SITECH
SITECH, part of Australia's Herga Group, is the exclusive Trimble distribution partner for Australia, New Zealand, and Papua New Guinea, selling and supporting Trimble machine control, survey, GNSS, and construction software solutions to civil contractors, surveyors, and mining services operators.
- Company typePrivate
- Founded2014
- HeadquartersBowen, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SITECH does
SITECH (operating as SITECH New Zealand and SITECH Construction Systems within the Herga Group of Companies) is the exclusive Trimble Distribution Partner for geospatial and construction solutions across Australia, New Zealand, and Papua New Guinea. The company sells, services, and supports Trimble's portfolio of machine control systems, survey instruments, GNSS correction services, and construction software for civil contractors, earthmoving firms, surveyors, mining services operators, and smaller utility contractors. Its registered legal entity is SITECH Construction Systems Pty Ltd (ACN 135 939 507), and the business was established in 2014 atop a parent group that claims more than 130 years of surveying heritage and over 30 years of Trimble technology experience.
The product surface spans four linked layers. Hardware includes Trimble Earthworks machine control (for excavators, dozers, graders, soil compactors, compact machines, groundworks drilling, roadworks paving, and marine dredging), Trimble Siteworks field controllers, Trimble SiteVision augmented reality, total stations, GNSS receivers, the Trimble X7 scanner, and drones/UAVs. Software includes Trimble Business Center, WorksManager, WorksOS, Stratus, Connect, and the linear-project portfolio of Tilos, Quest, and Quantm. Services include Trimble VRS Now, RTX corrections, xFill, the Trimble Protected Plus (TPP+) protection plan, repairs and instrument servicing, and equipment rentals. Custom solutions include the IVMS platform developed with Orica for mining fleet monitoring across multiple countries.
Revenue is generated through five streams: outright hardware sales of Trimble equipment, software subscriptions (Trimble Business Center, WorksManager, WorksOS, Stratus), usage-based equipment rentals, recurring Trimble Protected Plus service plans, and professional repair and instrument servicing. Pricing is quote-based and not publicly disclosed; distribution is direct via field sales, inside sales (0800 4748 324), and rental delivery. The business is privately held with no disclosed funding rounds, ownership percentages, or standalone financial statements.
SITECH firmographics
Firmographics- Name
- SITECH
- Legal name
- SITECH Construction Systems Pty Ltd
- Website
- https://sitechnz.co.nz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SITECH, part of Australia's Herga Group, is the exclusive Trimble distribution partner for Australia, New Zealand, and Papua New Guinea, selling and supporting Trimble machine control, survey, GNSS, and construction software solutions to civil contractors, surveyors, and mining services operators.
- Ownership category
- akta.pro rank
SITECH industry classification
Industry- Product category
- Construction Technology Distribution
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming) (CRAIAEAL)
- akta.pro secondary industry
- Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE)
Keywords
Where SITECH is headquartered
LocationHeadquarters
- HQ city
- Bowen
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
SITECH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Sales: Sale of Trimble construction equipment including machine control systems, GNSS receivers, total stations, and related hardware components.
- Software Solutions: Sale and licensing of Trimble construction software including Trimble Business Center, WorksManager, WorksOS, and Stratus.
- Equipment Rentals: Short-term and long-term rental of Trimble equipment including total stations, GNSS receivers, laser scanners, machine control systems, data collectors, and hydro survey solutions.
- Trimble Protected Plus (TPP+): Protection plans covering software updates, hardware repairs, and firmware maintenance for Trimble equipment to minimise downtime and reduce unexpected costs.
- Repairs and Instrument Servicing: Repair services and instrument servicing performed by skilled technicians using genuine Trimble parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental for short-term and long-term projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SITECH product offering
Product offeringCore offering
SITECH New Zealand is an authorized Trimble dealer that sells, rents, services, and supports Trimble-based construction technology solutions for civil contractors, miners, and surveyors. Its portfolio covers machine control systems (Trimble Earthworks, Groundworks, Roadworks), site positioning and survey equipment (total stations, GNSS receivers, laser scanners, Siteworks, SiteVision AR), construction software (Trimble Business Center, WorksManager, Stratus, Connect), and GNSS correction services (VRS Now, RTX, xFill).
