Infinity
- Company typePrivate
- Founded2011
- HeadquartersReigate, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Infinity firmographics
Firmographics- Name
- Infinity
- Legal name
- Infinity Tracking Limited
- Website
- https://infinity.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Infinity industry classification
Industry- Product category
- Call Analytics Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Telephone Communications (No Radiotelephone) (4813), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where Infinity is headquartered
LocationHeadquarters
- HQ city
- Reigate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Infinity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Cloud-based call tracking and analytics platform sold as subscription service with tiered pricing based on call volume and features. Entry point at $199/month for SMB tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMB starting tier at $199/month |
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Infinity product offering
Product offeringCore offering
Infinity sells a cloud-based call analytics SaaS platform that connects phone calls to the digital marketing activity that generated them. The platform combines Call Tracking (unique tracking numbers per campaign/visitor), Conversation Analytics (AI speech-to-text, transcription, keyword spotting, agent scorecards), Smart Outcomes (AI-driven PPC bid optimization based on call quality), and Smart Match (call-to-revenue attribution), and is sold on subscription with industry-specific configurations for automotive, financial services, healthcare, insurance, property, and retail sectors.
Product overview
Infinity is a cloud-based call analytics platform consisting of four core integrated products: Call Tracking (which assigns unique numbers to connect marketing campaigns to phone calls), Conversation Analytics (AI-powered speech analytics that monitors and transcribes 100% of calls), Smart Outcomes (AI module that feeds call quality data back to PPC bidding tools for optimization), and Smart Match (call attribution software that connects revenue to marketing activities). The platform offers industry-specific solutions for Automotive, Banks and Financial Services, Healthcare, Insurance, Property, and Retail sectors, as well as functional solutions for Marketers, Sales, Contact Centers, Customer Service, and Compliance teams. In 2021, Infinity acquired ResponseTap to expand inbound conversation capabilities. The platform operates globally across 75+ territories with 45+ native integrations including Google Ads, GA4, Salesforce, HubSpot, and Meta Ads.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 174% YoY uplift in sales from PPC
- +14 more outcomes
Companies that use Infinity
Customer profileNamed customers26 records
Segments11 records
Ideal customer profiles4 records
Infinity technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
Infinity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- ResponseTapmajorResponseTap became part of Infinity in 2021, accelerating development plans and expanding inbound conversation capabilities for customers.
- GooglecoreDeep integration with Google Ads and Google Analytics 4 (GA4) for automatic call conversion data sharing. Google Business Partner for search and advertising technology integration.
- Meta (Facebook/Instagram)coreMeta Business Partner providing integration to track calls from Facebook and Instagram paid ads. Achieves Meta's rigorous standards for product and service quality.
- SalesforcecoreCRM integration partner allowing call data to flow directly into Salesforce for unified customer view and sales tracking.
- HubSpotcoreMarketing automation and CRM integration with HubSpot for call tracking data synchronization.
- AWS (Amazon Web Services)coreCloud infrastructure partner alongside Google Cloud for multi-zone availability and enterprise-grade reliability.
- Google CloudcoreCloud infrastructure partner alongside AWS providing multi-zone availability and enterprise reliability for the Infinity platform.
- Digital Marketing AgenciescoreCertified partner program for digital agencies including over 45 technology integrations for bid management, CRM, contact center, and analytics platforms.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Infinity competitors and assessment
Company assessmentDirect peers
- Invoca: Direct competitor in AI-powered call tracking and conversation analytics for marketers. Invoca offers near-identical capabilities (call tracking, conversation intelligence, attribution) targeting the same enterprise and agency customers as Infinity, with stronger US presence.
- CallRail: Direct competitor in call tracking, conversation intelligence, and marketing attribution. CallRail serves a comparable SMB-to-mid-market customer base with similar feature sets including AI call summaries and form tracking, competing head-to-head especially in the US SMB segment.
- Marchex: Public peer in call analytics, conversation intelligence, and marketing attribution. Marchex competes directly with Infinity in verticals like automotive and healthcare, providing AI-driven call insights for sales and marketing teams.
Emerging players
- Gong: Adjacent conversation intelligence platform focused on sales calls. While Gong leads in sales conversation analytics rather than marketing attribution, it increasingly competes for the same enterprise buyer and overlaps with Infinity's sales-focused solution bundle.
- Observe.AI: Conversation intelligence platform for contact centers with AI-driven call monitoring and agent coaching. Overlaps with Infinity's Conversation Analytics and contact center solution bundle, particularly around QA automation and agent scorecards.
- WhatConverts: Smaller call tracking and lead attribution platform targeting marketing agencies and SMBs. Competes in the same SMB/agency channel where Infinity's PLG motion operates, particularly for form and call attribution.
Broad incumbents
- RingCentral: Major UCaaS/CCaaS provider offering hosted PBX, contact center, and increasingly analytics capabilities. While broader in scope, RingCentral competes with Infinity's telephony roots and overlaps on contact center speech analytics and call monitoring.
- Twilio: Communications platform as a service (CPaaS) that provides telephony infrastructure and APIs. Twilio's Voice and Flex products overlap with Infinity's PBX and call tracking infrastructure, and its Segment unit competes in customer data and attribution.
- Genesys: Large CCaaS and customer experience platform with embedded speech analytics and quality management. Overlaps with Infinity's contact center solution and conversation analytics, particularly for large enterprise buyers.
- NICE inContact (CXone): Enterprise contact center software suite with analytics, quality monitoring, and compliance features. Competitor to Infinity's enterprise and compliance-focused offerings in regulated verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Infinity compliance and trust
Trust signalCompliance4 records
Infinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity leadership team
Management profileNumber of profiles
Profiles1 record
Infinity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity
What does Infinity do?
Infinity sells a cloud-based call analytics SaaS platform that connects phone calls to the digital marketing activity that generated them. The platform combines Call Tracking (unique tracking numbers per campaign/visitor), Conversation Analytics (AI speech-to-text, transcription, keyword spotting, agent scorecards), Smart Outcomes (AI-driven PPC bid optimization based on call quality), and Smart Match (call-to-revenue attribution), and is sold on subscription with industry-specific configurations for automotive, financial services, healthcare, insurance, property, and retail sectors.
Is Infinity a public or private company?
Infinity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Infinity founded?
Infinity was founded in 2011. It employs 1 to 10 people.
Where is Infinity based?
Infinity is headquartered in Reigate, United Kingdom, in the Europe region.
How does Infinity make money?
One revenue line is on record: subscription-based SaaS.
Who are Infinity's main competitors?
Direct peers on record are Invoca, CallRail and Marchex. Emerging players are Gong, Observe.AI and WhatConverts. Broad incumbents are RingCentral, Twilio, Genesys and NICE inContact (CXone).
Does Infinity have an API?
Yes. Infinity offers an API that enables developers to send call data to external systems including CRM, analytics, and bidding tools. The API is described as easy-to-use and works alongside 45+ out-of-the-box integrations. Data can be pushed to Google Ads, GA4, HubSpot, Salesforce, and other platforms. No specific API type (REST/GraphQL), auth method, rate limits, versioning, or sandbox availability details are provided in the source material.
What industry is Infinity in?
Infinity's product category is Call Analytics Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.