surveys, focus groups, and competitive intelligence.
• Demand Generation B2B demand generation services creating sustained interest, strategic alignment, and real pipeline growth through multi-channel strategies integrating PR, content, paid media, and go-to-market messaging.
• Account Based Experience (ABX) Modern B2B marketing strategy focusing on creating personalized, highly relevant experiences for high-value accounts, combining targeting precision with cross-functional collaboration across marketing, communications, and sales.
• Search Engine Optimization (SEO) SEO services including technical SEO, site health assessments, on-page optimization, content strategy, backlink building, keyword planning, and ongoing SEO management for sustainable organic traffic growth.
• Paid Search Advertising (PPC) PPC advertising services ensuring visibility at top of search results with high-intent keyword targeting, efficient bid management, and ongoing campaign optimization for measurable ROI.
• Paid Social Media Advertising Platform-specific paid social strategies driving awareness, accelerating engagement, and delivering ROI-focused results across LinkedIn, X, and Meta for B2B brands in tech and public sector.
• Organic Social Media Organic social media strategies designed to foster authentic connections with audiences, including social media strategy, content creation and curation, social audits, social listening, and thought leadership programs.
• Creative Design B2B creative services including brand identity development (logo, taglines, typography), collateral design, presentation design, tradeshow booths, and paid/organic social media graphics using Adobe Creative Suite, Headliner, and Canva.
• Cybersecurity Practice Specialized marketing and strategic communications services for cybersecurity brands, including category leadership establishment, thought leadership programs, demand generation, media relations, and creative services.
• Artificial Intelligence Practice Communications and marketing programs for AI companies and technologies, helping clients cut through AI noise, differentiate real solutions from vaporware, and build authority in the AI space.
• Public Sector Practice B2G marketing and communications services including earned and paid media relations, expert content development, targeted messaging, and digital marketing for building brand awareness and lead generation.
• Satellite & Space Practice Strategic communications for space and satellite companies, translating technical jargon into compelling storytelling with deep industry expertise and relationships with space and satellite media.
• GSA GovBoost GSA Marketing Program providing senior-level communications expertise to federal agencies including citizen engagement, internal communications, multimedia asset development, and policy influence support. Certified small business with GSA MAS Contract #47QRAA24D000V.
• Micro-Purchase Services (Microboost) On-demand communications micro-purchase options priced at $9,999 or less, including external/internal communications audits, messaging development, social media audits, video production, graphic design, and custom content for federal agencies.

Quantifiable outcome

• Delivers measurable results aligned to client business objectives and KPIs
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CYBERTACOS Event Sponsors (Various)minorOthers · 23 March 2026Various cybersecurity and technology companies sponsor CYBERTACOS networking events, including Fortinet, Forescout, Cisco, Carahsoft, DLT Solutions, and others. Sponsorship provides visibility with key executives and prospective partners across the cybersecurity community at events like RSA Conference.
• GSA (General Services Administration)coreOthers · 1 January 2024GovBoost operates under GSA Multiple Award Schedule (MAS) Contract #47QRAA24D000V, enabling federal agencies to procure communications services including graphic design, marketing consulting, web-based marketing, advertising, public relations, and marketing research.
• Federal Agency ClientscoreOthers · 1 January 2024GovBoost serves federal agencies including large federal agencies through direct contracts and subcontracting arrangements with prime contractors supporting government clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global communications marketing firm with dedicated technology, cybersecurity, and public-sector practices. Serves many of the same enterprise clients as W2 (including Cisco) but at much larger scale and broader scope, often displacing or partnering with W2 on major accounts.

Direct peers

• Walker Sands: Mid-sized integrated B2B marketing and PR agency with deep technology and professional services practices. Comparable to W2 because of similar size, B2B-tech focus, and bundled PR plus demand-gen service model targeting enterprise tech buyers.
• Inkhouse: Mid-sized B2B technology PR and integrated marketing agency serving enterprise tech and emerging-growth clients. Similar size and service mix to W2 with a comparable client roster of mid-to-large technology companies.
• PAN Communications: B2B tech PR and integrated marketing agency serving technology, cybersecurity, and healthcare clients. Directly comparable to W2 in its vertical-specialization model and mid-market agency scale serving enterprise technology buyers.
• Touchdown PR: B2B technology PR and content agency serving enterprise security, networking, and infrastructure clients. Directly comparable to W2 by cybersecurity and enterprise-tech specialism, though with broader European reach.
• 5W Public Relations: Mid-sized independent PR agency with dedicated technology, cybersecurity, and B2B practices. Comparable to W2 in client profile and integrated services model, often pitching into similar cybersecurity and enterprise tech accounts.
• BackBay Communications: B2B PR and integrated communications agency focused on technology, financial services, and professional services. Comparable to W2's mid-size B2B-tech positioning and integrated PR plus content model.
• Hager Sharp: Strategic communications and public affairs agency with deep federal and public-sector accounts. Comparable to W2's GovBoost division in serving civilian and federal buyers through contract vehicles and earned-media campaigns.
• Version 2.0 Communications: B2B PR agency with explicit cybersecurity, enterprise tech, and emerging-technology practices. Closest direct peer to W2 by specialization and accounts served, including several overlapping cybersecurity clients.
• RH Strategic: Boutique B2B PR and public affairs firm with deep cybersecurity, technology, and public-sector accounts. Comparable to W2's GovBoost-style federal work and dedicated cybersecurity practice, often pitching into the same trade publications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w2-communications
• Xx.com/w2comm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W2 Communications