Timber Ridge Lodge & Waterpark

What Timber Ridge Lodge & Waterpark does

Timber Ridge Lodge & Waterpark is a family-focused all-suite resort located in Lake Geneva, Wisconsin, that opened in 2001 and has been operated continuously since by Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS). The property runs a 50,000-square-foot indoor/outdoor waterpark, Moose Mountain Falls, maintained at 86°F year-round with 35-foot slides and a 500-foot lazy river, alongside 225 one- and two-bedroom suites equipped with full kitchenettes, whirlpool baths, and private balconies. On-site amenities include multiple dining venues (Hungry Moose food court, Moose & Maple restaurant, Fireside Terrace), Crazy Coyote's Cave Arcade with over 40 games, Bruce's Bowl-A-Rama mini bowling, a 9-hole mini golf course, Chelsea's Activity Zone for children, the Trader Jack's Gift Shop, and the 3,500-square-foot Cascades Ballroom event space accommodating up to 200 guests.

The business model is anchored on overnight suite bookings, with every one-bedroom and two-bedroom suite including 4 and 6 complimentary waterpark passes respectively, supplemented by additional paid waterpark passes ($30–$35/night), day-use packages such as the Daycation Package starting at $149, group swim rates ($20–$25/person), birthday party packages starting at $309, after-hours waterpark rentals starting at $2,550, and waterpark charity/fundraiser tickets at $17/person with $5 rebates. Distribution is direct-to-consumer via a proprietary Windsurfer-integrated booking engine and phone reservations, supplemented by a dedicated group sales team targeting SMERF organizations, corporate meetings, weddings, scout groups, and birthday parties.

Timber Ridge sits within the 1,300-acre Grand Geneva Resort & Spa campus, giving guests access to championship golf, WELL Spa + Salon, and 62,000 square feet of meeting space, with complimentary on-site transportation. The property serves Midwest drive-to families primarily from Chicago (90 minutes), Milwaukee (60 minutes), and Madison (90 minutes), and has been named to USA Today 10Best Top 10 Indoor Waterparks for three consecutive years. Following a three-month renovation completed in November 2023, the waterpark has been re-positioned with expanded kid-friendly attractions.

Name

Timber Ridge Lodge & Waterpark

Legal name

Timber Ridge Lodge & Waterpark

Website

https://timberridgelodge.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Timber Ridge Lodge & Waterpark is a 225-suite indoor/outdoor waterpark resort in Lake Geneva, Wisconsin, operated by Marcus Hotels & Resorts (NYSE: MCS), serving drive-to Midwest families from Chicago, Milwaukee, and Madison with year-round aquatic recreation and event venues.

Ownership category

akta.pro rank

Product category

Family Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAKAH

Mountain & Adventure All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

SECONDARYTHAGAIAE

Mountain & Alpine Lodges

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

Keywords

• Indoor waterpark resort
• All-suite family accommodations
• Family vacation packages
• Event venue hosting
• Waterpark day passes

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room/Suite Bookings: Primary revenue from overnight accommodations in one and two-bedroom suites. Includes complimentary waterpark passes (4 for one-bedroom, 6 for two-bedroom). Pricing varies by season and package.
2. Waterpark Admissions: Day passes and additional waterpark passes for guests. One-bedroom suites include 4 complimentary passes, two-bedroom suites include 6 complimentary passes. Additional passes available for purchase ($30-35 per night).
3. Food and Beverage: On-site dining including Hungry Moose food court, Moose & Maple restaurant, Fireside Terrace, and access to Grand Geneva restaurants. Food truck services for group events.
4. Event Hosting: Wedding receptions, corporate meetings, birthday parties, scout groups, and fundraising events. Includes venue rental (Cascades Ballroom up to 200 people), catering, and activity packages.
5. Retail (Trader Jack's Gift Shop): Gift shop featuring Timber Ridge merchandise, snacks, ice cream, Wisconsin beers, and candy. Gift baskets available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Timber Ridge Lodge & Waterpark operates a family-focused all-suite resort in Lake Geneva, Wisconsin, anchored by the 50,000-square-foot indoor/outdoor Moose Mountain Falls waterpark maintained at 86°F year-round. The property features 225 one and two-bedroom suites with full kitchenettes, multiple on-site dining venues (Moose & Maple, Hungry Moose, Fireside Terrace), family entertainment (arcade, mini bowling, mini golf, activity zone), retail, and dedicated event space (Cascades Ballroom) for weddings, corporate meetings, birthday parties, and group bookings.