Product overview
SITECH New Zealand is an authorized Trimble dealer providing a comprehensive portfolio of construction technology solutions for civil construction, surveying, and geospatial applications. The product offering centers on Trimble's Connected Site Solutions platform, which integrates office and field operations through real-time data connectivity. The core machine control product line includes Trimble Earthworks (Android-based grade control for excavators, dozers, graders, and compactors), Trimble Groundworks (drilling and piling), Trimble Roadworks (3D paving control), and Trimble GuidEx (machine navigation for exploration). Survey solutions encompass Trimble Siteworks (field controller software), Trimble SiteVision (augmented reality visualization), Trimble total stations, GNSS systems, and the Trimble X7 laser scanner. Software products include Trimble Business Center (data processing and 3D modeling), Trimble WorksManager (data transfer), Trimble Stratus (site monitoring), Trimble WorksOS, Trimble Connect (collaboration), and Trimble Tilos/Quest/Quantm (linear project management, estimating, and alignment planning). GNSS correction services include Trimble VRS Now, RTX, and xFill. Additional offerings include drones/UAVs, autonomous solutions, rental equipment, Trimble Protected Plus service plans, repairs, and partner products including CivilPro, Propeller, SketchUp 3D, and Arcure Blaxtair AI safety systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trimble Earthworks Android-based 3D grade control software platform for excavators, dozers, graders, and compactors, providing real-time bucket and blade positioning guidance for precision earthmoving. Sold to civil construction and earthmoving contractors through SITECH's Trimble dealership.
- Trimble Roadworks Next-generation 3D paving control platform for asphalt pavers enabling millimeter-accurate paving operations. Sold to civil and road construction contractors through SITECH.
- Trimble Groundworks Advanced 2D/3D drilling and piling guidance solution for foundation construction, providing real-time vertical drilling positioning. Sold to foundation and piling contractors through SITECH.
- Trimble GuidEx Advanced machine navigation system for resource exploration and utility construction that provides crossline guidance along predefined routes via an integrated light bar with visual and audible alarms. Sold to exploration and utility construction operators.
- Trimble Siteworks Site controller software and hardware solution combining GNSS and optical sensor data to deliver real-time site positioning, in-field design, and reporting for survey and construction layout. Sold to surveyors and construction contractors.
- Trimble SiteVision Augmented reality platform that overlays 3D design models onto real-world site views to enable pre-construction walkthroughs and underground risk identification. Sold to construction foremen and project teams.
- Trimble Total Stations Robotic and conventional total stations (including the Trimble SPS930 Universal Total Station) for precision survey, layout, and machine guidance operations. Sold to surveyors and civil contractors.
- Trimble Site Positioning Systems (GNSS) GPS and GNSS receivers and systems for site positioning, including base stations and rover units for high-accuracy construction and survey applications. Sold to surveyors and construction contractors.
- Trimble X7 Laser Scanner High-speed 3D laser scanner for building and infrastructure scanning that delivers full scans with imagery in under three minutes. Sold to surveyors and infrastructure inspection professionals.
- Trimble SX10 Scanning Total Station Combined surveying, imaging, and 3D scanning total station for comprehensive site documentation. Sold to geospatial professionals and surveyors.
- Trimble Business Center Office software for survey data processing, 3D modelling, and project management, used to create accurate site models and manage construction data. Sold to surveyors and civil contractors.
- Trimble WorksManager Cloud-based data management software for transferring design models and survey data between office and field to enable connected site workflows. Sold to construction contractors and surveyors.
- Trimble Stratus Cloud-based site monitoring and progress tracking platform for construction projects, providing visual progress reporting and volume comparisons. Sold to construction contractors and project managers.
- Trimble VRS Now GNSS Correction Service GNSS correction service providing virtual reference station data for high-accuracy positioning across surveying, construction, and agricultural applications. Sold as a subscription to GNSS users.
- Trimble RTX Correction Services Satellite-based GNSS correction service providing centimeter-level positioning accuracy worldwide. Sold as a subscription to surveyors and machine control operators.
- Trimble Protected Plus (TPP+) Subscription-based protection plan covering software updates, hardware repairs, and firmware maintenance for Trimble equipment, including wear and tear, environmental protection, and preventive maintenance to minimise downtime. Sold to Trimble equipment owners.
- Trimble Equipment Rental Services Short and long-term rental of Trimble equipment including total stations, GNSS receivers, laser scanners, machine control systems, data collectors, and hydro survey solutions. Sold to contractors needing flexible access to precision technology.
- Repairs and Instrument Servicing Repair and maintenance services for Trimble equipment performed by certified technicians using genuine Trimble parts. Sold to construction and surveying equipment owners.
- In-Vehicle Monitoring System (IVMS) Custom in-vehicle monitoring system featuring Trimble Car Cube, hands-free phone control, rollover sensor, duress switch, and live cameras for fleet safety monitoring. Sold to large mining operators such as Orica.
Quantifiable outcome
- Sub-10mm tolerances achieved on tight project schedules
- +3 more outcomes
Companies that use SITECH
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SITECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
SITECH partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TrimblecoreSITECH is an authorised Trimble dealer providing Trimble's leading construction technology including machine control systems, survey equipment, and software solutions. Trimble is a leading company in the geospatial industry providing innovative hardware, software, and services for construction, surveying, mining, and geospatial applications.
- Herga GroupcoreSITECH is part of the Herga Group, a family of companies selling, supporting, and creating innovative technology solutions. The group includes nine companies with 15 regional offices serving Australia, New Zealand, and Papua New Guinea.
- BuildingPoint Australia and New ZealandcorePart of the Herga Group, BuildingPoint provides cutting-edge technology solutions to the construction industry including Trimble's construction software solutions, 3D laser scanning equipment, GPS and total station instruments. Offices across Australia and New Zealand.
- SECOminorSECO specialises in the design and manufacturing of surveying and global positioning equipment accessories including tripods, prism poles, surveying rods, GPS antenna poles. Partners with leading technology providers including Trimble.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SITECH competitors and assessment
Company assessmentDirect peers
- Topcon Positioning Systems: Direct competitor to Trimble in machine control, GNSS, and survey solutions, with its own dealer/distributor network globally. Comparable as an alternative OEM whose products compete head-to-head with Trimble Earthworks, Siteworks, and total stations in civil construction.
- SITECH Construction Systems (Australia): Sister entity under the Herga Group; the Australian arm of SITECH distributing the same Trimble construction technology portfolio across Australia. Operates as a peer within the same group with overlapping product lines, customer segments, and shared go-to-market.
- Allterra (Herga Group): Herga Group sister company distributing Trimble geospatial solutions, drones (senseFly, AgEagle), monitoring, rail, and wireless sensor solutions in NZ. Highly comparable as a sister Trimble channel partner serving overlapping geospatial and surveying customers.
- BuildingPoint Australia and New Zealand: Also part of the Herga Group, BuildingPoint distributes Trimble construction software (Tilos, Quest, Quantm), 3D laser scanning, GPS and total station instruments. Highly comparable as a sister Trimble-aligned channel partner serving the same AU/NZ construction customer base.
Broad incumbents
- Trimble Inc. The underlying technology provider whose products SITECH distributes. Operates broadly across construction, geospatial, and agriculture technology globally. Comparable as the OEM defining the product roadmap SITECH executes against, and a direct sales threat in any region.
- Caterpillar Cat Connect / Cat Grade: Caterpillar's integrated digital and machine control solutions for heavy construction equipment. Comparable as an OEM-embedded alternative to third-party Trimble machine control in earthmoving and paving.
- Leica Geosystems: Hexagon-owned provider of survey, GNSS, and machine automation solutions. Comparable as a competing technology platform and brand that contractors evaluate against Trimble for survey equipment, total stations, and machine control.
- Komatsu Smart Construction: Komatsu's construction digitalisation initiative combines OEM equipment with integrated machine control, drones, and analytics. Comparable as an alternative end-to-end platform competing for the same civil construction technology budget.
Emerging players
- Carlson Software: Provider of surveying, machine control, and mining software with its own dealer network. Comparable as a competing technology vendor in survey/construction software that competes with Trimble Business Center and Siteworks.
- Propeller Aero: Cloud-based drone data processing and visualisation platform for construction, mining, and waste management. Already a SITECH partner product; comparable as a complementary/competing solution in the survey-to-model workflow SITECH sells into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SITECH social profiles
Digital presenceSITECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
SITECH leadership team
Management profileNumber of profiles
SITECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SITECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SITECH
What does SITECH do?
SITECH New Zealand is an authorized Trimble dealer that sells, rents, services, and supports Trimble-based construction technology solutions for civil contractors, miners, and surveyors. Its portfolio covers machine control systems (Trimble Earthworks, Groundworks, Roadworks), site positioning and survey equipment (total stations, GNSS receivers, laser scanners, Siteworks, SiteVision AR), construction software (Trimble Business Center, WorksManager, Stratus, Connect), and GNSS correction services (VRS Now, RTX, xFill).
Is SITECH a public or private company?
SITECH is a private company. It is classified as family owned and is currently operating.
When was SITECH founded?
SITECH was founded in 2014. It employs 11 to 50 people.
Where is SITECH based?
SITECH is headquartered in Bowen, Australia, in the Oceania region.
How does SITECH make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Solutions, equipment Rentals, trimble Protected Plus (TPP+) and repairs and Instrument Servicing.
Who are SITECH's main competitors?
Direct peers on record are Topcon Positioning Systems, SITECH Construction Systems (Australia), Allterra (Herga Group) and BuildingPoint Australia and New Zealand. Broad incumbents are Trimble Inc., Caterpillar Cat Connect / Cat Grade, Leica Geosystems and Komatsu Smart Construction. Emerging players are Carlson Software and Propeller Aero.
Does SITECH have an API?
No public API is recorded for SITECH.
What industry is SITECH in?
SITECH's product category is Construction Technology Distribution. Its primary akta.pro industry code is CRAIAEAL, Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming), with a secondary code of IMAKANAE, Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches). Its NAICS code is 532412 and its SIC code is 5082.