Square Property Management
Square Property Management is a UK-based property management firm serving HMO landlords and supported living providers in Birmingham, London, and surrounding areas, delivering AI-assisted maintenance and compliance tooling alongside recurring management services.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Square Property Management does
Square Property Management is a UK-based property management firm operating as a trading name of Square Property Group Ltd. Founded in 2017 and operating with a team of 1–10 employees, the company manages residential property across three service lines: Houses in Multiple Occupation (HMO), single-let, and supported living/residential care. Its operating footprint covers Birmingham, London, and surrounding areas, positioning it as a multi-region specialist rather than a single-city operator.
The company has built technology into its service delivery, including an AI-powered maintenance assistant that provides text-based troubleshooting for residents, a smart compliance tracking system targeting HMO licensing and supported living regulatory requirements, and predictive analytics for maintenance scheduling. These tools appear aimed at differentiating the firm in a traditionally manual, service-heavy industry by automating routine workflows and improving regulatory visibility for landlord and care-provider clients.
Square Property Management generates revenue through recurring property management fees. Its go-to-market is sales-led, with prospective landlords and supported living operators booking discovery calls via Calendly. Named customers include Isabela's Homes, Second City Housing, and PeakValue — all operating in the care/supported living vertical. The firm has not disclosed external funding rounds, M&A activity, proprietary mobile applications, or social media presence, indicating it remains a small, operationally focused operator with limited public-market visibility.
Square Property Management firmographics
Firmographics- Name
- Square Property Management
- Legal name
- Square Property Group Ltd
- Website
- https://squarepropertymanagement.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Square Property Management is a UK-based property management firm serving HMO landlords and supported living providers in Birmingham, London, and surrounding areas, delivering AI-assisted maintenance and compliance tooling alongside recurring management services.
- Ownership category
- akta.pro rank
Square Property Management industry classification
Industry- Product category
- Property Management Services
- NAICS
- Real Estate Property Managers (53131), Other Services to Buildings and Dwellings (56179), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)
Keywords
Where Square Property Management is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Square Property Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Recurring property management fees for HMO, single let, and supported living properties. Services include tenant find, compliance tracking, void management, and maintenance coordination. Revenue likely generated through management fees as a percentage of rental income or flat fee per property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Square Property Management product offering
Product offeringCore offering
Square Property Management provides property management services for Houses in Multiple Occupation (HMOs), single-let, and supported living properties in Birmingham, London, and surrounding areas. Services include tenant find, void management, compliance tracking (EICRs, FRAs, PAT testing, emergency lighting, fire doors), maintenance coordination, and 24/7 emergency support. The company also offers an AI-powered maintenance assistant that helps support workers troubleshoot common issues like no power, blocked toilets, or tripped fuses.
Product overview
Square Property Management is a UK-based property management company offering a unified platform for HMOs, single lets, and supported living properties. The core offering consists of two integrated service modules — HMO & Single Let Management and Supported Living & Residential Care Management — both underpinned by a Smart Maintenance add-on that uses AI to automate troubleshooting, predict issues, and reduce contractor costs. The company operates as a trading name of Square Property Group Ltd, serving care providers and landlords in Birmingham, London, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- HMO & Single Let Management
- Supported Living & Residential Care Management
- Smart Maintenance (AI-Powered)
Quantifiable outcome
- Reduce routine callout costs by up to 40%
- +2 more outcomes
Companies that use Square Property Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Square Property Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Square Property Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Square Property Management competitors and assessment
Company assessmentDirect peers
- Belvoir Group: UK-listed residential property lettings and management franchise network operating across the country. Directly comparable to Square in offering landlord property management services with a focus on tenant find, compliance, and maintenance for residential portfolios.
- Martin & Co: UK lettings and property management franchise operating a national network. Overlaps with Square's HMO and single let management offering and competes for the same residential landlord customer segment.
- Romans Estate Agents: UK-based property services firm offering lettings, sales, and property management across the South East and London. Directly competes with Square in residential property management for individual and portfolio landlords.
Broad incumbents
- Savills: Global real estate services firm with a strong UK residential lettings and management business. Operates in the same Birmingham and London markets as Square and competes for premium and portfolio landlord relationships.
- Knight Frank: Global property consultancy with active UK residential property management offering, particularly in prime London markets. Comparable as an incumbent serving landlord customers with broader services than Square.
- Hamptons: UK estate agency and lettings brand with significant London presence offering property management services. Comparable as a broad incumbent competing for the same landlord and portfolio customer base in London.
- Countrywide: Large UK estate agency and property services group (now owned by Connells). Offers residential lettings and management across a wide footprint — comparable as a broad incumbent competing with Square in residential lettings.
- Connells Group: One of the UK's largest property services groups spanning estate agency, lettings, surveying, and property management. Comparable as a broad incumbent offering residential property management with significant scale advantage over Square.
Emerging players
- PayProp: Property management and rent collection platform serving letting agents and landlords in the UK and internationally. Adjacent emerging player competing for the same landlord-side technology budget as Square's smart maintenance tooling.
- Arthur Online: UK property management software platform serving letting agents and property managers. Comparable to Square's AI-powered maintenance and compliance technology layer as an emerging PropTech player targeting the same workflow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Square Property Management social profiles
Digital presenceSquare Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Property Management leadership team
Management profileNumber of profiles
Square Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Property Management
What does Square Property Management do?
Square Property Management provides property management services for Houses in Multiple Occupation (HMOs), single-let, and supported living properties in Birmingham, London, and surrounding areas. Services include tenant find, void management, compliance tracking (EICRs, FRAs, PAT testing, emergency lighting, fire doors), maintenance coordination, and 24/7 emergency support. The company also offers an AI-powered maintenance assistant that helps support workers troubleshoot common issues like no power, blocked toilets, or tripped fuses.
Is Square Property Management a public or private company?
Square Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Square Property Management founded?
Square Property Management was founded in 2017. It employs 1 to 10 people.
Where is Square Property Management based?
Square Property Management is headquartered in London, United Kingdom, in the Europe region.
How does Square Property Management make money?
One revenue line is on record: property Management Services.
Who are Square Property Management's main competitors?
Direct peers on record are Belvoir Group, Martin & Co and Romans Estate Agents. Broad incumbents are Savills, Knight Frank, Hamptons, Countrywide and Connells Group. Emerging players are PayProp and Arthur Online.
Does Square Property Management have an API?
No public API is recorded for Square Property Management.
What industry is Square Property Management in?
Square Property Management's product category is Property Management Services. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 53131 and its SIC code is 6531.