Staging Studio
Staging Studio sells accredited online certifications, live coaching, and marketing templates to aspiring and established home stagers, real estate agents, and short-term rental designers worldwide, and operates a direct Texas-based home staging services business from a 20-person team in San Antonio.
- Company typePrivate
- Founded2007
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Staging Studio does
Staging Studio (legal entity BY Design Home Staging, LLC) is a San Antonio-based, founder-owned education and services company operating in the home staging industry since 2007. The company runs two interrelated businesses: a B2C/B2B online certification and coaching platform, and a direct home staging services operation in Texas markets (San Antonio, Austin, Boerne, New Braunfels, San Marcos, Cibolo, Fredericksburg, Round Rock).
The education product is delivered on a Kajabi-hosted course platform with integrated video, quizzes, downloadable templates, and HoneyBook payment processing. The catalog includes the flagship Staging Design Professional (SDP) certification ($1,599, 25 video modules, 50+ templates), an Agent tier ($199), a Pro tier for staging assistants ($999), a Master Color Consultant course ($799 with shipped color kit), a Short-Term Rental Stylist course ($749), and a recurring Cru coaching program ($179/month). Course certifications do not expire but require annual renewal ($19-$179). A Find a Home Stager directory converts certified graduates into a consumer-facing lead source, and the proprietary methodology is RESA-, IAHSP-, and Home Staging Association UK & Ireland-accredited.
Revenue derives from four streams: one-time course certifications (largest), the Cru monthly coaching subscription, Texas-based professional staging services executed through a 20-person team and 20,000-sq-ft warehouse, and ancillary marketing templates (e.g., a $199 staging statistics infographic). The company sells primarily through a content-led, self-serve funnel anchored by a free video mini-course, blog, Facebook community (Staging Studio Society), and Instagram, with no external institutional funding. The site is currently teasing a forthcoming new product offering via segmented mailing-list capture.
Staging Studio firmographics
Firmographics- Name
- Staging Studio
- Legal name
- BY Design Home Staging, LLC
- Website
- https://stagingstudio.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Staging Studio sells accredited online certifications, live coaching, and marketing templates to aspiring and established home stagers, real estate agents, and short-term rental designers worldwide, and operates a direct Texas-based home staging services business from a 20-person team in San Antonio.
- Ownership category
- akta.pro rank
Staging Studio industry classification
Industry- Product category
- Home Staging Education and Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
Keywords
Where Staging Studio is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Staging Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Online Course Certifications: Primary revenue stream from selling accredited online home staging certification courses at multiple tier levels. Students pay upfront or via payment plans to access video training, certifications, and business templates.
- Business Coaching Subscription: Monthly subscription coaching program (Cru) offering live group sessions, on-demand content vault, worksheets, community access, and member discounts on software and courses.
- Home Staging Services: Direct home staging services for realtors, builders, and sellers in Texas markets including occupied staging, vacant staging, model homes, and short-term rental styling.
