RTL Audio Vermarktung

What RTL Audio Vermarktung does

RTL Audio Vermarktung is the dedicated national audio advertising sales division of RTL Deutschland, itself part of the publicly listed RTL Group SA. The company sells advertising inventory and branded audio solutions to advertisers in Germany, distributing campaigns across a multi-format audio stack that combines traditional FM (UKW) and digital radio (DAB+) with streaming (RTL+), mobile apps, and smart speakers. Its flagship commercial proposition is the RTL Berlin Kombi radio combination package, which reports 1,298,000 daily listeners and 2,138,000 weekly listener contacts under the ma Audio 2026 II audience measurement standard, and broader audio reach covering 96.9% of the German population within a four-week window.

The platform's underlying technology is a data-based audio advertising stack that enables target-group-precise campaign delivery and is positioned to deliver measurable results across branding, traffic, and sales objectives. Products include the RTL Berlin Kombi radio package, a Digital Audio offering covering streaming and app inventory, and access to the RTL+ streaming platform, together marketed as a 360-degree audio solution along the customer journey. The company states primary focus on Retail, Automotive, and E-Commerce advertisers and highlights event marketing and podcast-related capabilities on its website.

Commercially, RTL Audio Vermarktung operates a sales-led, direct-contact model ([email protected]) with quote-based, non-publicly-disclosed pricing and no self-serve portal. Revenue is generated through advertising sales across the RTL audio portfolio; no revenue figure is disclosed. Headcount is reported at 11–50 employees, consistent with a focused sales division embedded within RTL Deutschland rather than a standalone enterprise. No independent funding, M&A, or AI capability disclosures are present in the source data.

Name

RTL Audio Vermarktung

Legal name

RTL Audio Vermarktung

Website

https://rtl-audiovermarktung.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RTL Audio Vermarktung is the audio advertising sales division of RTL Deutschland, selling national and regional audio campaigns across UKW, DAB+, streaming, app, and smart speaker inventory to advertisers in Retail, Automotive, and E-Commerce in Germany.

Ownership category

akta.pro rank

Product category

Audio Advertising Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Tech & Programmatic Audio Platforms (MPAIADAH)

akta.pro secondary industries

Audio Social Advertising & Brand Activations (MPACAEAK), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Audio advertising sales
• Radio advertising
• Digital audio marketing
• Streaming advertising
• Audio media planning

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Audio Advertising: The company generates revenue through selling audio advertising spots across its network of radio stations and digital audio platforms. This includes national and regional campaigns, branded audio content, and audio identity solutions for advertisers in Retail, Automotive, and E-Commerce sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RTL Audio Vermarktung is the national audio advertising sales division of RTL Deutschland, selling data-based audio advertising campaigns to brand advertisers across Germany. Campaigns are delivered across UKW, DAB+, streaming, app, and Smart Speaker channels, combining traditional radio (e.g., the RTL Berlin Kombi combination) with digital audio and the RTL+ streaming platform into unified 360-degree audio media strategies along the customer journey.

Product overview

RTL Audio Vermarktung operates as a unified audio advertising platform that combines traditional radio (UKW), digital radio (DAB+), streaming, app, and Smart Speaker distribution into a comprehensive national advertising solution. The platform offers Radio, Digital Audio, and RTL+ streaming integration, with specific products including the RTL Berlin Kombi radio package (1,298,000 daily listeners). The company provides 360-degree audio solutions targeting Retail, Automotive, and E-Commerce sectors, connecting radio, digital audio, and RTL+ into continuous media strategies along the customer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• RTL Berlin Kombi (Radio Combination Package) Radio combination package aggregating the RTL radio portfolio in Berlin to deliver regional/national audio advertising reach, used by advertisers to reach 1,298,000 daily listeners and 2,138,000 weekly listener contacts.
• Digital Audio Advertising Digital audio advertising services including streaming and app-based audio advertising, enabling target-group-specific delivery and measurable results for branding, traffic, and sales, distributed via streaming platforms, apps, and Smart Speakers.
• RTL+ Streaming Advertising Advertising inventory on the RTL+ streaming platform, enabling scalable advertising across radio, digital audio, and streaming platforms along the entire customer journey for advertisers targeting the German streaming audience.
• National Data-based Audio Advertising Campaigns National audio advertising campaigns using data-based audience targeting, delivered across UKW, DAB+, streaming, app, and Smart Speaker channels to reach 96.9% of the German population; scalable regionally or nationally for advertisers in Retail, Automotive, E-Commerce, and other sectors.

Quantifiable outcome

• RTL Berlin Kombi reaches 1,298,000 listeners per day and 2,138,000 listener contacts per week
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RTL DeutschlandcoreStrategic or Co-development PartnerAs part of RTL Deutschland, RTL Audio Vermarktung operates as the audio advertising division of the media conglomerate, combining radio, Digital Audio and RTL+ streaming into comprehensive media strategies along the customer journey.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Podstars by OMR: German podcast advertising and production specialist. Overlaps with RTL Audio Vermarktung's podcast and digital audio monetization activities, particularly for brands targeting podcast listeners in the DACH region.
• Deezer: Global music streaming service with an advertising-supported tier operating in select European markets. Overlaps with RTL Audio Vermarktung on digital audio inventory in the German market, though with a narrower footprint than Spotify.

Broad incumbents

• ProSiebenSat.1 Media: Major German commercial broadcaster with audio and video inventory sold to the same national advertiser base. Competes for cross-media ad budgets alongside RTL Audio Vermarktung's offering.
• Amazon Music Ads (Amazon Ads): Operates audio advertising inventory through Amazon's broader ads platform, including Amazon Music. Competes for the same advertiser attention in digital audio in Germany as part of a much larger, multi-format ad business.
• Spotify Advertising: Global streaming leader with a large, self-serve audio advertising business in Germany. Competes for the same digital audio ad budgets but operates at global scale with programmatic tools that contrast with RTL Audio Vermarktung's direct-sales model.
• Ströer: Large German outdoor and digital media company with growing digital audio / radio advertising activities. Competes for multi-channel media budgets that include audio, overlapping with RTL Audio Vermarktung's advertiser base.

Others

• IP Deutschland (RTL Group): Sister sales house within RTL Deutschland handling TV advertising. Operates within the same parent group and serves a shared advertiser base, making it a natural cross-sell counterpart rather than a direct competitor.

Direct peers

• Baur Media Vermarktung: Audio advertising sales house for additional German private radio networks. Competes head-to-head with RTL Audio Vermarktung for ad spend from Retail, Automotive, and E-Commerce advertisers in Germany.
• RMS (Radio Marketing Service): The dominant audio advertising sales house in Germany, jointly owned by major private radio groups. Directly competes with RTL Audio Vermarktung in selling radio and digital audio inventory to German national advertisers.
• ARD-Werbung: Sales organization for Germany's public broadcasters' radio and audio inventory. Directly competes for the same advertiser budgets in the German national audio market, including public radio stations and digital extensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RTLAudio
• LinkedInlinkedin.com/company/rtl-audiovermarktung

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTL Audio Vermarktung