The Second Tummy Catering

What The Second Tummy Catering does

Sun in my Belly is a privately held Atlanta hospitality company that operates two integrated businesses out of a single location in the historic Bailey's Hardware building in the Kirkwood neighborhood. Its cafe side is a walk-in, first-come-first-served breakfast and lunch concept with a simplified menu (reduced prices as of a recent reset) and operating hours of 8am-2pm Monday-Saturday and 8am-3pm Sunday. Online ordering and a loyalty program are delivered through SpotOn, and inquiries run through the company website and email.

Its catering and events side is the larger strategic footprint. Sun in my Belly provides full-service catering for weddings, rehearsal dinners, corporate lunches and events, private parties, baby showers, and drop-off deliveries across the Atlanta metropolitan area and throughout the Southeast, with each client assigned a dedicated event specialist. The company also offers event coordination services and monetizes three on-site event spaces (Front Room seats 30-40, Middle Room seats 60-70, Salon seats 30-40), plus a full-restaurant buyout, available for rental daily after 5pm. Pricing is quote-based and not publicly disclosed; catering inquiry intake runs through Google Forms.

The revenue model is a mix of in-person cafe sales, professional-services catering contracts, and event-space rental, supported by a curated network of 13 preferred venue partners across marquee Atlanta locations (Piedmont Park Conservancy, Atlanta Contemporary, Ponce City Market, Callanwolde Fine Arts Center, Foxhall Resort, Serenbe, Biltmore Ballrooms, Rhodes Hall, the Michael C. Carlos Museum, and others). Marketing is concentrated in organic social (Facebook, Instagram) and a Mailchimp email newsletter. The company has no disclosed outside capital, no app, no public API, no AI/ML capabilities, and no parent or subsidiary structure; it appears to be independently owned and operated since its founding in 2004, with 51-100 employees.

Name

The Second Tummy Catering

Legal name

Sun in my Belly

Website

https://suninmybelly.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sun in my Belly operates a walk-in breakfast and lunch cafe alongside a full-service catering and event-coordination business in Atlanta's Kirkwood neighborhood, serving weddings, corporate events, and private parties across the Southeast from its historic Bailey's Hardware building.

Ownership category

akta.pro rank

Product category

Event Catering

NAICS

Caterers (72232), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Breakfast cafe service
• Event catering services
• Wedding catering
• Venue space rental
• Event coordination

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cafe Restaurant Sales: Breakfast and lunch cafe serving walk-in customers with a simplified menu. No reservations accepted - first come first served seating.
2. Full-Service Catering: Catering services for weddings, rehearsal dinners, corporate events, private parties, and baby showers. Services include placed tapas, family-style dining, and event coordination. Serves the Atlanta metropolitan area and travels throughout the southeast.
3. Event Space Rental: Three rentable spaces (Front Room seats 30-40, Middle Room seats 60-70, Salon seats 30-40) plus full restaurant buyout option. Rental space available daily after 5pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sun in my Belly runs a walk-in breakfast and lunch cafe in Atlanta's Kirkwood neighborhood alongside a full-service catering operation that provides food and event coordination for weddings, rehearsal dinners, corporate events, private parties, and baby showers across the southeastern United States. The company also rents three on-site event spaces and offers event coordination services staffed by dedicated event specialists assigned to each client.