- Marketing Templates and Infographics: Sale of customizable marketing templates including the Staging Statistics Infographic and social media templates for home staging business owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Agent Course - For Real Estate Professionals |
| One time/ perpetual license | Pay-as-you-go | Expert Course - For New & Established Home Stagers |
| One time/ perpetual license | Pay-as-you-go | Pro Course - For Staging Assistants |
| Subscription | Multi-year contract | Master Class - In-Person Workshop |
| One time/ perpetual license | Pay-as-you-go | Master Color Consultant Course |
| One time/ perpetual license | Pay-as-you-go | Short-Term Rental Stylist Course |
| Subscription | Monthly | Cru Coaching Program |
| One time/ perpetual license | Pay-as-you-go | Staging Statistics Infographic |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Staging Studio product offering
Product offeringCore offering
Staging Studio sells accredited online certification courses (Staging Design Professional, Agent, Pro, Master Color Consultant, Short-Term Rental Stylist) plus a recurring coaching program (Cru) that train aspiring and established home stagers, real estate agents, color consultants, and Airbnb/VRBO designers. The company also delivers direct physical home staging services—vacant and occupied staging, color consultations, model home staging, and short-term rental styling—to realtors, builders, and sellers in Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Staging Design Professional (SDP) Course
- Staging Design Agent Course
- Pro Course for Staging Assistants
- Master Color Consultant Course
- Short-Term Rental Stylist Course
- Cru Coaching Program
- Master Class In-Person Workshop
- Home Staging Services (Texas)
- Staging Statistics Infographic & Marketing Templates
Quantifiable outcome
- Staged homes sell 20% more than unstached homes
- +2 more outcomes
Companies that use Staging Studio
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Staging Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Staging Studio partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Staging Studio competitors and assessment
Company assessmentBroad incumbents
- Decorist: Online interior design platform offering professional design packages for residential customers. Competes for share of voice and consumer mindshare in the online design space where Staging Studio's color and styling certifications operate.
- Havenly: Online interior design service connecting consumers with professional interior designers for room-by-room or whole-home design. Broader incumbent in the interior design and home styling space where Staging Studio competes for design-oriented customers and adjacent market share.
- Modsy: Virtual interior design service that produces 3D renderings and shopping lists to help consumers redesign their spaces. Operates in the broader online home design space adjacent to Staging Studio's color consulting and design training offerings.
Direct peers
- Staging Diva: Debra Gould's staging business training and education company, directly competing with Staging Studio in the home stager training and certification market. Both sell online courses, coaching, and tools to aspiring and established home stagers.
- Home Staging Resource: Online home staging training and certification program focused on teaching new stagers how to start and grow a staging business. Overlaps with Staging Studio's Expert and Pro course tiers in the staging certification category.
- Accredited Staging Professionals (ASP): Founded by home staging pioneer Barb Schwarz, ASP is one of the original home staging certification and training providers in North America. Directly competes with Staging Studio in accredited staging education for real estate professionals and stagers.
Others
- Teachable: Online course creation and selling platform used by creators and educators to build, market, and sell digital courses. Functionally adjacent to Staging Studio, which builds its courses on Kajabi infrastructure rather than Teachable, but they serve the same creator-economy course business model.
- MasterClass: Premium online education platform offering video courses from celebrity experts across creative and professional fields. Comparable business model to Staging Studio's certification courses in online video-based credentialed learning, though operating in a much broader content universe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Staging Studio social profiles
Digital presenceStaging Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staging Studio leadership team
Management profileNumber of profiles
Profiles3 records
Staging Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staging Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staging Studio
What does Staging Studio do?
Staging Studio sells accredited online certification courses (Staging Design Professional, Agent, Pro, Master Color Consultant, Short-Term Rental Stylist) plus a recurring coaching program (Cru) that train aspiring and established home stagers, real estate agents, color consultants, and Airbnb/VRBO designers. The company also delivers direct physical home staging services—vacant and occupied staging, color consultations, model home staging, and short-term rental styling—to realtors, builders, and sellers in Texas.
Is Staging Studio a public or private company?
Staging Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staging Studio founded?
Staging Studio was founded in 2007. It employs 11 to 50 people.
Where is Staging Studio based?
Staging Studio is headquartered in San Antonio, United States, in the North America region.
How does Staging Studio make money?
Four revenue lines are on record. Online Course Certifications are the primary driver. The others are business Coaching Subscription, home Staging Services and marketing Templates and Infographics.
Who are Staging Studio's main competitors?
Broad incumbents on record are Decorist, Havenly and Modsy. Direct peers are Staging Diva, Home Staging Resource and Accredited Staging Professionals (ASP). Others are Teachable and MasterClass.
Does Staging Studio have an API?
No public API is recorded for Staging Studio.
What industry is Staging Studio in?
Staging Studio's product category is Home Staging Education and Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization. Its NAICS code is 54141.