Team Honey Badger Domino's

What Team Honey Badger Domino's does

Team Honey Badger is a privately held Domino's Pizza franchisee organization operating approximately 149 retail stores across 10 U.S. states under a franchise agreement with Domino's Pizza, Inc. (NYSE: DPZ). The company was founded by Bill Graves in 1985 with a single store in Willmar, Minnesota, and grew to a 100-store footprint by 2014. Following Bill Graves' death in February 2015, ownership transitioned to his daughter Susan Graves, who now leads expansion through a combination of new store development, acquisition of existing franchise territories, and strategic real estate investments. The company's headquarters and the Domino's Legacy Store are co-located in Willmar, MN.

The franchisee derives revenue from the retail sale of pizza, sides, beverages, and delivery services through its Domino's-branded stores, operating on a transactional retail model with per-order revenue. Customer-facing marketing and supply chain flow through the Domino's corporate franchise system; Team Honey Badger's own marketing focus, reflected on its website (teamhoneybadger.com), is largely employer branding and recruiting rather than direct-to-consumer acquisition. There are no proprietary technology products, mobile apps, or AI/ML capabilities developed in-house; the technology footprint is the standard Domino's franchise stack.

Team Honey Badger differentiates through a values-driven culture branded around the "Honey Badger" identity (Accountability, Empathy, Grit, Passion, Selflessness) and a documented promote-from-within model — over 95% of Domino's franchisees begin as part-time employees, and senior leaders including the VP of Operations and Director of Operations were promoted internally from driver/CSR roles. The organization has received the Gold Franny Award, Domino's most prestigious franchisee honor based on operational audits, community involvement, store safety, and team member morale. Key leadership includes Susan Graves (Franchisee/Owner), Dave Randall (Operating Partner), Justin Rohe (VP of Operations), Dave Dennewitz (Director of Operations), and Ashley Lamia (Director of Talent & Development).

Name

Team Honey Badger Domino's

Legal name

Team Honey Badger

Website

https://teamhoneybadger.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Team Honey Badger is a privately held Domino's Pizza franchisee operating approximately 149 stores across 10 U.S. states under a franchise agreement with Domino's Pizza, Inc. (NYSE: DPZ), generating revenue from retail pizza and food sales while differentiating through a values-driven, promote-from-within operating culture.

Ownership category

akta.pro rank

Headquarters

HQ city

Willmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pizza and Food Sales: Team Honey Badger operates Domino's Pizza stores generating revenue through the sale of pizzas, sides, and related food products. As a Domino's franchisee, they operate 10 stores across multiple states.

Distribution channels1 record

Marketing channels1 record

Core offering

Team Honey Badger is a Domino's Pizza franchisee that operates Domino's pizza retail stores offering pizza, sides, beverages, and delivery/carryout services to local consumers across multiple U.S. states. The organization runs approximately 10 franchise stores (with leadership overseeing a broader network of 149+ stores) under the Domino's brand, focusing on world-class customer service and a strong internal "Honey Badger" team-member culture.

Product overview

Team Honey Badger is a Domino's Pizza franchisee operating approximately 149 pizza stores across 10 states. The company does not offer a software product; rather, it operates a food service franchise network providing Domino's pizza products, delivery services, and job opportunities. The organization is structured around its Honey Badger cultural identity and core values (Accountability, Empathy, Grit, Passion, Selflessness).

Differentiator

Problem solved

Functional benefit

Products and services

• Domino's Pizza Restaurant Operations Team Honey Badger operates Domino's pizza franchise retail stores offering pizza, sides, beverages, and delivery/carryout services to local consumers across multiple U.S. states.

Quantifiable outcome

• General Managers can earn over $100,000+ per year plus bonus
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Domino's PizzacoreOthersTeam Honey Badger is a Domino's Pizza franchisee operating 10 stores across multiple states. The franchise relationship includes access to Domino's brand, operations systems, training, marketing support, and supply chain. Founder Bill Graves was associated with Domino's since the 1980s and opened his first store in 1985. Susan Graves transitioned to franchisee in 2015 following Bill's passing.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Pizza Hut (Yum! Brands): Long-established pizza QSR chain within Yum! Brands, competing head-to-head with Domino's in delivery and dine-in pizza. Comparable on menu structure, franchisee economics, and unit-level operating model.
• Little Caesars: High-volume, value-positioned pizza QSR chain competing in the carryout/delivery pizza category. Comparable on product mix, target segment (value-conscious families), and franchise-driven growth model.
• Domino's Pizza Inc. The franchisor (NYSE: DPZ) under which Team Honey Badger operates. Not a direct competitor at the store level, but the relevant incumbent for benchmarking store economics, technology platforms, and brand strategy that flow down to every Team Honey Badger unit.
• Papa John's International: Direct pizza QSR competitor with a similar franchisee-driven, delivery-led model. Comparable on product category, target customer (delivery and carryout pizza), and franchise economics, competing for the same consumer occasions and labor pool.

Regional players

• Round Table Pizza: West Coast-rooted pizza chain with a franchise model focused on family dining and delivery. Comparable on product mix (pizza-led menu), franchise structure, and multi-unit operator dynamics, though concentrated in a different US region than Team Honey Badger.

Direct peers

• Flynn Restaurant Group: Largest Domino's Pizza franchisee in the US and Canada, operating well over 1,000 Domino's stores plus Taco Bell and other brands. Directly comparable to Team Honey Badger as a multi-unit Domino's franchisee scaling through acquisitions and culture-led operations.

Emerging players

• Blaze Pizza: Fast-casual pizza chain with a build-your-own model, franchise-supported growth, and a younger consumer base. Comparable as a franchise-driven pizza operator competing for share of pizza occasions and QSR labor.
• Jet's Pizza: US pizza chain known for deep-dish and Detroit-style pizza, predominantly franchise-operated with a delivery-led model. Comparable on product positioning (premium pizza delivery) and franchise unit economics.
• Marco's Pizza: Growing US pizza franchise chain with a similar delivery/carryout model and an active multi-unit franchisee base. Comparable as a smaller-scale pizza QSR franchise system competing for the same franchisee capital and consumer occasions.
• MOD Pizza: Fast-casual, build-your-own pizza concept with a franchise and company-store hybrid model. Comparable on pizza category, franchisee economics, and the underlying labor and food cost dynamics facing any pizza operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teamhoneybadger

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Honey Badger Domino's