Product overview

Timber Ridge Lodge & Waterpark is a family-focused all-suite indoor waterpark resort in Lake Geneva, Wisconsin. The property operates a 50,000 square-foot indoor/outdoor waterpark called Moose Mountain Falls as its core offering, complemented by 225 one and two-bedroom suites with full kitchens. The resort features multiple dining venues including Moose & Maple restaurant, Hungry Moose food court, and Fireside Terrace. On-site entertainment includes Crazy Coyote's Cave Arcade, Bruce's Bowl-A-Rama mini bowling, mini golf, and Chelsea's Activity Zone. The resort also offers event spaces (Cascades Ballroom), retail shopping (Trader Jack's Gift Shop), and various vacation packages including daycation, birthday party, and group booking options. Activities span all seasons including waterpark recreation, horseback riding, golf, skiing, and holiday events. The property is part of the Grand Geneva Resort & Spa campus and is managed by Marcus Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Moose Mountain Falls: The signature 50,000-square-foot indoor-outdoor waterpark at Timber Ridge Lodge featuring waterslides, lazy river, and family-friendly attractions.
• Bruce the Moose
• Trader Jack's Gift Shop
• Hungry Moose
• Moose & Maple
• Fireside Terrace
• Crazy Coyote's Cave Arcade
• Bruce's Bowl-A-Rama
• Chelsea's Activity Zone

Products and services

• Moose Mountain Falls Waterpark The signature 50,000-square-foot indoor/outdoor waterpark maintained at 86°F year-round, featuring 35-foot high slides, a 500-foot lazy river, multi-level play structure, dump bucket, family pool, and dedicated areas for young adventurers. Open to resort guests and day-pass visitors.
• All-Suite Accommodations 225 expansive one and two-bedroom suites equipped with whirlpool baths, private balconies, spacious living rooms, and full kitchenettes including full-sized refrigerators, stove-top burners, dishwashers, and double sinks. One-bedroom suites include 4 complimentary waterpark passes; two-bedroom suites include 6.
• Moose & Maple Restaurant Northwoods-themed family restaurant serving breakfast, lunch, and dinner with menu items such as breakfast burritos, s'mores pancakes, craft burgers, savory ribs, and signature maple bacon salad. Includes a full bar with local Wisconsin beers and craft cocktails.
• Hungry Moose Food Court Quick-service food court adjacent to the waterpark offering burgers, brats, pizza, pretzels, nachos, churros, ice cream, and beverages including alcoholic options. Open daily with extended hours on weekends.
• Fireside Terrace Outdoor family-friendly dining venue offering Loaded Nachos, Cubano Panini, and Honey Crisp Apple Salad, with firepits and a s'mores experience. Open seasonally, weather permitting.
• Trader Jack's Gift Shop On-site retail shop featuring moose-themed merchandise, Timber Ridge apparel, swimwear, snacks, ice cream, New Glarus Beer, and a Candy Cave section with homemade fudge and gourmet sodas. Opens daily at 7am. Gift baskets available for purchase.
• Crazy Coyote's Cave Arcade 3,600-square-foot arcade featuring over 40 redemption games including Fishbowl Frenzy, Wizard of Oz, Monster Drop Extreme, Connect 4 Hoops, and ticket-redemption prize games. Located adjacent to the waterpark.
• Mini Golf Course 9-hole mini golf course (The Bruce) located on the waterpark patio, offering twists and turns for all ages. $5 per person for a 9-hole round.
• Cascades Ballroom 3,500-square-foot event space accommodating up to 200 guests, divisible into three sections for smaller gatherings. Features natural light and is suitable for weddings, meetings, and group events.
• Daycation Package Day-use package providing waterpark day passes and one-bedroom suite access from 2pm to 10pm. Starting at $149 with four waterpark passes and ability to purchase up to four additional passes at $35 each plus tax. Must be reserved within 14 days of arrival.
• Waterpark Birthday Party Packages Customizable birthday party packages starting at $309 for 10 guests, including waterpark admission, pizza, soda, and special birthday tube. Optional upgrades include Bruce's Big Surprise Package for $40 (up to 3 children) plus $5 each additional child, plus arcade credits, mini golf, and Bruce the Moose meet-and-greets.

