StoneCo.

What StoneCo. does

StoneCo (PTY) Ltd is a South African stone supply, fabrication and installation company headquartered in Verulam with additional offices in Durban. Founded in 2016, the company operates with 11–50 employees across its headquarters, a Durban branch, and a dedicated Projects office, serving residential homeowners, commercial spaces (hotels, restaurants, retail, offices), interior designers and architects, and contractors primarily in the Durban and KwaZulu-Natal region.

The company's core technology is Waterjet cutting, used to produce precision pre-cut and ready-to-fit stone products including straight and mitred cuts, tombstone cuts, flat and reverse polishing, custom edge profiles, integrated basins, sink and hob cut-outs, and bespoke stone features. Its product portfolio spans seven stone lines: Lumina Quartz, Lumina Calacatta Quartz, Luxen Sintered Stone, Engineered Onyx, Granite, Natural Onyx and Marble. StoneCo also operates as a preferred fabricator for at least six global stone brands — Infinity, Neolith, Caesarstone, Dekton, Silestone and Eezi-Quartz — and has built private-label sub-brands (Luxen, Lumina) carrying 15-year transferable guarantees.

The business model is project-based and one-time: revenue is generated from stone product sales, fabrication services and installation services priced per square metre (granite starts around R1,500/m² locally; exotic imports exceed R2,000/m²) with 30-day payment terms. Go-to-market is sales-led and consultative, combining physical offices, a content-driven website and SEO for local search terms with quote requests, alongside brand-driven referral demand through its manufacturer partnerships and industry body memberships (SAIA, KSA, IID, Master Builder).

Name

StoneCo.

Legal name

StoneCo (PTY) Ltd

Website

https://stoneco.co.za

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

StoneCo (PTY) Ltd is a South African stone supply, precision Waterjet fabrication and installation company serving residential and commercial customers across Durban and KwaZulu-Natal as a preferred fabricator for leading engineered stone brands.

Ownership category

akta.pro rank

Product category

Stone Fabrication & Surface Supply

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

akta.pro secondary industries

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Stone fabrication
• Engineered quartz surfaces
• Precision waterjet cutting
• Stone installation services
• Natural stone supply

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Stone Product Sales: Sale of engineered and natural stone products including Lumina Quartz, Calacatta Quartz, Luxen Sintered Stone, Engineered Onyx, Granite, Natural Onyx, and Marble.
2. Fabrication Services: Precision stone fabrication services using Waterjet technology for cutting, polishing, edge profiles, and custom stone features.
3. Installation Services: Comprehensive installation services including site inspections, final measurements, on-site adjustments, wall cladding, steel structures for built-up sinks, and full-time onsite supervision.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

StoneCo. supplies engineered and natural stone surfaces — including quartz, sintered stone, marble, granite, and onyx — and provides precision waterjet cutting, fabrication, and on-site installation for residential and commercial projects. The company acts as both material supplier and fabricator, serving as a preferred fabricator for leading engineered-stone brands such as Caesarstone, Neolith, Dekton, Silestone, Eezi-Quartz, and Infinity.

Product overview

StoneCo is a South African stone fabrication and installation company offering a comprehensive portfolio of engineered and natural stone products. Their product portfolio centers on seven distinct stone lines: Lumina Quartz and Lumina Calacatta Quartz (engineered quartz surfaces), Luxen Sintered Stone, Engineered Onyx, Granite, Natural Onyx, and Marble. The company positions itself as a complete 360-degree turnkey stone solution provider, combining these material products with fabrication services (using Waterjet technology for precision cutting) and installation services (including site inspection, measurement, and on-site supervision). StoneCo serves both residential and commercial markets and operates as preferred fabricators for leading stone brands including Infinity, Neolith, Caesarstone, Dekton, Silestone, and Eezi Quartz.