Product overview

Sun in my Belly operates as a dual-purpose hospitality business combining a breakfast and lunch cafe with a full-service catering operation. The cafe (located in the historic Bailey's Hardware building in Atlanta's Kirkwood neighborhood) offers a streamlined menu with reduced prices, while the catering division handles events ranging from intimate private dinners to large-scale weddings across the southeast. The company also offers venue rental options with three distinct spaces (Front Room, Middle Room, and Salon) available for separate or combined use, and provides event coordination services with dedicated specialists for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafe - Breakfast and Lunch Service A walk-in breakfast and lunch cafe serving a simplified, lower-priced menu to neighborhood customers in the Kirkwood area of Atlanta. No reservations are accepted — seating is first-come, first-served.
• Full-Service Catering Full-service off-premise catering for weddings, rehearsal dinners, corporate lunches and events, local deliveries, private events, and baby showers across the Atlanta metropolitan area and throughout the southeastern United States. Available styles include placed tapas, family-style, and table service catering.
• On-Site Venue Rental Rental of three on-site event spaces (Front Room seats 30–40, Middle Room seats 60–70, Salon seats 30–40), with an option to rent individually or as a total restaurant buyout. Suitable for weddings, birthday parties, corporate meetings, and concerts.
• Event Coordination Services Event planning and execution coordination in which a dedicated event specialist coordinates every element of the event in harmony with the client's overall vision. Available as an add-on to catering engagements.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• Michael C. Carlos MuseumminorStrategic or Co-development PartnerPreferred venue partner for events. The museum, founded in 1919 and located at Emory University, is one of Georgia's most revered institutions and provides an elegant historic setting for catered events.
• Ponce City MarketminorStrategic or Co-development PartnerPreferred venue partner. Located in the historic Sears building in Atlanta's Old Fourth Ward, linked to the Atlanta BeltLine and situated near Historic Fourth Ward Park.
• Callanwolde Fine Arts CenterminorStrategic or Co-development PartnerPreferred venue partner. A Tudor Revival mansion on 12.5 acres, originally built by Charles Howard Candler. Listed on National Register of Historic Places, providing unique artistic setting for events.
• Cator Woolford Gardens at Frazer CenterminorStrategic or Co-development PartnerPreferred venue partner. Located on 39 acres of historic estate in Metropolitan Atlanta, featuring restored gardens originally part of Cator Woolford's estate.
• Piedmont Park Conservancy (Magnolia Hall)minorStrategic or Co-development PartnerPreferred venue partner. Magnolia Hall is a 3,200 square foot events facility with Mission-style chandeliers, exposed rafters, and original fireplace from 1945 blacksmith's forge.
• Piedmont Park Conservancy (Greystone)minorStrategic or Co-development PartnerPreferred venue partner. Features 9,000 square feet of event space with original granite walls, ideal for wedding receptions, exhibitions, and corporate events.
• Old Courthouse on the SquareminorStrategic or Co-development PartnerPreferred venue partner. Historic DeKalb Courthouse in Decatur, Georgia featuring marble walls and arched windows, perfect for wedding ceremonies and receptions.
• Atlanta ContemporaryminorStrategic or Co-development PartnerPreferred venue partner. Premier contemporary art center in Atlanta's Westside corridor with 30,000 square feet of indoor and outdoor spaces for events.
• Foxhall ResortminorStrategic or Co-development PartnerPreferred venue partner. A celebrated estate on 1,100 acres of Georgia countryside featuring luxe lodging, farm-to-table cuisine, and year-round outdoor pursuits.
• Rhodes HallminorStrategic or Co-development PartnerPreferred venue partner. One of Atlanta's few remaining mansions on Peachtree Street, built in 1904 of Stone Mountain granite in Romanesque Revival style.
• Wimbish HouseminorStrategic or Co-development PartnerPreferred venue partner. Award-winning historic venue with high ceilings, period furnishings, hardwood floors, grand pianos, chandeliers, and fireplaces.
• SerenbeminorStrategic or Co-development PartnerPreferred venue partner. Upscale destination location 25 miles from Atlanta featuring rolling countryside, pastoral elegance, three acclaimed restaurants, spa, and art galleries.
• Biltmore BallroomsminorStrategic or Co-development PartnerPreferred venue partner. Located in the historic 1924 Biltmore Hotel, listed on National Register of Historic Places with original plaster relief ceilings and crystal chandeliers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Flying Biscuit Cafe: Atlanta-originated brunch chain now operating across the Southeast. Comparable Atlanta breakfast/brunch heritage but at multi-unit scale; competing for the same regional brunch customer base.

Direct peers

• Bold American Catering: Atlanta-based full-service catering company specializing in weddings, corporate events, and private parties. Direct competitor in the same Atlanta catering market with overlapping service offerings and venue partnerships.
• A Divine Event: Atlanta full-service catering and event design firm serving weddings and corporate clients. Comparable service model with dedicated event coordinators and similar premium positioning in the Atlanta market.
• Proof of the Pudding: Long-established Atlanta full-service caterer with corporate, wedding, and venue catering. Closely comparable in scale, tenure (multi-decade), and emphasis on event execution.
• Dennis Dean Catering: Atlanta-based full-service catering company with strong corporate and event business. Comparable service model, Atlanta market focus, and event-driven revenue profile.
• Epic Catering: Atlanta full-service catering for weddings, corporate events, and private parties. Similar premium event positioning and direct overlap on customer segments and Atlanta venues.
• Buttermilk Kitchen: Atlanta breakfast/brunch cafe in the Westside neighborhood. Closely comparable cafe concept with neighborhood focus and breakfast/lunch positioning; potential competitor for brunch traffic and catering referrals.
• West Egg Cafe: Atlanta brunch and breakfast cafe serving Southern-inspired fare. Direct competitor for neighborhood brunch traffic and shares the Atlanta brunch/restaurant operating environment with Sun in my Belly.
• Affairs to Remember: Atlanta-based full-service catering and event production company specializing in weddings, galas, and corporate events. Directly competes for the same high-end event clients in the Atlanta metro.

Broad incumbents

• Bacchanalia: Long-established Atlanta fine-dining restaurant under the Ford Fry/Star Provisions umbrella. Comparable Atlanta premium food positioning and event-catering heritage, though operates at a higher price tier and broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suninmybellyatl
• Instagraminstagram.com/suninmybelly
• Xx.com/sunbelly
• LinkedInlinkedin.com/company/sun-in-my-belly-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Second Tummy Catering