Quantifiable outcome

• 4 complimentary waterpark passes included with one-bedroom suite booking (6 for two-bedroom)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Grand Geneva Resort & SpaflagshipStrategic or Co-development PartnerTimber Ridge Lodge is a sister property nestled within the grounds of Grand Geneva Resort & Spa. Guests have access to Grand Geneva amenities including championship golf courses (The Brute and The Highlands), WELL Spa + Salon, 62,000 square feet of meeting space, and on-site restaurants. Grand Geneva provides 355 additional guest rooms, bringing total campus capacity to 609 rooms. Complimentary transportation available between properties.
• Marcus Hotels & ResortsflagshipStrategic or Co-development PartnerMarcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), manages and operates Timber Ridge Lodge & Waterpark. Founded in 1962, the company manages 19 hotels and properties across the U.S., providing centralized management expertise, brand standards, and operational infrastructure.
• Lake Geneva Party Bus CompanyminorChannel Partner/ Reseller/ DistributorProvides shuttle services from Milwaukee's General Mitchell Airport and Chicago's O'Hare Airport to the resort. Great rates available for resort guests requiring airport transportation.
• Grand Grille Food TruckminorGTM or Marketing PartnerNew food trailer service for group events offering customizable culinary experiences including team taco nights and family burger bashes. Provides additional food and beverage options for private group functions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilderness Hotel & Golf Resort: Wisconsin Dells family resort with multiple indoor and outdoor waterparks, on-site lodging, dining, and golf. Most directly comparable Wisconsin-based competitor to Timber Ridge given overlapping upper-Midwest drive market, similar all-suite family positioning, and year-round indoor waterpark infrastructure.
• Chula Vista Resort: Wisconsin Dells family resort featuring a large indoor waterpark, all-suite accommodations, and meeting/event space. Comparable to Timber Ridge in target market, suite-based lodging model, indoor waterpark anchor, and group/event business mix, with somewhat larger room inventory.
• Kalahari Resorts & Conventions: Family resort chain anchored by large indoor waterparks in Wisconsin Dells, Sandusky (OH), Pocono Mountains (PA), and Round Rock (TX). Closest direct competitor in the upper Midwest and a more direct geographic rival to Timber Ridge than Great Wolf given its Wisconsin Dells flagship; similar all-suite-with-waterpark model and similar family/group target customer.
• Jay Peak Resort: Vermont four-season resort with PumpHouse indoor waterpark, all-suite and condo-style accommodations, and skiing. Comparable to Timber Ridge in resort + indoor waterpark + four-season family positioning, but with a Northeast (rather than upper Midwest) drive catchment and an adjacent ski mountain driving winter demand.
• Camelback Resort: Pennsylvania-based family resort with Camelbeach outdoor waterpark and Aquatopia indoor waterpark, all-suite lodging, dining, and ski mountain. Comparable to Timber Ridge in combined indoor waterpark + family all-suite + year-round recreation model, though in a different regional market.
• Mt. Olympus Water & Theme Park Resort: Wisconsin Dells indoor/outdoor waterpark resort with attached hotel rooms and theme park. Comparable to Timber Ridge in indoor waterpark + family lodging + Wisconsin drive-to market, but with a more theme-park orientation and less emphasis on full-suite accommodations.
• Massanutten Resort: Virginia four-season resort featuring an indoor waterpark, lodge-style and condo accommodations, skiing, golf, and meeting space. Comparable to Timber Ridge in indoor waterpark + family accommodations + multi-activity resort positioning, but operating in the Mid-Atlantic drive-to market.
• Great Wolf Lodge: Operates the largest chain of indoor waterpark resorts in North America with 20+ properties under one family-focused brand. Directly comparable to Timber Ridge in core offering (all-suite family resort anchored by indoor waterpark), target customer (drive-to families), and operating model, but with significantly greater scale, a national loyalty program, and multi-state footprint.
• Coco Key Water Resort: Chain of indoor waterpark resorts with multiple U.S. locations, each paired with an attached hotel and family-focused amenities. Comparable to Timber Ridge in indoor waterpark + family resort + suite-style lodging model, though typically operating at smaller scale and with lower brand recognition in the upper Midwest.

Broad incumbents

• Grand Geneva Resort & Spa: Sister property to Timber Ridge on the same 1,300-acre Lake Geneva campus, operated by Marcus Hotels & Resorts. Offers 355 guest rooms, golf, spa, and 62,000 sq ft of meeting space as a more upscale, broader-portfolio property serving overlapping but not identical family and corporate guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/timber_ridge
• Facebookfacebook.com/TimberRidgeWaterpark
• Instagraminstagram.com/timberridgelodge
• LinkedInlinkedin.com/company/timber-ridge-lodge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timber Ridge Lodge & Waterpark