Differentiator

Problem solved

Functional benefit

Brands

• Luxen: Premium sintered stone brand offering elegant surfaces with UV resistance, durability, and 15-year guarantee
• Lumina Quartz
• Lumina Calacatta Quartz

Products and services

• Lumina Quartz

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• InfinitycoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Infinity stone products, offering customers access to premium stone surfaces with professional fabrication and installation services.
• NeolithcoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Neolith sintered stone, providing customers with access to this innovative ultra-compact surface material with precision fabrication services.
• Eezi-QuartzcoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Eezi-Quartz products, offering professional fabrication and installation of quartz stone surfaces.
• CaesarstonecoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Caesarstone quartz surfaces, providing customers with access to this internationally recognized brand through professional services.
• DektoncoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Dekton ultra-compact surfaces by Cosentino, offering customers access to this premium sintered stone brand.
• SilestonecoreStrategic or Co-development PartnerStoneCo is a preferred fabricator for Silestone quartz surfaces, providing professional fabrication and installation services for this Cosentino brand.
• South African Institute of Architects (SAIA)minorStrategic or Co-development PartnerStoneCo is trusted by SAIA members, indicating professional recognition within the architectural community for quality stone products and services.
• CosentinocoreStrategic or Co-development PartnerCosentino is a brand partner for StoneCo, with the company serving as preferred fabricator for Dekton and Silestone products from this manufacturer.
• InterslabminorStrategic or Co-development PartnerStoneCo is trusted by Interslab, indicating a professional relationship within the stone industry supply chain.
• BlumminorStrategic or Co-development PartnerBlum is listed as a trusted partner, suggesting a complementary relationship in kitchen hardware solutions.
• Kitchen Specialists Association (KSA)minorStrategic or Co-development PartnerStoneCo is a supplier member of KSA, indicating professional recognition within the kitchen industry.
• Institute of Interior Design Professions (IID)minorStrategic or Co-development PartnerStoneCo is trusted by IID members, indicating recognition within the interior design professional community.
• Master BuilderminorStrategic or Co-development PartnerStoneCo is associated with Master Builder, indicating recognition within the construction and building industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cosentino: Global Spanish manufacturer of engineered quartz (Silestone) and ultra-compact surfaces (Dekton). Direct comparable because Cosentino is one of StoneCo's core brand partners and the dominant supplier of premium engineered stone to the South African market through StoneCo's preferred fabricator relationship.
• Neolith (TheSize): Spanish manufacturer of sintered stone surfaces marketed under the Neolith brand. StoneCo is a preferred fabricator for Neolith in South Africa. Neolith's ultra-compact surface technology overlaps with StoneCo's Luxen sintered stone product line and serves the same premium residential/commercial specification market.
• Cambria: US-based manufacturer of engineered quartz surfaces selling direct and through fabricator networks. Comparable because Cambria competes in the same premium engineered quartz countertop category as Caesarstone and the Lumina Quartz line StoneCo distributes and fabricates.
• MSI (M S International): US-based distributor and supplier of natural stone, quartz, and porcelain slabs with growing international presence. Comparable because MSI supplies the same stone materials StoneCo fabricates and is increasingly active in South African distribution channels serving fabricators and contractors.
• Caesarstone: Global Israeli manufacturer of engineered quartz surfaces. StoneCo is a preferred fabricator for Caesarstone in South Africa. Caesarstone operates its own fabrication/distribution networks globally, making it a brand incumbent competing for the same premium countertop segment StoneCo serves.

Direct peers

• Eezi Quartz: South African supplier and marketer of engineered quartz surfaces. StoneCo is a preferred fabricator for Eezi Quartz, making Eezi Quartz a direct channel peer — same market, same customers, with Eezi Quartz controlling the brand relationship and StoneCo providing the local fabrication and installation.
• Infinity Surface Designs: Surface products brand with which StoneCo holds a preferred fabricator relationship. Comparable as a direct peer operating in the same engineered stone category, with parallel brand-fabricator commercial models that compete for the same South African premium countertop demand.

Regional players

• Cosentino South Africa (regional operations): Cosentino's South African distribution and showroom operations in Johannesburg. Directly comparable as a regional peer that combines material supply with project specification and installation services in competition with StoneCo for premium commercial and residential projects.
• African Spirit Trading: South African natural stone supplier serving residential and commercial construction. Comparable as a regional peer operating in the same KwaZulu-Natal / broader South African market with overlapping natural stone (granite, marble) supply and installation offerings.
• Stone Connection South Africa: South African natural and engineered stone supplier and fabricator. Directly comparable as a regional peer operating in the same South African market with overlapping stone supply, fabrication, and installation offerings to residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stonecoza
• LinkedInlinkedin.com/company/stonecoza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoneCo.